What is Tech Sales?

Discover the fast-paced, problem-solving world of tech sales and understand how it operates on a business-to-business model. Learn about the various roles in tech sales, how customer relationships are built, and the potential career opportunities in this booming field.

Key Insights

  • Tech sales involves selling technology but focuses more on solving customer problems than just pushing products.
  • Technology Sales Representatives work for companies in various sectors like hardware and software manufacturing, cyber security, or financial services.
  • It operates on a business-to-business (B2B) model, where Sales Reps reach out to potential clients through cold calling or emails.
  • After the initial connection, clients are often passed on to an Account Executive to finalize the sale, but the Sales Rep maintains contact post-sale for customer satisfaction.
  • Tech sales is a booming field with many career opportunities, owing to businesses increasingly embracing technological solutions.
  • The field offers very good pay, making it a solid career choice for those interested in technology and sales.

Tech sales is exactly that: selling technology. Technology Sales Representatives work for companies that make hardware and software or provide services like cyber security or financial services, but tech sales is focused more on solving a problem than on selling a product. Building a relationship with customers based on meeting their needs is the foundation of tech sales.

Tech sales is a business-to-business sales model, also known as “B2B.” Sales Reps spend a lot of time reaching out to potential clients through cold calling or emails. Once they’ve made a connection, Tech Sales Reps often pass the clients on to an Account Executive to complete the sale, but the Rep usually stays in contact with clients after the sale to make sure they are satisfied. 

Because businesses continue to embrace technological solutions, the field of tech sales is easy to get into. There are many opportunities available, and the pay is very good. As long as technology is booming, tech sales will be a solid career.


Read more about what tech sales are and why you should learn it.

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