Advance your SEO understanding with training in content structure, technical analysis, and keyword strategy. These classes show how visibility and ranking work hand in hand.
Gain a competitive advantage with hands-on lessons in Search Engine Optimization (SEO) and competitive keyword analysis. Learn advanced SEO strategies and launch your website to the top in this practical bootcamp.
Learn the digital marketing tools and strategies needed to succeed online, including SEO, social media marketing, paid search, and analytics tracking. Gain essential skills to promote a business and increase ROI in today’s competitive markets from top digital marketing experts.
Learn how to use Google Analytics and its applications for marketing, including tracking data, interpreting reports, and optimizing performance. Discover GA4 and its new features.
Search engine optimization (SEO) is one of the most in-demand skills for professionals in digital marketing. Anytime someone searches a subject, asks a question, or types a word into a search engine, results pop up, and not by coincidence. Experts in SEO use strategy to boost their website’s rankings in Google and Bing.
Finding the right keywords is a challenging art and science, and it is also one of the major factors in having a business or person discovered online. Maintaining a high ranking in search results is an exciting challenge for strategic and tactical marketers. SEO starts with understanding the service, product, or concept you want to promote, the search engine you are tailoring it to, and the keyword data you’ve uncovered. You will combine that information to develop a strategy for success.
All SEO professionals have to have both technical skills and sharp intuition. The ones who can demonstrate measurable results are in high demand. Besides SEOs, people looking at careers in this area should be able to use Google Analytics and other tools to monitor the success of their campaign. They should also have a keen sense of business and brand identity. Even if an SEO professional is working independently or with an agency, they’ll need to collect information about their client and the stakeholders involved.
The CBRE rankings score Canadian cities on their tech talent. Toronto tops the list with a ranking of 87.6, a staggering 36.5% above other areas with similar professionals in the field. Toronto is also known as one of the most diverse cities in North America, and since SEO pros have to stay on top of trends, they are in the perfect place to get a feel of what will make an international impact.
Within digital marketing teams, a Search Engine Optimization Manager ensures that content published online, including social media posts, website content, and videos, is optimized to raise search rankings. It’s no surprise that they rank high on the earnings scale with average salaries of about $77,000 per year in Toronto. Other titles associated with substantial annual salaries are Digital Strategists, who can expect to earn about $64,000, and Marketing Analysts, who earn about $76,000 on average.
Want to build experience in SEO? BrainStation and General Assembly both provide in-person SEO classes in Toronto. The advantages of being in a classroom with an instructor available to assist you throughout the class can be invaluable.
At BrainStation, you can enroll in a Search Engine Marketing Certificate. Participants learn about SEO and SEM analytics, keyword research, and pay-per-click KPIs. They also develop proficiency in lead generation and metric analysis.
General Assembly has a beginner-friendly Introduction to Search Engine Optimization course. The course’s objectives include developing an understanding of what a customer is searching for, optimization of on-page factors, content strategy, and the importance of social channels.
Many busy people appreciate the ability to take virtual SEO classes from wherever they choose, perhaps at home or at their office. These live, interactive, and hands-on courses allow the student to have their questions answered in real-time, and they can even share their computer screen with the instructor if they choose.
Noble Desktop, the creator of this tool, offers several virtual SEO courses and classes covering related topics. The SEO Bootcamp reviews keyword research, on-page and off-page optimization, video optimization, and writing an SEO report. In two fast-paced days, participants will gain the knowledge they need to grow their businesses with SEO. You can also learn SEO in the Digital Marketing Certificate, which provides the essential digital marketing skills needed to elevate any business. In this session, students learn about SEO, Google Analytics, Google Ads, and social media marketing.
There are other digital marketing classes that will complement a knowledge of SEO. Google Analytics has many applications and can be invaluable as a tracking tool, helping professionals review and plan strategies. In the Google Analytics Bootcamp, students learn how to set up a Google Analytics account and use it to track marketing campaigns. Social media savvy is a necessity for businesses these days. The Social Media Bootcamp covers Instagram, Facebook, and LinkedIn best practices.
You can visit NYIM Training’s list of SEO classes taught live online to see other options for more SEO classes.
In the competitive Toronto business landscape, it’s critical to make sure that customers can easily find your company. Providing SEO training to employees will help you employ modern digital marketing strategy to bring in more customers and grow your business. Noble Desktop offers corporate digital marketing and SEO training for businesses of all sizes. An expert Noble Desktop instructor will come to your location to train your team. Alternatively, Noble can set up a live virtual SEO course via a video conferencing platform such as Zoom.
If employees would prefer to take their SEO classes individually, vouchers can be purchased to be distributed to take an open enrollment class. There is a discount on the purchase of multiple vouchers. Contact Noble Desktop for more information.