Develop a digital marketing strategy through comprehensive courses on SEO, analytics, and social media. You’ll explore how creativity and metrics combine to drive results.
Learn the digital marketing tools and strategies needed to succeed online, including SEO, social media marketing, paid search, and analytics tracking. Gain essential skills to promote a business and increase ROI in today’s competitive markets from top digital marketing experts.
Boost your social media marketing skills and stay on top of trends with our certificate program. Learn to create effective strategies on platforms like Instagram, Facebook, LinkedIn, YouTube, TikTok, and X (formerly known as Twitter) to grow your online following and stand out in the marketplace.
Learn how to use Google Analytics and its applications for marketing, including tracking data, interpreting reports, and optimizing performance. Discover GA4 and its new features.
Learn how to develop and manage successful Google Ads campaigns, generate leads and sales, track conversions, and improve your search engine ranking with this comprehensive workshop. Perfect for anyone looking to expand their brand awareness through effective paid advertising techniques.
Learn how to incorporate AI in your marketing strategy with this in-depth course. Explore how to use AI-driven tools to help your SEO, SEM, social media marketing, analytics tracking, paid advertising, and more.
Gain a competitive advantage with hands-on lessons in Search Engine Optimization (SEO) and competitive keyword analysis. Learn advanced SEO strategies and launch your website to the top in this practical bootcamp.
Learn how to create a successful digital marketing strategy and optimize your business's website to reach your target audience. This accelerated course covers topics such as identifying your goals and audience, optimizing your website for conversion, and developing a value proposition.
This course offers a comprehensive exploration of content marketing, covering topics such as content creation, promotion, and measurement. Gain valuable insights and learn the best practices for effectively utilizing content creation to promote your brand in this accelerated class.
Discover the ins and outs of email marketing, from building an effective email list to designing compelling emails, and learn how to optimize your campaigns for maximum success. This short course will provide you with the knowledge and strategies you need to excel in the competitive world of email marketing.
Digital Marketing is what it sounds like: all marketing efforts made online. It is pervasive in most businesses today, commanding more attention in many companies than more traditional forms of marketing, and often replacing anything that was once in print, such as brochures and catalogs. There is a level of pressure on what is produced through digital marketing, which is now often seen as the “make it or break it” point for the success of a business.
Online marketing efforts to promote a business include social media marketing, email marketing, search engine marketing, search engine optimization (SEO), conversion rate optimization, and other niche marketing needs. Creating and maintaining a campaign that demands attention over all others in the market is critical for companies trying to gain as much of the market share as possible. The field of digital marketing is an ever-evolving and fast-paced art and strategy combination that operates in real-time, and having a firm grasp on this area is achieved through taking Digital Marketing classes.
In Virginia, the technology and cybersecurity sectors rely heavily on digital marketing to communicate innovation, attract clients, and build brand authority in a competitive landscape. Companies like Booz Allen Hamilton (McLean) and CACI International (Arlington) use content marketing, LinkedIn campaigns, and targeted digital ads to highlight their expertise in IT modernization, cybersecurity, and federal contracting. Digital marketing allows these tech-driven firms to reach government agencies, corporate partners, and potential recruits with clear, data-driven messaging.
Virginia’s hospitality and tourism industry also depends on digital marketing to engage visitors and promote travel throughout the state. Organizations such as Virginia Tourism Corporation, Kings Dominion, and Busch Gardens Williamsburg use social media campaigns, online video promotions, and influencer partnerships to showcase attractions, seasonal events, and destination experiences. These digital strategies help boost tourism revenue, attract out-of-state travelers, and strengthen Virginia’s presence as a premier travel destination.
The retail and e-commerce sector in Virginia uses digital marketing to reach shoppers, promote product lines, and drive online and in-store sales. Well-known Virginia companies like Wegmans (with major Virginia operations), CarMax (Richmond), and Smithfield Foods leverage email marketing, paid search advertising, and social media engagement to connect with consumers and strengthen loyalty. With digital tools, these businesses can analyze customer behavior, personalize promotions, and stay competitive in an evolving retail marketplace.
On a day-to-day basis, Digital Marketers will find themselves researching and applying campaigns online. They will work with social media, paid search efforts, email outreach, site and communications materials, content and digital copywriting, online reviews, and new areas that develop practically overnight as the field grows. And it is an extremely rapidly growing field.
