Digital Marketing Classes Atlanta, GA

Build confidence and capability to apply modern marketing strategies on the job. Drive growth with multichannel campaigns powered by data and customer insight. This course is offered in person and live online, in a remote classroom setting.

In this comprehensive digital marketing program, participants will learn the skills and techniques they need to succeed as a digital marketer. This program includes five bootcamps covering the following topics: Digital Marketing Strategies, Search Engine Optimization (SEO), Social Media Marketing, Google Ads, and Google Analytics. Participants will learn to develop, execute, and measure omnichannel marketing strategies utilizing a variety of tools and metrics. Students will work hands-on with each tool as they learn to launch campaigns across Google Ads and social media channels, analyze web data with Google Analytics, and learn about other key digital marketing strategies. This course is great for individuals looking to start a career in digital marketing, entrepreneurs looking to start a business and leverage digital marketing, or business owners looking to grow a business using digital marketing techniques. This program also includes a free retake so students can come back to refresh the material.

This advanced digital marketing course is a 1-day bootcamp designed for individuals who have a basic familiarity with digital marketing looking to add to their digital marketing toolkits. In this hands-on bootcamp, students will learn about the drivers for SEO, how to use various social media channels to win new customers (Facebook, AdWords, etc.), and how to analyze and measure the marketing funnel. Students will also learn how to create content that resonates and helps retain customers, the basics of account-based marketing, how to validate new products through survey research, and the importance of tracking KPIs (key performance indicators).

This Google Analytics course is a beginner-friendly bootcamp designed for individuals aiming to better understand website traffic through Google Analytics. Students in the 1-day bootcamp will walk away with a strong understanding of how tracking KPIs via Google Analytics can improve online business, learn how lean website analytics can lead to better reporting metrics, and how the various analytics tools can lead to more intelligent insights. Students will also discover how to tag marketing campaigns to make them traceable through Google Analytics and how remarketing lists can drive stronger online advertising.

This SEO course is a 1-day bootcamp designed for individuals with general knowledge about websites or web-related businesses looking to drive more traffic to their website. Students who participate in this bootcamp will walk away with a strong understanding of how websites are found through search engines, explore Google Analytics and other tools to measure web traffic, and establish a strong keyword list to improve website rankings in search queries. Students will also learn how to analyze keyword performance, structure URLs, page titles, and meta tags, and establish a long-term blog strategy to drive SEO improvements each month.

Leverage e-commerce, web video, social media, SEO, and web analytics to successfully market products and services online with a Digital Marketing Certificate. Build a foundation for a digital marketing career or stay abreast of the most recent developments in this ever-changing environment. Other working professionals also benefit from this seven course battery, as it helps them become more well-rounded individuals. Class requirements are HTML/CSS I, Fundamentals of e-Commerce, Email Marketing Fundamentals, Social Media Sales and Engagement for Businesses, SEO/Web Analytics, Fundamentals of Internet Video Production, and Digital Marketing Capstone. These classes help students develop, create, execute, and evaluate content-based digital marketing plans using platforms like Google AdWords and Google Analytics.

In this comprehensive digital marketing program, students will gain a broad understanding of the digital marketing landscape and then dive deeper into various categories of digital marketing. This full-time program runs over 6-weeks and includes career coaching. Students will learn to create campaigns that resonate with their audience, create a cohesive brand, and leverage a variety of marketing tools. Topics include content marketing, email marketing, social media marketing, search engine marketing, and analytics. Students will also finish the program with a digital marketing capstone project.

In this comprehensive digital marketing program, students will gain a broad understanding of the digital marketing landscape and then dive deeper into various categories of digital marketing. This part-time program can be taken over 3 months and includes career coaching. Students will learn to create campaigns that resonate with their audience, create a cohesive brand, and leverage various marketing tools. Topics include content marketing, email marketing, social media marketing, search engine marketing, and analytics. Students will also finish the program with a digital marketing capstone project.

This crash course is meant to get individuals up and running with Google Analytics. Students will learn to leverage the tool to understand web behavior from users of their site, sources of traffic, and marketing effectiveness. Individuals will learn hands-on by working in the tool. Topics include creating a Google Tag Manager account, segmenting and filtering in Google, interpreting information, and more foundational skills for Google Analytics.

