Best Email Marketing Classes Chicago, IL: Find Courses & Onsite Training

Learn More About Chicago Email Marketing Courses

A powerful tool in today’s digital-focused world, email marketing is a direct marketing channel that helps businesses share and promote products, sales, and updates via strategically crafted emails. Potential and current consumers who sign up to be a part of your contact list will receive emails from your business on a regular cadence determined by your marketing campaign strategy.

Email marketing tends to have a high return on investment (ROI) and relies heavily on converting email viewers to buyers by monitoring click-through rates. Simply put, the more consumers that click through from your emails to your website, the more likely you are to see increased sales. Previously, one-size-fits-all mass mailings were the standard but now email marketing focuses on consent, segmentation, and personalization to more effectively engage target audiences.

In its simplest form, email marketing is about understanding your customer’s interests to develop long-term relationships that increase sales and a high ROI. Studying email marketing can be a great way to level up in your current marketing or sales career, or it can be a pathway to a fulfilling and successful new career in digital marketing.

Industries That Use Email Marketing

The hospitality industry is one of the top users of email marketing in the United States. According to Market Data Forecast, the United States hospitality industry was valued at $4,107.60 billion in 2022 and is expected to reach $9,950 billion in 2028. Hotels, theme parks, resorts, and various other destinations use email marketing to reel in those consumers who are on the fence. If a user searches through hotels on a site and doesn’t make a booking, these businesses will then send an email listing their offerings, prices, and a link to reviews.

The retail and ecommerce industry uses Facebook marketing to reach new potential customers while retaining their current audience through a consistent and trustworthy brand identity. You can promote your products, give a peek behind the scenes to foster more loyalty and track the success or failures of your social media marketing campaigns with Facebook marketing strategies and tools. The United States is the second largest market for ecommerce and with projections of a 24% increase in online retail purchases by 2026, ecommerce is going to continue to grow.

The wedding industry is also a top contender. There were an estimated 2.5 million weddings in 2022 and the market size of the U.S. wedding industry is projected to grow to a staggering $413.98 billion by 2030, an impressive increase from the $160.5 billion in 2020. Encompassing a wide range of brands and businesses, the wedding industry involves everything: venues, catering, live music and DJs, photography and videography, and table, chair, and tent rentals. Email marketing is used by each of these sectors to promote their offerings, building trust with their potential clients by featuring work with their previous clients. They can also use email marketing to let their followers know of last-minute openings and available deals and discounts.

These three industries are just a small sampling of the ways that email marketing can be leveraged to fit a company’s needs. Keep reading below to explore potential career paths, what to expect from training, and how to select the right course or class for you.

Email Marketing Jobs & Salaries

Becoming skilled in email marketing can lead to a variety of successful careers. You could become a Digital Marketer, developing content beyond just ads and posts, creating emails, marketing campaigns, articles, or blog posts. Your Facebook marketing skills would come in handy as a Digital Marketer, allowing you to translate broader marketing campaigns across social media platforms. A Digital Marketer can make anywhere between $65,000-$95,000 depending on your years of experience.

An accessible entry-level option is to become a Marketing Specialist, where you would brainstorm ideas for marketing campaigns, create brand messages to improve brand awareness, research and analyze data, and develop sales presentations. This role would typically encompass email marketing as well as traditional marketing, paid ads, and social media marketing. Salaries in the U.S. typically between $66,000 and $89,000.

With a few years of experience under your belt, you could even become a Marketing Manager, where you would estimate demand and identify potential markets for products and services that an organization and its competitors offer. You’d also typically oversee a team of marketing professionals and be responsible for ensuring that campaigns across all mediums, from email to social to paid to traditional, are aligned and consistent in messaging. As a Marketing Manager, you could earn $100,000-$140,000 annually.

Are there Prerequisites to Learning Email Marketing?

While there aren't any specific prerequisites for learning email marketing, there are some beneficial skills to have before you begin a course. Starting with the basics, you’ll need to be familiar with how email works, and have good communication and writing skills. When it comes to more advanced skills, having experience with HTML or CSS, an eye for layout and design, and knowledge of SEO and ESP software can be extremely helpful. As a reminder, none of these skills are required to enroll in a course but, if you already possess some of these, consider yourself ahead of the game.

Is it Difficult to Learn Email Marketing?

Email marketing isn’t commonly considered difficult to learn, but it does require a multifaceted approach that can take some getting used to. Earning and retaining new subscribers and increasing open rates and conversions are all things that will require your attention. Email marketing requires juggling a lot of various tasks like those just listed, so if you aren’t great at multitasking, learning may be more difficult for you. Your level of motivation and how much time you commit to learning will also impact your level of difficulty. Email marketing can be a fast-paced field with ever changing targets and goals, so if you thrive in that kind of environment, then learning email marketing should be fairly easy for you.

What Will You Learn in an Email Marketing course?

Any email marketing training course will generally cover the same fundamental skills and topics. You’ll learn how to write engaging content, define your target audience, design emails that lead to higher conversions, and analyze your data to gauge the success of your marketing campaigns. Some courses may teach more technical skills as well like basic coding in HTML, CSS, or various other programming languages. Plus, while practicing all of the above, you’ll also gain experience with important soft skills like time management, effective communication, and attention to detail. Ultimately, you’ll learn how to think like your target audience so that you can create content that caters to their interests and encourages ongoing engagement and, hopefully, increased sales.

Chicago Industries That Use Email Marketing

The Windy City is the food innovation and manufacturing capital of the United States. Proximity to productive farmland and a robust transportation network has helped to build out Chicago’s thriving food innovation and manufacturing industry. The industry grossed $9.6 billion in 2022 and saw 8% growth in the fourth quarter of 2019. With over 1,500 businesses and 67,000 employees, food product development and distribution is a huge contributor to the local economy.

