Learn the digital marketing tools and strategies needed to succeed online, including SEO, social media marketing, paid search, and analytics tracking. Gain essential skills to promote a business and increase ROI in today’s competitive markets from top digital marketing experts.
Boost your social media marketing skills and stay on top of trends with our certificate program. Learn to create effective strategies on platforms like Instagram, Facebook, LinkedIn, YouTube, TikTok, and X (formerly known as Twitter) to grow your online following and stand out in the marketplace.
Learn how to use Google Analytics and its applications for marketing, including tracking data, interpreting reports, and optimizing performance. Discover GA4 and its new features.
Learn how to develop and manage successful Google Ads campaigns, generate leads and sales, track conversions, and improve your search engine ranking with this comprehensive workshop. Perfect for anyone looking to expand their brand awareness through effective paid advertising techniques.
Learn how to incorporate AI in your marketing strategy with this in-depth course. Explore how to use AI-driven tools to help your SEO, SEM, social media marketing, analytics tracking, paid advertising, and more.
Gain a competitive advantage with hands-on lessons in Search Engine Optimization (SEO) and competitive keyword analysis. Learn advanced SEO strategies and launch your website to the top in this practical bootcamp.
Learn how to create a successful digital marketing strategy and optimize your business's website to reach your target audience. This accelerated course covers topics such as identifying your goals and audience, optimizing your website for conversion, and developing a value proposition.
This course offers a comprehensive exploration of content marketing, covering topics such as content creation, promotion, and measurement. Gain valuable insights and learn the best practices for effectively utilizing content creation to promote your brand in this accelerated class.
Discover the ins and outs of email marketing, from building an effective email list to designing compelling emails, and learn how to optimize your campaigns for maximum success. This short course will provide you with the knowledge and strategies you need to excel in the competitive world of email marketing.
No matter where your internet travels take you, digital marketing follows everywhere you go. From ads to pop-ups to feature stories, digital marketing overlays much of your online experience, even if you do not really “see” it. Since most companies in the U.S. spend more than 25% of their annual revenue on marketing efforts, digital marketing has become even more important in recent years.
Digital marketing is a term that refers to all of the online marketing efforts used by a business or organization to promote their services, win customers, and increase brand awareness. These efforts include email marketing, SEO, conversion rate optimization, and social media marketing. These skills are very important for corporations and organizations seeking a competitive advantage. Digital marketing is especially important for entrepreneurs seeking to build a brand.
Digital Marketers can work across modalities and methods or specialize in just one or two of the most common digital marketing verticals. Content marketing, search marketing, social media marketing, email marketing, and site optimization all require different skills. Gaining experience in all of these mediums can give you a competitive advantage in the job market. In particular, Familiarity with SEO and Google Analytics can give you valuable insights into the effectiveness of a digital marketing campaign, as well as any changes needed to improve marketing strategy.
While mastering digital marketing techniques will prepare you for a career as a Digital Marketer, you could also explore other options. Your expertise could also lead to a role as a Search Manager, Web Optimization Specialist, Digital Analyst, or Paid Search Manager. The skills you acquire in digital marketing will make you a better employee and a more informed consumer of digital marketing yourself.
In Chicago, there are abundant career opportunities for professionals in digital marketing, thanks to the city’s dynamic mix of global corporations, mid-sized firms, and fast-growing startups. As the third-largest city in the U.S., Chicago serves as a key marketing hub for industries such as finance, healthcare, retail, and technology. Skilled digital marketers are in high demand to help companies enhance their SEO strategies, manage paid advertising campaigns, develop social media content, and analyze marketing performance data. Leading firms like Rise Interactive, Walker Sands, and Perfect Search Media regularly hire marketing specialists, strategists, and analysts to support clients across various sectors. Additionally, major corporations such as McDonald’s, Boeing, and United Airlines rely on in-house marketing teams to strengthen their digital presence and maintain brand relevance in an increasingly competitive market.
Beyond the corporate landscape, Chicago offers a thriving professional community for marketers to network, collaborate, and upskill. The city hosts major annual conferences like DigiMarCon Chicago and Digital Summit Chicago, where attendees can learn about emerging trends in AI-driven marketing, content creation, and data analytics. Chicago’s active business scene also supports frequent local meetups, workshops, and networking events that connect marketing professionals with industry leaders and recruiters. With its diverse economy and commitment to innovation, Chicago continues to be a top destination for anyone pursuing a career in digital marketing and online brand strategy.
Since digital marketing is an in-demand skill, the pay associated with these types of careers is frequently high. However, any given salary will depend on several factors, such as the industry you’re working in and your level of experience. In general, professionals in digital marketing earn somewhere between $55,000 and $95,000 per year in Chicago. Search Managers fall on the lower end of this spectrum, while Digital Analysts and Web Optimization Specialists can expect to earn around $85,000 and above. The average yearly salary for a Paid Search Manager in Chicago is $84,000.
Digital Marketing Certificate
Noble Desktop’s Digital Marketing Certificate program is delivered live online, providing students with a dynamic learning environment guided by expert instructors. The interactive format ensures that students receive immediate feedback and personalized advice on digital marketing projects, helping them develop skills in online data analysis, social media strategy, and digital campaign creation. The program also emphasizes career development, offering one-on-one mentorship and sessions dedicated to building a robust digital marketing portfolio, with the unique benefit of being able to retake the program once within a year at no extra cost.
The curriculum is tailored to cover essential aspects of digital marketing, offering hands-on experience with current advertising challenges. Students will master SEO practices, use analytical tools like Google Analytics and Semrush to improve webpage performance, and learn how to conduct paid advertising campaigns to boost online visibility. Additionally, the program covers the intricacies of email marketing strategies for customer engagement and dives into optimizing various social media platforms, equipping students with diverse samples and strategies to showcase in their portfolios.
