Build SEO expertise through classes in keyword strategy, analytics, and performance optimization. You’ll learn how to improve visibility and engagement online.
Gain a competitive advantage with hands-on lessons in Search Engine Optimization (SEO) and competitive keyword analysis. Learn advanced SEO strategies and launch your website to the top in this practical bootcamp.
Learn the digital marketing tools and strategies needed to succeed online, including SEO, social media marketing, paid search, and analytics tracking. Gain essential skills to promote a business and increase ROI in today’s competitive markets from top digital marketing experts.
Learn how to use Google Analytics and its applications for marketing, including tracking data, interpreting reports, and optimizing performance. Discover GA4 and its new features.
Search Engine Optimization, more commonly referred to as SEO, is one approach companies and entrepreneurs take to boost search rankings for low or no cost. Using keyword research and other methods, SEO experts are able to drive organic web traffic and ultimately increase business.
Pew Research Center shows that 8 in 10 American adults are online daily, with many accessing the internet on a near-constant basis. It is a reasonable assumption that some of that time is spent on search engines like Google, seeking out information, products, or services. Marketers, business owners, and entrepreneurs can leverage SEO to ensure that Google recognizes their websites as the most relevant for customers making those searches.
While SEO can be a full career path on its own, it is also an integral part of digital marketing as a whole. You can pursue SEO training or digital marketing courses; either way, it is a key asset to anyone looking to improve web traffic or increase sales organically.
Learning these skills for a new career path? There are quite a few SEO career opportunities in Baltimore you can pursue. In the arena of search and optimization specifically, you’ll find roles like Paid Search Manager, Web Optimization Specialist, and Digital Strategist. These start in the $60,000 to $70,000 range annually, around double Baltimore’s average entry-level salary.
SEO also lends itself well to a broader career in digital marketing, in a role like Digital Marketer, Marketing Manager, or Marketing Analyst. Salaries for these roles are comparable albeit slightly lower, starting at $55,000 to $65,000. However, marketing roles are more versatile and have growth opportunities beyond search engine optimization, so it might be a better fit in the long run since you can transfer to a variety of other positions.
Regardless of whether you choose to specialize in SEO directly or lean on a broader marketing focus, there are plenty of companies in Baltimore where you could apply your knowledge. Since almost every business has a web presence of some kind, boosting search rankings and expanding online branding is something that could benefit any of Baltimore’s key industries equally.
Because SEO involves search engine algorithms and other complex focal points, in-person training is a great way to get face-to-face visibility into any difficult concepts. There are a few options for in-person SEO courses in and around the Baltimore area.
Ledet Training and General Assembly in Washington D.C. as well as Certstaffix Training in Laurel (MD) all offer introductory courses meant to teach the fundamentals of SEO. These are short courses, ranging from 3 hours to 2 days in length. If you already have some knowledge in the subject, there is also a 2-day SEO Copywriting course available at Think Big Learn Smart in Columbia. If you do decide to take a class at Certstaffix, note that it is only partially in-person; they offer an onsite computer lab at their training center, but classes are held live online by a remote instructor.
Since most of Baltimore’s in-person classes are at an introductory level, live online courses are a great alternative as they offer many of the same benefits including real-time interaction and feedback. With today’s extensive video conferencing capabilities, it will seem like you are in the same room with your instructor and peers—except that room is your home or office.
The search for the right live online SEO courses can be daunting, as there are many choices out there. No matter what you’re looking for, you are likely to find a program that fits your current skill level and availability through Noble Desktop’s virtual offering. There is an SEO Bootcamp for an immersive education in optimization skills, or you might try a Google Analytics Bootcamp for a related field that any SEO professional should be familiar with.
Not only are there courses that specialize in SEO and related topics, but you can also train in the broader field of digital marketing as well. The Digital Marketing Certificate contains SEO education, while the Social Media Marketing Bootcamp is a perfect complement to search because it also employs strategies for driving traffic to your business or service.
There are also live online SEO courses through NYIM Training, with flexible scheduling for all skill levels. Whether you are looking for a quick one-day course or a full mastery certification to learn advanced techniques and strategies or something in between, NYIM Training offers a class for you.
In today’s increasingly digital age, it is likely that your business has some sort of web presence, no matter what industry you are in. SEO can help bolster that presence, giving your company a deserved boost in search rankings by showing Google and other engines your relevancy and value in the space.
Corporate training in SEO can help to create a new initiative or enhance your current marketing team, depending on what your current structure is like. Whether you are an established brand or a new team starting out in the marketplace, having a staff with SEO knowledge can be a key asset to gain traction in search. Noble Desktop can help, with onsite or virtual corporate SEO training only a click away.
Ready to empower your staff with training that will drive organic traffic to your website? Email hello@nobledesktop.com for more information on flexible training programs built to fit your business.