Digital Marketing Classes Chicago, IL

This 40-hour digital marketing program aims to give students the fundamentals to succeed in the fun and growing field of digital marketing. The course curriculum covers a wide range of important marketing topics, including the tactics and digital channels to create successful campaigns. Students build skills quickly through GA's hands-on approach, and students will get comfortable using social media, search optimization, conversion best practices, and Google Analytics to improve digital marketing efforts. Graduates of the program walk away with a capstone project in addition to foundational skills required to build a career in digital marketing.

This 4-day digital marketing program is designed to give participants a comprehensive overview of digital marketing and various components of digital marketing. The course starts with an overview of digital marketing and then shifts towards web optimization and SEO. The course continues with email, digital advertising, social media, and other key platforms for effective marketing. Students receive a certification at the conclusion of the course, along with online learning access.

In this comprehensive digital marketing program, participants will learn the skills and techniques they need to succeed as a digital marketer. This 78-hour program includes five bootcamps covering the following topics: Digital Marketing Strategies, Search Engine Optimization (SEO), Social Media Marketing, Google Ads, and Google Analytics. Participants will learn to develop, execute, and measure omnichannel marketing strategies utilizing a variety of tools and metrics. Students will work hands-on with each tool as they learn to launch campaigns across Google Ads and social media channels, analyze web data with Google Analytics, and learn about other key digital marketing strategies. This course is great for individuals looking to start a career in digital marketing, entrepreneurs looking to start a business and leverage digital marketing, or business owners looking to grow a business using digital marketing techniques. This program also includes a free retake so students can come back to refresh the material.

This advanced digital marketing course is a 1-day bootcamp designed for individuals who have a basic familiarity with digital marketing looking to add to their digital marketing toolkits. In this hands-on bootcamp, students will learn about the drivers for SEO, how to use various social media channels to win new customers (Facebook, AdWords, etc.), and how to analyze and measure the marketing funnel. Students will also learn how to create content that resonates and helps retain customers, the basics of account-based marketing, how to validate new products through survey research, and the importance of tracking KPIs (key performance indicators).

This Google Analytics course is a beginner-friendly bootcamp designed for individuals aiming to better understand website traffic through Google Analytics. Students in the 1-day bootcamp will walk away with a strong understanding of how tracking KPIs via Google Analytics can improve online business, learn how lean website analytics can lead to better reporting metrics, and how the various analytics tools can lead to more intelligent insights. Students will also discover how to tag marketing campaigns to make them traceable through Google Analytics and how remarketing lists can drive stronger online advertising.

This SEO course is a 1-day bootcamp designed for individuals with general knowledge about websites or web-related businesses looking to drive more traffic to their website. Students who participate in this bootcamp will walk away with a strong understanding of how websites are found through search engines, explore Google Analytics and other tools to measure web traffic, and establish a strong keyword list to improve website rankings in search queries. Students will also learn how to analyze keyword performance, structure URLs, page titles, and meta tags, and establish a long-term blog strategy to drive SEO improvements each month.

Get started with search engine marketing in this Google Ads introductory course. Students will learn the basics of search engine marketing, how to setup campaigns with Google Ads, how to track success of campaigns, and more. Students will work on projects during the course and work in Google Ads to get comfortable in the tools. Topics include keyword research, writing ad copy, reporting and performance, leveraging Google Analytics, and more.

This advanced Google Ads course build off knowledge from the introductory course and teaches students advanced concepts and strategies for search engine marketing. Student will learn techniques for optimizing keyword lists, use dynamic keyword insertion, advertise with Google's Content Network, leverage geo-targeting, and more. Topics include Google's Display Network, keyword optimization, ad copy optimization, conversion tracking, and Ads reporting.

In this introductory Google Analytics course, students will get comfortable working in Google Analytics for web and marketing analytics. This course is geared towards web designers, web analysts, online marketers, and business people looking to glean insights with Google Analytics. This course covers web analytics fundamentals, Analytics basics, various reports in Google Analytics, segmentation, filtering, goals, funnels, and Google Ads integration.

This advanced Google Analytics course is meant to teach individuals advanced features in Google Analytics in a hands-on way. Students will learn to setup intelligence alerts, work with Google Tag Manager, setup advanced filtering and segmentation, create event tracking, and more by working on exercises in the tool. Topics include Google Tag Manager, ECommerce tracking, social media analytics, event tracking, and custom dimensions and metrics.