Learn the digital marketing tools and strategies needed to succeed online, including SEO, social media marketing, paid search, and analytics tracking. Gain essential skills to promote a business and increase ROI in today’s competitive markets from top digital marketing experts.
Boost your social media marketing skills and stay on top of trends with our certificate program. Learn to create effective strategies on platforms like Instagram, Facebook, LinkedIn, YouTube, TikTok, and X (formerly known as Twitter) to grow your online following and stand out in the marketplace.
Learn how to use Google Analytics and its applications for marketing, including tracking data, interpreting reports, and optimizing performance. Discover GA4 and its new features.
Learn how to develop and manage successful Google Ads campaigns, generate leads and sales, track conversions, and improve your search engine ranking with this comprehensive workshop. Perfect for anyone looking to expand their brand awareness through effective paid advertising techniques.
Learn how to incorporate AI in your marketing strategy with this in-depth course. Explore how to use AI-driven tools to help your SEO, SEM, social media marketing, analytics tracking, paid advertising, and more.
Gain a competitive advantage with hands-on lessons in Search Engine Optimization (SEO) and competitive keyword analysis. Learn advanced SEO strategies and launch your website to the top in this practical bootcamp.
Learn how to create a successful digital marketing strategy and optimize your business's website to reach your target audience. This accelerated course covers topics such as identifying your goals and audience, optimizing your website for conversion, and developing a value proposition.
This course offers a comprehensive exploration of content marketing, covering topics such as content creation, promotion, and measurement. Gain valuable insights and learn the best practices for effectively utilizing content creation to promote your brand in this accelerated class.
Discover the ins and outs of email marketing, from building an effective email list to designing compelling emails, and learn how to optimize your campaigns for maximum success. This short course will provide you with the knowledge and strategies you need to excel in the competitive world of email marketing.
Digital marketing is a type of marketing that uses digital platforms such as websites and social media to reach its audience. Digital Marketers follow many of the same marketing principles as are used in traditional marketing, but this type of marketing also has unique advantages and challenges. One advantage associated with the digital format is that marketers can tailor their messages to specific audiences. Another is that they have access to several different tools that they can use to measure the effectiveness of their campaigns. A challenge in digital marketing is getting noticed in the digital world, where consumers are often overwhelmed with a huge variety of digital content.
Digital marketing is an in-demand job skill and experts anticipate strong future growth in this field, making it a good career choice if you’re looking for stability. The U.S. Bureau of Labor Statistics is a federal agency that tracks labor market data for a variety of different professions. It has a job category called Advertising, Promotions, and Marketing Managers, which includes people who work in digital marketing. The agency predicts that over the next ten years, there will be 8 percent job growth in this category, which is double the average U.S. job growth rate of 4 percent. In a September 2023 Indeed article titled, “Is Digital Marketing a Good Career Path? (Pros and Cons), ” the author explains that the field of digital marketing also contains a wide variety of different job options, ranging from entry-level to management. They state, “This allows you to choose a career with advancement opportunities that suits your interests and skills.”
When you learn about digital marketing, you’ll learn how to create a marketing strategy, which is a plan that includes your specific marketing goals and how you plan to achieve them. A marketing strategy can help you use your resources wisely, build brand recognition, and measure your progress.
Most marketing professionals use data analytics, which is the process of collecting and analyzing data to gain a better understanding of the market and to make more effective marketing decisions. With data analytics, you can gain a better understanding of market trends, what your customers want, and whether or not a marketing campaign is working.
Social media channels are an important component of digital marketing. When you take a digital marketing course, you’re likely to learn about the most popular platforms such as Facebook, X (formerly Twitter), and Instagram. Each platform is unique, so you’ll need to understand how it works and what the best strategies are for reaching users.
The world of digital marketing can be competitive, and that means it's important to develop a strong portfolio. A portfolio is a collection of projects that you have completed and gives potential employers tangible proof of your skills. Many digital marketing classes will include work on projects that you can include in your portfolio.
