Digital Marketing Certificates Near Me

Learn More About Digital Marketing Certificates

According to Pew Research data, about 93% of American adults access the internet on a regular basis. As of 2018, reports suggest that digital media consumption, including online activity, has surpassed television as the most consumed media type within American households. This means that more consumers are spending time on the internet than ever before, and advertisers have already noticed. Digital marketing is the process of advertising a product or service online and tailoring that advertising campaign to the affordances of the digital space. This includes considering how media is consumed online, how audiences respond to online marketing, and what tools are available for tracking and optimizing the impact of a digital marketing campaign.

Learning digital marketing skills involves learning how to use a wide range of analytic tools to optimize online campaigns and learning all the creative skills needed to create evocative and memorable advertisements. Becoming certified in digital marketing may involve specializing in a specific aspect of the field such as SEO or social media marketing, or it may involve learning all of the major aspects of the process to develop a robust professional skill set. As more and more of our lives are defined by engagement with the internet (particularly as the IoTs continue to expand and LLMs become a vital part of internet content production), it will be more and more important to keep up with the latest trends and tools available to Digital Marketers.

Why Become Certified in Digital Marketing?

There are several reasons to become certified in digital marketing. The first and most obvious reason is that digital marketing is a multi-billion dollar industry that is expected to become a trillion-dollar industry by the end of the decade. There is much work to be done in the industry, and companies are spending good money hiring professionals to run and manage their digital marketing campaigns. Becoming certified in digital marketing will help you find a career in this high-paying, in-demand field, and it will help set your application apart from other potential hires, making you more likely to find a job early and get initial experience. As digital platforms continue to overtake traditional media outlets, the demand for Digital Marketers will only increase.

Small business owners and start-up entrepreneurs may also want to consider becoming certified in digital marketing. Digital marketing can have a very high return on investment for small businesses and start-ups because the cost to enter is far lower than traditional media, the tools are more accessible for those with fewer resources, and the tools for tracking data and analytics are far easier to use than traditional advertising analysis metrics. Learning digital marketing skills is a great way to get started if you want to connect directly with consumers or potential clients.

Finally, individuals looking to build their personal online brand identity may want to learn aspects of digital marketing, especially social media marketing skills. While digital marketing techniques are primarily used by companies looking to expand the reach of their advertising dollars, it is also useful for anyone looking to get their projects or ideas out to the public. Learning how to interact with communities, build a brand identity, find platforms suited to your message or content and build a following can greatly improve any project’s chance of finding success, whether it is a small business, a personal lifestyle brand, a career as an influencer, or an online content creator.

What You’ll Learn While Becoming Digital Marketing Certified

Digital marketing training tends to focus on two broad kinds of skill sets. The first is learning how to design and execute marketing campaigns that are attentive to the needs of your project or business and account for the unique constraints and affordances of the digital space. This includes learning how to design content for social media platforms, how to write advertising copy for websites, and how to produce content that is attentive to things like SEO. The second aspect is learning how to use the important tools that allow Digital Marketers to track and optimize the effectiveness of their online advertising campaigns. Students will learn how to use tools like Semrush, Google Analytics and AWS to monitor traffic and engagements and gauge whether or not a specific advertising strategy is working.

Search Engine Optimization

By a very wide margin, Google is the most visited website on Anglophone internet and has become so ubiquitous that it has become a verb meaning “to search or to look something up online.” For many internet users, if they want to find something, like a business or service, their first (and likely last) step will be to Google it. This means that it is vital to the success of your business that you show up early on in the results for related searches. Learning how to create content and produce material that aligns with the Google search engine algorithm is one of the most important skills you can learn as a Digital Marketer, and almost all certificate training programs will cover SEO. It is also worth noting that Google frequently changes the structure of its algorithm, so you’ll need to stay up-to-date on your training, and you’ll want to ensure that the program you enroll in will teach the most updated version of Google SEO.

Google Analytics

Google also offers a range of tools for businesses to help them monitor their traffic, understand what search terms are driving users to their sites, and how much engagement content generates. Learning how to use these data gathering and analysis tools is essential to creating optimized webpages, online content, and advertisements since you’ll want to understand what elements of your advertising efforts are bringing users to your webpages. There are comparable tools like SemRush, Azure, and AWS that allow advertisers to collect data on their users and build strategies for advertising campaigns with greater information, allowing them to make more informed decisions about their campaigns.

