Learn the digital marketing tools and strategies needed to succeed online, including SEO, social media marketing, paid search, and analytics tracking. Gain essential skills to promote a business and increase ROI in today’s competitive markets from top digital marketing experts.
Boost your social media marketing skills and stay on top of trends with our certificate program. Learn to create effective strategies on platforms like Instagram, Facebook, LinkedIn, YouTube, TikTok, and X (formerly known as Twitter) to grow your online following and stand out in the marketplace.
Learn how to use Google Analytics and its applications for marketing, including tracking data, interpreting reports, and optimizing performance. Discover GA4 and its new features.
Learn how to develop and manage successful Google Ads campaigns, generate leads and sales, track conversions, and improve your search engine ranking with this comprehensive workshop. Perfect for anyone looking to expand their brand awareness through effective paid advertising techniques.
Learn how to incorporate AI in your marketing strategy with this in-depth course. Explore how to use AI-driven tools to help your SEO, SEM, social media marketing, analytics tracking, paid advertising, and more.
Gain a competitive advantage with hands-on lessons in Search Engine Optimization (SEO) and competitive keyword analysis. Learn advanced SEO strategies and launch your website to the top in this practical bootcamp.
Learn how to create a successful digital marketing strategy and optimize your business's website to reach your target audience. This accelerated course covers topics such as identifying your goals and audience, optimizing your website for conversion, and developing a value proposition.
This course offers a comprehensive exploration of content marketing, covering topics such as content creation, promotion, and measurement. Gain valuable insights and learn the best practices for effectively utilizing content creation to promote your brand in this accelerated class.
Discover the ins and outs of email marketing, from building an effective email list to designing compelling emails, and learn how to optimize your campaigns for maximum success. This short course will provide you with the knowledge and strategies you need to excel in the competitive world of email marketing.
No matter where your internet travels take you, digital marketing follows everywhere you go. From ads to pop-ups to feature stories, digital marketing overlays much of your online experience, even if you do not really "see" it. Since most companies in the U.S. spend more than 25% of their annual revenue on marketing efforts, digital marketing has become even more important in recent years.
Digital marketing is a term that refers to all of the online marketing efforts used by a business or organization to win customers, promote their services, and increase brand awareness. These efforts include email marketing, SEO, conversion rate optimization, and social media marketing. These skills are vastly important for corporations and organizations seeking a competitive advantage. Digital marketing is especially important for entrepreneurs seeking to build a brand.
Digital Marketers can work across modalities and methods or specialize in just one or two of the most common digital marketing verticals. Content marketing, search marketing, social media marketing, email marketing, and site optimization all require different skills. Gaining experience in all of these mediums can give you a competitive advantage in the job market. In particular, Familiarity with SEO and Google Analytics can give you valuable insights into the effectiveness of a digital marketing campaign, as well as any changes needed to improve marketing strategy.
While mastering digital marketing techniques will prepare you for a career as a Digital Marketer, you could also explore other options. Your expertise could also lead to a role as a Search Manager, Web Optimization Specialist, Digital Analyst, or Paid Search Manager. The skills you acquire in digital marketing will make you a better employee and a more informed consumer of digital marketing yourself.
In Chicago, you can find many potential careers in digital marketing. As the third-largest city in the U.S. and a hub for international businesses and startups alike, Chicago has a need for skilled digital marketers who work to improve companies’ SEO, social media, and advertising strategies. Whether you work in one of Chicago’s many digital marketing agencies or find an in-house role with a company, you’ll benefit from local networking opportunities. These include DigiMarCon Chicago and Digital Summit Chicago, two major digital marketing conferences held annually here.
Since digital marketing is an in-demand skill, the pay associated with these types of careers is frequently high. However, any given salary will depend on several factors such as the industry you’re working in and your level of experience. In general, professionals in digital marketing earn somewhere between $55,000 and $95,000 per year in Chicago. Search Managers fall on the lower end of this spectrum, while Digital Analysts and Web Optimization Specialists can expect to earn around $85,000 and above.
