Learn digital marketing through courses that combine creativity, strategy, and analytics. You’ll explore campaign development, SEO, and performance optimization across channels.
Learn the digital marketing tools and strategies needed to succeed online, including SEO, social media marketing, paid search, and analytics tracking. Gain essential skills to promote a business and increase ROI in today’s competitive markets from top digital marketing experts.
Boost your social media marketing skills and stay on top of trends with our certificate program. Learn to create effective strategies on platforms like Instagram, Facebook, LinkedIn, YouTube, TikTok, and X (formerly known as Twitter) to grow your online following and stand out in the marketplace.
Learn how to use Google Analytics and its applications for marketing, including tracking data, interpreting reports, and optimizing performance. Discover GA4 and its new features.
Learn how to develop and manage successful Google Ads campaigns, generate leads and sales, track conversions, and improve your search engine ranking with this comprehensive workshop. Perfect for anyone looking to expand their brand awareness through effective paid advertising techniques.
Learn how to incorporate AI in your marketing strategy with this in-depth course. Explore how to use AI-driven tools to help your SEO, SEM, social media marketing, analytics tracking, paid advertising, and more.
Gain a competitive advantage with hands-on lessons in Search Engine Optimization (SEO) and competitive keyword analysis. Learn advanced SEO strategies and launch your website to the top in this practical bootcamp.
Learn how to create a successful digital marketing strategy and optimize your business's website to reach your target audience. This accelerated course covers topics such as identifying your goals and audience, optimizing your website for conversion, and developing a value proposition.
This course offers a comprehensive exploration of content marketing, covering topics such as content creation, promotion, and measurement. Gain valuable insights and learn the best practices for effectively utilizing content creation to promote your brand in this accelerated class.
Discover the ins and outs of email marketing, from building an effective email list to designing compelling emails, and learn how to optimize your campaigns for maximum success. This short course will provide you with the knowledge and strategies you need to excel in the competitive world of email marketing.
Digital marketing refers to any promotional material presented or produced on the internet or other digital channels. It is the most common way for businesses to reach their intended audience as most consumers turn to the internet to purchase goods and sign up for services. This can include anything from social media, email, and websites to search engines, and mobile applications. The end goal of any digital marketing campaign is to connect with as many potential customers as possible and drive engagement through different communications and strategies. Whether through an advertisement, a social media post, or an informational email, it’s all about reaching your audience, driving engagement, and making smarter business decisions based on previous campaign trends.
One of the first forms of digital marketing was in 1978 with the first mass email campaign. Since then, banner ads, HTML websites, search engines, and other forms of digital marketing have emerged. In particular, social media marketing has blown up. With the emergence and continued prominence of Facebook, Instagram, and now TikTok, consumers turn to social media platforms now more than ever to learn about a brand, explore products, and even purchase items. In addition, the stress on the importance of data analytics has undeniably evolved the digital marketing process, making it easier for businesses to target audiences, spread brand awareness, and connect with consumers in a meaningful way.
Digital marketing has roots in a wide range of industries, ranging from retail, where companies strive to improve their ecommerce platforms and engage with consumers on social media, to healthcare, which increasingly relies on reaching out to the community to educate patients about services and community health data. The tech industry also uses digital marketing techniques to share information about their products and entice consumers to purchase services. The bottom line is that any company that shares digital messaging with the intent to boost engagement, viewership, and sales will need to have a strong marketing team equipped with digital marketing expertise.
Because it’s such a widely used skill across different sectors, you can expect to complete various projects on a near-weekly basis. For instance, you may work on social media content one day and search engine optimization (SEO) the next. Other forms of marketing may have you writing intricate, detailed email newsletters that make it easy for consumers to learn more about the company and click on interactive buttons and links to go straight to the website. You may even learn how to utilize artificial intelligence (AI) for marketing purposes such as automated customer service bots and scheduling posts. The opportunities are vast with digital marketing, and since the online landscape is always evolving, there is always something new to learn and try.
