Build a deeper understanding of SEO by exploring both the strategy and science behind ranking, optimization, and long-term online visibility.
Gain a competitive advantage with hands-on lessons in Search Engine Optimization (SEO) and competitive keyword analysis. Learn advanced SEO strategies and launch your website to the top in this practical bootcamp.
Learn the digital marketing tools and strategies needed to succeed online, including SEO, social media marketing, paid search, and analytics tracking. Gain essential skills to promote a business and increase ROI in today’s competitive markets from top digital marketing experts.
Learn how to use Google Analytics and its applications for marketing, including tracking data, interpreting reports, and optimizing performance. Discover GA4 and its new features.
Search engine optimization, or SEO, refers to the practice of increasing the quality and quantity of traffic to a website. While search marketing as a broader field focuses on both paid and organic search traffic, SEO is all about efforts to boost organic web searches.
Professionals who specialize in SEO work on website landing pages, blog articles, and website pages to create content that ranks higher on search engines. By producing informative blog posts, generating backlinks, and other methods, SEO specialists ensure that the algorithms behind search engines like Google recognize their website as a useful and credible source.
Usually, people who work in SEO have backgrounds in other forms of digital marketing and have experience with Google Analytics.
In Philadelphia, you can find many opportunities for employment in digital marketing and SEO. This city is home to a diverse range of Fortune 500 companies, including Campbell Soup to Urban Outfitters. These companies rely on marketing teams to build public knowledge of their products. There are also prominent digital marketing agencies in the city where you can work alongside other SEO experts.
Businesses are constantly looking to stand out from the crowd—which is exactly where SEO specialists are useful. Digital marketers, search managers, digital strategists, and web optimization specialists all use SEO to help companies improve their web traffic and bring in sales.
A Digital Marketer can expect to make around $62,000 per year in Philadelphia. They design, manage, and review digital marketing campaigns to help businesses grow their customer list and gain attention from new clients.
Philadelphia-based search managers make around $79,000 per year on average. They specialize in search engines, including advertising through services like Google Ads. They are able to create detailed results and help websites show up in organic and paid web searches.
A Digital Strategist will need in-depth knowledge of how SEO works to assist with marketing campaigns. They earn about $102,000 each year on average in Philadelphia, 57.5% more than the U.S. average salary for digital strategists.
Web optimization specialists can expect to earn about $72,000 a year working in Philadelphia, 16% more than the U.S. average salary for web optimization specialists. They use SEO and other knowledge to make websites appealing to users.
There are countless SEO career opportunities to be found in Philadelphia. Because the area is constantly growing, changing, and expanding, businesses are always looking for new talent to ensure their business ranks highly on organic web searches.
In-person classes are a great way for individuals in Philadelphia to get hands-on training. Currently, there is only one option for those looking for in-person courses.
Certstaffix Training, located in Malvern, PA, hosts their classes online and gives its students the option to attend class in a computer lab. Their computer lab offers a wide variety of resources that students might not have at home. However, their instruction portion of the class is entirely remote.
Taking a virtual class offers many of the same benefits as an in-person course. Live online classes are interactive and have hands-on, project-based learning. Students can take the entire course from the comfort of their homes and offices.
Noble Desktop offers several live online SEO courses for those interested in pursuing a career in digital marketing. One of their most popular courses is their Digital Marketing Certificate. This class lasts for 60 hours and includes instruction in digital marketing strategy, SEO, Google Analytics, and Google Ads.
Another option is Noble Desktop’s SEO Bootcamp. This intensive 12-hour class helps participants familiarize themselves with the fundamentals of SEO through hands-on lessons that teach SEO and competitive keyword analysis.
Those interested in SEO should also look into a Google Analytics Bootcamp. Google Analytics is an essential tool for those looking to excel in SEO best practices. This two-day course dives into Google Analytics and its many applications. It helps students learn how and what to track and how to use the data to your advantage.
Noble Desktop also offers a Social Media Marketing Bootcamp to master social media marketing. Knowing how to market on social media plays a role in SEO and helps those interested in SEO learn to better target their content.
Those interested in live online classes can also take a virtual SEO course from NYIM Training. They offer an SEO Mastery Certification, and SEO Bootcamp, and an SEO in a Day class.
Hosting a corporate SEO course can help upskill or reskill employees to give your business a competitive edge. Often, hiring new employees requires more resources than helping current employees understand a new skill. This is where corporate training becomes essential.
Noble Desktop offers onsite and corporate SEO training. The class curriculum is tailored to meet the needs of the business to give the employees the exact skills to propel the business forwards. Businesses can also purchase discounted group vouchers for their employees to attend open enrollment courses in SEO training.
To learn more about Noble Desktop’s corporate SEO training, email hello@nobledesktop.com.