Google Analytics is a widely used free web analytics tool. In this one-day class, you’ll learn how to use Google Analytics, interpret its data, and make better business decisions. You’ll learn how to set up an account, understand what you should be tracking, and how to interpret Google Analytics reports and data. Leave with a solid understanding of the tool, and how to apply its data to your own website.
A Google Analytics account is not mandatory, however, if you already have one set up, you'll need to make sure you have access to it during class.
Instructor Bio: Nicole McCullum is the founder of Captivate Designs, a website design and SEO company servicing clients globally. She specializes in helping small businesses and entrepreneurs generate more leads, attract more clients, and grow their business online through Captivating Website Design, Do it for You SEO services and Do it Yourself SEO training. Nicole’s tips & strategies have been published on Forbes, Inc.com, Wall Street Journal, Bloomberg BusinessWeek, Smart Hustle Magazine, Black Enterprise and more.
How to test to confirm codes are installed and tracking correctly
How to Link other Google Accounts to Google Analytics
How to set up Conversion tracking
How to create goals in Google Analytics
How to setup Ecommerce tracking
How to setup events
How to setup segments
How to track social media interactions
An overview of the Google Analytics Dashboard
How to add users
A look at user access levels
A look at web properties
An overview of reports
Understanding dimensions & metrics
Google Analytics Reports
Audience Report, what it’s for and how to use it
Acquisition Report, what’s it for and how to use it
Behavior Report, what it’s for and how to use it
Conversion Report, what it’s for and how to use it
Ecommerce Report, what’s its for and how to use it
How to leverage Google Analytics data to improve performance
How to share reports
How to setup dashboards and shortcuts
How to track your marketing campaigns in Google Analytics
UTM Code Tracking
Why Tracking Visitors Matters
Introduction to UTM Parameters
Anatomy of a UTM Parameter
A Look at UTM Parameters in Google Analytics
How to Create a Link with the UTM Builder
Introduction to Retargeting
How to Create a Retargeting List
Introduction to Google Analytics
Learn to use Google Analytics to track your website visitor’s behaviors, and find opportunities for growth. A digital marketing expert will teach you how to understand and interpret Google Analytics reports and data, and track the success of your marketing campaigns.
“I took the Google Analytics in a Day class. I got a great overview of how to apply it to my business right away! Always love taking classes with Nicole. She is a wealth of knowledge and an inspiration to learn more and more!”
“Nicole is a super knowledgeable teacher and it’s very valuable that she runs her own business and uses these tools for herself. She also has a great knowledge of different industries so her class was relevant to the variety of students!”
VP Marketing, Viant
“The class provided a great overview of Google Analytics in terms of how to set it up and how to read the various reports.”
Marketing Director, Maze Health
“Nicole was detail oriented and great at answering any questions even if that meant repeating herself. Her content was perfect for google analytic beginners and very organized. She also provided packets for review which were very helpful.
Thanks Nicole! ”
Ecommerce Coordinator , JD Beauty Group
“I am thrilled I found Noble Desktop as a place where I can take affordable and quality courses for my small business needs. As a student of their SEO and Google Analytics courses, we have already realized immediate benefits and have seen an uptick in sales. Thanks Noble Desktop!”
Learn from a digital marketing professional with 14 years of industry experience. As the founder of a website design and SEO company servicing clients globally, the instructor of this course is well-equiped to teach digital marketing and popular tools such as Google Analytics. She specializes in helping small businesses and entrepreneurs generate more leads, attract more clients, and grow their business online.
SEO expert showing student techniques
In this class, you’ll learn through hands-on labs. The class will guide you through how to set up and set up Google Analytics, interpret its reports, and much more!
Instructor teaching students Google Analytics in hands-on labs