Social Media Marketing

After Google, 7 of the top 15 most visited webpages on the internet are social media platforms, including Facebook (which boosts billions of unique users), Instagram, YouTube, X (formerly known as Twitter), and TikTok. For many people, access to social media accounts is the primary reason many people use the internet, and these sites collectively generate billions of unique hits a day. This means that advertisers will want to master the art of advertising on these platforms to find new audiences and maintain engagement with their existing audiences. Marketers will also need to learn how these platforms differ from one another and how they engage audiences in different ways. What works on Facebook is unlikely to work on TikTok because modes of engagement are so different, so marketers must tailor their strategies to their platforms. In addition, these platforms make their money with the help of advertisers, so they have attempted to make tools that ease the process of advertising and help advertisers reach their audiences. In a certificate training program, students will learn how to optimize their campaigns to take advantage of these tools and the affordances of the platforms.

Email Marketing

While not the most exciting aspect of digital marketing, Email marketing is important to customer engagement and retention. Digital marketing training courses will cover how to write engaging marketing emails, how to follow-up with customers, and how to produce email marketing campaigns that extend the reach of your business. Students enrolled in these courses will learn how to write and design emails for marketing campaigns, how to hook recipients to engage with the email, and how to use the email as a tool to follow through and generate additional sales.

Content Creation and Copywriting

All of the data and analytics in the world won’t be of any use if you don’t have evocative and compelling material to draw audiences in. Students who enroll in a digital marketing certificate program will learn the basic design and content writing skills that they need to ensure that their marketing material is concise, compelling, and evocative of the feelings they want audiences to associate with their business. Students will also learn how to write copy that is built with audience engagement and SEO in mind. Finally, with the development of LLM and other automated generative content, students will consider how they can employ emerging technologies to create and optimize their digital content.

Digital Marketing Industries

Digital marketing skills are, unsurprisingly, commonly used in the fields of advertising and marketing. Marketers advertising virtually any project, product, or service will want to consider leveraging digital advertising, social media marketing, and email marketing as components of their advertising campaigns. While retail services and consumer products are the primary movers of digital marketing efforts, virtually any product, regardless of type or size, will benefit from digital marketing.

Digital marketing skills are also very important in the entertainment industry as a subset of their ample need for advertising. Studios, music labels, and other entertainment brands have robust online marketing departments to engage fans and keep them abreast of the latest news and information concerning their favorite artists and franchises. This ensures that fans are involved in the process and can find the information they need to purchase tickets or attend shows significantly easier. Digital marketing is also vital for smaller acts since it will vastly improve their reach and their ability to connect with audiences.

Digital marketing is also utilized by nonprofits, advocacy organizations, and other significant institutions. Online advertising and digital marketing are fundamentally about using the internet as a persuasive tool, and there are uses for rhetorical persuasion that extend beyond convincing consumers to buy products. Any public-facing organization or institution (including universities, government agencies, nonprofits, and advocacy groups) can benefit from basic online marketing training.

Digital Marketing Careers

Digital Marketers are professional advertising experts who plan, design, and execute digital marketing campaigns. They are responsible for ensuring that a campaign is optimized to fit the needs of the company, and they are responsible for tracking data and metrics to ensure that the campaign is working effectively. They may be employed in-house (depending on the size of the company looking to run a marketing campaign) or work for an advertising studio on a contract basis. Many Digital Marketers work on collaborative projects and will often work alongside a range of other employees involved in the marketing, project management, and product development process. According to the Bureau of Labor Statistics, advertising-related positions are expected to grow approximately 6% yearly for the next decade, which is slightly faster than the national average. The average salary for Digital Marketers in the United States is $63,000 annually.

Social Media Strategists are specialized Digital Marketers who work to help brands and individuals utilize social media platforms as an advertising tool. They are responsible for designing various social media posts, campaigns, and strategies and will be responsible for optimizing those campaigns across various platforms. In addition, Social Media Strategists may be responsible for running the social media accounts for brands or companies. They may also need to work with outside content creators and influencers to take advantage of certain platform affordances. In the US, a Social Media Strategist earns approximately $61,000 a year.

Should You Pursue a Certificate or Certification

Pursuing a career in digital marketing can help one become certified, either in broad marketing skills or in specific tools and platforms. Students might be unaware, however, that while there are both ways to become certified, certificates and certifications are not the same thing. Certificates are like diplomas, and they are awarded to students who complete immersive skills training programs. These signal that an individual has received high-quality training and hands-on experience. By contrast, certifications are awarded to students who pass proctored exams, often offered by companies like Meta or Google, demonstrating a professional’s proficiency in using advertising features on a platform like Facebook, Instagram, or Google.

The choice of path to follow will largely depend on how confident students are in their digital marketing skills. If they have no significant experience in the profession but are still interested in building new career skills, it will be in their best interest to enroll in a certificate-granting program. If they have experience in digital marketing and want to bolster their resumes with official credentials, they should consider taking a certification exam. In addition, students looking to pass their certification exams may want to consider enrolling in a shorter certificate program.

