Learn the digital marketing tools and strategies needed to succeed online, including SEO, social media marketing, paid search, and analytics tracking. Gain essential skills to promote a business and increase ROI in today’s competitive markets from top digital marketing experts.
Boost your social media marketing skills and stay on top of trends with our certificate program. Learn to create effective strategies on platforms like Instagram, Facebook, LinkedIn, YouTube, TikTok, and X (formerly known as Twitter) to grow your online following and stand out in the marketplace.
Learn how to use Google Analytics and its applications for marketing, including tracking data, interpreting reports, and optimizing performance. Discover GA4 and its new features.
Learn how to develop and manage successful Google Ads campaigns, generate leads and sales, track conversions, and improve your search engine ranking with this comprehensive workshop. Perfect for anyone looking to expand their brand awareness through effective paid advertising techniques.
Learn how to incorporate AI in your marketing strategy with this in-depth course. Explore how to use AI-driven tools to help your SEO, SEM, social media marketing, analytics tracking, paid advertising, and more.
Gain a competitive advantage with hands-on lessons in Search Engine Optimization (SEO) and competitive keyword analysis. Learn advanced SEO strategies and launch your website to the top in this practical bootcamp.
Learn how to create a successful digital marketing strategy and optimize your business's website to reach your target audience. This accelerated course covers topics such as identifying your goals and audience, optimizing your website for conversion, and developing a value proposition.
This course offers a comprehensive exploration of content marketing, covering topics such as content creation, promotion, and measurement. Gain valuable insights and learn the best practices for effectively utilizing content creation to promote your brand in this accelerated class.
Discover the ins and outs of email marketing, from building an effective email list to designing compelling emails, and learn how to optimize your campaigns for maximum success. This short course will provide you with the knowledge and strategies you need to excel in the competitive world of email marketing.
Of all the technical fields, digital marketing encompasses the widest range of positions. Small business owners need to learn digital marketing to run their companies, but larger entities may hire employees to handle digital analysis, marketing analytics, and even social media strategy, where highly specialized training is a must.
While digital marketing generalists use a limited variety of tools or even subcontract digital marketing tasks to outside companies, many specialized positions require training in Google Ads and Google Analytics, social media marketing platforms, or industry-specific business analysis. Business Analysts, Web Optimization Specialists, and Paid Search Managers are all examples of digital marketing careers.
If you want to work in an area like search engine optimization (SEO), social media marketing, or email marketing, you’ll most likely need the kind of training provided by a digital marketing bootcamp or certificate.
The most digitally-based industry these days is perhaps retail. As a result, it’s a major source of marketing careers in the London area. Retail companies like ASOS and Ocado understand that online sales are one of the most important factors in increasing revenue. Likewise, acquiring new customers is also more likely to happen online. As such, retail companies hire teams of marketing professionals to work on paid search ads, influencer marketing, email newsletters, and social media content.
London’s creative industries are especially strong compared to other areas of the country. These companies depend on digital spaces to increase their visibility and engagement. Companies such as the BBC, Sky, and the theatres scattered across the West End all hire Digital Marketers to manage their online presence and get the word out about new events and shows. Audiences are easily able to discover this information online and rely heavily on social media for word of mouth. It’s also common to see partnerships with celebrities or influencers in this industry.
Tourism is one of London’s most digital-dependent industries, especially since most people these days turn to the internet to find travel inspiration. Digital Marketers can work for tour companies or tourism-related companies like Visit London, British Airways, and various hotels. They also work for specific tourist destinations throughout London, such as the London Eye or the Tower of London. Digital marketing is used for anything from paid search and SEO initiatives, such as when people search for things to do in London, as well as content creation on social media. It’s one of the best ways to reach tourists and get them to plan and book trips online.
Even the finance industry benefits greatly from digital marketing. London’s largest economic sector uses digital marketing for several key reasons: to build trust, to boost credibility, and to attract new clients and customers. With techniques like content marketing and analytics, financial institutions such as HSBC, PwC, and Deloitte, all with locations in London, can better understand their consumers’ needs and figure out new ways to draw in interested clients.
Career opportunities for digital marketing professionals in the U.K. are widespread across industries like retail, arts and entertainment, and tourism, just to name a few. Many companies are expanding their marketing efforts and looking to hire more staff with digital marketing expertise, particularly those with management experience. The city of London has over 3,200 individual digital marketing agencies and is shaping the way digital marketing is conducted across England.
Recent listings on job boards in the Greater London region reveal a host of open positions, with titles like Digital Marketing Assistant, Growth Marketing Analyst, and Digital Content Coordinator, as well as management jobs like Digital Marketing Manager, Head of Digital Marketing, and Digital Marketing Leader.
These positions typically offer competitive compensation packages, and teams with in-depth digital expertise do especially well in certain sectors. Digital Marketers in London can expect to earn around £33,500 per year. Social Media Specialists, meanwhile, earn about £32,000 annually, and SEO Specialists have an average salary of about £37,000. You’ll want to gain specialized training for the most lucrative positions, so consider enrolling in a digital marketing bootcamp to ensure your success.
Noble Desktop’s Digital Marketing Certificate combines training in digital marketing fundamentals with comprehensive Google Ads and Analytics bootcamps and social media marketing education. Students will also learn SEO, paid search, and email marketing through this 120-hour certificate.
Likewise, you could explore social media marketing specifically in Noble’s Social Media Marketing Certificate. This program spans 72 hours and gives a full rundown of the most useful tips, techniques, and features of social media platforms like Instagram, Facebook, TikTok, LinkedIn, YouTube, and X (Twitter).
However, if you are interested in a shorter course or bootcamp, Noble Desktop also has you covered. Their AI for Marketing Bootcamp is an 18-hour excursion into the ways AI can assist with your marketing strategy, including everything from SEO and SEM, as well as content creation and analytics.
There are individual bootcamps and courses for different social media pages as well, such as the Instagram Marketing Bootcamp. Through 12 hours of study, students will learn how to develop a strong presence on Instagram, one of the leading social media apps today. You’ll learn to generate organic engagement from users and build your brand on the app. This counts for other social media bootcamps as well, such as the Facebook Marketing Bootcamp or the LinkedIn Marketing Bootcamp.
Other bootcamps include the HTML Email Bootcamp and the SEO Bootcamp, both of which are solid skills to have as a Digital Marketer. All in all, if you’re looking for a digital marketing class, Noble Desktop can offer a diverse wealth of knowledge in the field.
Would your team benefit from onsite and corporate training in digital marketing? Noble Desktop provides training either at your location or virtually through teleconferencing. Current course offerings include the Digital Marketing Certificate, as well as the individual bootcamps for Google Ads, Google Analytics, SEO, and Social Media Marketing. Noble Desktop can also customize a program to meet your company’s needs.
If you’d rather your employees get their digital marketing training outside of regular business hours, Noble Desktop also offers discounted vouchers to its open enrollment group courses. Employers get discounts for bulk purchases with these vouchers.
For more information or to schedule a free consultation with a Noble Desktop representative, contact them by email.