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Learn Google Analytics to Advance Your Career

Google Analytics tracks website activity to measure your advertising return on investment while tracking your video, social networking, and applications. It’s working behind the scenes on over 29 million websites, many of which use the service for free. Learning how to use and implement Google Analytics can start you on a digital marketing career path or boost your front end development game.

  • Overview
  • Career Options
  • Courses

Google Analytics is working behind the scenes. It’s implemented on websites through a small block of JavaScript code by digital marketers, small business owners, and front end developers. Don’t worry, you don’t need to know how to code to use Google Analytics. Most features of the plug-in are free, too.

A Digital Marketer uses Google Analytics to track and plan their client’s advertising campaigns across multiple platforms. Digital Strategist makes strategies for websites and advertising efforts. They use Google Analytics in a similar way. A Marketing Manager combines both of these strategies to manage the advertising efforts of an entire company or multiple companies.

A Digital Analyst relies on Google Analytics to gather data on businesses and advertising campaigns. They transform that data into insights that the company can use to improve their efforts. A Marketing Analyst serves a similar role but also uses that data to perform market research.

A Web Optimization Specialist uses Google Analytics to determine which aspects of a website need to be optimized and whether the changes they make are effective. Their primary goals are to rank the website in searches, drive traffic to the website, and sometimes to sell products. Paid Search Managers harness the information that Google Analytics gathers to create advertisements for a target audience based on data. They only create advertisements that a client pays for to show up on search engines.

A Social Media Strategist combines the roles of Digital Marketer, Digital Strategist, Marketing Manager, and sometimes Paid Search Manager to create a multi-platform advertising campaign primarily through social media. This role also requires knowledge of social media algorithms.

Most Front End Developers would also benefit from learning Google Analytics and how it functions because they’ll most likely add it to every website they build. It’s important to understand the tech you’re adding to your stack as a developer and how to explain it to your client or company.

While Google Analytics is a great way to dip your toes into the waters of each of these careers, it’s not enough to land you a job on its own. You’ll need to specialize in social media, search engines, or advertising to niche your skills and succeed. You should also learn the other skills these positions use such as basic graphic design, digital marketing strategies, SEO, Excel, and Photoshop or Illustrator.

Google Analytics Career Options

Here are a few career paths for which you’ll likely need Google Analytics skills in order to succeed. We also include additional info about their average salaries, their day-to-day responsibilities, and a link to learn more about each career.

  • Digital Marketer

    Indeed Avg. Salary

    $61K / year

    indeed.com

    Glassdoor Avg. Salary

    $57K / year

    glassdoor.com

    Digital marketers are responsible for designing, managing, and reviewing digital marketing campaigns. Using their expertise in search engine optimization (SEO), social media, backlinks, and digital ads, digital marketers provide data and demographic-driven marketing strategies. They may also help companies develop content marketing strategies through the use of blogs. Digital marketers also use data analytics to review digital marketing campaign results and provide guidance for future campaigns.

    Read more
    Learn about becoming a Digital Marketer
  • Web Optimization Specialist

    Indeed Avg. Salary

    $62K / year

    indeed.com

    Glassdoor Avg. Salary

    $70K / year

    glassdoor.com

    Web optimization specialists are experts at analyzing web traffic and making targeted recommendations to increase user engagement. Acting as user-surrogates, web optimization specialists analyze data on user behavior and advocate for new features or functionalities to improve the end-user experience. Web optimization specialists often work with web developers and designers to create funnels, web applications, and marketing campaigns. These professionals must have experience with data analysis, user-testing, prototyping and digital marketing development.

    Read more
    Learn about becoming a Web Optimization Specialist
  • Digital Analyst

    Indeed Avg. Salary

    $78K / year

    indeed.com

    Glassdoor Avg. Salary

    $54K / year

    glassdoor.com

    Digital analysts work with a marketing team to analyze the effectiveness and reach of digital marketing campaigns. They use Google analytics and site tagging tools to harvest user data. This data is analyzed and interpreted to provide insights into how to improve the user experience and the effectiveness of the digital marketing campaign.

