Learn SEO, content strategy, and analytics through digital marketing lessons focused on measurable campaign results.
Learn the digital marketing tools and strategies needed to succeed online, including SEO, social media marketing, paid search, and analytics tracking. Gain essential skills to promote a business and increase ROI in today’s competitive markets from top digital marketing experts.
Boost your social media marketing skills and stay on top of trends with our certificate program. Learn to create effective strategies on platforms like Instagram, Facebook, LinkedIn, YouTube, TikTok, and X (formerly known as Twitter) to grow your online following and stand out in the marketplace.
Learn how to use Google Analytics and its applications for marketing, including tracking data, interpreting reports, and optimizing performance. Discover GA4 and its new features.
Learn how to develop and manage successful Google Ads campaigns, generate leads and sales, track conversions, and improve your search engine ranking with this comprehensive workshop. Perfect for anyone looking to expand their brand awareness through effective paid advertising techniques.
Learn how to incorporate AI in your marketing strategy with this in-depth course. Explore how to use AI-driven tools to help your SEO, SEM, social media marketing, analytics tracking, paid advertising, and more.
Gain a competitive advantage with hands-on lessons in Search Engine Optimization (SEO) and competitive keyword analysis. Learn advanced SEO strategies and launch your website to the top in this practical bootcamp.
Learn how to create a successful digital marketing strategy and optimize your business's website to reach your target audience. This accelerated course covers topics such as identifying your goals and audience, optimizing your website for conversion, and developing a value proposition.
This course offers a comprehensive exploration of content marketing, covering topics such as content creation, promotion, and measurement. Gain valuable insights and learn the best practices for effectively utilizing content creation to promote your brand in this accelerated class.
Discover the ins and outs of email marketing, from building an effective email list to designing compelling emails, and learn how to optimize your campaigns for maximum success. This short course will provide you with the knowledge and strategies you need to excel in the competitive world of email marketing.
Digital marketing, also known as online marketing, is a marketing strategy that relies on digital channels and mediums to advertise, inform, and persuade consumers. Companies often establish digital marketing teams to sell products and services to target audiences while developing a positive brand image. Marketing teams can be small or large and typically employ Digital Marketers, Social Media Managers, and SEO Specialists.
Many companies and small businesses have turned to the internet to gain new customers and raise awareness about their brands. As a result, the demand for marketing professionals who can develop digital marketing strategies has increased over the last decade. Learning digital marketing can help you start a career in digital marketing or develop digital marketing strategies for your business.
The internet has changed how marketing works. Companies still use traditional marketing strategies, but the reliance on digital marketing strategies by marketing teams has increased as people rely more on the internet to make decisions. People turn to the internet to find services in their area, check customer reviews, and shop online.
Digital marketing training can help you learn how to market your small business. In a digital marketing class, you’ll learn how to use analytics to measure the effectiveness of the ads you’re running, develop a positive brand reputation through customer engagement, and post creative content that will draw in new audiences.
You can also use digital marketing training to help you start a career as a marketing professional in your chosen industry. The widespread reliance on the internet to make choices extends across industries, from ecommerce to healthcare to fashion. Learning how to run a digital marketing campaign can help you develop the skills and knowledge expected of employees working in a marketing department in one of these industries.
Beginner-level digital marketing classes usually cover digital marketing principles along with how to develop a digital marketing strategy. Digital marketing strategies utilize digital channels like email and social media to spread information about a company and its products, so digital marketing professionals must understand how to take advantage of the tools and strategies available to them. You can expect to learn basic digital marketing methods like search engine optimization (SEO), social media marketing, email marketing, and data analytics in a digital marketing class. Digital marketing professionals usually work in teams, so you can expect a digital marketing class to help you learn how to collaborate on marketing projects in a team setting.
SEO is the process of optimizing websites so that they rank well on search engine results pages like Google and Bing. The goal of SEO strategies is to increase organic traffic to websites by creating content that internet users want to engage with.
SEO Strategists categorize SEO strategies by on-page SEO, off-page SEO, and technical SEO. On-page SEO requires you to optimize elements on a webpage to make the page search engine-friendly. This process includes using relevant keywords (keyword optimization), designing easy-to-navigate websites (user experience design), and using links within content that will make navigation easier (internal linking). Off-page SEO strategies, like social signals and brand mentions, focus on building a website’s reputation through external methods. Technical SEO means optimizing the technical aspects of a website to make it easier for search engines to crawl and understand the site. Back-end Web Developers often engage in technical SEO strategies like site speed optimization and the use of schema markup.
