Google Analytics is a widely used free web analytics tool. In this one-day class, you’ll learn how to use Google Analytics, interpret its data, and make better business decisions. Learn how to set up an account and understand what you should be tracking. Leave with a solid understanding of the tool and how to optimize its wealth of data towards your advantage.
A Google Analytics account is not mandatory. However, if you already have one, please make sure you have access to it during class.
Who Should be Involved in Creating a Measurement Plan?
Framework for Developing a Measurement Plan
Best Practices for Setting Up a Google Analytics Account
How to install Google Analytics Tracking Code
How to test to confirm codes are installed and tracking correctly
Understanding the structure of your Google Analytics Account
Introduction to Views in Google Analytics
Google Analytics account limits
Understanding account users and permissions
Important Google Analytics configurations
Introduction to Filters
Understanding Google Analytics filters
Google Analytics filter types
How to setup Google Analytics filters?
What is conversion tracking?
What are goals?
How to setup goals
Important configurations for tracking ecommerce transactions
An overview of the Google Analytics Dashboard
An overview of reports
Understanding dimensions & metrics
Introduction to Google Analytics
Learn to use Google Analytics to track your website visitor’s behaviors, and find opportunities for growth. A digital marketing expert will teach you how to understand and interpret Google Analytics reports and data, and track the success of your marketing campaigns.
“I took the Google Analytics in a Day class. I got a great overview of how to apply it to my business right away! Always love taking classes with Nicole. She is a wealth of knowledge and an inspiration to learn more and more!”
“Nicole is a super knowledgeable teacher and it’s very valuable that she runs her own business and uses these tools for herself. She also has a great knowledge of different industries so her class was relevant to the variety of students!”
VP Marketing, Viant
“The class provided a great overview of Google Analytics in terms of how to set it up and how to read the various reports.”
Marketing Director, Maze Health
“Nicole was detail oriented and great at answering any questions even if that meant repeating herself. Her content was perfect for google analytic beginners and very organized. She also provided packets for review which were very helpful.
Thanks Nicole! ”
Ecommerce Coordinator , JD Beauty Group
“I am thrilled I found Noble Desktop as a place where I can take affordable and quality courses for my small business needs. As a student of their SEO and Google Analytics courses, we have already realized immediate benefits and have seen an uptick in sales. Thanks Noble Desktop!”
No. Prior experience is not required for this class. Students only need to be comfortable with using a computer and the internet.
Do I need to bring anything to the class?
A Google Analytics account is not mandatory, however, if you already have one set up, you’ll need to make sure you have access to it during class.
We provide computers (Mac or PC) with the required software installed. Choose your operating system at checkout.
Do you offer discounts or a payment plan for this course?
Shorter courses such as this are already affordably priced and are not eligible for discounts.
This course is not eligible for a payment plan, which is only available for programs priced at $2,495 and above. Read our Payment Plan FAQ for more details.
Can I take this course online (remote learning)?
Sorry, but this training is not available online.
Nicole McCullum is a digital marketing professional with over 14 years of industry experience. As the founder of a website design and SEO company servicing clients globally, Nicole is well-equipped to teach digital marketing. She specializes in helping small businesses and entrepreneurs generate more leads, attract more clients, and grow their business online.
SEO expert showing student techniques
Unlock Your Site’s Potential
Create a measurement plan to focus on the data most relevant to you.