In a dynamic and constantly evolving job market, figuring out where to start can be daunting. Search online for social media job sites, and most results target companies looking to hire a Social Media Manager, rather than where to find a social media role.
However, classic sites with job boards continue to get plenty of traffic, and companies know enough to use them for new openings. Any aspiring Social Media Manager should know where to look for jobs to be competitive with others finding them. This article will discuss several options and how to focus your search for relevant leads and job postings. Consider the following well-known and lesser-known alternatives.
The granddaddy of job sites, LinkedIn has become much more popular and practical for job seekers, employers, and influencers. Today, LinkedIn is also a social network. Create a polished profile, and you can look for job postings, engage in discussions, and demonstrate your social media skills by marketing yourself and your services. Follow social best practices by avoiding spamming new connections with unsolicited offers, posting content regularly, and following relevant people and organizations.
Online Employment Marketplaces
The online employment marketplace may feel like the Wild West, but some household name companies retain their reputations as great places to start. Besides the LinkedIn job search function, check out Indeed, ZipRecruiter, and Monster for social media roles. Also, consider marketing-specific sites like MarketingHire. Lesser-known but potentially helpful job search sites include CareerBuilder, Lensa, and FlexJobs.
Freelance Sites
If you want to work in social media, you might decide to follow the path many have taken before you and start freelancing. The same employment marketplaces advertising direct hires, like Indeed and ZipRecruiter, often include job listings open to or specifically for freelancers. Another option is Freelancer.com, which features portals for freelancers and hiring companies.
You might also look for freelancing opportunities on gig work sites like Fiverr, Guru, or UpWork. However, be aware that on gig sites, you may pay a service charge and compete with bids from workers in developing countries who advertise for much lower pay rates.
Job Fairs
The old-fashioned in-person job fair, with its booths staffed by junior-level employees, might seem like a poor prospect for social media management candidates. On the contrary, these events can be essential places to meet fellow professionals in-person, network, and even find appropriate positions. The most crucial aspect of attending a job fair is to come prepared with a plan. Research the companies that will be there and whether they need social media help, and prepare to visit at least eight to ten booths with your resume. Consider also bringing both digital and paper business cards to give your new connections a choice.
Networking Groups
Like the old-fashioned trade show or job fair, networking groups are still relevant. Some have in-person events, others host meetings online, and some do a combination of both. If you want to learn social media management, consider this version of networking and socializing.
Networking groups often fill up with sole proprietors of small businesses. These business owners typically need help with everything from social media marketing to accounting. A freelance Social Media Manager can assist them at a fair price without signing up for expensive SEO services. These groups often serve as strong referral sources: even if they don’t need you, they know someone who does. Social Media Managers working as full-time employees can benefit from introducing fellow networkers to their company and its products and services.
Social Media Manager Salary and Job Outlook
According to Indeed, Social Media Managers earn an average base salary of around $58,000. While the job outlook for social media pros remains robust, factors like location, education, and industry or sector can affect income. Consider additional factors like housing, commuting, and moving expenses if you plan to relocate for a social media role.
For example, Social Media Managers in major metro areas like New York City or Los Angeles can expect to earn above the median annual income. More experience typically means higher salaries, as does educational background. Research LinkedIn, Indeed, and ZipRecruiter for more detailed information on social media management positions in your location, industry, or preferred market.
Learn the Skills to Become a Social Media Manager at Noble Desktop
Noble Desktop offers numerous training options for students to learn social media management in-person or online through teleconferencing. Topics include marketing, SEO, and Google Analytics, among other topics. Consider the following programs:
- Digital Marketing Certificate—Noble’s Digital Marketing Certificate program is Noble Desktop's primary program for students looking to get on the marketing career track. You and your classmates will gain a deep understanding of digital marketing from every angle. Topics include Google Ads and Analytics, SEO, email marketing, and social media marketing campaigns.
- Social Media Marketing Certificate—The Social Media Marketing Certificate emphasizes social without delving into SEO or Google Ads/Analytics. This immersive 72-hour certificate covers LinkedIn, YouTube, Instagram, and other platforms alongside social media content marketing. Attendees learn hands-on as they create a professional-level portfolio.
- Google Analytics Bootcamp—The Google Analytics Bootcamp introduces students to GA4, the newest analytics service from the tech giant. Topics include determining key performance indicators (KPIs), tracking ROI (return on investment) on marketing campaigns, and Google Analytics Reports. You can save by taking this bootcamp as part of the Digital Marketing Certificate program.
- SEO Bootcamp—Also available through the Digital Marketing Certificate, Noble’s SEO Bootcamp is a 12-hour dive into the importance of search engine optimization. You'll learn keyword research techniques with Semrush, SEO for mobile, and numerous other subjects.
- AI for Marketing—AI for Marketing is one of Noble Desktop’s most popular new courses, covering popular platforms like ChatGPT, Salesforce Einstein, and Google's Gemini AI. Applicants should understand social media marketing, SEO, and analytics before enrolling. You can save by taking AI for Marketing as part of the Generative AI Certificate program.