Gain a competitive advantage with hands-on lessons in Search Engine Optimization (SEO) and competitive keyword analysis. Learn advanced SEO strategies and launch your website to the top in this practical bootcamp.
Learn the digital marketing tools and strategies needed to succeed online, including SEO, social media marketing, paid search, and analytics tracking. Gain essential skills to promote a business and increase ROI in today’s competitive markets from top digital marketing experts.
Learn how to use Google Analytics and its applications for marketing, including tracking data, interpreting reports, and optimizing performance. Discover GA4 and its new features.
Search Engine Optimization (SEO) is a search marketing strategy used by content creators to improve the search engine ranking of websites. SEO is an organic strategy, which means businesses can implement it without spending money, unlike placing paid ads on Google or social media platforms. Because it allows businesses to gain more visibility and share their content with a wider audience, SEO is an important part of any successful digital marketing strategy.
SEO is an important skill for anyone with a business or service to promote; relevant roles include Content Creators, Digital Marketers, and entrepreneurs or business owners. Being able to analyze Google Analytics and implement keyword research are key components of digital marketing success.
Whether you’re a career changer or someone forging a new path, Boston is a great place to be when it comes to digital marketing or SEO jobs. The area is a hub of technology research and development, as well as higher education. Professionals with SEO and digital marketing skills are in high demand to meet the growing needs of local businesses.
There are ample number of careers in Boston in both digital marketing and SEO. Depending on your specialty, you’ll generally make between $40,000 and $90,000 working in digital marketing. If you’re interested in search engines, you could work as a Search Manager for about $40,000. If you’re interested in strategy and marketing, you could earn between $70,000 and $90,000 as a Digital Marketer or Marketing Manager. On the other hand, if you enjoy figuring out what drives traffic and how to engage users, you might pursue Web Optimization Specialist roles, which come with a solid annual salary of $70,000.
Although SEO isn’t the only necessary skill for any of these careers, it is an important one and a great place to start. You can start building SEO skills with formal training; there are many options for courses with reputable organizations in the Boston area.
Wondering what to do if you’re ready to learn, but can’t make it to in-person training? Live online courses might be the perfect solution because you can learn from an instructor during real-time interactive training sessions and get assistance when you need it, exactly like you would in a classroom—without having to leave your home or office.
If you’re a business owner, front-end developer, or marketer—or are aspiring to be—Noble Desktop's 2-day SEO Bootcamp will help you go from beginner to expert in no time. In the bootcamp, you’ll start with a basic introduction to SEO and the benefits of using SEO strategies. You’ll also learn important strategies around keyword research, link-building, writing optimized content, and measurement tactics to ensure that these techniques are working in your favor. If you already have SEO skills, the Google Analytics Bootcamp will teach you the ins and outs of what you should be tracking and how to understand your data. While Google Analytics isn’t directly related to SEO, it is an industry-standard tool that any digital marketing professional should understand.
Social media is another skill that is not explicitly related to SEO but is another important part of a successful digital marketing strategy. For those looking to utilize social media as a business tool, Noble’s Social Media Marketing Certificate offers a foundational understanding and knowledge of many platforms including Facebook, Instagram, X (formerly known as Twitter), and TikTok. The certificate also covers social media marketing trends and strategies you can use to grow your business with these powerful platforms. If you’re interested in starting a digital marketing career, the Digital Marketing Certificate offers an in-depth look at SEO, Google Ads, Google Analytics, social media marketing, and digital marketing strategy.
For more virtual learning options, see live online SEO courses from NYIM Training.
For businesses in Boston looking to add skills to their workforce, Noble Desktop offers onsite and corporate SEO training. Whether your team is large or small, instructors from Noble can conduct group training in-person at your office or virtually through teleconferencing. Businesses have the option to purchase vouchers for existing courses at a group rate, which allows employees to fit classes into their busy schedules. To learn more about SEO training options for companies in Boston, send an email to Noble Desktop.