Generative AI Certificate (Self-Paced)

Self-paced online training with expert support Certificate with 8 courses

Build in-demand AI skills at your own pace with this certificate program focused on business, marketing, design, data analytics, and more. You’ll learn how to use generative AI to streamline Excel workflows, create engaging video content, analyze data effectively, and increase productivity across the workplace.

$3,495 78 clock hours Live Support Start anytime

This program includes

  • 78 hours of project-based training from experts
  • 159 training videos
  • Additional elective course
  • Answers from real instructors
  • Retake for free within 1 year
  • Access to class recordings (30 days)
  • Verified digital certificate of completion
  • Licensed by NYS Department of Education

Special Limited Time Promotion: Receive our AI for the Workplace with Claude course for free when you register for this certificate program.

This course is self-paced. For live online or in-person instruction, take the Generative AI Certificate.

Discover how generative AI can support your work with this comprehensive self-paced program designed for non-programmers. Whether you want to strengthen marketing efforts, improve day-to-day efficiency, or create compelling content, this certificate teaches you how to integrate AI into a wide range of professional tasks.

  • AI to Improve Workplace Productivity: Learn how AI tools can automate routine tasks, support project management, and enhance communication. Work through practical examples that show how AI fits into everyday workflows and boosts productivity.
  • AI to Marketing Workflows: Explore how AI supports SEO, content creation, advertising, and analytics. Learn how to evaluate AI-driven results and build marketing strategies informed by data and performance insights.
  • Visuals and Video with AI: See how AI can streamline graphic design and video production. Learn to work with AI-powered tools such as Adobe Firefly and generative AI features to create images, edit video, and speed up creative workflows.
  • Data Insights with AI: Understand how AI enhances data analysis by automating data cleanup, generating visualizations, and supporting predictive analytics. Learn how to use AI platforms to identify trends, uncover patterns, and make better-informed business decisions.
Read more

Courses & Videos in This Certificate Program

Download Syllabus PDF

Unit 1 6 Hours

Generative AI with ChatGPT Online (Self-Paced)

Harness the creative power and efficiencies of AI with this hands-on workshop. Explore the cutting-edge world of artificial intelligence (AI) and learn how to generate text, ideas, images, and more with the innovative technology of ChatGPT.

  • Understand the fundamentals of generative AI, including its applications and potential impact across various industries
  • Learn how generative AI models like GPT and Stable Diffusion work at a conceptual level
  • Learn how to write prompts that generate useful responses
  • Gain hands-on experience with popular generative AI tools and platforms
  • Discover practical ways to integrate generative AI into creative workflows, problem-solving, and innovation
  • Analyze examples of generative AI in action and explore its ethical implications
  • Develop a foundational understanding to continue learning and working with generative AI technologies

Unit 2 6 Hours

ChatGPT Level 2 Online (Self-Paced)

Build on your foundational skills with advanced techniques to customize ChatGPT’s behavior, enhance its research abilities, and explore voice, image, and project-based tools. This hands-on course is ideal for users looking to work more efficiently and creatively with the latest features in ChatGPT.

  • Compare different ChatGPT models to understand their strengths, limitations, and ideal use cases
  • Use reasoning and research models effectively, including how to leverage deep research features and connected apps
  • Train ChatGPT to reflect your unique writing style or tone using targeted prompts and style adjustments
  • Customize ChatGPT with saved preferences and learn how to create and manage personalized instructions
  • Work with Projects and Custom GPTs to organize tasks, files, and workflows tailored to your specific goals
  • Explore ChatGPT’s voice and image generation capabilities, including hands-on practice using Sora for visual outputs

Unit 3 6 Hours

AI for Workplace Productivity with Microsoft Copilot (Self-Paced)

Learn how to work more efficiently and creatively with Microsoft Copilot, the AI assistant built into Microsoft 365. This course offers practical, hands-on instruction to help you confidently apply Copilot across everyday workplace tools and tasks.

