Learn More About Digital Marketing Classes in Denver
Digital marketing is the collective term for web-based marketing strategies and practices. There are numerous kinds of digital marketing, with new varieties constantly emerging to keep pace with technological developments. Online advertising, marketing, and branding are critical to the success of almost all businesses in modern times, so there are Digital Marketers working in all industries.
Some of the most important areas within digital marketing are email marketing, search marketing, social media marketing, and content marketing. Email marketing involves reaching different customer bases through targeted email campaigns. In search marketing, specialists in paid search and search engine optimization (SEO) work to ensure that web search results favor their company or client. Social media marketing is the use of platforms like X (formerly known as Twitter), Instagram, LinkedIn, and TikTok to appeal to customers. Strategists in content marketing develop plans for using well-made written or visual content to drive website traffic and boost SEO.
Digital Marketing Careers in Denver
Digital marketing is one of the most important types of advertising for businesses in the 21st century. Small, midsized, and large companies all depend on fleshed-out digital marketing strategies to build and measure the success of their customer outreach. Going into this field provides many options for careers and the opportunity for advancement.
As a major metropolitan hub with a thriving business environment, Denver provides numerous opportunities for careers in digital marketing. The city’s robust tech sector, including companies like Ibotta, Guild Education, and Gusto, relies heavily on digital marketing professionals to develop online campaigns, manage social media presence, and analyze performance metrics. Beyond tech, Denver is home to national chains such as Chipotle, Quiznos, and Punch Bowl Social, all of which depend on digital marketing teams to design promotional campaigns, optimize websites, and implement email and paid advertising strategies. These roles require expertise in SEO, SEM, content creation, and analytics to reach target audiences effectively and support business growth.
In addition to the private sector, government agencies and educational institutions in Denver also employ digital marketing specialists. Organizations like Visit Denver, Denver Public Schools, and the University of Denver use online marketing to communicate with residents, students, and visitors, promote events, and manage public engagement. Healthcare providers such as Centura Health and UCHealth also rely on digital marketing teams to educate patients, promote health services, and build community awareness.
In Denver, you can expect to earn between $50,000 and $80,000 annually in most digital marketing careers. Web Optimization Specialists, who track and analyze website traffic, earn about $55,000 in this area. Denver-based Social Media Strategists bring home about $65,000 yearly, while Search Managers take in a salary of about $80,000. On average, salaries in this field work out to about the same as the national average, with some variation above or below depending on the career.
Digital Marketing Classes in Denver
If you’re looking for a comprehensive course on digital marketing skills, you should consider Noble Desktop’s Digital Marketing Certificate. Some of the skills taught in this certificate program include monitoring website performance, working with paid search marketing, conducting keyword research, increasing your website’s organic reach, optimizing landing pages, and running successful email marketing campaigns. Graduates earn a New York State-licensed certificate in digital marketing.
Noble Desktop’s Social Media Marketing Certificate provides training in social media marketing, including content marketing, video marketing, and paid advertising. Some of the skills you’ll learn in this certificate program include selecting social media platforms, creating a successful social media strategy, content marketing for engagement and sales, building a following, using social media analytics, and market positioning. Graduates earn a New York State-licensed certificate in social media marketing.
Another popular option is the SEO Bootcamp, in which you’ll acquire knowledge of SEO and the specific methods for using it successfully. Interested in using Google to track metrics and meet your KPI targets? You can learn how at Noble’s Google Analytics Bootcamp.
If you’re a high school student in the Denver area, you should consider NextGen Bootcamp’s live online digital marketing courses for high school students.
Corporate Digital Marketing Classes in Denver
Noble Desktop offers corporate and onsite digital marketing training to companies of all sizes that want to improve their web traffic and online customer outreach. Noble Desktop can train your team members onsite at your office in Denver or live online using a teleconferencing platform such as Zoom.
You can also take advantage of Noble’s group discount for vouchers to open enrollment classes, which allows your employees to learn digital marketing skills on their own time.
For more information about Noble Desktop’s virtual and onsite digital marketing classes for companies, you can contact them via email.