Learn digital marketing best practices including SEO, advertising, and campaign analysis for measurable results.
Learn the digital marketing tools and strategies needed to succeed online, including SEO, social media marketing, paid search, and analytics tracking. Gain essential skills to promote a business and increase ROI in today’s competitive markets from top digital marketing experts.
Boost your social media marketing skills and stay on top of trends with our certificate program. Learn to create effective strategies on platforms like Instagram, Facebook, LinkedIn, YouTube, TikTok, and X (formerly known as Twitter) to grow your online following and stand out in the marketplace.
Learn how to use Google Analytics and its applications for marketing, including tracking data, interpreting reports, and optimizing performance. Discover GA4 and its new features.
Learn how to develop and manage successful Google Ads campaigns, generate leads and sales, track conversions, and improve your search engine ranking with this comprehensive workshop. Perfect for anyone looking to expand their brand awareness through effective paid advertising techniques.
Learn how to incorporate AI in your marketing strategy with this in-depth course. Explore how to use AI-driven tools to help your SEO, SEM, social media marketing, analytics tracking, paid advertising, and more.
Gain a competitive advantage with hands-on lessons in Search Engine Optimization (SEO) and competitive keyword analysis. Learn advanced SEO strategies and launch your website to the top in this practical bootcamp.
Learn how to create a successful digital marketing strategy and optimize your business's website to reach your target audience. This accelerated course covers topics such as identifying your goals and audience, optimizing your website for conversion, and developing a value proposition.
This course offers a comprehensive exploration of content marketing, covering topics such as content creation, promotion, and measurement. Gain valuable insights and learn the best practices for effectively utilizing content creation to promote your brand in this accelerated class.
Discover the ins and outs of email marketing, from building an effective email list to designing compelling emails, and learn how to optimize your campaigns for maximum success. This short course will provide you with the knowledge and strategies you need to excel in the competitive world of email marketing.
Digital Marketing is using email, social media, and other digital channels to market, sell, or raise awareness for a business or brand. Digital marketing helps companies remain competitive and increase consumer engagement. This form of marketing developed alongside the rise of the modern internet. As more businesses and brands took their goods and services online or started as online-only companies, digital marketing provided a way to reach targeted groups of online consumers and generate digital sales.
Modern digital marketing is much more than creating and distributing online promotional campaigns. It also involves utilizing paid and free tools and techniques to rank higher in internet searches (also called SEO), maximize outreach through paid advertising, and use data to track consumer behavior and convert leads into customers. Digital marketers need to be up-to-date on internet trends and learn to use programs like Google Ads, Google Analytics, Semrush, and Hootsuite.
Digital marketing training gives you the skills to create and manage successful online promotional endeavors. Learning content marketing is one of the outcomes of this training. Content marketing involves creating content for digital channels like blogs, social media platforms, websites, and newsletters. In a digital marketing class, you will learn how to cater this content to a specific channel and to a target audience as well as how to harness the power of storytelling to make sure the content communicates the right message for a brand or company.
Techniques to create content are not the only skills one learns in a digital marketing course. Digital marketing training also covers SEO or search engine optimization, which ensures one’s brand or company ranks high in searches and is seen by the right people. Learning SEO allows you to optimize content or internal links for on-page SEO as well as optimize off-page SEO through cultivating a strong social presence or earning high-value backlinks. In addition to learning specific strategies for SEO, digital marketing courses will cover specific tools one can use, like Semrush or Ahrefs. Some courses will provide students with access to what are normally paid SEO tools.
Not only will digital marketing training help you promote other companies’ brands, but you can also use your skills for self-promotion or to accomplish goals outside of work. For those looking to start their own small business or personal website, learning digital marketing will allow you to direct the right people toward your goods, services, or content, whether those people are prospective customers, potential employers, or those who share similar interests. You can also use your skills to aid local nonprofits, which often have fundraising and general awareness campaigns that need to be promoted and managed online.
