Digital Marketing Classes Los Angeles

The go-to marketing strategy for both small businesses and major enterprises, digital marketing is used to promote a business’s products and services online. This type of marketing can take many forms, including using social media marketing, email marketing, search engine optimization (SEO), blog writing, and online reviews. Digital marketing promotes brands and connects them to potential customers via the internet, so content must be compatible with a variety of technologies: desktops, laptops, tablets, and cell phones.

Each of the verticals within digital marketing serves a unique function for promoting a business’s overall growth. For example, search engine optimization helps ensure a business's website ranks high on search pages like Google. This increases the number of people who hear about a company’s products/services and thus drives revenue growth over time. Digital Marketers can choose to specialize in a variety of verticals, like paid ads, social media management, data and analytics, or email marketing, making this a great career path for a wide variety of people, including both creative and analytical types.

What Can You Do with Digital Marketing?

Digital marketing is a widely applicable field, so the ways you can use it are seemingly endless. You could volunteer with a non-profit, helping them craft and launch email campaigns that generate donations or increase volunteer engagement. You could also become an Influencer and launch your own personal brand on social media, promoting products through various partnerships. Or, you could work for any number of major companies, leveraging your marketing strategies to generate sales, engage with your audience, and increase brand loyalty. Nearly every industry uses digital marketing, so whether you work in manufacturing, TV and film, healthcare, finance, or any number of other sectors, your skills will be in high demand.

What Will I Learn in a Digital Marketing Class?

There’s a lot to cover in a digital marketing course. You’ll typically start with the basics like the history of digital marketing, what it means, and an introduction to the different types. You’ll then move on to exploring the common tools and tactics, how to establish a brand identity and voice, how to develop campaigns, and how to monitor and quantify the success of your campaigns. Some training programs might be focused on a certain type of digital marketing, so you might do a deep dive into pay-per-click, SEO, social media marketing, or email marketing. Each of these specializations has its own strategies and best practices, so having a mastery over at least one can be extremely valuable.

Industries That Use Digital Marketing in Los Angeles

Los Angeles is home to Hollywood, celebrities, and several A-list events. A city of glamor with near-constant sunshine and pristine beaches, Los Angeles is an incubator for innovation and entertainment, making it an ideal place to work in a field that leverages digital marketing.

Healthcare and social assistance is a top industry in the region, employing 824,311 professionals, 12.4% of the city’s total employment. The 131-bed Martin Luther King Jr. Community Hospital (MLKCH), which opened in 2015, offers services to one of the county’s most disadvantaged areas and, by 2018, had a 70% occupancy rate, with 95% of discharges associated with government payers—71% Medi-Cal and 24% Medicare. The 29-bed emergency department (ED) had almost 100,000 visits. Plus, more than 60 Federally Qualified Health Centers (FQHCs) continue to play an essential and growing safety-net role for Medi-Cal enrollees and uninsuredpeople in the county, collectively caring for nearly 1.7 million patients. With these statistics alone, it’s no wonder that employment in healthcare from 2010 to 2019 rose by more than 19 percent.

Retail trade is another thriving industry, bringing in $571 billion in the entire state of California. In Los Angeles specifically, retail employed 650,195 professionals (9.8% of the city’s total employment), an increase of 3.7% from 2010-2019. According to a study of 186 industries by NerdWallet, retail stores are on the top-ten list of businesses to start in the state, with gas stations, ecommerce businesses, shoe stores, electronics stores, and secondhand shops (such as thrift, consignment, and antique shops) doing the best.

California leads the nation in terms of manufacturing jobs and gross domestic product, according to a study released by California Manufacturing Technology Consulting. In Los Angeles, the manufacturing industry employs 614,484 workers (9.2% of total employment). Plus, with California also being the largest state contributor to national manufacturing GDP, representing 14.5% of it, it’s clear that there must be plenty of job opportunities within the industry.

Countless industries utilize digital marketing to develop creative and strategic campaigns, from websites to emails to social media posts. With so many applications across a multitude of sectors, learning digital marketing can be a great way to jump-start or further your career.

Digital Marketing Careers in Los Angeles

Los Angeles has a dynamic and thriving economy, with numerous small businesses and large corporations spread throughout the city. Each of these businesses, whether in the manufacturing, aerospace, or entertainment industries, must market its products and services to promote revenue growth. Additionally, these businesses use different digital marketing strategies depending on their unique needs. Individuals who want to pursue a role in digital marketing can choose from a wide variety of careers in Los Angeles.

