Best Digital Marketing Classes Baltimore, MD: Find Courses & Onsite Training

Learn More About Baltimore Digital Marketing Courses

Digital marketing, or online marketing, is a marketing style where professionals use digital channels like email and social media to advertise products and services to customers. Some digital marketing campaigns focus less on sales and more on informing the public or creating a positive brand identity and establishing a cohesive brand voice. Marketing teams at large companies usually focus on traditional and digital marketing strategies, but, with continued advancements in technology and an ever-growing reliance on the internet by consumers to make decisions, companies have shifted toward hiring professionals who understand marketing principles and digital marketing strategies. Marketing agencies also look for experienced Digital Marketers, Social Media Managers, and SEO Specialists to plan and execute digital campaigns for clients.

Do you want to start a new career in digital marketing? Look for digital marketing classes, bootcamps, and certificate programs for an introduction to digital marketing principles and strategies. Intensive digital marketing training will also help you prep for a career in marketing by offering hands-on, project-based lessons that will give you the chance to work on your portfolio and add new skills to your resume.

What Can You Do with Digital Marketing Training?

According to the Pew Research Center, 96% of US adults use the internet. The internet provides companies with multiple channels to reach out to consumers in hopes of selling their products and services, informing the public, and creating a compelling brand image. In turn, the public relies on the internet to learn about new products, read reviews, and compare services.

If you own a small business, digital marketing training can help you plan and execute a digital marketing campaign that will attract new customers. In a digital marketing class, you’ll learn the basic principles of marketing and strategies that marketing professionals use every day, like social media marketing, influencer marketing, paid advertising, and email marketing. An expert instructor will walk you through these foundational concepts along with the programs and tools that you’ll need to create a successful digital marketing campaign.

You can also enroll in digital marketing training to prepare for a career in marketing. As companies shy away from traditional marketing methods and rely more on the internet, they need internet-savvy, creative employees who can keep up with emerging trends online and consumer preferences to create and maintain a professional and forward-thinking online presence. Digital marketing classes will prepare you to begin a new and exciting career as a Digital Marketer, Social Media Strategist, Digital Analyst, or SEO Specialist.

What Will I Learn in a Digital Marketing Class?

Enroll in a beginner-level digital marketing class to learn digital marketing principles and strategies. A beginner-level class will prepare you for a career in digital marketing by covering the foundations of marketing and the strategies that digital marketing professionals use during digital marketing campaigns intended to inform, persuade, or advertise to consumers. Aside from the principles of digital marketing, you can expect to learn basic search engine optimization (SEO), social media marketing, email marketing, data analytics, and how to work with a team.

Search Engine Optimization

SEO is a digital marketing strategy that involves optimizing websites so that they rank well on search engine results pages. Companies and clients who want to draw in more organic traffic to their website and increase the duration that users spend browsing the website will have SEO Specialists or Digital Marketers work on the website’s SEO.

Digital marketing professionals use three main types of SEO to achieve their goals: on-page SEO, off-page SEO, and technical SEO. An on-page SEO strategy requires you to optimize elements on a webpage to make the webpage search engine-friendly. Techniques for optimizing webpages include using keyword optimization, designing websites with user experience in mind, and using links that will make navigation easier. Off-page SEO involves using outside resources, like social media, link sharing, and influencer marketing, to improve a webpage’s SEO. Finally, technical SEO requires you to optimize the technical aspects of a website to draw engagement. Digital Marketers, SEO Specialists, and Back-end Web Developers can work on technical SEO by optimizing website speed and using structured data (schema markup) to help search engines categorize the content of a webpage.

Attend a digital marketing class or an SEO bootcamp to learn more about SEO strategies and career paths.

Social Media Marketing

Social media plays a significant role in consumer behavior. When consumers see products and services trending online, they may turn to social media to decide whether they want to make a purchase. Influencer marketing via social media platforms can also encourage consumers to take action in the form of a purchase or further research. Digital marketing professionals must ensure that their company or clients have an established online presence via social media. An effective online presence makes use of the social media platforms that targeted consumers use most and develops a positive brand image through storytelling and engaging content.

Enroll in a digital marketing course or a social media marketing bootcamp to learn about how to use different social media apps to attract your desired audience and how to create content that’s optimized for platforms like YouTube, Facebook, TikTok, and X (formerly known as Twitter).

