Improve your Photoshop skills with this Intermediate Photoshop course which focuses on reinforcing techniques, expanding tool usage, and applying strategies in a project-based approach. Learn by creating three banners for a fictional client, Phase 10 Construction, integrating both design and marketing aspects.
Key Insights
- The course employs a project-based approach, enabling students to create real-world applicable designs, specifically three banners for a client named Phase 10 Construction.
- In addition to technical design skills, the course incorporates marketing aspects, requiring students to integrate given marketing copy into their banner designs.
- By the end of the course, students will have designed engaging banners with photos and images that effectively deliver the client's marketing messages.
Note: These materials offer prospective students a preview of how our classes are structured. Students enrolled in this course will receive access to the full set of materials, including video lectures, project-based assignments, and instructor feedback.
Welcome to Intermediate Photoshop. Throughout this course, we'll reinforce Photoshop techniques and expand upon tool utilization and strategies in a project-based approach. Throughout this course, we'll create three banners for our client, Phase 10 Construction.
Let's open one document to observe what these banners will look like. We'll go to File in the top left corner, select Open, and from our unzipped folder, we'll open the file 'Three Banner Display' and click Open. Here, we can see a sample of three pop-up banners that our client, Phase 10 Construction, will use to deliver their marketing messaging.
In addition, they've given us marketing copy or words that we can use on these banners. If we go to our file explorer, we can open this file named 'Phase 10 Copy.'
We'll double-click, and we can see that we've been given all the necessary words for these banners.
For Banner 1, we have a quick statement and a supporting statement. For Banner 2, we only have a title, and the marketing team is still working on some of the sentences for this copy. And for Banner 3, we have a title and a couple of other lines of text as well.
Throughout this course, we'll be creating these three banners and creating engaging photos and images within the banners to deliver these points. I'm excited to venture into this journey with you, and in the next video, we'll start with Banner 1. See you there!