Individuals who would like to specialize in social media can pursue roles like Social Media Strategists. This position garners around $60,000 per year in Los Angeles (5.42% higher than the U.S. average).

Roles like Paid Search Manager and Search Manager specialize in SEO and paid search such as Google Ads. Search Managers make annual salaries of $90,000 on average and Paid Search Managers earn $72,000 per year on average in Los Angeles, both of which are higher than the U.S. average.

Analytical individuals may be attracted to roles like Digital Strategist, Marketing Manager, Marketing Analyst, Digital Analyst, Web Optimization Specialist, and Digital Marketer. Many of these roles require developing strategies and conducting research/analysis (such as through Google Analytics) to measure progress. Annual salaries range from around $55,000 to $74,000 in Los Angeles for these roles, with Web Optimization Specialists making the most and Marketing Analysts making the least.

Will I Need to Be Digital Marketing Certified to Get a Career?

In most industries, it isn’t required to be certified in digital marketing to have a career as most fields will be more focused on your job-related experience, but certifications are becoming more and more preferred by top employers. Marketing undergraduate degrees are fairly common and those candidates possessing a bachelor’s will have an advantage over those without a degree or certification. So, while certification isn’t required, it can help your resume stand out from the countless others submitted and help you feel more confident and better prepared for any new role you may take on.

Is It Worth It to Learn Digital Marketing?

If you’re a creative person who enjoys art, communication, and technology, then digital marketing can be worthwhile to learn. Mastering digital marketing can help you learn new tools, too. From Google Analytics to Canva to various design tools like Figma and the Adobe Creative Cloud, there’s multiple exciting and innovative tools to add to your repertoire. Becoming an expert in digital marketing will help you become an expert in these popular software as well, making you a more desirable candidate.

Plus, studying digital marketing can open doors to a lot of exciting industries like advertising, publishing, manufacturing, and education. According to the U.S. Bureau of Labor Statistics, digital marketing managers typically make around $138,000 a year, far above the national average salary in the United States. Plus, overall employment in advertising, promotions, and marketing managers is expected to grow by 6% from 2022 to 2032, adding 34,000 jobs each year within that decade. As you can see, being able to make a career out of your creativity and strategy can be both lucrative and fulfilling.

How Long Will It Take to Learn Digital Marketing?

Mastering digital marketing will depend upon several factors but, generally, you can tackle the basic tools in only a month or two. There are several tools you’ll typically covered in a digital marketing course: analytics tools like Google Analytics, layout and design programs like Canva, and various social media platforms, to name a few. All of these are considered fairly user-friendly (at least for the fundamentals) but if you struggle to master one or more, it could take you longer to learn digital marketing overall.

Mastering digital marketing requires repeated practice and training so, depending on your learning style, focus, and determination, it can take anywhere from a few months to a year to fully grasp all the concepts and tools. Attending a digital marketing training course offers you a better chance of learning as much as possible in a shorter time frame, regardless of whether it’s an in-person or online course.

How Hard is It to Learn Digital Marketing?

Digital marketing is considered a fairly straightforward skill set to learn, but you may encounter some challenges. Studying digital marketing requires creative thinking, an aptitude for art and design, and time and dedication. It also requires an understanding of marketing strategies and knowledge of various tools (previously mentioned above). If you naturally possess a creative mind and have the right amount of passion and determination, learning digital marketing should be fairly easy.

Can I Learn Digital Marketing for Free Online?

Technically, it is possible to learn digital marketing for free online. YouTube videos, blogs, and free short workshops can all be a great way to learn the basics without investing financially. But, when it comes to the more advanced skills, an in-depth training course is going to be your best option. These courses will contain a curriculum developed and taught by experts and offer you the chance to receive feedback or troubleshoot any issues with your instructor or a support team. Formal training can also provide the structure and accountability that some students need to stay focused, creating an environment where you’re more likely to succeed. So, if you’re looking to master more than just the basics, a formal course or class is a better choice than free online resources.

Should I Learn Digital Marketing in Person or Online?

There are several factors to consider when answering this question. The first factor you’ll want to consider is what learning environment is best suited for you. Do you thrive in a collaborative environment where you can interact with your peers and receive in-the-moment feedback from your instructor? Or, do you prefer a more solitary learning environment, perhaps one where you can learn at your own speed?