When you learn digital marketing, you’ll learn how to become better at communicating, which is an essential skill in this field. As a Digital Marketer, you’ll need to present your ideas clearly and effectively to many different people, including clients and team members.
Learning digital marketing might seem challenging at first since there are a lot of new concepts to cover, but this field is generally not considered to be too challenging, and with time and practice, most people can learn the principles and skills involved. If you’re feeling overwhelmed, experts advise taking it slowly and mastering one skill before moving on to the next. Some people also suggest focusing on skills that will have the most impact on your marketing such as analytics or SEO.
One of the most challenging things about learning digital marketing is that the digital marketplace is continually changing. Trends and technologies are constantly evolving, which means that when you work in this field, your education will never be over. Instead, you’ll need to constantly work to keep yourself informed about new developments and you’ll need to keep adapting your skills to the changing marketplace.
Compared to some other skills, many people say that digital marketing is relatively easy to learn. Your learning process will depend on several factors, including whether you have any related experience, but you can probably expect to learn many of the tools and techniques you’ll need in only a few months. Mastering this field will require practice and experience, however, and is likely to take longer—perhaps a year or more.
There are several different ways to learn digital marketing. A large city like Houston typically has several in-person learning options. In-person classes run in a space that is dedicated to learning and free from other distractions. Many people also find this to be the most engaging format. Another benefit of in-person learning is that it can be easier to interact with classmates, which can lead to valuable networking connections. A downside is that you’re limited to classes that you can physically travel to. In addition, you may find your commute to be inconvenient and expensive.
A popular alternative to in-person classes is online learning, where you learn via computer, from the comfort of your home or office, or any location of your choosing. Live online classes are online classes that take place in real time, just like in-person ones. With this format, you get a live lecture and have the opportunity to ask questions and get feedback. In many situations, interactions with your classmates are also encouraged. Since there is no commute, live online learning typically includes more class options than in-person learning does. A downside is that you must provide your own computer and software. Another online option is an on-demand class. This option is not live. Instead, the course material is pre-recorded and you work through it at your own pace, stopping and starting whenever you want to. On-demand learning offers a lot of flexibility; however, it requires that you be motivated and able to learn by yourself.
If you’re interested in digital marketing, free online resources can be a valuable learning tool. Many different websites offer free resources, including YouTube, and online schools like Noble Desktop. You can use these resources to learn more about digital marketing, learn a new skill, or find answers to a specific question. For example, Noble Desktop has many free seminars posted on its website, including on digital marketing topics. Seminars such as Intro to Social Media Marketing with Video and Intro to Facebook Marketing are intended to help prospective students gain a better understanding of these topics; however, like most free online resources, they are not a substitute for a formal class. If you’re serious about learning digital marketing, you’ll probably need to take a live class where you can follow a comprehensive curriculum and receive guidance and feedback from an expert.
Houston is the fourth-largest city in the United States and has a large economy with many opportunities in digital marketing. With no personal income tax, state income tax, or corporate income tax, it is a popular place to do business and has a diverse group of industries. The Greater Houston Partnership says, “Houston offers a well-developed suite of key global industries – including energy, life science, manufacturing, logistics, and aerospace.” In addition, it says that the city has many international connections. It explains, “Houston’s ties stretch to all corners of the world. The region’s geographic location makes it easy to move both goods and people around the globe. With one of the largest ports in the country and two international airports, Houston connects companies to the world.” Houston also ranks third among all U.S. cities for having the most Fortune 500 company headquarters, according to the Greater Houston Partnership. Fortune 500 companies headquartered there include ExxonMobil, Phillips 66, ConocoPhillips, and Sysco.
Social media marketing is an essential part of many digital marketing campaigns since social media is so widely used. A Social Media Specialist works to increase brand interest and engagement by utilizing a variety of social media sites. They have a strong understanding of how each site works and the most effective strategies for marketing on that site. With more experience in this position, you can become a Social Media Manager. According to Indeed, a Social Media Specialist in Houston earns about $52,000 yearly.