    Read more
    Learn about becoming a Digital Analyst
  • Paid Search Manager

    Indeed Avg. Salary

    $66K / year

    indeed.com

    Glassdoor Avg. Salary

    $50K / year

    glassdoor.com

    A paid search manager is tasked with leading search marketing campaigns, generally on Google and Bing Ads. The manager leads the day-to-day strategy, reporting, analysis, and optimization of paid search campaigns. Day-to-day campaign management includes updating bids, adding/removing keywords, monitoring profitability, and more. Strategy and optimization include designing and adjusting paid search strategy to align with overall business goals, running tests to improve performance, and working with other digital partners to develop omnichannel marketing campaigns.

    Read more
    Learn about becoming a Paid Search Manager
  • Marketing Analyst

    Indeed Avg. Salary

    $66K / year

    indeed.com

    Glassdoor Avg. Salary

    $54K / year

    glassdoor.com

    A marketing analyst brings marketing expertise to companies and organizations to assist with their marketing initiatives. Depending on the type of role and company they are working for, the marketing analyst's job can vary in channels and the type of work. In some cases, the marketing analyst will be in charge of providing analytical support for a specific channel or set of marketing channels. The marketing analyst may also be involved in coming up with strategies, finding the right audiences, performing competitive analyses, and optimizing channels.

    Read more
    Learn about becoming a Marketing Analyst
  • Digital Strategist

    Indeed Avg. Salary

    $65K / year

    indeed.com

    Glassdoor Avg. Salary

    $70K / year

    glassdoor.com

    Digital Strategy is the work behind digitally rich projects like websites, social media, SEO content, digital marketing, and more. Digital Strategists identify opportunities for growth and make plans for new website releases, content for their client with a specific end goal in mind, or an advertising campaign.

    Read more
    Learn about becoming a Digital Strategist
  • Social Media Strategist

    Indeed Avg. Salary

    $57K / year

    indeed.com

    Glassdoor Avg. Salary

    $50K / year

    glassdoor.com

    Social Media Strategists design social media blueprints to achieve a client's or company's marketing targets. They also create content and manage client or company accounts.

    Read more
    Learn about becoming a Social Media Strategist
  • Marketing Manager

    Indeed Avg. Salary

    $71K / year

    indeed.com

    Glassdoor Avg. Salary

    $54K / year

    glassdoor.com

    Marketing Managers oversee a team of marketing professionals who find ways to grow the business they're working for, execute those growth ideas through campaigns, and analyze and report on those campaigns.

    Read more
    Learn about becoming a Marketing Manager

Enroll in a Google Analytics Course to Jumpstart your Career

To obtain the Google Analytics skills needed for one of the careers above, enroll in one of the courses listed below. You can find even more Google Analytics courses, available live online or in your area, on our Google Analytics courses page.

  • Google Analytics Bootcamp Learn The Skills Guarantee™

    This two-day workshop is a comprehensive look at Google Analytics and its many applications. Learn how to set up an account, understand what you should be tracking, how to interpret Google Analytics reports and data, and more!

    Learn more & register Explore Noble Desktop’s Google Analytics courses
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    • $650
    • 12 hours
    • Free retake
    • Available live online

    Featured course from Noble Desktop

  • Noble Desktop Google Analytics Bootcamp

    In this complete Google Analytics program, participants will learn the basics of Google Analytics and master the tool's advanced features. Participants will learn how to make data-driven decisions and optimize marketing and websites using Google Analytics. Topics include establishing KPIs, understanding reporting, analyzing web behavior, aggregate marketing data, and more. This course also includes a free retake so students can refresh the course materials.