There are even non-professional uses of your digital marketing expertise. First and foremost, it is important to understand how businesses use rhetorical strategies and multimodal communication methods to entice you. Once you understand how you are being appealed to, it is easier to make decisions on whether a business is using a fair form of marketing. Aside from the usefulness that marketing knowledge will provide you with, it’s possible to use your digital marketing skills to showcase a hobby. For example, if you have a skill such as photography or crafting, you can start a social media page or a blog to showcase your skills and use SEO tactics to increase visibility and therefore following. These skills can benefit you immensely on all levels, from professional to personal.
Each digital marketing class will vary in its length, depth, and subject matter, but overall, the most important digital marketing strategies will likely be discussed. Most commonly, you’ll study things like social media strategy, email campaigns, and SEO. Some classes will focus on a specific tool such as Adobe Creative Cloud applications. Others may teach the importance of using data to your advantage. You can typically find a class that teaches all or some of these subjects at once.
In a digital marketing class, there’s a high likelihood you will explore the best practices for social media marketing. You’ll likely learn the ins and outs of applications like Instagram, Facebook, LinkedIn, TikTok, or X (formerly known as Twitter) since each has a unique purpose and therefore unique ways you could utilize the platform for marketing purposes. In truth, social media is one of the most powerful tools a Digital Marketer has, so it’s incredibly worthwhile to learn more about its capabilities. Plus, it’s a great way to solidify your brand and create bonds with the consumer.
Another key area of digital marketing is search engine optimization, otherwise referred to as SEO. This technique optimizes your website content so that it appears higher on a list of search engine results. This makes it easier for consumers to engage with the brand and perhaps purchase goods and services. It’s essential to know as a Digital Marketer since most consumers don’t bother going to the second page of Google and typically click on the most easily accessible pages. SEO will drive more traffic to your site, boost engagement, and ultimately increase profits.
Many classes teach data analytics as well. This is a useful skill for any digital marketing professional to have as it helps you improve your marketing efforts such as determining what is working and what is not with your current marketing strategy. By analyzing data, you can make more informed decisions and refine your strategies to increase engagement and sales. This can include shifting focus in your email campaigns by adding more incentives for consumers to visit the page such as through discounts and promotions. It can also help determine your audience through social media engagement. All in all, data analytics makes you a much more effective marketing expert.
One of the industry-standard tools for digital marketing experts is Adobe Creative Cloud, which is equipped with all the applications needed for content editing and creation. From Photoshop to Premiere Pro, marketing experts can edit pictures and videos with ease. In addition, Illustrator is a useful tool to create vector graphics, logos, icons, charts, and other kinds of illustrations. InDesign may also be necessary for creating layouts for documents such as brochures or digital magazines. Furthermore, After Effects can make animated graphics, text, and other illustrations to spruce up a website or commercial. With all these tools at the ready, it’s easy to see why many digital marketing classes teach Adobe Creative Cloud.
Digital marketing classes often focus on ways to utilize email for audience engagement and product sales. Email remains one of the most effective ways to reach an audience. Learning how to craft concise, informative emails with eye-catching subject lines is a useful skill. Furthermore, you can segment your audience much more effectively with email such as sending certain promotions to customers who haven’t been to the website or purchased an item in quite some time. You can also gain insights into click-through rates and open rates, which you can use to your advantage. All this makes email marketing a useful tool in your digital marketing kit.
Learning digital marketing can vary in difficulty depending on what you want to achieve. Of course, there is a huge difference between becoming familiar with a skill and becoming an expert. You can easily pick up the basics of digital marketing through online courses and tutorials, but mastering it will take more time, hands-on experience, and effort. To become a professional, you will likely encounter more challenges but the pay-off will be much greater as well.