  • Understand the basics of artificial intelligence and how large language models like Copilot generate responses
  • Learn to write clear, effective prompts and fine-tune Copilot’s output for different work scenarios
  • Use Copilot across Microsoft 365 apps, including Word, Excel, PowerPoint, Outlook, Teams, and OneDrive
  • Automate and improve common tasks such as drafting emails, summarizing meetings, analyzing data, and creating documents
  • Generate AI-based images and graphics while learning best practices and understanding the limits of generative AI
  • Compare Copilot with ChatGPT and GitHub Copilot to know when each tool is most effective
  • Explore emerging AI tools and mobile apps to extend your workflow beyond the desktop

Unit 4 18 Hours

AI for Marketing Course (Self-Paced)

Learn how to incorporate AI in your marketing strategy with this in-depth course. Explore how to use AI-driven tools to help your SEO, SEM, social media marketing, analytics tracking, paid advertising, and more.

  • Leverage AI-driven strategy in your marketing campaigns
  • Integrate AI into SEO, SEM, content, advertising, and analytics
  • Measure the real-world impact of your AI marketing efforts
  • Complete a capstone project to showcase your work

Unit 5 12 Hours

AI for Graphic Design (Self-Paced)

Explore how artificial intelligence is transforming graphic design with hands-on projects that integrate tools like Adobe Firefly, MidJourney, and ChatGPT. Learn to streamline creative workflows, enhance visual assets, and build cohesive brand packages using cutting-edge AI platforms.

  • Generate vector illustrations, photo edits, and layouts using AI tools in Illustrator, Photoshop, and InDesign
  • Create original visuals through prompt-based image generation with MidJourney, Leonardo AI, and DALL·E 3
  • Enhance and restore images with AI-powered sharpening, upscaling, and de-noising techniques
  • Use ChatGPT and Notion AI to develop creative briefs, brand names, and design directions
  • Build moodboards, style guides, and concept sets with free and paid AI design tools
  • Assemble a complete brand identity using multiple AI platforms in a simulated design workflow
Lesson 1: AI Foundations & AI in Photoshop
Lesson 2: AI in Illustrator
Lesson 3: AI in InDesign
Lesson 4: Adobe Firefly
Lesson 5: External AI Tools for Designers

Unit 6 12 Hours

AI for Video & Motion Graphics (Self-Paced)

Learn how to integrate generative AI into your video and motion graphics projects. This course covers AI-powered asset creation, workflow development, and the legal implications of AI-generated content.

  • Understand how generative AI tools work and how they apply to creative production
  • Use AI to support each stage of a motion design/video project: research, scripting, design, animation, audio, and delivery
  • Prompt effectively across different AI tools (text, image, audio, video) for usable results
  • Create AI-enhanced visual assets, scripts, voiceovers, and animatics
  • Generate and run basic JavaScript/ExtendScript code using ChatGPT to automate repetitive tasks in Adobe Creative Cloud apps
  • Deliver a short motion graphics or video piece enhanced by AI tools from start to finish
Lesson 1: Foundations
Lesson 2: Research & Scripting
Lesson 3: Visual Development
Lesson 4: Motion & Sound
Lesson 5: AI in Photoshop & Illustrator
Lesson 6: AI in Premiere Pro & After Effects

Unit 7 12 Hours

AI for Data Analytics (Self-Paced)

Explore the core skills and tools used in AI-driven data analytics through this self-paced course:

  • Get an introduction to widely used AI platforms such as IBM Watson, Google AI, Tableau, and Microsoft Azure AI
  • Learn how to automate data cleaning, including handling missing values, outliers, and inconsistent data using AI tools
  • Use AI to generate summary statistics, create visualizations, and uncover patterns within datasets
  • Build and evaluate predictive models by applying regression, classification, and clustering techniques with AI support
  • Explore practical uses of natural language processing for text analysis and AI-powered time series forecasting
Lesson 1: Introduction to AI in Data Analytics
Lesson 2: Data Collection & Preparation
Lesson 3: Exploratory Data Analysis (EDA)
Lesson 4: Data Visualization
Lesson 5: Predictive Analytics & Modeling
Lesson 6: Application of AI in Various Domains
Lesson 7: Advanced AI Techniques

Attend the AI for the Workplace with Claude course for free as part of this certificate. 