    Read more
    Locations:
    • NYC
    • Live Online
    • $650
    • 12 Hours
    • Weekdays or Evenings
    • Beginner
    • Free Retake
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  • Noble Desktop Google Analytics Level 1

    Get started with Google Analytics in this introductory course. Participants will learn to leverage Google Analytics to understand user behavior and make data-driven decisions. This course covers setting up an account, determining KPIs, analyzing reports, tracking the success of marketing campaigns, and much more. Students will leave the course with a strong foundation to use Google Analytics for web and marketing analytics and generate insights to grow their business. This course is great for marketers looking to expand their skill set or business owners looking to drive insight from web and marketing data.

    Read more
    Locations:
    • NYC
    • Live Online
    • $325
    • 6 Hours
    • Weekdays or Evenings
    • Beginner
    • Free Retake
    Loading...
  • Noble Desktop Google Analytics Level 2

    This advanced Google Analytics course is designed to teach participants the advanced elements and techniques to get the most out of Google Analytics. In this course, participants will dive deeper into reports, learn to generate insights for optimization, set up UTM parameters, and create retargeting lists. Participants will walk away with an expert understanding of each report in Google Analytics to leverage that data for their business. Students will also learn to track marketing campaigns with UTM parameters and set up retargeting lists to bring visitors back. Participants will work hands-on in Google Analytics as they master the tool. This course also offers a free retake so students can come back to refresh the material.

    Read more
    Locations:
    • NYC
    • Live Online
    • $325
    • 6 Hours
    • Weekdays or Evenings
    • Intermediate
    • Free Retake
    Loading...
  • ONLC Training Centers Google Analytics Introduction

    In this introductory Google Analytics course, students will get comfortable working in Google Analytics for web and marketing analytics. This course is geared towards web designers, web analysts, online marketers, and business people looking to glean insights with Google Analytics. This course covers web analytics fundamentals, Analytics basics, various reports in Google Analytics, segmentation, filtering, goals, funnels, and Google Ads integration.

    Read more
    Locations:
    • Atlanta
    • Austin
    • Boston
    • Charlotte
    • Chicago
    • Dallas
    • Denver
    • Detroit
    • Houston
    • Los Angeles
    • Louisville
    • Miami
    • Minneapolis
    • Nashville
    • NYC
    • Orlando
    • Philadelphia
    • Phoenix
    • Raleigh
    • Salt Lake City
    • San Diego
    • San Francisco
    • Seattle
    • St. Louis
    • Tampa
    • Washington, D.C.
    • San Jose
    • Live Online
    • NJ
    • Stamford
    • Hartford
    • Greenville
    • Dayton
    • Baltimore
    • Las Vegas
    • Sacramento
    • Portland
    • Indianapolis
    • Jacksonville
    • Long Island
    • Pittsburgh
    • Columbus
    • San Antonio
    • Riverside
    • Orange
    • Cincinnati
    • Kansas City
    • Memphis
    • Cleveland
    • Fairfax
    • Virginia Beach
    • Milwaukee
    • Oklahoma City
    • Richmond
    • Providence
    • Buffalo
    • Birmingham
    • Tucson
    • Albuquerque
    • Fresno
    • Baton Rouge
    • Knoxville
    • Omaha
    • Grand Rapids
    • Bakersfield
    • Worcester
    • El Paso
    • McAllen
    • Boise
    • Columbia
    • Des Moines
    • Albany
    • Allentown
    + 68 more
    • $795
    • 2 Days
    • Weekdays
    • Beginner
    • Free Retake
    Loading...
  • ONLC Training Centers Google Analytics Advanced with Tag Manager

    This advanced Google Analytics course is meant to teach individuals advanced features in Google Analytics in a hands-on way. Students will learn to setup intelligence alerts, work with Google Tag Manager, setup advanced filtering and segmentation, create event tracking, and more by working on exercises in the tool. Topics include Google Tag Manager, ECommerce tracking, social media analytics, event tracking, and custom dimensions and metrics.