Students should expect that a digital marketing class will teach the essential techniques of marketing. This can include how to develop your own marketing strategy and what you need to do to increase engagement, traffic, conversions, and turn leads into sales. Students will learn about key performance indicators (KPIs) and return on investment (ROI) and how to analyze and optimize these metrics for their own digital marketing plan.
SEO is an essential skill for someone learning digital marketing. A digital marketing class will teach the basics of how search engines rank websites and what tools and techniques you need to optimize a brand or company’s relevance and reach. Learning SEO involves learning about tools, like Semrush, that will help you do keyword research and analyze competitors. Students will also learn techniques for optimizing links and content for SEO for websites and mobile devices.
Google has a host of tools that digital marketers will need to learn, including Google Ads and Google Analytics. Digital marketing classes will cover how to use Google Ads to create and manage paid advertising and what strategies you can use to control who sees these ads and maximize your paid search results. These classes will also teach students how to work with Google Analytics to set up specific tracking metrics, read the reports that Google Analytics generates, and optimize their consumer outreach strategies through this tool.
Digital marketing classes will teach students specific strategies for marketing through email and social media platforms like Facebook, Instagram, TikTok, LinkedIn, YouTube, and X (formerly known as Twitter). For email marketing, students will learn about different types of emails one can create and about optimizing open and click-through rates. For social media channels, students will learn about platform-specific marketing techniques and paid advertising. Marketing on TikTok, for instance, can involve learning about TikTok’s unique algorithm, advertising on this platform, and how to create engaging visual content to grow an audience base.
Working in digital marketing means you need to have strong communication skills. Digital marketers know how to craft the right message to impact specific audiences in memorable and engaging ways. Digital marketing classes will help you enhance your communication skills and master your ability to engage, inform, and impact others through specific messaging.
Digital marketing is not considered especially difficult to learn. There are no prerequisites to learning digital marketing, though you will need a basic knowledge of computers and digital platforms, and it can help to know basic business practices and terms like ROI, KPIs, or SERPs. Beginners first need to learn different digital marketing strategies and learn the tools and techniques to execute these strategies, which can be difficult and take some time, depending on your skill and experience level. With time, effort, and practice, most people can learn to become proficient in using digital marketing to enhance brand awareness and sales for one’s own business or other clients.
Some of the most challenging parts of learning digital marketing are mastering tricky techniques like SEO and data analytics, and keeping up-to-date on the latest trends and strategies. The technical tools can be more challenging to learn, and it will take time to become accustomed to tracking customer behavior through Google Analytics or optimizing off-page SEO. Additionally, digital marketing strategies frequently change and evolve out of necessity as different brands, companies, and people vie for attention online. As a digital marketing professional, you will need to keep up with these changes and learn any new strategies or useful tools that the field develops.
Someone can become familiar with basic digital marketing principles, tools, and strategies in less than three months. In one to three months, you can learn foundational aspects of SEO, ads, analytics, content, email, and social media marketing and how to put together a decent digital marketing strategy. Most people say it takes between six months and a year to become truly proficient at using digital marketing to generate results for yourself or a client. Expect that you will need to practice and work on your digital marketing skills to see results and master digital marketing.
Whether to learn digital marketing in-person or online depends on your own learning needs and goals as well as the course’s curriculum, schedule, and cost. In-person learning is still considered the best way for most people to learn and retain information. Students find it easier to stay focused and engaged when they’re in a space dedicated to learning and able to work with other students involved in the same pursuit. Some training facilities will also offer students the use of their technology or software during the course. However, in-person classes can be harder to find and won’t be the right option for those with busy schedules or for someone looking for a more cost-effective option.
Live online courses are a good alternative to in-person training as they offer a similar curriculum and hands-on training from an expert instructor. Students still meet for regularly scheduled class sessions and receive individualized feedback from an instructor on their skills but can take these classes from any location. Live online classes are more likely to be offered part-time, in the evenings, or on weekends and can be more cost-effective than in-person classes. Some do struggle to stay focused and engaged with the course material in an online class, so this training format is not for all learners.
