Learn to manage digital marketing campaigns from concept to analysis, discovering how creative ideas and data-driven insights work together.
Learn the digital marketing tools and strategies needed to succeed online, including SEO, social media marketing, paid search, and analytics tracking. Gain essential skills to promote a business and increase ROI in today’s competitive markets from top digital marketing experts.
Boost your social media marketing skills and stay on top of trends with our certificate program. Learn to create effective strategies on platforms like Instagram, Facebook, LinkedIn, YouTube, TikTok, and X (formerly known as Twitter) to grow your online following and stand out in the marketplace.
Learn how to use Google Analytics and its applications for marketing, including tracking data, interpreting reports, and optimizing performance. Discover GA4 and its new features.
Learn how to develop and manage successful Google Ads campaigns, generate leads and sales, track conversions, and improve your search engine ranking with this comprehensive workshop. Perfect for anyone looking to expand their brand awareness through effective paid advertising techniques.
Learn how to incorporate AI in your marketing strategy with this in-depth course. Explore how to use AI-driven tools to help your SEO, SEM, social media marketing, analytics tracking, paid advertising, and more.
Gain a competitive advantage with hands-on lessons in Search Engine Optimization (SEO) and competitive keyword analysis. Learn advanced SEO strategies and launch your website to the top in this practical bootcamp.
Learn how to create a successful digital marketing strategy and optimize your business's website to reach your target audience. This accelerated course covers topics such as identifying your goals and audience, optimizing your website for conversion, and developing a value proposition.
This course offers a comprehensive exploration of content marketing, covering topics such as content creation, promotion, and measurement. Gain valuable insights and learn the best practices for effectively utilizing content creation to promote your brand in this accelerated class.
Discover the ins and outs of email marketing, from building an effective email list to designing compelling emails, and learn how to optimize your campaigns for maximum success. This short course will provide you with the knowledge and strategies you need to excel in the competitive world of email marketing.
Digital marketing is a form of marketing where digital media is used to connect with audiences and promote a variety of different products or services. Many different types of digital channels can be used in digital marketing, including social media, websites, email, and search engines. This type of marketing started to become common in the 1990s, at the same time as the internet started to become more popular.
According to a 2023 article—“What is digital marketing? A complete guide”—posted on the Adobe Experience Cloud Blog, digital marketing offers several benefits compared to traditional marketing. The article explains that with digital marketing, you can reach a much larger audience, you can personalize content, and your marketing costs are generally significantly lower. In addition, with digital marketing, you can measure your performance. The article stresses, “Digital marketing comes with a host of analytics opportunities that traditional marketing just can’t match. You can track the number of conversions and leads, visits to your website, and much more—giving you plenty of valuable insight to help grow your business.”
Digital marketing training will give you the skills to create marketing content for many different types of digital media. If you plan to work in any marketing-related profession, this is an important skill. Research shows that most marketing campaigns now include digital marketing. In fact, some companies use digital marketing exclusively. In a September 2022 Forbes article, Forbes Council Member Tony Pec stresses, “We are currently living in a digital era. Those who are not embracing being online… are rapidly becoming forgotten.” He insists, “If you have a business and are not building your brand and marketing on social media, you are choosing to get left behind.”
Every digital marketing class is unique, and what you’ll learn depends on the class that you choose. However, a digital marketing class will usually cover marketing strategy, social media, and data analytics. You will likely develop your communication skills and work on portfolio projects.
Any kind of marketing begins with a plan about your marketing goals and how to achieve them. When you take a digital media marketing class, you’re likely to learn about marketing strategy.
Social media is a widely used digital platform, and most digital marketing classes will include a focus on utilizing social media in marketing. You’re likely to learn about some of the major platforms such as Instagram and TikTok, and the most effective ways to use these platforms to reach consumers.
Digital media platforms often collect a large quantity of data about users, and that data can be used by marketers to gain a better understanding of their potential customers and how to connect with them. Data analytics can be a valuable tool in digital marketing, and you will likely learn about it in a digital marketing class.
Communication is also an important part of digital marketing. As a marketer, you’ll need to become an expert in communicating with other people, and when you take a digital marketing class, you are likely to improve your communication skills and learn new ones as well.