This 4-day bundle combines Google Ads and Google Analytics training for individuals looking to add to their marketing toolkit. As part of Google Ads training, students will learn the basics of search engine marketing, how to run campaigns, how to manage and optimize an account, and more foundational Google Ads skills. Then students will learn to use Google Analytics for web and marketing analytics. Topics include launching and optimizing paid search campaigns, using Google Analytics to optimize marketing initiatives, and understanding and interpreting reports in Google Analytics.

In this 2-day SEO bootcamp, participants will learn the strategies, best practices, and techniques to succeed in their SEO efforts. Students will gain a deep understanding of how search engines work and the action they need to take to improve their search engine rankings. Topics include content writing techniques, on-page optimizations, off-page optimizations, link building strategies, competitor analysis tools, and more. This course is geared towards business owners, marketers, or web-developers looking to boost their skill set with SEO or grow a business through organic search. This course also includes a free retake so students can come back to refresh the material.

In this complete Google Analytics program, participants will learn the basics of Google Analytics and master the tool's advanced features. Participants will learn how to make data-driven decisions and optimize marketing and websites using Google Analytics. Topics include establishing KPIs, understanding reporting, analyzing web behavior, aggregate marketing data, and more. This course also includes a free retake so students can refresh the course materials.

Optimize your website with the skills you learn in this beginning-level, two-day SEO essentials course. The hands-on instruction helps students learn SEO best practices and the skills they need to execute these principles. Daily self-evaluations keep everyone on track, and real-world demonstrations help students apply newly-acquired skills. Specific topics include keywords research, content creation, manual optimization, click-through rate improvement, SERP ranking optimization, monitoring progress, avoiding pitfalls, search basics, blog optimization, and SEPO creativity.

Become a business strategist in this twelve-week bootcamp. Recent graduates and working professionals learn how to connect data dots and formulate a clear strategic vision.

This 2-day social media bootcamp is a beginner-friendly bootcamp designed for individuals interested in using social media strategically to build a brand. In this hands-on bootcamp, students will get an overview of the social media platforms and the benefits they can bring to brands. Students will work on social media strategy and content, they will review the basics of paid social advertising, and they will discover how to measure the success of a social media campaign. Students will gain access to helpful tools for understanding the target audience, how to create content, and how to derive insights from Facebook ad manager and Facebook Insights.

Monetize some common social media platforms in this one-day beginning Twitter/Facebook Social Media Marketing course. Students learn best practices for driving traffic to your page, promoting brand awareness, and engaging customers. Participants also use third-party add-ons to bolster their marketing efforts. Specific topics include online marketing basics, separating business and personal accounts, putting together a marketing funnel, optimizing Tweets, leveraging key Facebook features, using iFrames to customize Facebook pages, using analytics, and managing workflow.

Reach almost four billion worldwide social media users with a 4-week Social Media for Business class which emphasizes selling and engaging. Instructors help participants develop a social media brand to compliment their other marketing efforts. This process includes identifying target audiences, analyzing different social media platforms, creating and managing content distribution, and building a pay-per-click campaign. Students also learn methodologies which help them evaluate social media marketing performance.

This 2-week course helps participants understand and analyze relevant social media analytical data. Go beyond a social media presence with ongoing monitoring testing, and optimization which achieves specific goals. Students in this beginner-level class learn both basic principles and insider techniques. Specific topics include Key Performance Indicators (KPIs), reporting metrics, and organic insights. Additionally, under the supervision of an instructor, students create their own pay-per-click campaigns with their own money.

Tap into the vast universe of internet video with a 1-week web video production fundamentals class. Participants spend most of their time on a class project. This project involves setting up a studio, recording video, optimizing it, and uploading it.

This SEO course is designed for individuals with general knowledge about websites or web-related businesses looking to drive more traffic to their website. Students who participate in this class will develop an understanding of how websites are found through search engines, explore Google Analytics and other tools to measure web traffic, and establish a strong keyword list to improve website rankings in search queries. Students will also learn how to analyze keyword performance, structure URLs, page titles, and meta tags, and develop a Google AdWords campaign.