People who work in search engine optimization (SEO) marketing are focused on creating content that will rank highly in search engines, thus driving more traffic to a site. Some of the factors that need to be considered in this process are keywords, website speed, mobile accessibility, and the usability of a page. With more experience, you might become an SEO Manager. An SEO Specialist earns about $53,000 yearly in Houston, according to Indeed.
Email Marketing Specialists design and manage marketing campaigns that will get customers’ attention via email. They create graphics and write emails, build email lists, and analyze the performance of their campaigns. An Email Marketing Specialist in Houston can expect to earn about $54,000 yearly, according to Indeed.
Content marketing is the creation of marketing content for a variety of digital media. Some of the things you might do as a Content Strategist are create marketing content for websites and social media, come up with ideas for new marketing campaigns, monitor current marketing content, and analyze the performance of that content. As you gain experience in this role, you may advance to the position of Content Manager. As reported by Glassdoor, the average yearly salary for a Content Strategist in Houston is $86,000.
If you’re based in Houston and you want to learn digital marketing, you could take a bootcamp through Rice University. The Digital Marketing Bootcamp is a multi-week course that takes a multidisciplinary approach to this subject. Students learn about Google Ads, Google Analytics, WordPress, and Facebook Ads Manager. They also have access to a paid micro-internship while taking part in the bootcamp.
Another Houston option is a Digital Marketing Certificate through the University of Houston. This is a multi-day program. Students learn search engine optimization, search engine advertising, and content marketing. They also learn about web analytics and social media marketing.
Houston Community College also offers a Digital Marketing Program. Students in this program take several different marketing classes including a class in computer graphics and one in marketing research and strategies. They also work on a marketing project.
You can also learn digital marketing by taking a live online course. Noble Desktop, a New York City-based school, offers many digital marketing classes in a live online format. This school is licensed by the New York State Education Department. All of its classes come with the option of a free retake within six months, which is a great way to refresh your skills. One popular Noble option is the Digital Marketing Certificate. In this multi-week course, you’ll learn to create digital marketing campaigns. Instructors will cover a variety of essential techniques in social media, analytics, and search engine optimization. You’ll develop foundational marketing skills, work on campaigns, and learn to track performance. The course includes six one-on-one mentoring sessions.
Another Noble Desktop certificate option is the Social Media Marketing Certificate, which is intended to cover trends and skills in social media marketing and prepare you to use social media marketing effectively. There are eight different units in this course: LinkedIn Marketing Bootcamp, YouTube Marketing, TikTok Marketing, Social Media Content Marketing: Blogs and X (formerly known as Twitter), Instagram Marketing Bootcamp, Facebook Marketing Bootcamp, Streaming for Social Media, and Social Media Industry and Portfolio. Overall, the course covers social media marketing skills for the major platforms, including Facebook, YouTube, LinkedIn, and TikTok. You’ll learn to create targeted campaigns, boost engagement, measure success, and leverage market positioning and insights. Four one-on-one mentoring sessions are included.
Noble Desktop also runs short classes where you can learn a variety of digital marketing skills. In Digital Marketing Strategy and Web Fundamentals, you’ll learn about creating a successful digital marketing strategy and implementing it. Covered topics include techniques for optimizing a website and strategies for converting visitors into sales. You’ll also learn how to identify your audience and goals. Another short class option is the Google Analytics Bootcamp. This class is focused on Google Analytics and its applications. You’ll learn how to set up an account and will gain an understanding of what to track. You’ll also learn about optimizing your data so that you can use it to your advantage.
Digital marketing skills are valuable to almost any company. If you’d like to train a group of employees in digital marketing, Noble Desktop offers corporate digital marketing training. Experienced instructors can run either onsite or live online training, with a variety of flexible scheduling options available. Content can be customized to meet your needs. All employees will also receive comprehensive post-training support materials to help with knowledge retention and troubleshooting.
Another popular Noble Desktop corporate training option is to buy vouchers for Noble’s regularly scheduled group digital marketing classes and let employees enroll individually. Some employees prefer this option because it provides them with additional flexibility. A discount is offered with bulk voucher purchases. To get more information about corporate digital marketing training options or to schedule a free consultation, contact Noble Desktop.