Email Marketing

Research shows that the majority of people check their email at least once a day, with some individuals checking their inbox up to twenty times a day. Businesses can capitalize on an email-obsessed population, by creating unique and targeted messages sent directly to their inboxes. Email is one of the best ways to directly contact consumers, but it’s important to curate an email list of willing recipients. A digital marketing or email marketing class can teach you how to build an email list, plan an email campaign, design and draft emails, set up automated emails, and use analytics to determine what aspects of the email campaign need improvement.

Data Analytics

Data helps businesses make informed decisions, and marketing data is no different. Marketing teams rely on analytics to check the effectiveness of a marketing campaign and plan future campaigns. With data analytics, digital marketing professionals can see who is browsing the company’s website, how long they’re on the website, who is receiving their ads, and who is engaging with their ads. When it comes to social media, most platforms have built-in analytics tools that make the process easier for social media professionals. Enroll in a digital marketing class or data analytics for marketing bootcamp to find out how to check analytics on social media platforms and use popular analytics tools like Google Analytics.

Collaboration

The number of people who work on a marketing campaign depends on the company size, and the campaign type. Small businesses will have fewer employees working in marketing than large companies, and complex campaigns that use multiple channels will usually require a larger team than smaller, more focused campaigns. Whether you’re working on a small or large team, at an agency, or for a company, you need to know how to collaborate with others. Marketing teams need to know how to communicate and resolve internal problems as well as understand how to work with other departments on aspects related to the campaign, like sales and design. Digital marketing professionals who work for a marketing agency need to know how to work with their coworkers on large-scale projects and how to work with clients who provide them with the major goals for the campaign they’re working on.

Hands-on digital marketing classes will teach you how to work in a team environment. Projects and assignments that you’ll work on in groups or with partners will give you the chance to practice your communication, problem-solving, conflict resolution, and delegation skills.

How Hard is It to Learn Digital Marketing?

Some students find learning digital marketing more difficult than others, usually based on their prior experience and the areas of digital marketing they want to specialize in.

Digital marketing requires some technical skills to execute certain strategies like SEO and analytics. Students who have some technical skills already and feel comfortable working with data tend to feel more comfortable learning digital marketing. Digital marketing professionals also need a degree of creativity. They can develop their creativity as they learn digital marketing, but it helps to already have a creative mind that can develop engaging and unique digital marketing campaigns and create visually appealing content for ads, social media, and other publications.

Digital marketing professionals usually choose one or several areas to specialize in. With digital marketing training, they can seek out Digital Marketer roles or begin a more specialized career, such as a Social Media Strategist or Digital Analyst. Students learning only one area or digital marketing principles more generally may find the process easier than students who need to learn a range of technical skills across multiple disciplines.

How Long Does It Take to Learn Digital Marketing?

You can learn the basics of digital marketing in about one to three months. Beginner-level concepts and skills include marketing principles, the basics of SEO, social media marketing, email marketing, and paid advertising. A beginner-level digital marketing class will provide you with hands-on experience working with a variety of social media platforms and the chance to brainstorm digital marketing campaigns.

With about three to six months of digital marketing training, you can develop intermediate-level skills. Intermediate-level digital marketing includes technical and on-page SEO, pay-per-click advertising, and experience with analyzing data and using analytics tools like Google Ads. Students with intermediate-level training usually feel knowledgeable enough to plan and execute a basic digital marketing campaign.

Learning digital marketing is an ongoing process. You can achieve mastery-level digital marketing skills anywhere from six months of study to several years. The length of time it takes you to master digital marketing depends on how many strategies you want to specialize in. Most digital marketing professionals focus on one to two areas of expertise, like SEO and social media marketing. The more areas you want to specialize in, the more training you’ll need. Technology and online trends are constantly evolving. Both types of changes can influence consumer preferences, so digital marketing professionals need to know how to keep up with these changes and incorporate evolving preferences into their strategies.

Should I Learn Digital Marketing in Person or Online?

When seeking out digital marketing training options, you’ll find that many schools and training centers offer in-person and online classes. The type of training that you enroll in should reflect the amount of time you can dedicate to learning and your learning style.

Many students like the familiarity that in-person training provides. In-person digital marketing classes take place on weekdays, in the evenings, and on weekends. Students enrolled in an in-person class will select a course that’s scheduled at a time that they can attend. Expert instructors provide face-to-face instruction and give students the chance to ask questions and receive feedback on projects and assignments. Before enrolling in an in-person class, it’s important to ensure that you can both attend the class and reliably commute to the location.

Students who cannot attend an in-person class, or would prefer not to commute, can enroll in a live online class. Live online digital marketing classes take place via a web conferencing platform like Zoom. Students will learn from a live instructor in a virtual classroom where they can ask questions and share their screen when they need feedback. This class type eliminates the need to commute and allows students to learn from the comfort of their home or office.