You’ll also want to consider how much time you can commit to your education and what level of flexibility your schedule requires. Are you looking to immerse yourself in an intensive program? Do you work full-time and need your classes to be scheduled for evening and weekend hours?

In-person training offers face-to-face interaction with both your fellow students and your expert instructor. This collaborative environment is available for both full-time and part-time classes and provides structure and accountability, two things that can help you succeed. Online courses may lack this in-person interaction, but they make up for it with increased flexibility. Live online classes still offer instant feedback from your instructor and interactions with other students, while on-demand virtual courses allow for the most flexibility since you can decide where and when you learn.

The good news is that, no matter which option you choose, you can obtain a quality education with a top-notch curriculum and expert instructors.

In-Person Digital Marketing Classes in Los Angeles

General Assembly offers a variety of courses that can be taken online or in-person at their campuses across the U.S. Their Digital Marketing Short Course will help you build the confidence and capability to land your dream marketing job. You’ll concentrate on the most important tools for executing digital marketing strategies, while doing a deep dive into the essential channels and tactics behind effective campaigns. You’ll also get hands-on experience with social media, search strategy, conversion optimization, Google Analytics, and more. Throughout the course, you’ll complete a series of online lessons before each session to get up to speed with the in-class topic and make the most of peer collaboration time.

BrainStation offers both live online and in-person classes in Los Angeles. Their ||CPN447|| is designed to help you develop job-ready marketing skills and an understanding of digital marketing strategy. You’ll cover topics including search engine optimization (SEO), search engine marketing (SEM), social media, and email marketing. You’ll also get familiar with Google Analytics data, and content marketing. Led by experienced industry professionals, you will learn to develop and execute on comprehensive online marketing strategies, and will build a final portfolio project.

If you’re looking to move into a more senior marketing position, Brain Stations’ Marketing Leadership Course may be the right fit. You’ll explore the basics of marketing leadership and how leaders have leveraged their vision to drive innovation in their industries. You’ll also study the pillars of marketing leadership, and how to leverage them into your inspiring vision and drive business growth by elevating brand awareness and engaging with customers.

Ledet Training's SEO Essentials—Introduction to Search Engine Optimization is a starter course for webmasters and business owners handling their websites. It lays down the fundamentals of SEO, focusing on implementing best practices and understanding key tools. The interactive sessions offer personalized attention to real-life problem-solving and include demonstrations for clearer comprehension. Topics range from writing appealing content and keyword optimization to enhancing visibility on search engines and mastering link-building strategies. The curriculum also touches upon local search optimization and stresses the importance of creativity in SEO. Participants will conclude the course with a certification after passing the final exam, ensuring they leave with the confidence to apply their new skills effectively. With no prior knowledge required to enroll, this course offers a comprehensive introduction to SEO in an accessible format.

UCLA Extension's Digital Marketing course, MGMT X 460.394, provides students with a comprehensive overview of the digital marketing landscape, embracing the pillars of modern marketing in the digital era. The course covers the breadth of digital marketing, including the dynamic arenas of social media, mobile technology, and video marketing, and examines the impact of digital and technological advancements on business and marketing strategies. Students will learn to integrate digital marketing practices effectively and to establish and monitor key performance indicators (KPIs) to assess and evaluate marketing metrics. Designed for marketing veterans seeking to update their skills with digital tools, as well as individuals versed in digital applications but new to marketing principles, the course aims to sharpen participants' understanding of how to adapt traditional marketing strategies within the digital domain. By the end of this course, students will be well-prepared to apply marketing fundamentals in the context of the internet and information-based economy, leveraging new technologies to enhance business success.

UCLA Extension also offers several in-person digital marketing bootcamps in Los Angeles, including an 11-week Digital Marketing bootcamp, a six-week Marketing with Google Ads bootcamp, and a five-week Social Media Marketing bootcamp.

The Knowledge Academy’s Digital Marketing Training is an online course that can be attended from their Los Angeles location, for those that prefer a structured learning environment. You’ll learn the fundamentals of digital marketing and then move on to planning, strategy, and testing. From there you’ll explore customer experience and usability, mobile marketing, content strategy, social media, email marketing, and SEO. You’ll finish this course by mastering how to integrate your marketing communications for maximum ROI.