Some of the most challenging aspects of learning digital marketing include keeping up with the constantly changing landscape. New trends appear every day, especially on social media, so marketing professionals have to move quickly and learn to keep up. In addition, digital marketing tools like social media platforms evolve quickly, so that is another facet that could be difficult. Otherwise, performing marketing analysis or implementing SEO techniques could be viewed as challenging, particularly for those who have less of a background in tech. On the other hand, those who have less of a background in creative skills may find it difficult to use Adobe Creative Cloud. However, with the right mindset and continued effort, learning digital marketing becomes less challenging over time.
Generally speaking, learning the basics of digital marketing can take a few months. This also depends on how thorough you prefer your training method to be. If you sign up for a short course that could last a few days or a few weeks, then you will definitely pick up some new skills but won’t be close to the expert level. On the other hand, if you enroll in a bootcamp or certificate program, you are likely to spend a few months to a year studying and honing your skills. Because digital marketing is always changing and requires new skills and tools, you will likely find that the learning journey does not end with gaining a certificate or a degree.
When it comes to learning digital marketing, you may want to consider all your learning options. Most people start by asking whether in-person, live online, or asynchronous learning is the best fit for them. Typically, this can be answered by questioning what your goals are as well as factoring in other personal elements such as schedule or previous knowledge. For instance, many can opt for in-person training because it offers the most interaction. Plus, with an instructor present, you can get ample feedback and assistance with difficult concepts. Although this requires a commute, you can immediately network and learn in a neutral environment that fosters collaboration, hands-on experience, and learning retention.
However, live online classes are also a great option, particularly for those who are limited by their location, schedule, or other factors. You can find classes from a wide range of providers that will suit your schedule if you work full-time. Plus, there are still interactive elements in a live online class despite the lack of a physical classroom. You can still receive feedback on projects, chat with your classmates, and learn more about digital marketing opportunities from around the country. You’ll need a strong internet connection, which can pose challenges if it should go out unexpectedly. Moreover, learning from home, work, or anywhere else may pose a distraction. Still, this is a great option for someone who wants to gain more digital marketing expertise.
Asynchronous learning has its benefits too, although for different types of people. This method is all about flexibility—you get to choose your schedule, learn at the pace you want, and study in a way that suits your needs. Essentially, you are teaching yourself the material. This can pose some challenges, however, in that you won’t have an instructor to turn to if you get stuck on a complex topic. Additionally, you may find it harder to stay motivated since there is no one else there to push you or support you. This method may work for someone who just needs to refresh their digital marketing skills, but may not be best for someone who is starting from scratch.
You can find a wealth of resources on the internet, ranging from websites and videos to chatrooms and social media accounts. For instance, you can explore training center websites for resources such as the Noble Desktop Free Seminar page. From here, you can jump over to the Noble Desktop YouTube channel to click through videos and playlists related to digital marketing and its common tools. Beyond this, you can explore other social media platforms like Instagram, X, or TikTok to hear from marketing experts or read through discussion boards to get answers to common marketing questions. However, if you want to develop professional-level skills, you will have to find a more thorough learning experience such as a bootcamp or certificate course. Free resources are good as supplemental learning materials, but can’t replace a training program.
To boost your digital marketing skills, it may benefit you to learn additional topics and tools. For example, user experience (UX) and user interface (UI) design may be beneficial and help you diversify your marketing portfolio. Knowing how to create user-friendly and visually appealing websites, mobile applications, and other digital spaces will make your marketing efforts even more effective as they resonate better with your audience.
In addition, it may be worthwhile to learn basic business processes as it can help you refine your marketing approach. Similarly, if you learn a little more about finance, this can help you understand what may need to be done to improve your campaigns and drive more engagement. This is likely to help boost sales as a result.
Digital marketing is a game changer across different industries, and without it, many businesses may lose out on loyal fans or sales. In major cities like Toronto, a marketing professional can find a job virtually anywhere. This region has many key industries that keep the economy growing such as finance, technology, tourism, and healthcare. Read below to see how a digital marketing professional fits into each industry.
