Marketing Strategy (Self-Paced)
Learn the fundamentals of effective marketing at your own pace, including how to build strategies that support key business goals.
Learn the fundamentals of effective marketing at your own pace, including how to build strategies that support key business goals.
This course is self-paced. For live online or in-person instruction, take Marketing Strategy.
Learn the fundamentals of successful marketing at your own pace, including how to define goals, understand your audience, and build strategies that support business growth.
This self-paced course introduces key topics like market research, customer-focused messaging, digital marketing channels, KPIs, analytics, and marketing plan development.
Learn the concepts and skills covered in this course or your tuition is on us. See details and terms & conditions.
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Refresh the materials for free within one year
Our instructors are industry experts and experienced educators, driven to help you succeed.
Instructor
Instructor
School Director, Instructor, & Senior Course Developer
Upon completion of this course, you’ll receive an official certificate testifying to your mastery of the curriculum. We’ll send you a link where you can download your certificate, share it online with your friends, post it to your professional network on LinkedIn, and view all your earned certificates. Congratulations on your achievement!
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Yes, this course is open to beginners. Students must be comfortable using a computer. No other prior knowledge is required.
This course does not qualify for payment plans or student financing. See our Payment Plan FAQ to find related programs that qualify.
This course is available for 30 days.
You can choose when to start your access period. Once you activate, you will have 30 days to complete it (access the course materials, quizzes, projects and videos). You may request one extension of seven (7) days. Other extension requests will be evaluated on a case-by-case basis. Videos are not downloadable.
For this course, you are entitled to a 90% refund (your payment less the nonrefundable 10% registration fee) within 30 days of purchase if you have not accessed the course materials.
There are no extra fees or taxes for our courses. The price you see on this page is the maximum you’ll pay us.
We don’t currently offer discounts as we do our best to affordably prices our courses.
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The first installment is due one week before the first class. Subsequent installments are spread out evenly across the duration of the course.
| Installments | |
|---|---|
| 10% non-refundable deposit | |
| $325.00 | Total You Pay |
See the Installment plan FAQ for more information.
Instructor
Nicole McCullum is the founder of Captivate Designs, a web design and internet marketing company that helps small businesses establish a professional web presence and generate leads and sales online. She has been involved in web design and internet marketing since 2004 when she founded her first business, a real estate school. Having marketed her first business via the internet with great results, Ms. McCullum decided that she can help other business owners get great results from the internet and she parlayed her experience into a web design and digital marketing company.
Ms. McCullum helps her clients get exposure online and increase traffic to their websites through search engine optimization services and training. As a practitioner of SEO, Ms. McCullum has also worked as an SEO Consultant and SEO Trainer. Ms. McCullum has also trained both entrepreneurs and marketing professionals on how to execute a successful SEO strategy.
Instructor
With over 25 years of expertise in digital marketing, J.J. is a recognized authority in the field, blending deep strategic insight with hands-on experience across a wide range of industries. His career includes impactful work with global brands such as American Express, AT&T, McGraw-Hill, Young & Rubicam Advertising, and The New York Times. Holding an MBA in Marketing from NYU’s Stern School of Business, J.J. has also served as an adjunct professor at Pace University, where he taught graduate-level marketing strategy.
J.J. is currently the Managing Partner at Contagency, a digital-first agency known for its expert strategy, visionary design, analytical rigor, and results-driven brand growth. In addition to leading agency work, he is an accomplished educator, actively teaching and developing advanced digital marketing curricula for industry professionals. His courses span key areas such as performance marketing, social content marketing, analytics, brand strategy, and digital innovation—empowering the next generation of marketers with actionable skills and thought leadership.
J.J. is a certified Meta and Google Ads expert and his agency, Contagency, is a Meta business partner.
Passionate about value creation, problem-solving, and the intersection of marketing and technology, J.J. continues to drive meaningful change through education, innovation, and strategic execution.
School Director, Instructor, & Senior Course Developer
Dan Rodney has been a designer and web developer for over 20 years, creating coursework and leading innovative training initiatives at Noble Desktop. He teaches courses covering Figma, HTML & CSS, Adobe Photoshop, InDesign, Illustrator, and Power BI. Dan has also been at the forefront of integrating AI into design and business workflows, spearheading Noble Desktop’s latest AI course offerings. In addition to teaching and curriculum development, he writes custom scripts for InDesign (Make Book Jacket, Proper Fraction Pro, and more) and works with automation and AI-driven tools in his free time. You can find Dan on X (Twitter), LinkedIn, Facebook, and at danrodney.com.
Learn more about Dan Rodney's background and expertise.