Top Digital Marketing Certificate Programs

If you are looking to start a new career in digital marketing, it pays to learn a robust skill set from experienced instructors who are able to provide students with focused attention and feedback. In a digital marketing certificate program, students will have the opportunity to learn how to create content that accounts for search engine optimization, build online marketing campaigns, write marketing emails, and work on social media platforms. These lessons are available in-person or online. Students can work with live instructors and receive career support through various services like mentorship and networking opportunities.

Noble Desktop: Digital Marketing Certificate

Noble Desktop offers an immersive Digital Marketing Certificate program that is available to students in-person at Noble’s Manhattan campus or in a live online classroom. In either case, students will be taught by expert instructors who can provide students with real-time training and hands-on experience in a range of digital marketing concepts. Students can ask questions and receive personalized feedback on their work, and they will have access to a catalog of support services as they master the art of online data analysis, social media marketing, and digital campaign design. Students who enroll in this course, either in-person or online, will receive one-on-one career mentorship support, dedicated classroom time spent building a digital marketing portfolio, and the option to retake the course for free within one year.

In this course, students will learn all of the essential skills they need to start a career in digital marketing. Since this is a career-focused training program, students will work with real-world advertising concerns that mirror the kinds of projects that they can expect to work on in their daily professional lives. Students will learn how to build content with SEO in mind and how to examine the ranking of their webpages using tools like Google Analytics and SemRush. Students will learn how paid advertising and paid search features can help maximize their audience on search engines and how to create email marketing campaigns that bring in returning customers. Finally, students will spend time learning the intricacies of various social media platforms, with the aim of developing a diverse portfolio of sample advertisements and campaigns that they can include as part of the overall portfolio.

Noble Desktop: Social Media Marketing Certificate

Students looking for a more focused education on the complexities of digital marketing through social media platforms should consider Noble Desktop’s Social Media Marketing Certificate program. This course covers all of the essential knowledge and tools you will need to run a business or brand’s social media marketing campaign across a wide range of platforms and to design future campaigns that account for the different affordances of each platform. Students will still receive all of the support they have come to expect from Noble Desktop. All classes, available in-person or online, are taught by live instructors with years of experience in the field, and students will receive support in real-time. This is also a career-focused program, so students will receive one-on-one career support and spend time preparing their social media marketing portfolio near the conclusion of the course.

Students will learn how to design broad social media marketing campaigns, which aim to account for all the important information that a brand wants to communicate and the audience the campaign is designed to cultivate. Then, students will learn how to optimize these campaigns for each social media platform collection. Students will receive immersive training in using Facebook, Instagram, TikTok, YouTube, LinkedIn, and X to build and maintain communities, inform potential customers of your services, and expand your brand's reach. Students will learn how to use the tools offered by these platforms (such as Facebook marketplace and business pages) and how to interact with communities and content creators to establish brand loyalty and support. Finally, students will learn how streaming services and live content feeds can help bolster an advertising campaign.

Kellogg School of Management: Digital Marketing Strategies: Data Automation, Analytics, and AI

Northwestern University’s Kellogg School of Management offers a detailed, live online Digital Marketing Strategies: Data Automation, Analytics, and AI course that aims to help prospective Digital Marketers learn how to leverage emerging technologies in their digital marketing campaigns. In this course, students will learn the importance of tracking and analyzing data when running an online campaign and how to leverage online tools to make the data collection and analysis process far easier. Students enrolled in this course will be able to learn from experienced faculty members with real-world business and marketing experience, and students will receive an industry-recognized certificate of completion acknowledging the depth of their training.

This program focuses on how Digital Marketers can make data work for them in their marketing campaigns. Students will learn how data can be used to improve the reach and efficiency of a digital marketing campaign, allowing marketers to target audiences more directly and with greater focus. Then, students will get hands-on experience working with data analytics tools that can be used to streamline the process of collecting, organizing, and analyzing consumer data. Finally, students will work with emerging technologies like data automation applications, artificial intelligence, and large language models. Students will learn how these content-generating tools can be used to produce better marketing materials (like emails) in less time, freeing marketers up from rote tasks to give them more time to work on complex projects.

Columbia Business School: Digital Marketing Intensive

The Columbia Business School offers a six-month online Digital Marketing Intensive program for students looking to start a career in online advertising. In this course, students will learn all of the essential skills that Digital Marketers need to succeed at advertising products and services. Students will get hands-on experience as they work on practical exercises with talented instructors with real-world backgrounds in digital marketing. This course is designed with early career marketers and novices looking to change careers in mind, so the course is beginner-friendly and covers a wide range of fundamental skills that all marketing professionals will need to know. Students who complete the course will receive a certificate of completion, and, as a part of the program, students will complete three external certification exams: Google Analytics IQ Certification, Google Ads Display Certification, and Google Ads Search Certification.

