Master search optimization and analytics techniques that improve visibility and drive sustainable traffic growth.
Gain a competitive advantage with hands-on lessons in Search Engine Optimization (SEO) and competitive keyword analysis. Learn advanced SEO strategies and launch your website to the top in this practical bootcamp.
Learn the digital marketing tools and strategies needed to succeed online, including SEO, social media marketing, paid search, and analytics tracking. Gain essential skills to promote a business and increase ROI in today’s competitive markets from top digital marketing experts.
Learn how to use Google Analytics and its applications for marketing, including tracking data, interpreting reports, and optimizing performance. Discover GA4 and its new features.
Let’s say you’re a wedding photographer and you want your business to show up first when potential customers Google “wedding photographers near me.” How would you ensure that happens? The answer is Search Engine Optimization, or SEO. This is the process of increasing the visibility of a company’s website when people search for a particular product or service. And since search engines are one of the primary methods businesses use to attract new customers, SEO is understandably a very in-demand skill for employees across all industries to have.
This specific concept falls under the broader umbrella of digital marketing. While many people do have careers devoted just to SEO, it can be worthwhile to learn more about digital marketing as a whole. A broader understanding of the field makes you more marketable in your job search.
New Jersey may not be the first state that comes to mind for tech, but it's home to a growing industry. This region is ranked #2 in employment for software development and #3 for cybersecurity. New Jersey also leads the world in the percentage of startups founded by women and is home to several Fortune 500 companies like Prudential Financial and Johnson & Johnson. For these and many other reasons, New Jersey is a wonderful place to find a career in SEO or digital marketing.
You may want to begin your job search at a local digital marketing company. Job titles to explore include Search Manager, Marketing Analyst, and Web Optimization Specialist. Careers in this area generally pay an annual salary of around $70,000; some senior management positions in SEO can make up to $120,000 per year. These careers pay considerably more than other entry-level positions in the area. For comparison, customer service jobs in New Jersey typically offer annual salaries between $34,000 and $40,000.
Students who feel they learn best in a classroom setting might find in-person SEO classes to be the best option for them. Noble Desktop offers beginner and intermediate SEO courses at their Midtown Manhattan location, just blocks from Penn Station; New Jersey residents can use NJ Transit to commute.
Certstaffix Training also has a New Jersey location in Bridgewater Township, which is a couple of hours outside Manhattan. They have a two-day beginner SEO course available, but prospective students should be aware that the instructors at Certstaffix Training are remote; students can attend courses in their computer lab if they prefer.
If these options don't appeal to you, there are other resources available. You can check out your local libraries and community centers for additional SEO resources. Community colleges may offer training in this area as well.
A virtual SEO course offers the same benefits as in-person learning, minus the commute. These courses are in real-time with an instructor who can still offer support and answer questions from students.
Noble Desktop offers a library of virtual SEO classes to choose from. You can browse their entire catalog to see which course will fit your needs best. They offer single-day training all the way through intensive bootcamps to prepare you for whatever your professional needs might be. Some of the available courses include an SEO Bootcamp and a Digital Marketing Certificate. Both of these courses are great for beginners who want to change careers to specialize in marketing and/or SEO. Students who are serious about pursuing a career in SEO may also want to consider Noble’s Google Analytics Bootcamp or their Social Media Marketing Certificate. These are both areas that every SEO professional should understand.
Comparable training can also be found via live online SEO courses at NYIM Training. Here, students can find a range of courses including a multi-day bootcamp that offers students a Digital Marketing Certificate.
Nearly all industries are moving further into the digital space, which means there’s never been a better time to boost your company’s web presence. Investing in training your employees in SEO is a cost-effective way to increase traffic to your organization without hiring an outside contractor.
Onsite and corporate SEO training is available through Noble Desktop. These training sessions can be hosted at your location and are customized to fit your group’s unique needs and skill level. Class vouchers are also available. Purchasing multiple vouchers at one time makes you eligible for a discounted rate, and also means your employees can take pre-existing SEO courses through Noble Desktop.
Want more information about training your employees in Search Engine Optimization? Send an email to hello@nobledesktop.com to find out how to get started!