Simplilearn offers an Advanced Social Media Certification that will prepare you for an exciting career in the fast-paced industry of paid marketing. Accredited by Online Marketing Certified Professionals (OMCP), this course covers a wide range of subjects: social media strategy, web analytics, content marketing, influencer marketing, and online reputation management. You’lll also study a variety of social media platforms like X (formerly known as Twitter), LinkedIn, Snapchat, Instagram, and Facebook. There are no prerequisites for this course but it is recommended that you understand the basics of digital marketing.

Virtual Digital Marketing Classes

Virtual digital market classes are another great way to learn about this topic. Live online courses are hands-on and interactive like in-person classes, allowing students to ask questions and interact with instructors—all from the comfort of their own homes. On-demand classes allow maximum flexibility thanks to pre-recorded lessons that you can study at your own pace. Whether you choose live or on-demand, there are plenty of quality online classes for you to consider.

UCLA Extension’s Marketing Certificate with a Concentration in Digital Marketing teaches you to harness the power of digital marketing by building a comprehensive foundation in the fundamental techniques and skills. This online course covers digital analytics, influencer marketing and content strategy, digital and social media marketing, and advertising in the digital age. Composed of five required courses and a total of ten elective units, this program can take two or more semesters to complete, depending on class schedules.

UC Irvine Continuing Education’s Digital Marketing Bootcamp can be completed in just 18 weeks. You’ll gain in-depth knowledge in digital marketing strategy, optimizing campaigns and websites, and digital advertising and automation. You can end the course with an option module that helps you build a digital marketing portfolio that will highlight your work, optimize your professional presence, and impress hiring managers. Payment plans are available to make this course more accessible.

Northwestern University’s Kellogg School of Management presents a live online Digital Marketing Strategies course on Data Automation, Analytics, and AI, designed for upcoming Digital Marketers to harness the power of cutting-edge technologies in their campaigns. Participants will delve into the critical role of data tracking and analysis in managing online campaigns and using online tools to simplify data gathering and analysis. You’ll benefit from the expertise of faculty members with substantial real-world business and marketing expertise, culminating in receiving an industry-recognized certificate of completion that reflects the extent of their learned skills.

The course is tailored to demonstrate how Digital Marketers can utilize data to enhance the effectiveness and precision of their marketing efforts. It offers insights into targeting strategies and the enhancement of campaign reach. Interactive sessions provide practical skills in employing data analytics tools for efficient data management. Additionally, students will explore innovative technologies such as data automation, artificial intelligence, and large language models, learning to generate superior marketing content such as emails, more efficiently.

El Camino College offers a Digital Marketing Program to equip students with the necessary skills to excel in the rapidly expanding digital marketing industry. Through expert-led instruction and hands-on projects, students learn essential strategies, platforms, and techniques, positioning themselves competitively for roles such as marketing coordinator, social media advertising coordinator, branding coordinator, and junior UX Designer. The curriculum combines marketing theories and critical thinking with practical experience, aiming to prepare students for entry-level positions in this growth sector. You’ll gain proficiency in various advertising platforms, including Facebook, Google, and LinkedIn, within a curriculum that covers a comprehensive range of digital marketing skills. Upon completing the program, students will not only have a well-rounded digital marketing portfolio but will also be well-prepared to undertake roles that require expertise in digital marketing. The program format includes a flipped classroom approach over 16 weeks, complemented by micro-tailored lectures, mentor sessions, office hours, career services, and a Capstone project, ensuring a robust educational experience.

Los Angeles City College presents Digital Marketing Suite, a collection of courses designed to enhance the online presence of any business. The "Marketing Your Business on the internet" course offers hands-on techniques for entrepreneurs looking to market effectively online with minimal expenditure. Participants will learn to establish an online presence, craft a brand identity, optimize their website for search engines, and engage customers through various digital channels like email marketing and social media. The course emphasizes strategic thinking for website promotion and provides practical tools to formulate a robust internet marketing strategy.

In LACC’s "Using Social Media in Business" course, business owners will explore strategies to attract new customers through popular social media platforms. From novices to seasoned users, the course aims to build a strong foundation in social media utilization for business growth. It covers the nuances of platforms such as Facebook, X, and LinkedIn and offers insights into building a social media team, automating activities, and measuring success to ensure effective social media marketing without overwhelming the business owner's time.

