What Skills Should Business Administrators Have?
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Learn the Skills You Need to Become a Business Administrator
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Digital Marketing
Digital marketing utilizes the internet and web based digital platforms to promote products or services. This includes the use of digital advertisements, social media, brand identities, and more.
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SEO
SEO stands for search engine optimization. It is the practice of increasing both the quality and quantity of website traffic using tactics like keywords and backlinks to create organic, high-ranking search engine results.
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Google Analytics
Google Analytics measures your advertising return on investment while tracking your video, Flash, social networking, and applications. Google Analytics works by tracking website activity through a block of JavaScript code that the web developer, designer, or website owner, embeds within pages on a website.
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Google Ads
Google Ads is the new name for Google AdWords. It is an online advertising service that allows advertisers to pay for the display of brief advertisements, video content, listings, and calls to action within the Google Display Network (GDN) to web users. You'll see Google ads on the GDN which includes Google Search, YouTube, and over 2 million other sites.
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Social Media Marketing
Social media marketing is the practice of using social media platforms to connect with your target audience or end-user. Social media marketing aims to build brand awareness and loyalty, increase sales, convert leads, and drive website traffic. Social media management can be done through content creation, keyword and target audience research, and the use of social media management platforms like Buffer and Hootsuite.
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Email Marketing
Email marketing is the practice of sending a commercial message to a group of a target audience using email. These emails might be advertisements, business requests, offers, services, sales solicitations, newsletters, donation requests, petition signature requests, and other calls to action.
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Ecommerce
Ecommerce is simply buying or selling products through online services or over the internet. Ecommerce utilizes tech like secure online payments, online shops, online marketplaces, and more to provide users with a convenient online shopping experience.
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WordPress
Wordpress is a content management system written in PHP that is usually paired with a MySQL database. It is free and open-source technology. Wordpress is used to build websites and offers a template system, plug in architecture, and content management.
Business Administrator Salaries
A Business Administrator in the United States makes, on average, $67,485 annually, according to Indeed.com.
Salaries for Business Administrators vary by region within the the United States. Listed below are some Business Administrator salaries for specific areas with the United States compared with the average national salary:
- U.S. Average $67K source n/a
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New York City
$82K
source
+21.79%
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Washington, D.C.
$70K
source
+4.52%
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Miami, FL
$68K
source
+1.38%
- U.S. Average $67K source n/a
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Chicago, IL
$64K
source
-4%
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Houston, TX
$64K
source
-5.14%
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Orange County, CA
$61K
source
-9.05%
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Los Angeles, CA
$60K
source
-9.76%
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Dallas, TX
$54K
source
-18.73%
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Fairfax, VA
$51K
source
-23.8%
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Alexandria, VA
$44K
source
-33.33%
Additional Business Administrator Resources
- Business Administrator Job Description
- What Software Do Business Administrators Use?
- Best Cities for Business Administrators
- Is Business Adminstration Right For Me?
- What Degree Do You Need to Become a Business Administrator?
- Business Administrator Career Path
- Business Administrator Certifications
- How to Become a Business Administrator Without a Degree in 2025
- How to Become a Freelance Business Administrator in 2025
- Business Administrator Job Search Tips & Best Practices
- Business Administrator Job Outlook
- What Classes to Take to Become a Business Administrator
- How to Become a Business Administrator At Home
Related Careers
Business Administrators manage workflows, coordinate teams, and oversee company operations, making them well-suited for digital marketing and strategy roles. Many transition into Digital Marketing or Digital Strategy roles, leveraging their organizational skills to execute marketing plans. Those with data expertise may become Digital Analysts, Search Engine Managers, or website Optimization Specialists, focusing on refining digital performance. Paid Search Managers manage advertising budgets, while Social Media Strategists enhance a brand’s online presence. Business Administrators with leadership skills may advance into Marketing Manager positions, overseeing cross-functional teams.
