Learn the digital marketing tools and strategies needed to succeed online, including SEO, social media marketing, paid search, and analytics tracking. Gain essential skills to promote a business and increase ROI in today’s competitive markets from top digital marketing experts.
Boost your social media marketing skills and stay on top of trends with our certificate program. Learn to create effective strategies on platforms like Instagram, Facebook, LinkedIn, YouTube, TikTok, and X (formerly known as Twitter) to grow your online following and stand out in the marketplace.
Learn how to use Google Analytics and its applications for marketing, including tracking data, interpreting reports, and optimizing performance. Discover GA4 and its new features.
Learn how to develop and manage successful Google Ads campaigns, generate leads and sales, track conversions, and improve your search engine ranking with this comprehensive workshop. Perfect for anyone looking to expand their brand awareness through effective paid advertising techniques.
Learn how to incorporate AI in your marketing strategy with this in-depth course. Explore how to use AI-driven tools to help your SEO, SEM, social media marketing, analytics tracking, paid advertising, and more.
Gain a competitive advantage with hands-on lessons in Search Engine Optimization (SEO) and competitive keyword analysis. Learn advanced SEO strategies and launch your website to the top in this practical bootcamp.
Learn how to create a successful digital marketing strategy and optimize your business's website to reach your target audience. This accelerated course covers topics such as identifying your goals and audience, optimizing your website for conversion, and developing a value proposition.
This course offers a comprehensive exploration of content marketing, covering topics such as content creation, promotion, and measurement. Gain valuable insights and learn the best practices for effectively utilizing content creation to promote your brand in this accelerated class.
Discover the ins and outs of email marketing, from building an effective email list to designing compelling emails, and learn how to optimize your campaigns for maximum success. This short course will provide you with the knowledge and strategies you need to excel in the competitive world of email marketing.
The go-to marketing strategy for both small businesses and major enterprises, digital marketing is used to promote a business’s products and services online. This type of marketing can take many forms, including using social media marketing, email marketing, search engine optimization (SEO), blog writing, and online reviews. Digital marketing promotes brands and connects them to potential customers via the internet, so content must be compatible with a variety of technologies: desktops, laptops, tablets, and cell phones.
Each of the verticals within digital marketing serves a unique function for promoting a business’s overall growth. For example, search engine optimization helps ensure that a business’s website ranks high on search pages like Google. This increases the number of people who hear about a company’s products/services and thus drives revenue growth over time. Digital Marketers can choose to specialize in a variety of verticals, like paid ads, social media management, data and analytics, or email marketing, making this a great career path for a wide variety of people, including both creative and analytical types.
Digital marketing is a widely applicable field, so the ways you can use it are seemingly endless. You could volunteer with a non-profit, helping them craft and launch email campaigns that generate donations or increase volunteer engagement. You could also become an Influencer and launch your own personal brand on social media, promoting products through various partnerships. Or, you could work for any number of major companies, leveraging your marketing strategies to generate sales, engage with your audience, and increase brand loyalty. Nearly every industry uses digital marketing, so whether you work in manufacturing, TV and film, healthcare, finance, or any number of other sectors, your skills will be in high demand.
There’s a lot to cover in a digital marketing course. You’ll typically start with the basics like the history of digital marketing, what it means, and an introduction to the different types of digital marketing. You’ll then move on to exploring the common tools and tactics, how to establish a brand identity and voice, how to develop campaigns, and how to monitor and quantify the success of your campaigns. Some training programs might be focused on a certain type of digital marketing, so you might do a deep dive into pay-per-click, SEO, social media marketing, or email marketing. Each of these specializations has its own strategies and best practices, so having mastery over at least one can be extremely valuable.
Los Angeles is home to Hollywood, celebrities, and several A-list events. A city of glamor with near-constant sunshine and pristine beaches, Los Angeles is an incubator for innovation and entertainment, making it an ideal place to work in a field that leverages digital marketing.
Healthcare and social assistance is a top industry in the region, employing 824,311 professionals, 12.4% of the city’s total employment. The 131-bed Martin Luther King Jr. Community Hospital (MLKCH), which opened in 2015, offers services to one of the county’s most disadvantaged areas and, by 2018, had a 70% occupancy rate, with 95% of discharges associated with government payers—71% Medi-Cal and 24% Medicare. The 29-bed emergency department (ED) had almost 100,000 visits. Plus, more than 60 Federally Qualified Health Centers (FQHCs) continue to play an essential and growing safety-net role for Medi-Cal enrollees and uninsured people in the county, collectively caring for nearly 1.7 million patients. With these statistics alone, it’s no wonder that employment in healthcare from 2010 to 2019 rose by more than 19 percent.
Retail trade is another thriving industry, bringing in $571 billion in the entire state of California. In Los Angeles specifically, retail employed 650,195 professionals (9.8% of the city’s total employment), an increase of 3.7% from 2010-2019. According to a study of 186 industries by NerdWallet, retail stores are on the top-ten list of businesses to start in the state, with gas stations, ecommerce businesses, shoe stores, electronics stores, and secondhand shops (such as thrift, consignment, and antique shops) doing the best.