For those who seek an in-person experience, Boot Camp Digital offers a 4-day Digital Marketing Workshop that teaches digital marketing fundamentals. General Assembly offers several in-person programs for digital marketing, including bootcamps for Google Analytics and SEO and a 40-hour Digital Marketing course. Computer Training Source offers in-person courses in Google Analytics, Social Media, and SEO.
ONLC Training Centers and Certstaffix Training offer courses on Google Ads and Google Analytics, taught by remote instructors. These classes come with computer lab access, making them a good option for students who need to borrow equipment to attend class or complete assignments.
If your schedule requires more flexibility, there are also live online digital marketing courses that you can attend from your home or office. These programs are facilitated by experienced instructors who deliver lectures and support students in real-time, ensuring a high-quality learning experience.
Noble Desktop, the creator of this tool, has a significant number of virtual digital marketing classes covering all aspects of the discipline. There is a 60-hour Digital Marketing Certificate that covers a broad range of topics within the field of digital marketing. There are also shorter programs that teach essential skills in specific topics that fall under the digital marketing umbrella. Check out the SEO Bootcamp, Social Media Marketing Bootcamp, and Google Analytics Bootcamp.
For other remote learning opportunities, you can see live online digital marketing classes from NYIM Training and see live online digital marketing courses from NYC Career Centers.
Signing up for a digital marketing bootcamp in Chicago is an efficient way to access expert-led training to prepare you for a career as a Digital Marketer, SEO Specialist, or a similar profession. Unlike a four-year marketing degree, a bootcamp delivers a highly focused curriculum teaching career-oriented skills.
If you want an in-person bootcamp experience, check out the 40-hour course available from General Assembly at its Downtown location. It covers search optimization, conversion, Google Analytics, and other important topics to prepare you for a career in digital marketing.
There are also virtual bootcamps that give you the same intensive experience through real-time remote classes. BrainStation’s 12-week Digital Marketing Diploma breaks down the fundamentals of Hootsuite, Facebook Ads and Google Ads, and Google Analytics through a series of hands-on projects. Thinkful offers part-time and full-time digital marketing bootcamps, both of which include career coaching and a capstone project. Noble Desktop’s aforementioned Digital Marketing Certificate is an excellent choice for students who want a well-rounded program that won’t take months to complete.
With many businesses looking to become competitive on online markets, virtual and onsite corporate digital marketing training is more sought-after than ever before. Noble Desktop has a range of corporate classes available to Chicago businesses, available in-person at your offices or over a web conferencing platform like Zoom. There are also discounted vouchers available for corporations that want to sign up employees for Noble Desktop’s open enrollment courses.
Whether your organization is looking for a crash course in digital marketing or specialized training in advanced use of Google Analytics or other tools, Noble Desktop has solutions to meet your needs. You can contact Noble at hello@nobledesktop.com to arrange for an instructional consultation. Working with Noble’s experts, you can identify your training needs and develop a learning experience that delivers results.
Noble Desktop's Digital Marketing Certificate program is delivered live online, providing students with a dynamic learning environment guided by expert instructors. The interactive format ensures that students receive immediate feedback and personalized advice on digital marketing projects, helping them develop skills in online data analysis, social media strategy, and digital campaign creation. The program also emphasizes career development, offering one-on-one mentorship and sessions dedicated to building a robust digital marketing portfolio, with the unique benefit of being able to retake the program once within a year at no extra cost.
The curriculum is tailored to cover essential aspects of digital marketing, offering hands-on experience with current advertising challenges. Students will master SEO practices, use analytical tools like Google Analytics and Semrush to improve webpage performance, and learn how to conduct paid advertising campaigns to boost online visibility. Additionally, the program covers the intricacies of email marketing strategies for customer engagement and dives into optimizing various social media platforms, equipping students with diverse samples and strategies to showcase in their portfolios.