Lastly, the "Achieving Top Search Engine Positions" course focuses on the critical aspect of SEO. Understanding how search engines work is vital for any business online, and this course addresses how to increase a website’s visibility. It covers the technical aspects of SEO, from the importance of HTML tags to the strategic use of keywords and analysis post-submission with tools like Google Analytics. By the end of the course, participants will be equipped with step-by-step SEO strategies ready for immediate implementation to improve their website's search engine ranking.

Sonic Training offers a course on Google AdWords Fundamentals that equips marketing professionals with the skills to create and manage effective web-based advertising campaigns. The course will take you from establishing an AdWords account to mastering the intricate components of managing a campaign. It covers the essentials of starting an ad campaign, refining keywords, writing compelling ads, and managing the financial aspects of bidding and budgets. Participants will engage in practical exercises to plan and optimize pay-per-click campaigns, ensuring that each component is harmonized for maximum efficiency. Additionally, students will be trained to analyze campaign data effectively, focusing on creating reports that can guide future marketing strategies. This course is tailored for those with basic computing skills who aspire to leverage Google AdWords for impactful search ad campaigns and who seek to deepen their understanding of the platform's capabilities for targeted online advertising.

The Social Media Fundamentals course at Sonic Training provides a comprehensive roadmap for establishing an effective social media strategy, emphasizing creating a plan to utilize resources efficiently. It equips students with the ability to define their target audience, set strategic goals, and understand the critical role of monitoring online interactions. The curriculum covers various social media tools, teaching content creation, time management, and online engagement techniques. Students will also learn to promote social media activities and measure their impact to ensure effectiveness. Throughout the course, practical exercises and worksheets support the development of a personalized social media plan. From foundational marketing principles to advanced content strategies, the course offers a holistic approach to building a robust online presence. This hands-on training is ideal for individuals aiming to harness the power of social media for professional or business growth. Through six detailed lessons, it delivers the knowledge needed to navigate the complexities of the digital social landscape.

headTrix, Inc. offers a Search Engine Optimization | Level 1 course designed to elevate your website's visibility in search engine results, boosting traffic significantly. This introductory class equips you with SEO basics and various internet marketing strategies to improve your site's online presence. You'll learn HTML optimization to enhance search outcomes, how to distinguish your search listings with Google Authorship and star ratings, and ways to increase click-through rates. The training covers keyword selection, understanding SEO’s cost efficiency, and link-building techniques to signal your site's credibility to search engines. Additionally, it delves into the relationship between SEO and social media marketing, emphasizing the importance of a diverse web presence. Suitable for anyone with basic computer skills, this course aims to demystify SEO and empower you with strategies to climb the search engine ranks.

Noble Desktop offers several live online digital marketing classes. Their ||CPN446|| can be completed on a part-time or full-time schedule. This course teaches students about SEO, social media marketing, and paid search. You’ll also learn how to increase your return on investment by using technology to determine key performance indicators, monitor web analytics, track conversions, and create reports with Google Analytics. Payment plans are available and all Noble Desktop certificate programs include one-on-one mentoring and a free retake.

Individuals who are interested in a specific digital marketing vertical may also want to check out other courses offered by Noble. For example, their two-day SEO Bootcamp teaches individuals about search engine optimization and keyword analysis using hands-on lessons. You’ll familiarize yourself with the basics of SEO and, to help you get started, this course includes a 7-day free trial of Semrush: the top keyword research tool.

In Noble’s Google Analytics Bootcamp, students learn how to understand and track certain metrics. This course also covers Google’s latest version of Google Analytics, GA4.

Individuals who want to focus on social media marketing can enroll in Noble’s ||CPN823||. This course covers a variety of social media strategies and teaches students how to market across platforms, including using content marketing, video marketing, and paid advertising to connect with potential customers.

Additionally, NYIM Training offers live online digital marketing courses. You may also be interested in virtual digital market courses offered by NYC Career Centers.

Corporate & Onsite Digital Marketing Classes

Businesses looking to upskill or reskill their workforces may be interested in Noble’s corporate and onsite digital marketing training. This training can take place at a company’s offices or virtually using a teleconferencing platform like Zoom. Organizations can choose from one of Noble’s existing courses or request something customized to meet the unique needs of its workforce.

Alternatively, a business may choose to purchase open enrollment vouchers for its employees to participate in Noble’s group training classes. Multiple voucher purchases receive a discount. If you think your business would benefit from hosting a training, don’t hesitate to reach out to Noble Desktop at corporate@nobledesktop.com for more information.