This course covers fundamental training in online advertising strategies and practices. Students will learn how to design display, email, search, and social media content that communicates an intended message to their audience and reaches them effectively. Then, students will learn how to monitor the success of their advertising campaigns using tools like Google Analytics. The course will give students a deep dive into the world of data analytics and hands-on experience (and professional certification) working with common data analysis tools. This course is an ideal starting point for students looking to learn digital marketing online, and the practical experience students gain while studying for their certification exams will be easily transferable to real-world marketing jobs.

General Assembly: Digital Marketing Certificate

General Assembly offers an immersive online Digital Marketing Certificate program for students looking to learn the art of digital marketing and brand management. This course will provide students with practical, hands-on experience in the techniques and fundamentals of digital marketing that employers seek. Students enrolled in this program will learn essential digital marketing skills from experienced professional instructors, and through hands-on training, they will get practical experience working on digital marketing projects. Students enrolled in the course will also be able to access Digital Assembly’s global alumni network, providing them with valuable networking opportunities and chances to meet industry professionals. Students will conclude the course with a practical capstone project to add to their digital marketing job materials.

This course teaches students the creative and practical aspects of running a digital marketing campaign. Students will learn how to craft compelling, evocative advertising materials, and they will learn how to monitor and track the effectiveness of their online marketing campaign. Students will learn how to use the internet, including social media platforms, to solidify and manage a brand identity. The course focuses on professional marketing skills that can easily transfer to any project. Students can also work with one of General Assembly’s corporate sponsors, Proctor and Gamble, through the P&G Performance Marketing Academy. In this segment of the program, students will work with real-world, hands-on exercises aimed at making them more adept and nimble Digital Marketers and improving their ability to work with data analytics tools.

Thinkful: Digital Marketing Bootcamp

Students looking to learn job-ready skills may want to consider enrolling in Thinkful’s 3-month Digital Marketing Bootcamp. This course offers students immersive, hands-on training in practical digital marketing skills and aims to provide them with the tools they need to start a career in digital marketing. This course provides students with self-paced lessons that aim to give them maximum flexibility in studying, making this an ideal course for students looking to change careers while managing other responsibilities. Students will also be able to attend virtual office hours to receive one-on-one support, helping to ensure that they do not fall behind on their studies and that they are able to pass the course in a reasonable amount of time (Thinkful estimates a three-month duration, with an average of 15-20 hours of work per week).

Students will learn how to navigate the digital marketing landscape and how to build and run campaigns that target specific audiences and aim to cultivate a specific brand identity. Students will learn how to create communications with a target audience who is focused and deliberate, aiming to help them establish a foothold in the market and build a community to whom they can advertise. Then, students will learn how to use industry-standard tools to monitor the campaign's effectiveness such as Google Analytics or AWS. This course will provide students with the experience they need to start working on real-world digital marketing projects, and students who complete the course will have a handful of practical digital marketing samples that they can use as job materials.

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Digital Marketing Certificate Learn The Skills Guarantee™

UNLV Continuing Education Integrated Marketing Communications Certificate Program

Key Insights

Learn More About Digital Marketing Certificates

Why Become Certified in Digital Marketing?

What You’ll Learn While Becoming Digital Marketing Certified

Search Engine Optimization

Google Analytics

Social Media Marketing

Email Marketing

Content Creation and Copywriting

Digital Marketing Industries

Digital Marketing Careers

Should You Pursue a Certificate or Certification

Top Digital Marketing Certificate Programs

Noble Desktop: Digital Marketing Certificate

Noble Desktop: Social Media Marketing Certificate

Kellogg School of Management: Digital Marketing Strategies: Data Automation, Analytics, and AI

General Assembly: Digital Marketing Certificate

Thinkful: Digital Marketing Bootcamp

Digital Marketing Corporate & Onsite Training Noble Desktop

Digital Marketing Training Map & Top Locations

16 Certificate Courses Available Live Online

8 Certificate Courses Available in NYC

2 Certificate Courses Available in San Francisco

2 Certificate Courses Available in Miami

1 Certificate Course Available in NJ

1 Certificate Course Available in Denver

1 Certificate Course Available in Atlanta

Careers & Salaries Related to Digital Marketing

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Digital Marketing Topics

Google Analytics

Google Ads

Social Media Marketing

SEO

Email Marketing

Ecommerce

Facebook Marketing

Digital Marketing
Corporate & Onsite Training