You can learn more about SEO in a digital marketing bootcamp or an SEO program.
Over 5 billion people in the world use some form of social media. The rise of social media platforms has led companies to create social media accounts to increase their brand recognition and sell products. Social media marketing strategies include content creation, audience engagement, paid advertising, and data analytics and tracking. Many companies adopt platform-specific strategies based on the typical behavior of each platform’s users. A strategy geared toward Facebook, for example, might focus on highly targeted ads because of the platform's diverse user base, while a strategy for Instagram will probably include lots of video content that attempts to tell a story. You can learn about the best approaches for social media marketing, including how to tailor content for specific audiences, in a digital marketing class or a social media marketing bootcamp.
Email marketing involves direct contact between a company and customers or potential customers via email. A good email marketing campaign uses opt-in email lists, sends relevant and engaging content, optimizes emails for mobile devices, and complies with email marketing laws and regulations to protect consumer privacy. Digital marketing classes that focus on email marketing will teach you how to build an email list, plan an email campaign, design and draft emails, set up automated emails, and use analytics to understand what aspects of the campaign you need to improve.
Data analytics plays a crucial role in digital marketing. Digital marketing professionals use data analytics to understand customer behavior, optimize campaigns, and make data-driven decisions. Popular tools like Google Analytics help marketers look at key website metrics such as page views, bounce rate, and session duration, which they then use to improve the website. Data analytics can also help marketers track campaign performance and analyze sentiment expressed via social media to analyze public opinion of their company’s products and services. You can enroll in a digital marketing program to learn about using data analytics for digital marketing or look for a class that covers analytic tools like HubSpot and Semrush.
One person rarely runs marketing campaigns by themselves. Digital marketing teams work together to plan, execute, and tweak marketing campaigns developed for companies or clients. Oftentimes, marketing teams split work among themselves, from design to social media, to SEO, and work together to create a cohesive campaign. Cross-departmental work is also frequent. Marketing teams often have to work with sales teams, product teams, design teams, and customer support to ensure their campaigns run smoothly. Digital marketing classes will prepare you to collaborate in a team setting through group projects. Working with a group will give you the necessary experience to communicate ideas and resolve conflicts.
The difficulty of learning digital marketing depends on your background experience and whether you want to specialize in one area of digital marketing.
Your technical skills and creativity level will likely influence how difficult you find learning digital marketing. Working in digital marketing usually requires technical skills like data interpretation and familiarity with tools like Google Ads, Semrush, Mailchimp, and HubSpot. Digital marketing teams use a variety of strategies to market their companies and clients online. Oftentimes, a digital marketing professional will need to know how to use a range of technologies to carry out the strategies chosen for a specific campaign. Marketing professionals should also have the creativity needed to create content for social media, design visuals for ads and other published content, and keep up with aesthetic trends that attract consumers.
Some digital marketing professionals specialize in one type of digital marketing strategy and offer their services as part of a marketing team or to a client. For example, some individuals with a strong foundation in social media marketing principles work as Social Media Specialists or Content Creators. Similarly, professionals with a deep understanding of SEO work as SEO Specialists. Developing advanced knowledge of a digital marketing strategy can improve your technical knowledge and help you begin a niche career.
You can develop beginner-level digital marketing skills in about one to three months. Beginner-level classes focus on core concepts, like the basics of SEO, social media marketing, email marketing, and paid ads. By the end of a beginner-level class, you’ll have gained hands-on experience working with social media platforms and brainstorming marketing campaigns.
Intermediate-level digital marketing skills take around three to six months to develop. An intermediate-level student will have experience with different areas of SEO, like technical SEO and on-page SEO, pay-per-click advertising, and experience using analytics tools like Google Ads and Facebook Insights. After achieving intermediate-level skills, you should understand how to execute a basic digital marketing campaign.
Mastering digital marketing can take about six months to several years. The length of time it takes to master digital marketing depends on how many areas you plan to specialize in. The more areas you want to specialize in, the longer you’ll need to spend training. Advanced training will cover advanced SEO techniques, paid advertising, and long-form content creation. After completing advanced-level digital marketing training, you should feel confident enough to run a complex digital marketing campaign and optimize strategies for businesses and clients.
