Digital Marketing Classes Philadelphia, PA

Professionals who want to develop their digital marketing skills can enroll in this digital marketing course. This course features industry leaders who teach you about branding, search marketing, social media campaigns, and other aspects of digital marketing strategy. You will learn about demographics, brand voice and positioning, SEO and Google ad positioning, and how to manage effective digital marketing campaigns. Graduates will come away with valuable skills in marketing strategy.

In this digital marketing program, students will learn to use digital marketing tools such as Hootsuite, Google Analytics, Facebook Ads Manager, and Google Ads to develop content, analyze data, and manage social media and search engine marketing content. Each module of this online or on-campus program culminates in a realistic real-world project. After graduation, students have access to a Career Success Program.

This 4-day digital marketing program is designed to give participants a comprehensive overview of digital marketing and various components of digital marketing. The course starts with an overview of digital marketing and then shifts towards web optimization and SEO. The course continues with email, digital advertising, social media, and other key platforms for effective marketing. Students receive a certification at the conclusion of the course, along with online learning access.

Get started with search engine marketing in this Google Ads introductory course. Students will learn the basics of search engine marketing, how to setup campaigns with Google Ads, how to track success of campaigns, and more. Students will work on projects during the course and work in Google Ads to get comfortable in the tools. Topics include keyword research, writing ad copy, reporting and performance, leveraging Google Analytics, and more.

This advanced Google Ads course build off knowledge from the introductory course and teaches students advanced concepts and strategies for search engine marketing. Student will learn techniques for optimizing keyword lists, use dynamic keyword insertion, advertise with Google's Content Network, leverage geo-targeting, and more. Topics include Google's Display Network, keyword optimization, ad copy optimization, conversion tracking, and Ads reporting.

In this introductory Google Analytics course, students will get comfortable working in Google Analytics for web and marketing analytics. This course is geared towards web designers, web analysts, online marketers, and business people looking to glean insights with Google Analytics. This course covers web analytics fundamentals, Analytics basics, various reports in Google Analytics, segmentation, filtering, goals, funnels, and Google Ads integration.

This advanced Google Analytics course is meant to teach individuals advanced features in Google Analytics in a hands-on way. Students will learn to setup intelligence alerts, work with Google Tag Manager, setup advanced filtering and segmentation, create event tracking, and more by working on exercises in the tool. Topics include Google Tag Manager, ECommerce tracking, social media analytics, event tracking, and custom dimensions and metrics.

This 3-day introductory Google Ads course is geared towards individuals with limited to no experience with Google Ads looking to get up and running with Ads to start creating and managing search campaigns. Students will learn to set up an account, create campaigns, optimize keywords, and more fundamental topics for Google Ads and search marketing. Topics include setting up accounts and campaigns, writing ads, analyzing keywords, reporting on performance, bidding strategies, the Display Network, conversion tracking, and campaign optimization.

This 3-day course is geared towards individuals looking to get up and running with Google Analytics for web analytics. Students will learn to set up Google Analytics tracking, how to interpret the data, and create reports. Topics include account setup and management, understanding each of the standard reports, experimentation, and advanced metrics and reporting.

In this SEO course, students will learn the principles of search engine optimization and develop a plan to improve SEO with various techniques. Students will go through a series of modules as they build a plan for tackling the multitude of SEO factors. Topics include SEO basics, creating a plan, site optimization, keyword strategy, link building, local search, and paid search.