Bonus 12 Hours

AI for the Workplace with Claude (Self-Paced)

Go from zero experience with Claude AI to a fully configured, personalized workflow you can use immediately at work by learning effective prompting, organizing Projects, building a context system with Claude Cowork, and connecting Claude to tools like Slack, Google Drive, Gmail, Excel, and PowerPoint.

  • Write structured prompts for writing, analysis, summarization, and research
  • Set up Projects, Artifacts, Styles, and Memory for a personalized workflow
  • Configure Claude Cowork with guardrails, permissions, and context files
  • Connect Claude to Slack, Google Drive, Gmail, Excel, and PowerPoint
  • Install role-specific Plugins and set up Scheduled Tasks
  • Build a complete Claude system for your job through a guided capstone
Lesson 1: Getting Started With Claude
Lesson 2: Prompting Fundamentals & Working with Files
Lesson 3: Projects — Organizing Ongoing Work
Lesson 4: Artifacts, Styles, and Memory
Lesson 5: Intermediate Prompting & Advanced Features
Lesson 6: Claude vs. Other AI Tools
Lesson 7: Introduction to Claude Cowork
Lesson 8: Building Your Context System
Lesson 9: Guardrails, Permissions, and Safe Use
Lesson 10: Connectors, Chrome, and Office Add-Ins
Lesson 11: Plugins and Scheduled Tasks
Lesson 12: Industry Applications
Lesson 13: Capstone — Build Your Personal Claude System
Lesson 14: Wrap-Up and Next Steps

Related Courses: Compare to the Generative AI Certificate (Self-Paced)

These related courses share skills and topics with the Generative AI Certificate (Self-Paced). Select up to two and tap Compare selected courses to view a side-by-side comparison.

  • Data Analytics Certificate Online (Self-Paced)
    156 hours $4,995

    Learn the essential skills needed to become a Data Analyst or Business Analyst, including data analysis, data visualization, and statistical analysis. Gain practical experience through real-world projects and prepare for a successful career in the field of data analytics.

    How does it compare?

    Choose the Data Analytics Certificate if you want to become a Data or Business Analyst using Excel, SQL, Python, and Tableau, rather than applying generative AI across many business functions like this program does.

  • Data Analytics Technologies Bootcamp
    51 hours $1,949

    Master the industry-standard tools and programming languages used by Data Analysts, including Excel, SQL, and Tableau, in this comprehensive classroom training program. Gain hands-on experience working on real-world projects and learn to organize, analyze, summarize, and visualize data to present actionable insights.

    How does it compare?

    Choose the Data Analytics Technologies Bootcamp if you want a live classroom program focused on Excel, SQL, and Tableau, rather than the self-paced, AI-across-business-functions scope of this certificate.

  • Graphic Design Certificate (Self-Paced)
    132 hours $2,995

    Begin your journey as a professional graphic designer by learning the essential skills and tools used by industry experts. Gain hands-on experience in Adobe Photoshop, InDesign, and Illustrator, and create a stunning portfolio to showcase your talent to potential employers or clients.

    How does it compare?

    Choose the Graphic Design Certificate if your goal is a design career using Photoshop, InDesign, and Illustrator, rather than applying AI across design and other business functions like this program does.

  • Digital Marketing Certificate (Self-Paced)
    120 hours $3,995

    Learn the digital marketing tools and strategies needed to succeed online, including SEO, social media marketing, paid search, and analytics tracking. Gain essential skills to promote a business and increase ROI in today’s competitive markets from top digital marketing experts.

    How does it compare?

    Choose the Digital Marketing Certificate if you want a full marketing skillset (SEO, social, paid search, analytics), rather than the AI-first approach to marketing and other business tasks in this program.

Yelp Facebook LinkedIn YouTube Twitter Instagram