Learn more about Business Administrator related career paths
Salary Comparison to Business Administrator
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Web Optimization Specialist
$89K
+32.06%
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Digital Analyst
$84K
+25.08%
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Search Manager
$82K
+22.6%
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Marketing Manager
$80K
+18.59%
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Digital Strategist
$76K
+13.05%
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Social Media Strategist
$72K
+8.02%
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Paid Search Manager
$71K
+6.21%
- Business Administrator $67K n/a
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Digital Marketer
$61K
-9.56%
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Digital Marketer
Indeed.com Avg. Salary
$61K / year
Glassdoor Avg. Salary
$64K / year
Digital marketers are responsible for designing, managing, and reviewing digital marketing campaigns. Using their expertise in search engine optimization (SEO), social media, backlinking, and digital ads, digital marketers provide data- and demographic-driven marketing strategies. They may also help companies develop content marketing strategies through blogs. Digital marketers also use data analytics to review digital marketing campaign results and provide guidance for future campaigns.
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Digital Strategist
Indeed.com Avg. Salary
$76K / year
Glassdoor Avg. Salary
$102K / year
Digital strategy is the work behind digitally rich projects like websites, social media, SEO content, digital marketing, and more. Digital Strategists identify opportunities for growth and make plans for new website releases, content for their clients with a specific end goal in mind, or an advertising campaign.
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Digital Analyst
Indeed.com Avg. Salary
$84K / year
Glassdoor Avg. Salary
$74K / year
Digital Analysts work with a marketing team to analyze the effectiveness and reach of digital marketing campaigns. They use Google Analytics and site tagging tools to harvest user data. This data is analyzed and interpreted to provide insights into how to improve the user experience and the effectiveness of digital marketing campaigns.
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Marketing Manager
Indeed.com Avg. Salary
$80K / year
Glassdoor Avg. Salary
$81K / year
Marketing Managers oversee a team of marketing professionals who find ways to grow the business they work for, execute those growth ideas through campaigns, and analyze and report on those campaigns.
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Search Manager
Indeed.com Avg. Salary
$82K / year
Glassdoor Avg. Salary
$110K / year
A Search Manager brings expertise in search engines and a deep understanding of how they work to drive results. They will generally work across search channels, from organic search (SEO) to paid search. In this role, the manager oversees both organic and paid search operations, including strategy, optimization, and reporting. In organic search, the manager would be responsible for identifying the right keywords to target, improving rankings for those keywords, and optimizing the website for SEO. Within paid search, the manager would develop the strategy, manage the campaigns, and continuously test and optimize campaigns for optimal performance.
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Web Optimization Specialist
Indeed.com Avg. Salary
$89K / year
Glassdoor Avg. Salary
$72K / year
Web Optimization Specialists are experts at analyzing web traffic and making targeted recommendations to increase user engagement. Acting as user surrogates, Web Optimization Specialists analyze data on user behavior and advocate for new features or functionalities to improve the end-user experience. Web Optimization Specialists often work with Web Developers and Designers to create funnels, web applications, and marketing campaigns. These professionals must have experience with data analysis, user testing, prototyping, and digital marketing.
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Paid Search Manager
Indeed.com Avg. Salary
$71K / year
Glassdoor Avg. Salary
$89K / year
A Paid Search Manager is tasked with leading search marketing campaigns, generally in Google and Bing Ads. The manager leads the day-to-day strategy, reporting, analysis, and optimization of paid search campaigns. Day-to-day campaign management includes updating bids, adding/removing keywords, monitoring profitability, and more. Strategy and optimization include designing and adjusting the paid search strategy to align with overall business goals, running tests to improve performance, and collaborating with other digital partners to develop omnichannel marketing campaigns.
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Social Media Strategist
Indeed.com Avg. Salary
$72K / year
Glassdoor Avg. Salary
$74K / year
Social Media Strategists design social media blueprints to achieve a client's or a company's marketing targets. They also create content and manage client or company’s accounts.