B2C onzine (an online magazine) recently reported that the U.S. Small Business Administration suggests that companies are now dedicating 50% of their marketing budget to Digital Marketing. Businesses clearly know that their best bet on spending is in the realm of Digital Marketing, and demand for the top digital marketing professionals is extraordinarily high.
Digital Marketers have to be familiar with a wide variety of skills in their field, going between the conception of a campaign, to the prediction of what it will do for the business, to what is needed to take the project from start to finish and what tools are the most appropriate to measure success (and know how to be able to interpret those numbers in correct and meaningful ways). It is a big business and competition is high, but with solid training, you can bring skills together with your talent to earn a seat at the table.
The opportunities for Digital Marketing professionals in Virginia right now are shared between in-house professionals and agencies. There are those who work on a freelance basis, but the competition is fierce, and the job pool is large. It isn’t impossible to freelance, but to be realistic, it’s wise to start out with something more organized. Virginia is a state where business outlooks can be on the more traditional side of hiring teams or those that can plug into a marketing team as full-time exclusive employees, so have a look at what jobs are posted before you decide to dedicate your job search to one type of way.
Salaries for Digital Marketers in Virginia break down into categories such as Digital Marketer, with an average between $55,000 to $65,000, Search and Analytics Manager at $65,000 to $78,000, and Web Optimization professional bringing in approximately $65,000 to $ 77,000.
Noble Desktop offers several virtual digital marketing classes. The Digital Marketing Certificate is a series of bootcamps that dives deeply into each area of digital marketing to give you a foothold in the field. By taking these bootcamps, you’ll walk away with significant skills and a demystification of what it means to be in digital marketing.
The first bootcamp you’ll encounter on your path is the Digital Marketing Strategies Bootcamp. In this introduction to digital marketing, you’ll learn what the role is in digital marketing today and develop a framework for creating successful strategies. One of the most frequent uses of digital marketing is email marketing campaigns, and you’ll explore how to make them impactful. You’ll also cover content optimization.
Next is SEO Bootcamp. This two-day bootcamp teaches you how to gain an edge over the competition with effective SEO skills and competitive keyword analysis. This is a key factor in website success.
Noble’s Google Analytics Bootcamp is a two-day course where you’ll discover how to set up an account and take advantage of its many functions and applications. It will help you learn what you should be tracking and how to interpret the information.
The Social Media Bootcamp is extremely helpful in a society obsessed with social platforms. This bootcamp closely examines the platform dominators: Instagram, Facebook, and LinkedIn. You’ll start to develop your own styles and strategies that work for you.
If you’re looking for more course options in Digital Marketing, check out NYIM and Career Centers.
In this incredibly fast-paced world, where anything online can be hard to keep up with, it is a huge advantage to provide your team or even your entire workforce with onsite corporate digital marketing training. The training is set up at your location, or if you prefer, a live, virtual course can be held via a teleconferencing platform such as Zoom.
Sometimes the best option is to allow individual employees a chance to take digital marketing courses at a time that best fits into their schedule. You can purchase vouchers to hand out to employees so that they can take digital marketing classes in one of Noble’s open enrollment courses. There is a discount on the purchase of multiple vouchers. Contact Noble Desktop for more information.
Virginia’s professional community is, without a doubt, an impressive one. The state is home to some of the largest companies in the world, and with its proximity to the nation’s capital, its connections to the government and public service sectors are undeniable. Needless to say, those looking to gain new skills in tech, data, business, or design are well-positioned to do so.
Virginia students can take classes at the modern facilities located at 600 Maryland Avenue SW, Washington, D.C., 20024. This is right off L’Enfant Plaza. It’s a professional yet welcoming environment that allows students to jump right into their studies. If you’re coming from Virginia, you’ll have no trouble getting here. While the trip will depend on where you’re coming from within the state, those in the Northern Virginia (NOVA) region can hop on the Virginia Railway Express to Union Station and take the Metro for a short ride to L’Enfant Plaza. Driving is still an option, with various parking garages available to make the trip easier. Otherwise, there are bus routes connecting from NOVA to D.C. With so many options, attending classes and workshops in D.C. is convenient and simple.
