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Google Analytics in a Day

Google Analytics Class NYC

Google Analytics is a widely used free web analytics tool. In this one-day class, you’ll learn how to use Google Analytics, interpret its data, and make better business decisions. You’ll learn how to set up an account, understand what you should be tracking, and how to interpret Google Analytics reports and data. Leave with a solid understanding of the tool, and how to apply its data to your own website.

Instructor Bio: Nicole McCullum is the founder of Captivate Designs, a website design and SEO company servicing clients globally. She specializes in helping small businesses and entrepreneurs generate more leads, attract more clients, and grow their business online through Captivating Website Design, Do it for You SEO services and Do it Yourself SEO training. Nicole’s tips & strategies have been published on Forbes, Inc.com, Wall Street Journal, Bloomberg BusinessWeek, Smart Hustle Magazine, Black Enterprise and more.

  • 6 Hours
  • Small classes
  • Mac or PC provided
  • Free retake

Register for a class

$325 Discounts Policies

594 Broadway, NYC

What You’ll Learn

  • Understand what Google Analytics is
  • Determine important KPIs you need to track
  • Take a deep look into Google Analytics Reports
  • Get a deeper look into your website visitors’ behavior to find opportunities for growth
  • How to track the success of your marketing campaigns with Google Analytics
  • Learn how to answer specific marketing questions stakeholders ask
  • Understand key terms in Google Analytics
View full syllabus

Google Analytics in a Day Class Syllabus

Section 1
Introduction to Google Analytics

Topics

  • What’s Google Analytics
  • How Google Analytics Work
  • The Role of Google Analytics
  • Questions Google Analytics Answers
How to setup a Google Analytics Account

Topics

  • How to install Google Analytics Tracking Code
  • How to test to confirm codes are installed and tracking correctly
  • How to Link other Google Accounts to Google Analytics
  • How to set up Conversion tracking
  • How to create goals in Google Analytics
  • How to setup Ecommerce tracking
  • How to setup events
  • How to setup segments
  • How to track social media interactions
An overview of the Google Analytics Dashboard

Topics

  • How to add users
  • A look at user access levels
  • A look at web properties
  • An overview of reports
  • Understanding dimensions & metrics
Google Analytics Reports

Topics

  • Audience Report, what it’s for and how to use it
  • Acquisition Report, what’s it for and how to use it
  • Behavior Report, what it’s for and how to use it
  • Conversion Report, what it’s for and how to use it
  • Ecommerce Report, what’s its for and how to use it

Section 2
How to leverage Google Analytics data to improve performance

Topics

  • How to share reports
  • How to setup dashboards and shortcuts
  • How to track your marketing campaigns in Google Analytics
UTM Code Tracking

Topics

  • Why Tracking Visitors Matters
  • Introduction to UTM Parameters
  • Anatomy of a UTM Parameter
  • A Look at UTM Parameters in Google Analytics
  • How to Create a Link with the UTM Builder
Alpha Mattes & Animated Colors

Topics

  • Using an alpha matte to hide/show the text based on the wedge’s movement
  • Bringing back the colored wedge
  • Animating instantaneous color changes
  • Ensuring the Logo stays in the Title Safe grid
Retargeting

Topics

  • Introduction to Retargeting
  • Why Retargeting
  • How to Create a Retargeting List

Introduction to Google Analytics

Learn to use Google Analytics to track your website visitor’s behaviors, and find opportunities for growth. A digital marketing expert will teach you how to understand and interpret Google Analytics reports and data, and track the success of your marketing campaigns.

Learn from a Digital Marketing Professional

Learn from a digital marketing professional with 14 years of industry experience. As the founder of a website design and SEO company servicing clients globally, the instructor of this course is well-equiped to teach digital marketing and popular tools such as Google Analytics. She specializes in helping small businesses and entrepreneurs generate more leads, attract more clients, and grow their business online.

SEO expert showing student techniques

Hands-on Learning

In this class, you’ll learn through hands-on labs. The class will guide you through how to set up and set up Google Analytics, interpret its reports, and much more!

Instructor teaching students Google Analytics in hands-on labs

Register for Google Analytics in a Day

$325 Discounts Policies

594 Broadway, NYC