Explore the reasons for transitioning from traditional graphic design to the dynamic field of motion graphics design. Discover how this switch can enhance your understanding of graphic technology, increase your job prospects, and open a world of mediums for your creativity.
Key Insights
- Transitioning to motion graphics design enriches your work by adding animation principles such as staging, anticipation, timing, easing, exaggeration, and overlapping action to your design process.
- The shift enhances your understanding of graphic technology by applying familiar tools (like the pen tool, gradients, layer modes) to motion, unlocking their full potential.
- Moving to motion graphics design enables you to realize ideas in a multitude of mediums, including print, digital (web and devices), video, 3D, gaming, and mixed reality.
- Becoming skilled in motion design makes you a more attractive candidate to employers, potentially giving you an edge over other creatives with similar portfolios and experience.
- With the growing demand for video and motion design, it's likely your boss or client might require these skills, making it beneficial to stay ahead of the curve.
- Embracing motion graphics design allows you to be a versatile Designer, capable of adapting and thriving in the continually evolving field of graphic design.
Reasons to Add Motion to Your Skill Set
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More Exciting Work
Animation principles — staging, anticipation, timing, easing, exaggeration, overlapping action — layer onto your design fundamentals.
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Deeper Tool Mastery
Pen tool, gradients, layer modes — applying them to motion reveals capabilities you never used in static design.
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Master Every Medium
Take any idea into print, web, devices, video, 3D, gaming, mixed reality.
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Stand Out to Employers
Comparable portfolios + motion skills tips the scale in your favor when hiring decisions come down to two designers.
Why Move From Graphic Design to Motion Graphics Design?
More exciting work: motion design adds animation principles such as staging, anticipation, timing, easing, exaggeration, and overlapping action to your already powerful design principles mix.
Holistic understanding of graphics technology: by working with tools and software features you are already familiar with (pen tool, gradients, layer modes, etc.) and applying that knowledge to motion, you will develop a deeper understanding of these tools’ capabilities and how their features work.
Become a master of the design universe: you will be able to take any idea and make it real in any medium: print, digital (web and devices), video, 3D, and even gaming and mixed reality.
You will be a more attractive candidate to employers: if the choice came down to you and another creative to fill a spot, and both of you have comparable portfolios and experience, knowing motion design could shift the tide in your favor.
Your boss or client says you have to: as mentioned earlier, video and motion design is growing by leaps and bounds. It is likely the ask is forthcoming, so it’s better to be ahead of the curve.