Digital marketing helps Virginia businesses and organizations strengthen their online presence and outreach. With this, the students at Noble Desktop have an opportunity to learn strategy, analytics, and content development from instructors with real campaign experience. The school's instructors offer decades of experience and insight into the field that enables you to make a real difference in the Old Dominion.
A seasoned educator and training leader, Brian brings ample experience to the classroom, particularly in designing and delivering learning programs in project management and emerging technologies, like AI. He has created adaptive learning models that blend instructor-led lessons, live experiences, and self-paced study, making professional development flexible and accessible to everyone. Brian has also focused heavily on integrating AI into training, which helps organizations and professionals by applying AI to real-world situations that can fix challenges, assist leadership, execute projects seamlessly, and make more informed decisions. Beyond teaching, he has led curriculum development, managed large-scale training initiatives, and implemented collaboration tools that have led to higher retention rates and increased engagement from students.
Clarissa has over 25 years of experience as a corporate trainer, Project Manager, and Business Consultant. She has designed and delivered highly effective training sessions for federal agencies, private corporations, and international organizations, making her a well-versed and experienced trainer and educator. She is currently the President and CEO of Projections Training Solutions, which has trained over 10,000 professionals worldwide, including clients like the Department of Defense, NASA, Microsoft, and FEMA. Not to mention, her work has taken her to places like China, Japan, South Korea, Africa, Singapore, and the Caribbean. Her programs span subjects like leadership, project management, business analysis, and emerging technologies. At Graduate School USA, Clarissa is a trusted and well-respected instructor who teaches and helps develop several programs.
As a retired combat veteran who served as both an Air Force enlisted member and a Navy officer, Alan brings more than 30 years of experience across federal and commercial sectors. His background consists of work in budgeting, auditing, programming, operations, global logistics, supply chain management, and IT acquisitions. He has worked extensively with federal, state, and local governments, such as the Executive Office of the President and various departments (such as the State, Defense, Health and Human Services, and Education Departments, to name a few). Alan’s consulting work includes strategic planning and business development with the D.C. government, federal agencies, Lockheed Martin, and more. Overall, he’s a well-equipped educator due to his experience and expertise, but he also holds a teaching certification from Harvard’s Bok Center for Teaching and Learning. His expansive background makes him a perfect fit to teach subjects like finance, accounting, and project management.
With more than fifty-five years of experience in federal and non-profit financial management, Johnny is a retired senior Federal Manager and Vietnam combat veteran. His degrees are from Herbert H. Lehman College and St. John's University. He has been working as an adjunct faculty member at the Graduate School USA since 2011, teaching Appropriations Law, as well as a range of federal budget-related courses, including finance and accounting. His career also includes leadership roles, such as the Chief of Budget Execution for the IRS Office of Chief Counsel and the Budget Officer for the Small Business Administration’s Office of Inspector General. His impressive career experience and education allow him to share his wisdom with others, fostering a supportive and structured learning experience.
Charles Byrd is an experienced Employee and Labor Relations Consultant with a strong background in federal human resources management and legal counseling. He obtained his B.A. in Business Administration and Political Science from Loyola University and received his Juris Doctorate from the University of Baltimore School of Law before diving further into his career. Over the years, he has advised agencies on complex HR and labor matters, managed HR programs, and represented organizations in legal proceedings. In addition to this, Charles has developed and delivered specialized training in subjects like project management and human resources. He has been recognized for his professional excellence as well as his teaching abilities and leadership skills, acquiring awards and accolades throughout his decades-long career.
Natalya has been a part-time instructor at Graduate School USA for over 15 years, where she teaches project management, leadership, and human resources courses. She has developed original curricula, including Change Management Workshops and specialized project management programs. In addition, Natalya has served as an action learning coach and facilitator in government leadership initiatives. She runs her own consulting business, offering coaching and training for public and private entities. Moreover, she created the Define and Achieve Your Goals Process and is a certified Birkman Method Consultant. Her M.S. degree in Project Management from George Washington University’s School of Business provides her with the credibility and skills that have allowed her to excel in this field for so long. Between her experience and knowledge in the field, she’s well-equipped to provide insight into the project management field.