Another type of online class that you can enroll in is on-demand classes. Upon enrolling in an on-demand class, students will receive instant access to course materials, like video lectures and worksheets. Students enrolled in an on-demand class must work through the course material by themselves because they don’t have access to a live instructor. Some students find this challenging because they will have to troubleshoot problems themselves and motivate themselves to complete the material since many on-demand classes don’t have a deadline for completion.

Can I Learn Digital Marketing Free Online?

You can learn the basics of digital marketing for free online. On-demand learning platforms like Udemy and Coursera offer free short-form classes that will teach you the basics of digital marketing and prepare you for more formal training. Some students sign up for these on-demand classes to help them decide if they want to pursue digital marketing. Another method of learning the basics of digital marketing is to watch tutorials on YouTube. Schools and training centers like Noble Desktop upload video tutorials to YouTube and other video-hosting websites to help beginners learn the foundations of digital marketing and related topics and skills.

When learning on your own, you might find yourself with questions that need answers. In that case, you can look for online forums where digital marketing professionals ask and answer industry-related and program-specific questions. After learning the basics of digital marketing for free online, consider the formal training options available in your area and online.

What Should I Learn Alongside Digital Marketing?

Digital marketing classes will prepare you to begin a career in digital marketing by teaching you digital marketing principles and strategies. You can further enhance your digital marketing skills by developing related skills that can help in the development of tailored and effective marketing campaigns.

Some digital marketing professionals learn about sales to help them create marketing campaigns that align with sales goals. Digital marketing campaigns usually focus on generating sales of products, along with attracting new customers and building a strong brand image. By learning sales principles and techniques such as sales funnels, lead nurturing, and customer relationship management tools, you can better plan and execute a digital marketing campaign that will attract customers and meet sales targets.

Another way to amplify the effectiveness of your digital marketing campaigns is to learn about consumer behavior and incorporate that information into your marketing strategies. Consumer behavior refers to the study of how consumers behave when they make decisions to purchase products or services. Digital marketing professionals who understand the motivators of their customers can utilize strategies that better resonate with their target audiences, which, in turn, makes them more likely to act. Classes that cover consumer behavior can teach you about consumer behavior theories, behavioral psychology in marketing, and decision-making processes.

Industries That Use Digital Marketing

Many industries look to hire digital marketing professionals to help them advertise, inform, and engage with new and existing customers. In Baltimore, you may find your skills needed in the local healthcare industry, government services industry, or financial services industry.

Healthcare

Baltimore’s healthcare industry contributes significantly to the city’s economy and provides a range of services to Baltimore-area residents. The city is home to global healthcare leader Johns Hopkins, as well as the University of Maryland Medical System, MedStar Health, and Grace Medical Center. A growing biotech sector and a strong presence of health information technology and data analytics companies have contributed to local employment and an innovative healthcare ecosystem. Digital marketing professionals in the healthcare industry promote products and services, optimize website content, and run targeted ads for a variety of medical treatments.

Education

The city of Baltimore is home to a range of K-12 public schools, vocational schools, colleges and universities, and adult education programs. Several nonprofit organizations in the area help support education by providing funding, advocacy, and research aimed at promoting education and improving educational outcomes. The education industry relies on digital marketing professionals to promote schools. Digital marketing professionals working in the education industry may find themselves creating content that appeals to prospective students, running digital ads, or engaging with former students through newsletters and social media.

Financial Services

Baltimore’s financial services industry benefits from nearby financial hubs in New York City and Chicago, as well as proximity to the nation’s capital. Major banks like M&T Bank and PNC Bank have established institutions in Baltimore along with asset management firms and insurance companies. Baltimore also hosts a branch of the Federal Reserve Bank. If you have digital marketing skills, you can use your expertise in Baltimore’s financial services industry to promote products and services, create informational content for customers, and work on customer retention initiatives by promoting customer loyalty programs.

Digital Marketing Job Titles and Salaries

Do you have digital marketing training and want to know what industries you can find work in? Digital marketing experience and skills can help you start a position as a Digital Marketer, a Social Media Strategist, or a Digital Analyst.

Digital Marketer

Digital Marketers use their technical skills and ability to collaborate with teams and clients to create, manage, and review digital marketing campaigns. Digital Marketers work with marketing teams at companies and organizations or at marketing agencies to provide services to clients. A Digital Marketer should know a variety of digital marketing strategies, including SEO, social media marketing, email marketing, and paid advertising. Digital Marketers in Baltimore make an average annual salary of $87,000, just below the national average of $87,500.