Learning digital marketing is an ongoing task. The field changes frequently as technology updates and trends change. When working as a digital marketing professional, you’ll need to keep up with trends in social media algorithms, SEO guidelines, and new social media platforms.
Before enrolling in a digital marketing class, consider the class modality that works best for you and your schedule. You have the option of learning digital marketing in-person, live online, or on-demand. In-person classes are more common in metropolitan cities, but you can find them held by your local college or university, and online classes are available to everyone with an internet connection.
In-person classes follow a traditional classroom structure. You’ll enroll in a class held during the week, in the evenings, or on weekends offered by a school or training center and attend the class when it’s scheduled. This classroom environment offers familiarity to many students, which can help them feel comfortable and ready to start learning digital marketing. In-person students learn face-to-face from a live instructor and can ask questions, receive feedback, and view demonstrations.
You can enroll in live online or on-demand digital marketing classes if you can’t attend an in-person class. Live online classes follow a similar structure to in-person classes. Students enrolled in live online classes learn under the guidance of a live instructor and have the chance to ask questions and share their screen with the instructor since most live online classes take place over Zoom or a similar web conferencing platform. Live online classes eliminate the need to commute, which helps students with tight schedules save time, and usually cost the same as their in-person equivalent.
On-demand classes provide students who don’t have the time to attend a scheduled class the chance to learn digital marketing. Students enrolled in an on-demand class receive instant access to course materials like pre-recorded video lectures and worksheets. The lack of instructors in on-demand classes means students need to have the motivation to self-teach and work through lessons on their own because they won’t have access to a live instructor with whom they can ask questions. On-demand classes usually cost significantly less than live classes.
If you’re not ready to enroll in formal digital marketing training, you can turn to the internet to learn the basics of digital marketing for free. Online learning platforms like Udemy and Coursera offer short-form classes where you can learn the basics of digital marketing and related topics for free. If you have questions about course content, you can look for an online forum where professionals and beginners in the industry meet to discuss industry-related topics and tools. Training centers and schools, like Noble Desktop, also post video tutorials to YouTube and other video-hosting websites covering topics like digital marketing so that beginners can learn foundational principles quickly and for free. After learning the basics of digital marketing for free online, consider the formal training options available in your area.
A digital marketing class will teach you a wide range of digital marketing strategies and the skills and tools necessary to carry out a digital marketing campaign. Most beginner-level classes cover the basics of SEO, content creation, analytic platforms, and email marketing. You can become a well-rounded digital marketing professional by enrolling in formal digital marketing training. Other skills and topics you can learn to enhance your digital marketing training include sales tactics and consumer behavior.
One of the main purposes of digital marketing is to sell products and services. Understanding how to target specific audiences to sell products on behalf of a company or client can help you learn how to align marketing strategies with sales goals, leading to a better-developed marketing campaign. Sales skills and concepts that you can learn alongside digital marketing to support this aim include sales funnels, lead nurturing, and customer relationship management tools.
Consumer behavior, also known as consumer psychology, is the study of consumer behavior when deciding on products or services to purchase. Understanding consumer behavior can help you learn how customers think and what drives their choices. Companies that understand consumer behavior can create marketing campaigns that utilize strategies that resonate with their target audience and push them to action. Learning consumer behavior means studying consumer behavior theories, behavioral psychology in marketing, and decision-making processes.
Wondering what New Jersey-based industries need digital marketing professionals? Check out these industries in New Jersey that frequently hire candidates with digital marketing skills and experience.
New Jersey’s financial services industry has become increasingly important to the state’s economy thanks to the many regional banks, financial advisory firms, and FinTech companies across the state. The nearby financial hub of New York City has also contributed to the importance of New Jersey’s finance industry. Marketing professionals working in the financial services industry utilize content marketing in their marketing campaigns. With content marketing, companies can spread customer testimonials and case studies to establish a trustworthy brand image. Professionals in this industry also create targeted marketing material based on customer segmentation to ensure that financial firms send messages to new and existing customers who will resonate with them.