Ledet Training:SEO Essentials—Introduction to Search Engine Optimization
Ledet Training's SEO Essentials—Introduction to Search Engine Optimization course provides an introductory overview of Search Engine Optimization, tailored for webmasters and business owners managing their own web presence. This course demystifies SEO by teaching best practices and using essential tools through interactive learning. Students receive individualized assistance to address real-world SEO challenges and benefit from hands-on demonstrations to solidify their understanding. The range of topics covered includes content creation, keyword research, increasing search engine visibility, and the art of link-building. Additional instruction in local search optimization underscores the role of inventive strategies in SEO. Upon completion of the course and passing the final assessment, participants receive a certificate, affirming their ability to apply SEO techniques confidently. This course is designed for beginners and thoroughly introduces SEO principles.
City Colleges of Chicago:Advanced Certificate in Digital Marketing and Social Media
The Advanced Certificate in Digital Marketing and Social Media at City Colleges of Chicago is designed to equip students with vital marketing management skills required for entry-level positions in the digital marketing field. The comprehensive curriculum includes foundational courses such as Composition, Fundamentals of Speech Communication, and Introduction to Business, ensuring well-rounded communication and business acumen. Core technical skills are developed through courses like Introduction to Computer Applications, Web Development I, and Computer Art I, which provide a hands-on approach to the technological aspects of digital marketing. Key marketing courses such as Digital Marketing and Social Media, Marketing, and Data Visualization and Presentation for Business delve into the strategic and analytical sides of the field. With additional insights gained from Introduction to Project Management and Business Communications, students are trained to manage marketing data analytics, social networking, content creation, and project execution effectively. This 36-hour certificate program, typically completed over three semesters, offers flexibility through electives like The Legal & Social Environment of Business or Ethics, allowing for a customized educational experience.
University of Chicago:Digital Marketing: Ethical Strategies for Success
The University of Chicago offers a six-week online Digital Marketing: Ethical Strategies for Success program focusing on ethical strategies for success in the industry. This course empowers participants to understand and utilize the essential frameworks, strategies, and tools crucial for thriving in digital marketing. It delves into the dynamics of engaging with diverse audiences in a digital landscape and equips marketers with the knowledge to make informed and strategic decisions. A central goal of the program is to prepare individuals to devise and implement digital marketing strategies that are not only effective but also ethically sound.
Students will be able to navigate industry shifts confidently and learn about the latest concepts and tools in digital marketing. The program encourages the practical application of this knowledge within a professional setting and stresses the importance of ethical considerations in driving business outcomes. Upon completion, participants will have a clearer vision of their role in the digital marketing ecosystem, ready to contribute meaningfully to their organizations. Graduates will receive a certificate of completion and join the extensive UChicago network.
DePaul University:Digital Marketing Fundamentals Certificate Program
DePaul University's Digital Marketing Fundamentals Certificate Program offers marketing professionals a deep dive into the digital marketing landscape over a six-week course. Participants will learn from experienced Chicago-area professionals about the strategies and tools critical to internet search, social media, web analytics, mobile marketing, and digital display advertising. The hands-on program encourages students to apply classroom knowledge through a team project, culminating with a final class presentation on real-world digital brand strategies.
The curriculum covers many topics, including SEO essentials, website content, paid search, social advertising, and email and mobile marketing integration with current consumer behaviors. Students will also gain insights into the digital display ecosystem and programmatic advertising. By completing the program, participants will be equipped to create comprehensive digital marketing campaigns and analyze their effectiveness, earning a Digital Marketing Fundamentals Certificate from DePaul University to validate their enhanced expertise.
North Park University:Undergraduate Digital Marketing Program
North Park University's Undergraduate Digital Marketing Program is designed for those aiming to be at the forefront of the digital marketplace as Social Media Managers, Digital Strategists, or SEO Specialists. With a focus on preparing students for a sector experiencing a talent shortage, the program promises abundant job opportunities and a rewarding career path post-graduation. The curriculum is built around comprehensive student learning outcomes, ensuring graduates are proficient in clear communication, critical thinking, problem-solving, and ethical leadership within digital marketing.
