Digital marketing is the collective term for web-based marketing strategies and practices. There are numerous kinds of digital marketing, with new varieties emerging constantly to keep pace with technological developments. Online advertising, marketing, and branding are critical to the success of almost all businesses in modern times, so there are Digital Marketers working in all industries.
Some of the most important areas within digital marketing are email marketing, search marketing, social media marketing, and content marketing. Email marketing involves reaching different customer bases through targeted email campaigns. In search marketing, specialists in paid search and search engine optimization (SEO) work to ensure that web search results favor their company or client. Social media marketing is the use of platforms like X (formerly known as Twitter), Instagram, LinkedIn, and TikTok to appeal to customers. Strategists in content marketing develop plans for using well-made written or visual content to drive website traffic and boost SEO.
Digital Marketing Careers in Denver
Digital marketing is one of the most important types of advertising for businesses in the 21st century. Small, midsized, and large companies all depend on fleshed-out digital marketing strategies to build and measure the success of their customer outreach. Going into this field provides many options for careers and the opportunity for advancement.
As a large metropolitan area with many major businesses and marketing agencies, Denver is a promising place to find a career in digital marketing. Apart from its sizable tech sector, the city is home to national chains like Chipotle and Quiznos, as well as a growing number of startups. All these companies require professional marketing experts to recommend and implement digital strategies, as do the government and education institutions in Denver.
In Denver, you can expect to earn between $50,000 and $80,000 annually in most digital marketing careers. Web Optimization Specialists, who track and analyze website traffic, earn about $55,000 in this area. Denver-based Social Media Strategists bring home about $65,000 yearly, while Search Managers take in a salary of about $80,000. On average, salaries in this field work out to about the same as the national average, with some variation above or below depending on the career.
In-Person Digital Marketing Classes in Denver
You can find several training centers in the Denver area that offer in-person digital marketing courses to people who want to start a career path in this field. The wide selection of local in-person classes includes options for beginners along with learners who already have some relevant experience.
Several schools offer general digital marketing classes focusing on core industry concepts and multiple strategies, including Digital Workshop Center, General Assembly, and the University of Denver. If you’re looking for beginner-friendly SEO training, you’ll discover options at Ledet Training, Mission Critical Training, and General Assembly.
To learn about social media marketing, you may consider Social Media Marketing with Facebook and X from Ledet Training or Digital Workshop Center’s Digital Marketing Strategy. Digital Workshop Center also has introductory classes on Google Analytics and Google AdWords.
Live Online Digital Marketing Classes
For interactive, real-time training that doesn’t require you to travel, you can also take a live online digital marketing class. Because the class is happening live, it works exactly like an in-person class. You’ll be interacting with your instructor and classmates in real-time. You can ask questions. You can even receive direct feedback on your work or collaborate with classmates using screen-sharing software.
Noble Desktop is a coding, design, and business school based in New York City, which offers live online digital marketing classes taught by expert instructors. Noble Desktop uses a highly-rated, unique approach to live online learning. Your expert instructor will teach a short “micro-lecture, ” and then immediately guide students through applying what they taught using hands-on, real-world projects. They also offer a free “retake” option, which allows students to “retake” a course for free for up to one year. These features guarantee that you’ll learn the digital marketing skills you need.
If you’re looking for a comprehensive course on digital marketing skills, you should consider Noble Desktop’s Digital Marketing Certificate. Some of the skills taught in this certificate program include monitoring website performance, working with paid search marketing, conducting keyword research, increasing your website’s organic reach, optimizing landing pages, and running successful email marketing campaigns. Graduates earn a New York State-licensed certificate in Digital Marketing.
Noble Desktop’s Social Media Marketing Certificate provides training in social media marketing, including content marketing, video marketing, and paid advertising. Some of the skills you’ll learn in this certificate program include selecting social media platforms, creating a successful social media strategy, content marketing for engagement and sales, building a following, using social media analytics, and market positioning. Graduates earn a New York State-licensed certificate in Social Media Marketing.
Another popular option is the SEO Bootcamp, in which you’ll acquire knowledge of SEO and the specific methods for using it successfully. Interested in using Google to track metrics and meet your KPI targets? You can learn how at Noble’s Google Analytics Bootcamp.
If you’re a high school student in the Denver area, you should consider NextGen Bootcamp’s live online digital marketing courses for high school students.
Digital Marketing Bootcamps in Denver
If you want to learn how to form and execute sophisticated digital marketing strategies in a short amount of time, you may benefit from a bootcamp. There are a few digital marketing bootcamps in Denver that are designed to quickly advance new learners through the different levels of digital marketing concepts and tools.
Both General Assembly and the University of Denver offer in-person digital marketing bootcamps. The 40-hour bootcamp from General Assembly includes training in multiple marketing channels. You’ll learn SEO, Google Analytics, and social media strategies through this capstone project course. At the University of Denver’s 18-week Digital Marketing Bootcamp, you’ll review strategies for lead generation, conversion tracking, and brand development. There are also lessons in tools like Facebook Insights, Google Analytics, and Mailchimp.
Would you prefer to enroll in a virtual digital marketing bootcamp? For a live online learning format, you can check out Noble Desktop, Thinkful, and BrainStation. All of these programs offer bootcamps with training in modern online marketing strategies for new learners. The duration of these bootcamps varies, ranging from BrainStation’s 30-hour class to longer courses at Thinkful. Noble Desktop’s 60-hour Digital Marketing Certificate is a good middle ground.
Corporate & Onsite Digital Marketing Classes
Noble Desktop offers corporate and onsite digital marketing training to companies of all sizes that want to improve their web traffic and online customer outreach. Noble Desktop can train your team members onsite at your office in Denver or live online using a teleconferencing platform such as Zoom.
You can also take advantage of Noble’s group discount for vouchers to open enrollment classes, which allows your employees to learn digital marketing skills on their own time.
For more information about Noble Desktop’s virtual and onsite digital marketing classes for companies, you can contact them via email.