Another option is enrolling in an asynchronous online or on-demand class. Rather than meeting for regularly scheduled classes, on-demand learners receive access to course content that they can move through at their own pace. On-demand courses are a good option for those who work full-time, have busy or inflexible schedules, or are looking for a cheaper training option. Self-motivated and highly dedicated learners have the most success in on-demand classes, as there is usually little to no access to a live instructor and very few external motivating factors pushing students to complete the course content. While on-demand classes can be a great entry point into learning digital marketing, those looking for comprehensive or advanced training or who want career support services should consider in-person or live online training that offers these options instead.
You can learn digital marketing basics from free online video tutorials, articles, and short workshops. Noble Desktop’s blog has short articles on digital marketing, and their YouTube channel has an SEO & Digital Marketing playlist that covers the pillars of digital marketing and introduces viewers to tools and techniques for marketing on specific social media channels or using services like Google Analytics. In addition, learners can find other YouTube tutorials and online blogs, as well as free digital courses offered by providers like Google (their Digital Garage is now Grow with Google) or HubSpot Academy.
Free resources are great for learning the basics, but most will not provide comprehensive career training or professional skill development. Consider enrolling in paid in-person or live online classes to receive this kind of training and support.
Learning basic web programming, graphic design, or data analytics will complement your digital marketing training. HTML and CSS are programming languages that are not too difficult to learn and that can help digital marketing professionals customize and optimize content and SEO for themselves or their clients. Having a handle on basic graphic design principles or tools like InDesign, Photoshop, and Illustrator can also help a digital marketing professional design and create content to reach target audiences.
While learning digital marketing will involve learning how to use specific data analytics services or programs like Google Analytics, a digital marketing professional could also use further training in collecting, analyzing, and visualizing data. This can allow digital marketing professionals to use data analytics to make predictions or to generate visualizations to communicate how a certain strategy or campaign is going to different stakeholders. Learning data analytics would also open up career opportunities as a Data Analyst, Marketing Analyst, or Business Analyst, roles that help clients make strategic decisions based on data.
Any industry with an online presence could use someone with digital marketing skills. Most companies, whether for-profit or nonprofit, use digital marketing to generate awareness of their brand and drive sales, funding, or interest in their goods and services. The top industries in Orlando are no exception, and these industries include healthcare, tourism, technology, and the aviation and aerospace industries.
Orlando is known as one of the top destinations for tourism and vacations, as individuals, friend groups, and families enjoy visiting theme parks like Disney World, Universal, and SeaWorld. Indeed, by some metrics, Orlando is the most visited or one of the most visited tourist spots in the US, with tens of millions of people visiting the city and its surrounding areas every year. This also means that many people living in and around Orlando find themselves working in tourism and hospitality.
Specific parks, attractions, and tourist destinations need digital marketing to remain relevant and competitive. Digital marketing professionals have a big role to play in developing and managing strategies to promote specific destinations through social media and other content marketing initiatives and through developing partnerships with other brands or social media influencers. Digital marketing professionals might need to adapt some practices to be specific to the tourism industry, which can often operate seasonally (even in Orlando) and be based on the reputation of a certain park or company behind the destination.
Healthcare is another of Orlando’s top industries. Orlando has a major foothold in healthcare research and innovation, with six of the largest hospitals in the country located in or near the city and two large networks, Orlando Health and AdventHealth, that call Orlando home. A significant proportion of Orlando’s population works in the healthcare field as well.
As in most industries, healthcare can be a competitive market. SEO is an important part of making sure the right audiences know about certain facilities or healthcare services relevant to their needs and in their local vicinity. Reputation management can be a big part of the job for a Digital Marketer working in healthcare, and this can involve managing and responding to reviews or patient concerns posted online. Digital marketing professionals might need to not only develop promotional strategies for specific hospitals, healthcare providers, nonprofits, or services but also need to create and manage digital content to educate patients or create content that uses patient success stories to generate awareness of certain healthcare programs.
Orlando recently ranked as one of the fastest-growing technology hubs in the US. In particular, Orlando’s tech industry is at the forefront of modeling, simulation, and training, with the National Center for Simulation and Training calling Orlando home. Orlando’s tech industry also has a large presence in autonomous vehicles, digital gaming, and FinTech.