The program covers new media comprehensively, including social media, mobile technology, web analytics, and search engine optimization. Students will develop the acumen to create digital content effectively, utilize social media strategies, and analyze digital marketing techniques to enhance web traffic, visibility, and consumer engagement. Moreover, they will also gain a foundational understanding of core business principles, integrating these with digital marketing strategies to foster organizational growth. Ethics in digital practices, including privacy issues and conflict resolution, are integral to the curriculum, preparing students to navigate the marketing field with integrity and a sense of corporate responsibility.
NextGen Bootcamp offers a Social Media Marketing Summer Program tailored for high school students in grades 10 to 12, providing a thorough introduction to digital and social media marketing. In this immersive course, students will gain hands-on experience designing and executing marketing campaigns on social media platforms such as Instagram, Facebook, TikTok, and X (formerly Twitter). They will become familiar with the unique advertising tools of each platform and enjoy the advantage of real-time feedback from experienced professionals. The program's exercises will enable students to carve out a unique brand identity, effectively engage with online communities, and produce compelling visual and video content targeted at their desired audience. This training is particularly beneficial for students interested in pursuing marketing or public relations careers or those aiming to launch their own brand or ecommerce venture.
Further, the course introduces students to integrating live streaming as part of social media marketing strategies. It offers in-depth guidance on using OBS, a free streaming software, and how to incorporate it on major streaming platforms such as Twitch, YouTube, and TikTok to deliver interactive experiences to viewers. Students will learn to configure OBS for live streaming and receive strategic insights for harnessing the software across the various platforms discussed. By evaluating each platform's unique benefits, students will understand how to leverage streaming to broaden their audience effectively. The course aims to sharpen participants' abilities in making their social media presence more dynamic and engaging and equips them with the skills to produce content that resonates with and captivates their online audience.
Kellogg School of Management:Digital Marketing Strategies
Northwestern University's Kellogg School of Management offers an immersive live online Digital Marketing Strategies course, emphasizing the critical role of Data Automation, Analytics, and Artificial Intelligence in today’s marketing landscape. The program is crafted to give aspiring digital marketers the acumen to leverage cutting-edge technologies to create impactful online campaigns. Students will delve deep into the significance of data tracking and how analytical tools can simplify the intricacies of digital marketing operations. Experienced professionals lead the course, bringing a wealth of real-world marketing expertise to the classroom.
Upon successful completion, participants are awarded a certificate recognized across the industry, signifying a comprehensive education in digital marketing. The curriculum is tailored to empower marketers to skillfully integrate data into strategy development, demonstrating how data analytics can fine-tune marketing efforts for improved precision and effective consumer engagement. Hands-on training with live data analytics tools is central to the curriculum, allowing students to engage with and interpret consumer data directly. Additionally, the program covers the adoption of emerging technologies like data automation and AI, highlighting their ability to enhance marketing productivity. This includes automating routine tasks, which allows marketers to dedicate more time to strategic and innovative initiatives.
BrainStation:Digital Marketing Bootcamp
BrainStation's Digital Marketing Bootcamp provides an immersive experience where students collaborate on real-world projects with top companies such as Microsoft, Mastercard, and Google. Starting with the essentials of branding and strategic planning, students rapidly adopt a digital marketing mindset. They gain expertise in creating personas, conducting competitive analysis, and mapping customer journeys. The curriculum emphasizes the development of a robust digital marketing strategy through hands-on sprints, ensuring students are ready to tackle digital challenges from day one.
The program further delves into content creation, social media, and search marketing, giving students the tools to produce engaging content, strategize successful social media campaigns, and manage successful SEO and PPC initiatives. Advanced units leverage industry-standard tools like Google Analytics and Google Ads, refining students’ data analysis and campaign management abilities. With a capstone project and BrainStation's Career Accelerator Program, the course concludes by equipping students with the analytical prowess and professional skills necessary for a successful transition into the digital marketing industry.