The finance industry in Toronto is exceptional, with many major banks, investment firms, and FinTech startups calling the city home. In addition, the Toronto Stock Exchange is one of the largest in the world, thus proving why so many finance professionals move to the area. The city’s financial landscape is competitive and exciting, making it necessary for financial institutions to differentiate themselves from others and truly stand out.
Digital Marketers are needed in finance for this very reason. They help financial companies keep up with the competition and help connect with their customers. By instilling trust and providing key information, customers are more likely to be satisfied and continue using the services. This can be done through social media or email marketing as well as educational content on blogs. All of these provide the consumer with a better sense of the company, what it can do for them, and how to use its services.
Toronto’s technology sector is continuing to grow and become a stronghold in the country, with many considering it to be the Silicon Valley of Canada. As such, the city attracts talent from all over, fueling the economy even further. The industry covers everything from software development and artificial intelligence to ecommerce and cybersecurity. Since the city is a major tech hub, many businesses strive to keep up in the ever-changing market.
Because of this, Digital Marketers are hired by tech companies and startups to promote their new products and services. They create content to showcase their innovations, which may include posting to social media pages or developing a video presentation for an upcoming conference. Many will use SEO to help give the company more visibility and drive more traffic to the website as well. Overall, digital marketing is needed in the tech industry if companies want to stay afloat and keep attracting new customers.
In a city that sees millions and millions of domestic and international visitors each year, Toronto’s tourism industry is a significant player in the local and national economy. The city has vibrant neighborhoods, myriad attractions, and some iconic landmarks that keep tourists coming back. Plus, the food and nightlife scene is unmatched. With so many exciting offerings, it’s no surprise that the city has so many hotels, airlines, tour guides, museums, restaurants, and other kinds of travel companies.
In terms of digital marketing, the tourism industry commonly uses it to promote its services, destinations, and experiences. Companies will most likely use social media since many consumers turn to the internet and these platforms to find inspiration for their next trip. Influencer partnerships are becoming increasingly common with a city or province’s department of tourism as well, which means utilizing social media for these purposes is even more effective. Moreover, email marketing campaigns can help keep potential travelers informed about new events, accommodations, and attractions.
Toronto has some of the best hospitals, clinics, and specialized care facilities in the country such as Toronto General Hospital, Sunnybrook Health Sciences Centre, and Mount Sinai Hospital. With this wide range, this sector has ample opportunity to provide the people of Toronto and the surrounding regions with state-of-the-art medical care. With so many universities and teaching hospitals in the area, this increases the ability to innovate new HealthTech and conduct groundbreaking medical research.
This industry uses digital marketing most of all to connect with patients, inform the public, and instill trust within the community. Healthcare digital marketing professionals create informative content like blogs and videos to share health tips and form a connection between the general public and the provider. Moreover, social media platforms can be used for the same reason as well as addressing common concerns. Additionally, email marketing campaigns can help patients keep up with appointments or learn more about their health data.
With digital marketing training, you can explore dozens of career paths, most of which are relatively lucrative. Whether you’re interested in management or analytics, social media, or other digital mediums, you can find a meaningful and enjoyable career. Read below to explore just a few options.
Digital Marketers are responsible for developing and executing marketing campaigns across different platforms to share more about the brand and their products. Specifically, they’ll use social media and email and techniques such as SEO and pay-per-click to boost engagement. According to Indeed, Digital Marketers in Toronto can earn an average base salary of roughly $62,000. However, some companies offer upwards of $75,000. Higher-level positions earn more as well such as the Vice President of Digital Marketer who can expect an average salary of $154,000.
A Social Media Manager is a specialized digital marketing role that focuses on anything related to social media. This can include creating content, communicating with followers, and keeping up with trends. Plus, they typically track how well each post does in terms of likes, comments, and new followers. Toronto-based Social Media Managers can take home nearly $58,000 per year, not including any additional pay they may earn. However, Glassdoor shares that a more realistic range may be anywhere from $45,000 to $77,000.