If you’re looking for a job in digital marketing, you’ll need a portfolio, which is a collection of real-world projects that you can use to showcase your skills to potential employers or clients. When you take a digital marketing class, you will likely work on projects that you can incorporate into your portfolio.
When you learn digital marketing, you’ll need to learn both technical skills like data analytics and SEO, as well as soft skills like communication. The level of difficulty involved will partly depend on whether you already have any experience with marketing and with using digital tools. It will also depend on how strong your soft skills are. In general, most people say that digital marketing can be challenging, but is not too hard to learn. Many experts advise that one of the best ways to master digital marketing is through hands-on practice. Taking a paid class can also help, since you’ll have access to an instructor who can guide you through the learning process, explain difficult concepts, answer your questions, and provide feedback on your progress.
Everyone has a different learning experience when it comes to digital marketing, however, most people say that you can learn some basic skills within a matter of weeks or months. If you plan to use digital marketing at a professional level, however, you should plan on taking about a year—possibly even more—to master it. The more time you spend learning and practicing your skills, the quicker you’re likely to learn. Another thing to consider is that the learning process for digital marketing will actually be life-long. This is because digital technology continues to evolve.
One way to learn digital marketing is to enroll in an in-person class. With an in-person class, you’ll need to travel to a classroom at a set time, where you’ll get in-person instruction from an instructor, and the opportunity to interact and network with other students. Many people find this to be the most engaging way to learn something new, however, depending on where you live you may not have many in-person options, or it may be inconvenient to commute to class. Another popular learning option is a live online class. With this format, you still get live instruction and you’re still part of a class full of other students, but you learn remotely. You’ll probably need to supply your own equipment and software, however, you’ll be able to learn from the comfort of your own home, or any other location that you choose. In addition, since you don’t have to travel to a physical location, you’ll have more class options. If you need even more flexibility, there is a third learning option; on-demand learning. This type of class is not live. Instead, you work through pre-recorded material at your own pace. You won’t be able to interact with an instructor in real-time, but you’ll be able to set your own learning schedule. This format generally requires more discipline and self-motivation, so if you don’t learn well alone, this might not be the best option for you.
If you want to learn more about digital marketing, you’ve probably already searched online and discovered that there are many different free online digital marketing resources. For example, the Noble Desktop site has several free seminars, including some that are focused on topics related to digital marketing. Resources like this can be a great way to get an overview of the topic, or learn a new skill. However, if you’re serious about learning digital marketing, you’ll probably need to enroll in a paid course. With a paid course, you’ll be guided by an expert instructor and you can be sure that you’re getting comprehensive, reliable, and up-to-date information. In addition, you’ll be able to ask questions and get feedback on your progress. Many paid courses also come with a certificate that shows your achievement. If you want to work in digital marketing, in most cases, a paid class is a good investment.
Most digital marketing jobs involve working with other people such as team members and employers or clients, so improving your soft skills can be a good idea if you plan to work in this field. Soft skills are things like teamwork, problem-solving, adaptability, time management, and communication. These skills will benefit you in many different ways. Not only will they help you work more effectively, but they will help you work well with other people. Without strong soft skills, you may find that your interpersonal interactions are less productive, and that you’re more likely to encounter conflict or have misunderstandings with other people.
In recent years, digital marketing has become increasingly important in a wide range of different industries. According to a January 2024 LinkedIn post by Corenet Tech, this includes ecommerce, tech, healthcare, finance, hospitality, and entertainment. The article states, “Across these diverse sectors and beyond, the reliance on digital marketing is not merely a trend but an indispensable tool for businesses seeking to thrive in an increasingly interconnected world.” As one of the largest cities in the United States, Phoenix has opportunities for digital marketing within many different industries. The Greater Phoenix Economic Council reports that Phoenix attracts many businesses because of its competitive labor costs, access to other markets, low income tax rate, and room to grow. The organization says that over the next decade, 15 percent employment growth is projected in Phoenix, compared to a national average of only 7 percent.
Digital marketing skills are used in several different jobs. A Digital Marketer creates and manages digital marketing campaigns, often including social media. A Digital Strategist also works on digital marketing campaigns. Another related job is that of Digital Analyst which is someone who analyzes and interprets digital marketing campaigns. A Digital Marketer earns an average of $61,000 to $64,000 yearly, a Digital Strategist earns $71,000 to $84,000, and a Digital Analyst earns $74,000 to $88,000.