Technology companies have a strong desire to remain visible and differentiate themselves and their products from the competition in a crowded marketplace. Here is where digital marketing professionals are required to help these companies with SEO and search engine marketing (SEM) to make sure they are seen by the right audiences. Tech companies also need to generate and distribute a high volume of information about their developments and products through digital channels so that they can reach potential investors, stakeholders, and consumers.
Due to the size of Orlando International Airport and Orlando’s proximity to an area of Florida known as the Space Coast, another of Orlando’s largest industries is aviation and aerospace. Well-known space travel and research companies like SpaceX, Blue Origin, and NASA all have a presence near Orlando. Orlando’s manufacturing industry also produces parts and materials for the aerospace industry.
Like companies in other industries, aviation and aerospace companies use digital marketing to create and distribute marketing campaigns and educational resources on digital channels. Each company or organization would need to create and maintain a website and social media presence and develop campaigns to raise awareness and generate interest in funding or using their aviation or aerospace services. Not only are educational resources targeted toward those in classrooms, but in this case, aerospace companies or organizations create white papers and reports on their research and innovations to educate specific audiences and generate funding for their endeavors.
This is the job title most associated with digital marketing training. Digital Marketers are marketing professionals tasked with developing and managing promotional campaigns. This can involve creating and optimizing content for digital channels, using SEO strategies, running paid advertising campaigns, and doing data analysis to track customers and how they engage with a business or brand.
The average yearly salary for a Digital Marketer is around $65,000, not considering bonuses, commissions, or any profit-sharing endeavors. This salary can range from $37,000 at the lower, entry-level end to around $116,000 for more experienced Digital Marketers. Those in this career path can work their way toward becoming a Digital Marketing Manager or Digital Director, both senior-level managerial positions that offer higher pay.
A Social Media Manager will often more narrowly work with a company’s social media channels. In comparison to the generalist role of a Digital Marketer, a Social Media Manager creates content for social media, plans when to post for maximum reach, engages with customers and leads through social channels, and tracks and analyzes the company’s performance and reach through social media. These professionals will need to tailor their content, strategy, and techniques for each social media channel or become specialists in marketing on particular platforms.
Someone working as a Social Media Manager can expect to make an average of $59,000 per year before any additional pay. More entry-level positions are earning an average of $38,000 a year, while Social Media Managers with more experience can earn an average of $98,000 a year. What you will actually earn depends on not only experience but also location and industry.
Web Optimization Specialist is a specialist digital marketing role. These professionals will often have similar training to a Digital Marketer but will focus on using and analyzing data to track a company’s website and search performance. These specialists use tools like Google Analytics to pay particular attention to the traffic a website is getting or the business’s customer conversion rate. Rather than developing a promotional strategy, they might instead be identifying issues with the user or customer experience of a website or mobile application.
In the US, the annual average base pay for working as a Web Optimization Specialist is around $57,000. This average salary can range from $38,000 to $109,000, depending on one’s location, experience, and industry.
A Paid Search Manager is another specialized digital marketing role. This professional is responsible for developing, managing, and optimizing paid search marketing campaigns. The work of a Paid Search Manager will focus on working with clients to develop a campaign strategy to drive website or mobile traffic and tracking and improving campaign performance. A Paid Search Manager will have similar marketing, SEO, ads, and analytics training as other digital marketing professionals.
The average annual salary for a Paid Search Manager is about $74,000, though one’s salary will vary based on location, industry, and experience level. Those working at the lowest end of the Search Manager salary range in Orlando are making an average of $69,000, and at the higher end, are making around $119,000 with additional pay included.
Noble Desktop offers top-rated digital marketing classes, bootcamps, and certificate programs that can be taken in-person in NYC or online from any location. Expert instructors provide hands-on training in the most relevant and competitive strategies and toolsets suitable for digital marketing novices and those looking to upskill or make a career change. A good entry point into digital marketing is the six-hour Digital Marketing Strategy & Web Fundamentals course which teaches participants how to develop a successful digital marketing strategy, optimize their website to appeal to visitors, and convert these visitors into leads.