Marketing Analysts handle the data side of things when it comes to marketing campaigns. They derive insights from data to see what’s working and what’s not. By tracking these metrics, they help the marketing team make better decisions for future campaigns and help them understand what their consumers need. Glassdoor also states that a Marketing Analyst in Toronto can expect to earn anywhere between $51,000 and $89,000, but the average expected salary is $68,000 each year.
A Web Optimization Specialist is a professional at SEO techniques to help the website rank higher in search results. They examine how the site performs, ensure it’s easy for the user to navigate, and overall provide a smooth experience for the user. Web Optimization Specialists living in Toronto have an average base salary of $65,000 to $75,000 according to Indeed. However, there is room for advancement in this position and at most companies.
You can explore dozens of digital marketing learning options at Noble Desktop, but for professional advancement, consider the Digital Marketing Certificate. Here, you’ll spend 120 total hours boosting your organic search ranking, increasing your social media presence, and watching your company grow. You’ll study everything from SEO and Google Analytics to email and social media marketing tactics. With these tools, you’ll learn how to promote your business and optimize landing pages as well as learn useful blogging techniques on WordPress. After the course, you will earn a certificate of completion and have a well-developed portfolio, resume, and LinkedIn page, making you ready to take your skills from the classroom to the professional realm.
The 72-hour Social Media Marketing Certificate covers all the most commonly used platforms such as YouTube, TikTok, Instagram, X, LinkedIn, and Facebook, as well as strategies for marketing on each. You will learn how to stream on different social media sites, like Twitch, as well. You’ll build skills to enhance your pages, increase followers, and boost sales. By the end of the course, you will have a well-developed marketing portfolio from projects rooted in paid advertising, TikTok’s new SEO feature, and audience analytics that show you have the skills to optimize a brand's social media presence. Plus, you’ll earn a certificate of completion and feel confident to enter the digital marketing job search.
Noble also offers an AI for Digital Marketing course that lasts 18 hours and includes everything you may need to know about leveraging AI-driven systems and strategies for your marketing campaigns. This includes learning how to integrate AI into SEO and search engine marketing (SEM) strategies. Plus, you’ll learn to use AI for content creation, advertising, and analytics purposes. The course ends with a capstone project where you can show off your abilities and understanding of how AI can transform the marketing landscape in the real-world.
General Assembly hosts a Social Media Bootcamp where students will spend two days learning beginner-friendly social media marketing techniques. They will learn to use different platforms and get comfortable with their features such as the Facebook Ads Manager. Further, they will devise a social media strategy and learn how to measure that campaign’s success. By the end, students will also understand how to reach their target audience, create content, and utilize paid advertising.
The Digital Marketing Flex course from Thinkful is a thorough digital marketing program that spans three months at 15 hours a week. Students will create a marketing campaign that intends to reach a target audience, spread the word about a brand, and leverage various marketing tools and software. Students will leave feeling comfortable with SEO, email marketing, and data analytics as well.
At BrainStation, their Digital Marketing Diploma course gives students insight into the most essential digital marketing tools, like Hootsuite, Facebook Ads Manager, and Google Analytics. Additionally, students will learn how to manage a social media presence and use SEO techniques to improve brand visibility.
Thinking about signing your marketing team up for corporate training for digital marketing? Check out the offerings at Noble Desktop to enhance your team's collaboration, productivity, and marketing expertise. Your marketing professionals can customize their training to suit their needs such as whether more insight into Adobe Creative Cloud is needed or if they’d like specific instruction on SEO techniques. Your group will choose between in-person or live online training as well, which gives everyone the chance to join in and learn at the same pace.
Noble Desktop strives to create a welcoming learning environment where everyone can feel comfortable and ready to learn, no matter what their current skills are. Plus, your organization can purchase bulk vouchers for regular classes so the learning can continue after the corporate training has ended. Your team can sharpen their skills further without worrying about the cost. If you’re curious about these offerings, consider reaching out to Noble Desktop at corporate@nobledesktop.com to discuss your options for training, scheduling, and pricing.