Social Media Strategist

Social Media Strategists use their knowledge of social media platforms and marketing principles to create and maintain a company or client’s social media presence. A good Social Media Strategist keeps up with social media trends and develops content that their target audience wants to engage with. Responsibilities of a Social Media Strategist include boosting social media engagement and followings, creating content, and developing a brand image. Social Media Strategists make an average annual salary of $64,500 in Baltimore.

Digital Analyst

Digital Analysts evaluate digital marketing campaigns to ensure that they’re running effectively. Marketing teams depend on Digital Analysts to collect, analyze, and interpret data from a variety of digital sources to help them determine if their digital campaign needs improvement. With the help of analytics tools like Google Analytics and Power BI, Digital Analysts can help marketing teams become aware of emerging trends and weaknesses in their campaigns to help them develop relevant and tailored strategies. Digital Analysts in Baltimore make an average salary of $65,500 per year.

Digital Marketing Classes Near Me

You can find digital marketing training offered in-person across Baltimore and live online open for enrollment today. Consider the type of class you’d like to enroll in before checking out the classes below.

Get started in your digital marketing journey by enrolling in Noble Desktop’s live online Marketing Strategy course. The 12-hour course will teach you the fundamentals of marketing and provide you with hands-on experience conducting market research, utilizing social media platforms, email marketing, and SEO. No prior knowledge is necessary to enroll in this course. After completing the class, you’ll receive a certificate of completion and have the chance to retake the class for free within one year.

Noble also offers a Digital Marketing Certificate. You'll spend 120 hours learning key digital marketing strategies like SEO, paid advertising, and social media in the live online course. After registering for the program, you can select a date to attend Noble Desktop’s AI for Marketing class for free—an additional 18 hours of training. As part of your tuition, you’ll have access to six 1-on-1 mentoring sessions. During these sessions, you can ask for help understanding course concepts or receive assistance reviewing your resume and portfolio.

Certstaffix Training offers a three-day Google Ads Course that teaches marketing professionals how to implement Google Ads and create targeted ad campaigns with advanced Google Ads features. Before enrolling in the class, students need to have experience using a web browser with productivity software, like Microsoft Office or Google Docs. The class is available live online for individuals and onsite or online for teams, with group quotes available upon request.

Georgetown University’s School of Continuing Studies offers an online Certificate in Social Media Marketing. This class teaches students the skills they need to create and execute compelling social media campaigns. Lessons will focus on strategizing, implementing, and evaluating social media campaigns, as well as how to increase engagement and develop an authentic brand voice. Students will gain hands-on experience in this class as they learn via case studies, interactive lectures, hands-on projects, and simulations. This is an online, six-week class ideal for mid-level professionals.

Digital Marketing Corporate Training

Do you want your team to learn digital marketing principles and strategies? Noble Desktop can provide your organization with digital marketing training that meets your employees’ learning objectives and scheduling needs. When enrolling in corporate training, you have the option of selecting live online or onsite training options. Teams interested in corporate training can purchase group vouchers in bulk at a discount from Noble Desktop. When purchasing group vouchers, you can select the courses available to your team to choose from. They can then schedule their training at a time that fits their schedules.

Reach out to corporate@nobledesktop.com to learn more about Noble Desktop’s corporate training services and receive help determining which options best fit your team’s needs and goals.

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Key Insights

Learn More About Baltimore Digital Marketing Courses

What Can You Do with Digital Marketing Training?

What Will I Learn in a Digital Marketing Class?

Search Engine Optimization

Social Media Marketing

Email Marketing

Data Analytics

Collaboration

How Hard is It to Learn Digital Marketing?

How Long Does It Take to Learn Digital Marketing?

Should I Learn Digital Marketing in Person or Online?

Can I Learn Digital Marketing Free Online?

What Should I Learn Alongside Digital Marketing?

Industries That Use Digital Marketing

Healthcare

Education

Financial Services

Digital Marketing Job Titles and Salaries

Digital Marketer

Social Media Strategist

Digital Analyst

Digital Marketing Classes Near Me

Digital Marketing Corporate Training

Baltimore Digital Marketing Corporate & Onsite Training Noble Desktop

Digital Marketing Training Locations in or Near Baltimore

Baltimore Careers & Salaries Related to Digital Marketing

Related Classes

Baltimore Digital Marketing
Corporate & Onsite Training