For comprehensive, career-ready training, consider Noble Desktop’s Digital Marketing Certificate program or their Social Media Marketing Certificate program of study. The Digital Marketing Certificate covers marketing strategies, paid ads, SEO, customer analytics, and how to market through email and major social media platforms. The Social Media Marketing Certificate, by contrast, is more narrowly focused on providing marketing strategies for major social platforms and helping participants develop a competitive resume and portfolio. These certificates offer career support services and are suitable for those interested in careers like Digital Marketer, Social Media Manager, SEO Specialist, Paid Search Manager, and other professional digital marketing roles.
For those only looking to learn particular skill sets, Noble Desktop’s short bootcamps will be your best option. These include the SEO Bootcamp, Google Ads Bootcamp, or Google Analytics Bootcamp, all of which will focus on these foundational aspects of digital marketing, or one- to two-day bootcamps in Email Marketing, Content Marketing, Social Media Content Marketing: Blogs & X, Facebook Marketing, YouTube Marketing, TikTok Marketing, LinkedIn Marketing, and Instagram Marketing.
The University of Central Florida (UCF) has a continuing education program that offers an 18-week Digital Marketing Boot Camp. This comprehensive bootcamp covers how to develop a marketing strategy, do paid search and consumer targeting, and run a successful campaign through search, website, and content optimization and analytics. Participants will engage in a paid micro-internship during this program to gain expertise in executing digital marketing assignments and develop their resumes and portfolios. This part-time online program runs in the evening, making it accessible to those who work full-time or are otherwise busy during the regular workday.
Located near Orlando in Winter Park, Full Sail University offers a Digital Marketing master’s degree. This program aims to provide training in social media marketing, SEO, and consumer analytics. It is an especially useful option for those who want up-to-date digital marketing training not tied to one specific industry. Full Sail University is online-only, and all programs are on an accelerated schedule so that one can learn the content quickly and start working in one’s chosen career sooner.
Technology career training facility General Assembly offers a beginner-friendly 10-week Digital Marketing Short Course. Participants in this course will learn how to develop a digital marketing campaign as well as how to use tools and strategies to optimize SEO and social media campaigns and acquire and convert leads into customers. Their training can be the start to launching a career in digital marketing and is suitable for many professions including working as a Social Media Specialist, a Digital Marketing Manager, a Digital Marketer, or a Content Strategist.
Computer skills training provider Certstaffix has live online digital marketing classes focused on individual programs or services or on social media marketing. Their Social Media: Combo course includes six individual classes on marketing basics for social media platforms including Facebook, LinkedIn, Instagram, YouTube, and X. This six-day class provides a comprehensive overview of each platform, how to optimize content for each channel using platform-specific strategies, and how to advertise on each of these major social media platforms. They also offer individual two- to three-day classes in Google Ads, Google Analytics, SEO, and WordPress.
Chegg Skills (formerly Thinkful) also offers an online Digital Marketing certificate program. This program is three- to four months long, depending on whether you attend part-time or full-time. It starts with familiarizing learners with the role of Digital Marketers before working through units on developing a marketing campaign, targeting customers, creating a cohesive brand, and learning how to market content on different digital channels.
If you’re looking to reskill or upskill your workforce, consider looking into Noble Desktop’s corporate training options. They offer comprehensive certificate programs for digital marketing and social media marketing as well as bootcamps in digital marketing essential skills like SEO, Google Ads, Google Analytics, email marketing, and content marketing. Additionally, Noble Desktop has one to two-day bootcamps where participants can learn marketing strategies for social media platforms including Facebook, Instagram, TikTok, and YouTube from expert instructors.
Classes can be taken at Noble Desktop’s Manhattan facility, online anywhere, or onsite at your location. Discounted bulk vouchers are available for enrollment in Noble Desktop’s regular classes. This option allows you to choose which courses are made available to employees and allows employees to determine which classes will best fit their needs and schedule. Email corporate@nobledesktop.com for more information on corporate training options and to schedule a free consultation.
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