New Jersey is home to a pharmaceutical industry known for its rich history and deep network of research, development, and manufacturing. Major pharmaceutical companies such as Johnson & Johnson, Merck & Co., and Pfizer have established operations in the Garden State. Well-respected academic institutions in New Jersey like Princeton and Rutgers University, have contributed to research and development and produced top talent for the industry. Marketing professionals working in the pharmaceutical industry conduct market research, create brand images for drugs and treatments, develop strategies to engage with healthcare providers, and create content intended to inform consumers about pharmaceutical treatment options.
Within New Jersey’s tech industry are flourishing subindustries focused on software development, biotech, FinTech, cybersecurity, and artificial intelligence. Jersey City and Princeton have made names for themselves as tech hubs within the state because of the presence of major research centers and startups that contribute significant innovation and talent to the industry. Marketing professionals in the tech industry help create buzz and draw attention to product launches by running multi-channel marketing campaigns. They also create educational content and help tech companies develop a strong brand identity.
Looking to use your digital marketing skills to start a new career in New Jersey? You can use your skills and experience in digital marketing to start a career as a Digital Marketer, a Social Media Strategist, and a Digital Analyst.
Digital Marketers design, create, manage, and review digital marketing campaigns for companies or clients. This role requires knowledge of digital marketing principles and strategies such as SEO, social media, content creation, email marketing, and data analytics. Digital Marketers typically focus on one to two strategies and often work in teams with other marketing professionals and designers. Digital Marketers need some technical skills and know how to collaborate within their department and with other departments. The average salary of a Digital Marketer in New Jersey is $89,000.
Social Media Strategists create a company’s online presence on social media. A Social Media Strategist should understand how popular social media platforms work, including how to analyze and track key performance indicators. This role involves more than just posting content; a Social Media Strategist needs to strategize to boost engagement, engage with followers, and understand brand storytelling. Social Media Strategists in New Jersey make an average annual salary of $55,000.
Digital Analysts evaluate digital marketing campaigns to discover whether they’re effective. A Digital Analyst will usually work alongside other digital marketing professionals and use their knowledge of data analysis to help the team determine if their campaign is working or if they need to readjust their strategy. Digital Analysts should understand how to use Google Analytics, Tableau, Power BI, and Excel. In New Jersey, Digital Analysts make an average annual salary of $107,500.
You can find digital marketing training offered in-person across New Jersey and live online open for enrollment today. Consider the type of class you’d like to enroll in before checking out the classes below.
Do you need to learn the fundamentals of marketing? Noble Desktop’s live online Marketing Strategy course will teach you the fundamentals of marketing and the importance of a customer-centric marketing approach. The course curriculum covers market research, competitive analysis, digital marketing, loyalty programs, and other topics that you need to know to develop a comprehensive marketing plan.
Noble also offers a live online Digital Marketing Certificate program that will teach you key digital marketing strategies like SEO, social media, paid ads, and analytics. You can expect to learn fundamental principles of marketing while gaining hands-on experience creating digital marketing campaigns using multi-channel strategies. Included in the cost of tuition are six 1-on-1 mentoring sessions where you can work with an expert on your portfolio and resume and ask for clarification on confusing course topics.
Students interested in learning SEO can enroll in Certstaffix Training’s course, Search Engine Optimization. This two-day course covers SEO essentials, like keyword search, on-page SEO, link building, and pay-per-click advertising. By the end of the class, students will understand how to utilize SEO to boost web traffic and increase brand visibility. Certstaffix offers the course in a live online format for individuals and onsite or online for private groups.
Montclair State University offers an online Digital Marketing Certificate for enrolled graduate students. To earn the certificate, students must complete eight 1.5-credit graduate marketing courses. Class topics cover market analysis, social and mobile media, and omni-channel retailing. Students can learn more about the application process on the Montclair website.
Do you want your team to learn digital marketing principles and strategies? Noble Desktop can provide your organization with digital marketing training that meets your employees’ learning objectives and scheduling needs. When enrolling in corporate training, you have the option of selecting live online or onsite training options. Teams interested in corporate training can purchase group vouchers in bulk at a discount from Noble Desktop. When purchasing group vouchers, you can select the courses available to your team to choose from. They can then schedule their training at a time that fits their schedules.
Reach out to corporate@nobledesktop.com to learn more about Noble Desktop’s corporate training services and receive help in determining which options best fit your team’s needs and goals.