    Read more
    Locations:
    • Atlanta
    • Austin
    • Boston
    • Charlotte
    • Chicago
    • Dallas
    • Denver
    • Detroit
    • Houston
    • Los Angeles
    • Louisville
    • Miami
    • Minneapolis
    • Nashville
    • NYC
    • Orlando
    • Philadelphia
    • Phoenix
    • Raleigh
    • Salt Lake City
    • San Diego
    • San Francisco
    • Seattle
    • St. Louis
    • Tampa
    • Washington, D.C.
    • San Jose
    • Live Online
    • NJ
    • Stamford
    • Hartford
    • Greenville
    • Dayton
    • Baltimore
    • Las Vegas
    • Sacramento
    • Portland
    • Indianapolis
    • Jacksonville
    • Long Island
    • Pittsburgh
    • Columbus
    • San Antonio
    • Riverside
    • Orange
    • Cincinnati
    • Kansas City
    • Memphis
    • Cleveland
    • Fairfax
    • Virginia Beach
    • Milwaukee
    • Oklahoma City
    • Richmond
    • Providence
    • Buffalo
    • Birmingham
    • Tucson
    • Albuquerque
    • Fresno
    • Baton Rouge
    • Knoxville
    • Omaha
    • Grand Rapids
    • Bakersfield
    • Worcester
    • El Paso
    • McAllen
    • Boise
    • Columbia
    • Des Moines
    • Albany
    • Allentown
    + 68 more
    • $395
    • 1 Day
    • Weekdays
    • Advanced
    • Free Retake
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  • American Graphics Institute Google Analytics Training Class

    Learn Google Analytics with this full-day in-depth workshop that serves as the foundation for our more advanced Google Analytics classes. You'll learn and develop a solid understanding of useful reporting to determine where your visitors are coming from, what they are doing on the page, and the types of conversion actions they are taking. This beginner course will teach you how to hone in on the information for your specific business needs. Students will learn to set up a new account and practical skills for Google Analytics by using a hand-on demo account.

    Read more
    Locations:
    • Boston
    • Philadelphia
    • Live Online
    • $249
    • 1 Day
    • Weekdays
    • Beginner
    • Free Retake
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  • Ledet Training Google Analytics 101

    This 1-day crash course is meant to get individuals up and running with Google Analytics. Students will learn to leverage the tool to understand web behavior from users of their site, sources of traffic, and marketing effectiveness. Individuals will learn hands-on by working in the tool. Topics include creating a Google Tag Manager account, segmenting and filtering in Google, interpreting information, and more foundational skills for Google Analytics.

    Read more
    Locations:
    • Atlanta
    • Washington, D.C.
    • Live Online
    • $999
    • 2 Days
    • Weekdays
    • Beginner
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  • Ledet Training Google Adwords 501 - Google Adwords and Analytics Bootcamp

    This 4-day bundle combines Google Ads and Google Analytics training for individuals looking to add to their marketing toolkit. As part of Google Ads training, students will learn the basics of search engine marketing, how to run campaigns, how to manage and optimize an account, and more foundational Google Ads skills. Then students will learn to use Google Analytics for web and marketing analytics. Topics include launching and optimizing paid search campaigns, using Google Analytics to optimize marketing initiatives, and understanding and interpreting reports in Google Analytics.

    Read more
    Locations:
    • Atlanta
    • Washington, D.C.
    • Live Online
    • $1,799
    • 4 Days
    • Weekdays
    • Beginner
    Loading...
  • CTS Training Google Analytics Part 1

    In this introductory Google Analytics course, participants will learn to analyze and understand web traffic and behavior using Google Analytics. Topics include account creating and setup, tracking code installation, and reporting in GA.

    Read more
    Locations:
    • Chicago
    • $329
    • 1 Day
    • Weekdays
    • Beginner
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  • CTS Training Google Analytics Part 2

    In this advanced Google Analytics course, students will learn the more advanced features and tools available in Google Analytics. Topics include customized reports, dashboards, account linking, Google Search Console, and conversion tracking.

    Read more
    Locations:
    • Chicago
    • $379
    • 1 Day
    • Weekdays
    • Intermediate
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