The U.S. Bureau of Labor Statistics is a government agency that tracks labor market data for several different jobs. It has a job category called Advertising, Promotions, and Marketing Managers, which includes people who work in digital media marketing. Over the next ten years, the agency predicts 6 percent job growth for this category, which is above average. It says, “The demand for advertising and promotions managers is expected to be concentrated in industries that rely on these workers to create digital media campaigns that target customers through the use of websites, social media, or live chats.” It also has a category for Market Research Analysts, which it defines as a job where “Analysts study consumer preferences, business conditions, and other factors to assess potential sales of a product or service.” 13 percent job growth is predicted in this category from 2022 to 2032, which is much faster than average.
There are several different digital marketing class options for Phoenix area students. Gateway Community College, which is a Maricopa Community College, offers a Digital Marketing Program. This course is designed to provide students with the skills they’ll need to work in marketing, social media advertising, and branding. It is project-based and includes marketing theory, critical thinking skills, and practical experience. Students will gain proficiency in several digital platforms including Google, Instagram, and Facebook.
Noble Desktop is a coding and design school based in New York City, which also offers its classes in a live online format. Its Digital Marketing Certificate covers the tools and strategies you’ll need to be successful with online digital marketing. This includes SEO, social media marketing, analytics tracking, and paid search. In this class, you’ll learn from digital marketing experts, and will develop an actionable, multi-tiered digital marketing campaign of your own. You’ll also learn how to track and analyze data to increase your return. The program comes with six one-on-one mentoring sessions, and the option of a free retake within one year. You’ll also receive a New York State-licensed certificate.
Noble also offers a Social Media Marketing Certificate. This course is designed to help you develop an understanding of the social media landscape and learn how to develop effective marketing strategies for social media. You’ll learn about numerous social media platforms including YouTube, Instagram, LinkedIn, Facebook, and TikTok. In addition, you’ll work on a professional portfolio that you can share with potential clients and employers. The course includes four one-on-one mentoring sessions that can be used to get additional help on challenging concepts, or for resume and job search advice.
Another school offering a live online digital marketing course is Berkeley College Continuing Education. Its Digital and Social Media Certificate has four required courses: Digital and Social Media Strategy, Advertising Management, Digital Marketing: Strategy & Tactics, and Marketing Metrics and Analytics. Students learn many different digital marketing skills including engagement and branding strategies for social media. They also learn how to develop their personal digital reach, which includes learning how to develop influencer partnerships with existing brands.
The Digital Workshop Center—a school that was founded in 2006—offers a Digital Marketing Certificate. This class runs in a bootcamp format and covers a wide range of digital marketing skills. Students learn to use market analytics, create content to target customers, and use best practices. They also learn about conversion rates and benchmarks, testing, exploring different social media channels, and Search Engine Optimization. In addition, students work on a capstone project that takes them from concept to delivery. They also receive career coaching, which includes job search help and mock interviews.
eCornell, which is Cornell University’s external education unit, runs an on-demand Social Media Marketing Certificate program. Students learn with a cohort of 20 to 30 other students. There are six courses: Social Media Strategy, Social Media Marketing Across the Purchase Funnel, Creating Effective Content Marketing, Building the Brand Through Influencer Marketing, Social Listening and Community Management, and Measuring Social Media Marketing Success. Students design a marketing strategy and create a marketing campaign. They also learn about social media marketing best practices, and create a cross-platform social listening and community management system to measure their success. All of this school’s courses are developed by Cornell University staff.
If your business has a need for marketing, it can be useful to train a group of employees in digital marketing. Noble Desktop offers onsite and virtual corporate digital marketing training. Experienced instructors who have extensive real-world digital marketing experience can come to your office, or they can conduct virtual training through Zoom or a similar platform. All class content can be customized, and post-training support—such as handouts and access to videos—is always included. Another training option is to purchase vouchers to Noble’s regular group classes so that your employees can enroll individually. Some people prefer this option because of its additional flexibility. Noble offers a discount with bulk voucher purchases. To get more information about corporate digital marketing training, or to schedule a free consultation, contact Noble Desktop.