Digital Marketing Classes Florida

Build confidence and capability to apply modern marketing strategies on the job. Drive growth with multichannel campaigns powered by data and customer insight. This course is offered in person and live online, in a remote classroom setting.

Learn SEO techniques to optimize your site in this 5-day SEO Mastery class. Students will start with the basics of search engine optimization and build up skills while learning advanced optimization strategies to boost rankings. Topics include keyword research to find your audience, page optimizations, analytics tools, linking strategies, advanced trend analysis, local SEO techniques, PPC strategies, and more strategies for digital marketing and search. Students will receive 6 months of SEO mentorship included with the program.

Learn the essentials of search engine optimization in this 2-day SEO course. This course is geared towards beginners looking to get started and acclimated with the world of SEO. Students will learn how to find the right keywords, how to optimize pages, how to develop a link building strategy, and more. Students also receive 6 months of SEO mentorship as part of the program.

This advanced SEO course is meant to build off the beginner course and teach individual advanced SEO strategies and techniques. Students gain a deeper understanding of the search engine and the algorithms behind them as well, and strategies and hands-on work on SEO. Topics include advanced keyword research, the Hummingbird algorithm, local SEO, PPC, Webmaster tools, technical SEO, and other concepts and techniques for SEO success. Students also receive 6 months of SEO mentorship as part of the program.

This 4-day digital marketing program is designed to give participants a comprehensive overview of digital marketing and various components of digital marketing. The course starts with an overview of digital marketing and then shifts towards web optimization and SEO. The course continues with email, digital advertising, social media, and other key platforms for effective marketing. Students receive a certification at the conclusion of the course, along with online learning access.

In this comprehensive digital marketing program, participants will learn the skills and techniques they need to succeed as a digital marketer. This program includes five bootcamps covering the following topics: Digital Marketing Strategies, Search Engine Optimization (SEO), Social Media Marketing, Google Ads, and Google Analytics. Participants will learn to develop, execute, and measure omnichannel marketing strategies utilizing a variety of tools and metrics. Students will work hands-on with each tool as they learn to launch campaigns across Google Ads and social media channels, analyze web data with Google Analytics, and learn about other key digital marketing strategies. This course is great for individuals looking to start a career in digital marketing, entrepreneurs looking to start a business and leverage digital marketing, or business owners looking to grow a business using digital marketing techniques. This program also includes a free retake so students can come back to refresh the material.

This 18-week program offers a comprehensive introduction to digital marketing. Using tools such as MailChimp, HTML/CSS, CRMs (Customer Relationship Management software), Google Analytics, and Facebook Insights, students will complete projects using digital marketing skills. Students will learn brand and content strategy, lead generation, automation, backlinking, and conversion tracking. Graduates will be able to create and drive effective social media strategy.

This advanced digital marketing course is a 1-day bootcamp designed for individuals who have a basic familiarity with digital marketing looking to add to their digital marketing toolkits. In this hands-on bootcamp, students will learn about the drivers for SEO, how to use various social media channels to win new customers (Facebook, AdWords, etc.), and how to analyze and measure the marketing funnel. Students will also learn how to create content that resonates and helps retain customers, the basics of account-based marketing, how to validate new products through survey research, and the importance of tracking KPIs (key performance indicators).

This Google Analytics course is a beginner-friendly bootcamp designed for individuals aiming to better understand website traffic through Google Analytics. Students in the 1-day bootcamp will walk away with a strong understanding of how tracking KPIs via Google Analytics can improve online business, learn how lean website analytics can lead to better reporting metrics, and how the various analytics tools can lead to more intelligent insights. Students will also discover how to tag marketing campaigns to make them traceable through Google Analytics and how remarketing lists can drive stronger online advertising.

This SEO course is a 1-day bootcamp designed for individuals with general knowledge about websites or web-related businesses looking to drive more traffic to their website. Students who participate in this bootcamp will walk away with a strong understanding of how websites are found through search engines, explore Google Analytics and other tools to measure web traffic, and establish a strong keyword list to improve website rankings in search queries. Students will also learn how to analyze keyword performance, structure URLs, page titles, and meta tags, and establish a long-term blog strategy to drive SEO improvements each month.