Search engine optimization (SEO) refers to the practice of optimizing websites and pages to ensure they get the best possible rankings among search engines. A foundational skill in digital marketing, SEO mastery allows users to drive organic traffic in a way that can create sales at a reasonable cost.
Because Google has become the predominant search engine, its dominance in the SEO space has also risen dramatically. Tools like Google Analytics have become essential for businesses to follow SEO best practices, since their Google search rankings can make or break a business. As digital marketers look for ways to get on the first page of Google results, they need to keep pace with current SEO strategies and updates to Google algorithms.
Digital marketers, business owners, and entrepreneurs all benefit from expanding their knowledge of SEO, and training in this essential skill can help your company gain crucial information for improving both their search rankings and return on investment.
SEO Careers in Charlotte
The potential career paths for those proficient in SEO are numerous. While some business owners feel the need to master SEO for their own companies, others hire an SEO Manager or SEO Specialist to manage their digital marketing, which may also include training in areas like Google Ads or Analytics.
As the home to many businesses in healthcare, insurance, and finance, including the headquarters of Bank of America, the Charlotte area offers plenty of SEO opportunities. While a Digital Strategist or Paid Search Manager can expect to earn about $58,000 annually in the Charlotte area, a skilled Marketing Analyst typically makes around $64,000 per year here. And a Web Optimization Specialist in Charlotte commands an annual salary of up to $70,000—nearly 12% higher than the national average.
Of course, SEO may only be one element of a company’s complex digital marketing strategy, so you’ll need to have additional training beyond that. But as a foundational skill set for a digital marketing career, SEO can take you far.
In-Person SEO Classes in Charlotte
Currently, there are no in-person SEO classes available to Charlotte residents. However, Certstaffix Training offers one course, Search Engine Optimization, via a remote instructor. This class is essentially live online, with optional use of the school’s computer lab.
If you want to expand your SEO knowledge, you should consider virtual or remote coursework. These courses offer hands-on training in an interactive setting, and many can be taken from anywhere, Charlotte included.
Virtual SEO Classes
There are numerous excellent alternatives for live online digital marketing courses and bootcamps you can take from anywhere, including Charlotte. Virtual coursework provides students with hands-on experience in an interactive setting. You can ask questions, get answers in real-time, and the instructor can see and even control your screen, with permission.
Currently, Noble Desktop offers live online classes that include both immersive bootcamp experiences and digital marketing certificate programs. Students specializing in organic search should consider the SEO Bootcamp, which covers topics like SEO best practices, keyword research, and mobile optimization. Noble’s Digital Marketing Certificate program provides training in everything from Google Ads to social media marketing and is a perfect way for business owners to learn SEO. For those seeking comprehensive Google Analytics training, which all SEO professionals need, Noble Desktop offers their Google Analytics Bootcamp as a two-day course. Additional digital marketing courses include the *Social Media Marketing Bootcamp* and the Google Ads Bootcamp.
NYIM Training also offers live online SEO training, including bootcamps and certificate programs. Check course listings for more information.
Corporate & Onsite SEO Classes
Would your employees benefit from corporate SEO training available virtually or onsite? Noble Desktop offers multiple course alternatives with expert instructors, held either at your office location or live online via teleconferencing. They can also customize a program to meet your company’s needs.
If you’d prefer that your team expands their SEO skills outside normal business hours, Noble also provides the option to purchase vouchers for its open enrollment group classes. Employers receive discounts on these courses if purchasing in bulk.
Corporate and onsite coursework includes Noble’s SEO Mastery Certification Bootcamp, *Digital Marketing Certificate* program, and SEO Bootcamp. For more information on Noble Desktop’s corporate/onsite training, contact them via email.