Generating a whopping $132.3 billion, finance and FinTech are thriving in the metropolitan area. Chicago has the most diverse economy among U.S. metros and the third highest employment in the finance and insurance sector, making the city an ideal location for anyone interested in working in finance or FinTech.

Life sciences is an industry on the rise, employing over 90,000 people and generating $28.5 billion in 2022. Additionally, Chicago’s research and development services are the 9th largest in the nation, adding 560 jobs since 2022 and 2,300 jobs since 2019. With seven medical schools in the Chicago metro area, including two top-20 ranked programs and one of the nation's largest programs, there are plenty of opportunities for work in science, medicine, and research and development.

Each of these industries, in addition to many others, will need email marketing professionals to help them stay relevant and engage their consumers or followers. Email marketing is a crucial part of any company’s overall strategy to increase sales and has a substantial impact on building and maintaining trust and loyalty with its target audience. There’s never been a better time to get certified in email marketing.

Email Marketing Jobs & Salaries in Chicago

Becoming skilled in email marketing can lead to a variety of successful careers. An accessible entry-level option is to become a Marketing Specialist, where you would brainstorm ideas for marketing campaigns, create brand messages to improve brand awareness, research and analyze data, and develop sales presentations. This role would typically encompass email marketing as well as traditional marketing, paid ads, and social media marketing. Salaries in Chicago are typically between $70,000 and $94,000.

You could also become a Digital Marketer, developing content beyond just ads and posts, creating emails, marketing campaigns, articles, or blog posts. Your Facebook marketing skills would be useful as a Digital Marketer, allowing you to translate broader marketing campaigns across social media platforms. A Digital Marketer can make anywhere between $ 81,000 and $95,000 but with several years of experience, you can make over six figures.

With a few more years of experience, you could even become a Marketing Manager, where you would estimate demand and identify potential markets for products and services that an organization and its competitors offer. You’d also typically oversee a team of marketing professionals and be responsible for ensuring that campaigns across all mediums, from email to social to paid to traditional, are aligned and consistent in messaging. As a Marketing Manager, you could earn $105,000-$134,000 annually.

Best Email Marketing Classes & Schools in Chicago

Digital Marketing Fundamentals Certificate Program at Depaul University will teach you the terminology and strategy for internet search, social media, web analytics, mobile and email marketing, and digital display advertising. This program will cover much more than just email content and strategy as you’ll take a variety of courses covering topics like speech communication, computer applications, web development, introduction to business, data visualization and presentation, marketing, project management, digital marketing and social media, and computer art. A full-time student can complete this course in as little as three semesters, so you can start your new career in no time.

The University of Chicago offers Digital Marketing: Ethical Strategies for Success, a live online training that takes approximately six weeks to complete. You’ll learn to make smart, strategic marketing decisions by exploring the opportunities and challenges that accompany engaging with diverse populations. You’ll also master designing and executing effective and ethically-minded strategies by understanding current and emerging digital marketing concepts and tools. This training will teach you how to leverage digital marketing to drive business results while remaining in alignment with your ethics, making you a better, more successful email marketer. At the end of this course, you’ll be awarded a certificate of completion from the University of Chicago and become part of the UChicago network, connecting you to countless other professionals.

Professional Certificate in Digital Marketing from Northwestern Kellogg offers a launchpad for advancing your career in digital marketing. Held online over six months, you’ll gain a start-to-finish perspective on strategy and implementation; get hands-on experience with marketing tools such as SEO, SEM, social media, email marketing, and display ads; and learn how to use metrics such as SMART goals, conversion optimization, A/B tests, attribution, and experimentation to optimize your marketing plan. You’ll also master creating impactful and engaging content and developing ad strategies for social media that align with your campaign goals. You’ll receive a certificate upon completion that can be shared with colleagues and posted on Linkedin.

Digital Marketing Training from SEO Design Chicago can be held in person or virtually and is customized to your exact needs. Available training includes Google Analytics, WordPress, various paid ads, and content creation. You can cater your training towards email marketing concepts by focusing on topics like content creation and Google Analytics, learning the best steps for how to create the right strategy for your company. You can master writing emails, and blogs and learn the fundamentals of graphic design.

If none of these in-person offerings work for you, Noble Desktop’s Digital Marketing Certificate is held live online. You’ll master all the digital marketing tools and strategies needed to succeed online, including SEO, social media marketing, paid search, and analytics tracking. You’ll gain essential skills to promote a business and increase ROI in today’s competitive markets from top digital marketing experts. The skills you learn in this course apply directly to email marketing and will help you create effective content by developing a deep understanding of your target audience and how to craft a strategic campaign.

Corporate and On-site Email Marketing Training

Noble Desktop also offers corporate and on-site training in Figma thanks to their extensive experience developing curricula for various training sessions. With corporate and on-site training, you can order vouchers in bulk at a discount and choose which courses are available to employees. Custom training curriculum, comprehensive support materials, instructors who are industry professionals, and flexible scheduling give you and your employees more control over their continued learning. You can discuss your training needs free of charge by contacting corporate@nobledesktop.com.

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Key Insights

Learn More About Chicago Email Marketing Courses

Industries That Use Email Marketing

Email Marketing Jobs & Salaries

Are there Prerequisites to Learning Email Marketing?

Is it Difficult to Learn Email Marketing?

What Will You Learn in an Email Marketing course?

Chicago Industries That Use Email Marketing

Email Marketing Jobs & Salaries in Chicago

Best Email Marketing Classes & Schools in Chicago

Corporate and On-site Email Marketing Training

Chicago Email Marketing Courses by School

E-mail marketing course

Email Marketing

Chicago Email Marketing Corporate & Onsite Training Noble Desktop

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