Social Media Marketing Summer Program
NextGen Bootcamp offers a Social Media Marketing Summer Program tailored for high school students in grades 10 to 12, providing a thorough introduction to digital and social media marketing. In this immersive course, students will gain hands-on experience designing and executing marketing campaigns on social media platforms such as Instagram, Facebook, TikTok, and X (formerly Twitter). They will become familiar with the unique advertising tools of each platform and enjoy the advantage of real-time feedback from experienced professionals. The program’s exercises will enable students to carve out a unique brand identity, effectively engage with online communities, and produce compelling visual and video content targeted at their desired audience. This training is particularly beneficial for students interested in pursuing marketing or public relations careers or those aiming to launch their own brand or ecommerce venture.
Further, the course introduces students to integrating live streaming as part of social media marketing strategies. It offers in-depth guidance on using OBS, a free streaming software, and how to incorporate it on major streaming platforms such as Twitch, YouTube, and TikTok to deliver interactive experiences to viewers. Students will learn to configure OBS for live streaming and receive strategic insights for harnessing the software across the various platforms discussed. By evaluating each platform’s unique benefits, students will understand how to leverage streaming to broaden their audience effectively. The course aims to sharpen participants’ abilities in making their social media presence more dynamic and engaging, and equips them with the skills to produce content that resonates with and captivates their online audience.
With many businesses looking to become competitive in online markets, virtual and onsite corporate digital marketing training is more sought-after than ever before. Noble Desktop has a range of corporate classes available to Chicago businesses, available in-person at your offices or over a web conferencing platform like Zoom. There are also discounted vouchers available for corporations that want to sign up employees for Noble Desktop’s open enrollment courses.
Whether your organization is looking for a crash course in digital marketing or specialized training in advanced use of Google Analytics or other tools, Noble Desktop has solutions to meet your needs. You can contact Noble at corporate@nobledesktop.com to arrange for an instructional consultation. Working with Noble’s experts, you can identify your training needs and develop a learning experience that delivers results.
In the heart of the Midwest’s finance capital, there’s opportunity everywhere. From tech startups in Fulton Market to powerhouse Fortune 500 firms in the Loop, Chicago offers a virtually endless array of ways to level up your skills in tech, business, data, and design. The city thrives on bold ideas, making it the perfect place to grow a career that is not only lucrative but also makes a real impact. With expert instructors with decades of experience, you’ll learn more about the subjects you’re interested in, all while receiving hands-on training. These instructors live and breathe to explore and work within their field, meaning they don’t just teach; they mentor, guide, and connect you to the heart of Chicago’s many successful industries and direct you to the most meaningful path to help you achieve your goals.
Noble Desktop’s partner school, Practical Programming, has state-of-the-art facilities conveniently located in downtown Chicago’s iconic Hayworth Building at 29 E. Madison Street, Chicago, IL, 60602. It’s an easy-to-find location for students from across the city to attend. The campus is modern, equipped with the necessary tech and tools you may need, and provides resources like Wi-Fi, comfortable workstations, and expert instructors and staff ready to help you learn. Getting there is simple, whether you’re commuting from the Loop, River North, or surrounding areas. The school is easily accessible from the CTA trains and buses, with nearby stops for major lines like the Red, Blue, and Brown. If you’re driving, you can park nearby at various parking decks and metered spots within walking distance. The central location means you won’t have to stress about making it to class, and that your training sessions can fit into any schedule with ease.
Digital marketing plays a central role in Chicago’s advertising agencies, startups, and corporate teams. Students at Noble Desktop can expect to learn strategy and analytics from instructors who’ve managed campaigns across major platforms and industries.
Henry Gonzalez is a certified Project Management Professional (PMP) with over 30 years of experience in the federal government, leading engineering, program management, and acquisition initiatives in naval warfare, air traffic management, and homeland security. A retired senior executive, Henry now serves as a part-time instructor in Chicago, where he teaches project and program management, leadership, and strategic planning to professionals of all kinds. He holds the highest level of federal certification one can hold for acquisition program management and systems engineering. In addition, Henry was part of the core team that updated the Project Management Institute’s Standard for Program Management. Henry is also a certified Balanced Scorecard Professional and holds a Bachelor of Science in Ocean Engineering from Florida Atlantic University, along with a dual Master of Science in Ocean Engineering and Ocean Systems Management from MIT.
Robert Simon is a highly accomplished financial management professional and educator with more than four decades of federal and private sector experience. As a Financial and Management Curricula Instructor at Graduate School USA since 2007, he teaches courses in financial management, federal travel regulations, and organizational leadership, both virtually and in person. Prior to his teaching career, he held senior roles at the General Services Administration, overseeing a six-state regional budget of approximately $100 million, and at the U.S. Treasury’s Financial Management Service, where he led national training initiatives on electronic banking. Robert’s background spans accounting, budgeting, and program analysis, holding certifications as a Certified Public Accountant and Certified Government Financial Manager.
Edward (Scott) Dillion is a seasoned financial expert with over three decades of experience in the Department of Defense, where he specialized in a range of financial management areas like budgeting and auditing, as well as performance-based management and cost analysis. He holds an MBA from Southern Illinois University and a B.A. in Business Administration from Grove City College. After retiring in 2014, Scott pivoted to a second career in education and consulting. He teaches project management and marketing at Graduate School USA and has also taught courses in federal budgeting. Additionally, Scott serves as a Subject Matter Expert (SME) for Management Concepts Inc., where he helps develop financial management course materials. He also has a lifetime membership with the American Society of Military Comptrollers, holds a Top Secret security clearance with the Department of Defense, and is a recognized Tier 2 instructor at Graduate School USA for his wealth of experience.