California leads the nation in terms of manufacturing jobs and gross domestic product, according to a study released by California Manufacturing Technology Consulting. In Los Angeles, the manufacturing industry employs 614,484 workers (9.2% of total employment). Plus, with California also being the largest state contributor to national manufacturing GDP, representing 14.5% of it, it’s clear that there must be plenty of job opportunities within the industry.
Countless industries utilize digital marketing to develop creative and strategic campaigns, from websites to emails to social media posts. With so many applications across a multitude of sectors, learning digital marketing can be a great way to jump-start or further your career.
Los Angeles has a dynamic and thriving economy, with numerous small businesses and large corporations spread throughout the city. Each of these businesses, whether in the manufacturing, aerospace, or entertainment industries, must market its products and services to promote revenue growth. Additionally, these businesses use different digital marketing strategies depending on their unique needs. Individuals who want to pursue a role in digital marketing can choose from a wide variety of careers in Los Angeles.
Individuals who would like to specialize in social media can pursue roles like Social Media Strategist. This position garners around $60,000 per year in Los Angeles (5.42% higher than the U.S. average).
Roles like Paid Search Manager and Search Manager specialize in SEO and paid search, such as Google Ads. Search Managers make annual salaries of $90,000 on average, and Paid Search Managers earn $72,000 per year on average in Los Angeles, both of which are higher than the U.S. average.
Analytical individuals may be attracted to roles like Digital Strategist, Marketing Manager, Marketing Analyst, Digital Analyst, Web Optimization Specialist, and Digital Marketer. Many of these roles require developing strategies and conducting research/analysis (such as through Google Analytics) to measure progress. Annual salaries range from around $55,000 to $74,000 in Los Angeles for these roles, with Web Optimization Specialists making the most and Marketing Analysts making the least.
In most industries, it isn’t required to be certified in digital marketing to have a career, as most fields will be more focused on your job-related experience, but certifications are becoming more and more sought after by top employers. Marketing undergraduate degrees are fairly common, and those candidates possessing a bachelor’s will have an advantage over those without a degree or certification. So, while certification isn’t required, it can help your resume stand out from the countless others submitted and help you feel more confident and better prepared for any new role you may take on.
If you’re a creative person who enjoys art, communication, and technology, then digital marketing can be worthwhile to learn. Mastering digital marketing can help you learn new tools, too. From Google Analytics to Canva to various design tools like Figma and the Adobe Creative Cloud, there are multiple exciting and innovative tools to add to your repertoire. Becoming an expert in digital marketing will help you become an expert in these popular software as well, making you a more desirable candidate.
Plus, studying digital marketing can open doors to a lot of exciting industries like advertising, publishing, manufacturing, and education. According to the U.S. Bureau of Labor Statistics, Digital Marketing Managers typically make around $138,000 a year, far above the national average salary in the United States. Plus, overall employment for Advertising, Promotions, and Marketing Managers is expected to grow by 6% from 2022 to 2032, adding 34,000 jobs each year within that decade. As you can see, being able to make a career out of your creativity and strategy can be both lucrative and fulfilling.
Mastering digital marketing will depend upon several factors, but generally, you can tackle the basic tools in only a month or two. There are several tools you’ll typically be covering in a digital marketing course: analytics tools like Google Analytics, layout and design programs like Canva, and various social media platforms. All of these are considered fairly user-friendly (at least for the fundamentals), but if you struggle to master one or more, it could take you longer to learn digital marketing overall.
Mastering digital marketing requires repeated practice and training, so, depending on your learning style, focus, and determination, it can take anywhere from a few months to a year to fully grasp all the concepts and tools. Attending a digital marketing training course offers you a better chance of learning as much as possible in a shorter time frame, regardless of whether it’s an in-person or online course.
Digital marketing is considered a fairly straightforward skill set to learn, but you may encounter some challenges. Studying digital marketing requires creative thinking, an aptitude for art and design, and time and dedication. It also requires an understanding of marketing strategies and knowledge of various tools (previously mentioned above). If you naturally possess a creative mind and have the right amount of passion and determination, learning digital marketing should be fairly easy.
There are several factors to consider when answering this question. The first factor you’ll want to consider is what learning environment is best suited for you. Do you thrive in a collaborative environment where you can interact with your peers and receive in-the-moment feedback from your instructor? Or, do you prefer a more solitary learning environment, perhaps one where you can learn at your own speed?
You’ll also want to consider how much time you can commit to your education and what level of flexibility your schedule requires. Are you looking to immerse yourself in an intensive program? Do you work full-time and need your classes to be scheduled for evening and weekend hours?
In-person training offers face-to-face interaction with both your fellow students and your expert instructor. This collaborative environment is available for both full-time and part-time classes and provides structure and accountability, two things that can help you succeed. Online courses may lack this in-person interaction, but they make up for it with increased flexibility. Live online classes still offer instant feedback from your instructor and interactions with other students, while on-demand virtual courses allow for the most flexibility since you can decide where and when you learn.
Noble Desktop offers several live online digital marketing classes. Its Digital Marketing Certificate can be completed on a part-time or full-time schedule. This course teaches students about SEO, social media marketing, and paid search. You’ll also learn how to increase your return on investment by using technology to determine key performance indicators, monitor web analytics, track conversions, and create reports with Google Analytics. Payment plans are available, and all Noble Desktop certificate programs include one-on-one mentoring and a free retake.
Individuals who are interested in a specific digital marketing vertical may also want to check out other courses offered by Noble. For example, the two-day SEO Bootcamp teaches individuals about search engine optimization and keyword analysis using hands-on lessons. You’ll familiarize yourself with the basics of SEO and, to help you get started, this course includes a 7-day free trial of Semrush: the top keyword research tool.
In Noble’s Google Analytics Bootcamp, students learn how to understand and track certain metrics. This course also covers Google’s latest version of Google Analytics, GA4.
Individuals who want to focus on social media marketing can enroll in Noble’s Social Media Marketing Bootcamp. This course covers a variety of social media strategies and teaches students how to market across platforms, including using content marketing, video marketing, and paid advertising to connect with potential customers.
Additionally, NYIM Training offers live online digital marketing courses. You may also be interested in virtual digital market courses offered by NYC Career Centers.
Businesses looking to upskill or reskill their workforces may be interested in Noble’s corporate and onsite digital marketing training. This training can take place at a company’s offices or virtually using a teleconferencing platform like Zoom. Organizations can choose from one of Noble’s existing courses or request something customized to meet the unique needs of its workforce.
Alternatively, a business may choose to purchase open enrollment vouchers for its employees to participate in Noble’s group training classes. Multiple voucher purchases receive a discount. If you think your business would benefit from hosting a training, don’t hesitate to reach out to Noble Desktop at corporate@nobledesktop.com for more information.
Those seeking a chance to sharpen their skills in tech, design, business, or data can look no further than the opportunities in Los Angeles. The city is more than just Hollywood; it’s a collection of professional services and companies that stretch from the innovative companies in Silicon Beach to the more corporate areas of downtown L.A. Digital marketing is a skill used in virtually every industry, so enrolling in a digital marketing bootcamp may be one of the best professional decisions. This skill lets you connect with consumers on a deeper level and drive more engagement, thus resulting in increased visibility and revenue. For those interested, Noble Desktop’s partner school, VDCI, offers classes taught by industry experts who are passionate, willing, and ready to impart their knowledge to students and professionals alike. They offer insight based on their real-world experience, which makes all the difference when learning a new skill from scratch or while looking to advance in your field.
Los Angeles-based learners can take advantage of the training at 3904 Groton Street, San Diego, California, located directly in the Point Loma neighborhood. Driving from Los Angeles, you’ll take I-5 South all the way. Those who prefer public transportation can hop on the Amtrak and commuter rail services connecting to San Diego from L.A., making it a quick way to access the campus. The facility is designed for interaction, offering students access to top-rated instructors and modern workstations.
With over 20 years of experience, Dr. Deanne Larson has built a reputation as a pioneer in the Los Angeles data science and analytics world. As the founder of Larson & Associates LLC, she has partnered with Fortune 500 companies and FinTech firms to help shape AI strategies and implement solutions through machine learning. She’s worked with global enterprises, particularly in designing their data systems. Her accomplishments go beyond the norm, however, as she’s also been part of projects that serve 225 million customers worldwide and others that require developing cutting-edge data governance frameworks for cloud and blockchain technologies. She’s a seasoned instructor as well, having taught at City University of Seattle, where she mentored doctoral candidates and designed data analytics programs. She holds several doctoral degrees that, paired with her extensive experience, position her to teach subjects like AI, Python, data, machine learning, and project management.
Michael Wilson is a Licensed Architect in the State of California and an Autodesk Certified Platinum Revit Instructor, one of only 20 professionals worldwide to hold this title. With over 25 years of experience in architecture, Michael has contributed to award-winning commercial and municipal projects, including facilities for pharmaceutical companies and landmarks such as the El Cajon Animal Shelter and the Mission Hills Library. Michael teaches and develops Revit courses that emphasize real-world application through project-based learning. Over the past decade, he has trained thousands of students in the Los Angeles AEC community, helping them master workflows. Michael is also an Autodesk Certified AutoCAD and Revit Professional, specializing in Revit certification and interior design software.
John O’Malley is a Registered Architect with more than a decade of experience leading Los Angeles teams through all stages of design and construction. His professional background spans different sectors, where he has earned recognition for his technical precision and leadership. A licensed architect in California, John also holds LEED AP BD+C certification and is an Autodesk Certified Instructor (ACI Silver). Most recently, he teaches AutoCAD courses that prepare students to apply drafting and design principles in real-world settings. John is passionate about mentoring the next generation of design professionals, contributing to the ACE Mentor Program.