Develop your SEO strategy skills by diving into keyword research, on-page optimization, and analytics. Understand how to align content and technical structure for long-term growth.
Gain a competitive advantage with hands-on lessons in Search Engine Optimization (SEO) and competitive keyword analysis. Learn advanced SEO strategies and launch your website to the top in this practical bootcamp.
Learn the digital marketing tools and strategies needed to succeed online, including SEO, social media marketing, paid search, and analytics tracking. Gain essential skills to promote a business and increase ROI in today’s competitive markets from top digital marketing experts.
Learn how to use Google Analytics and its applications for marketing, including tracking data, interpreting reports, and optimizing performance. Discover GA4 and its new features.
Search Engine Optimization (SEO) is one of the core methods of bringing in an audience to hear your message. When someone asks a question, searches for a product or service, or enters anything else for information in Google, the first suggestions for where to look (search ranking) usually get the most traffic. SEO classes enlighten the process and clarify how to know which specific keywords to include in your message. When the right words hit the mark, your message ranks higher than others competing against you for visitors. There are nuances to effective SEO practices such as where to put keywords, how to link them to other valuable information you hope your visitors will use, and especially the actual keyword or string of words—not only to get the searcher’s attention but also to get Google’s attention for when their web crawlers comb your message to see if what you’ve done is relevant.
It starts with understanding the service or product you want to promote, the search engine and the keyword data, putting that information together to develop a strategy for success. Once that information is clear and the keywords have been identified, they can be utilized in the creation of the message. When SEO is applied strategically, it becomes effective in bringing in organic visitors to read your message when they “find” you through searching answers to the initial information they were looking for. Deciphering how to successfully implant keyword tactics, a business can rely less on paid marketing such as buying Google Ads (formerly Google Adwords). Mastering and staying current with SEO best practices can be challenging, but if done correctly, it is extremely rewarding.
SEO is certainly a key aspect of digital marketing as a whole. As an element of the encompassing goal—to drive business or attention—a savvy professional will need to invest in Digital Marketing classes.
Bringing a strong history of success with excellent SEO knowledge and practice certainly gives a job candidate the advantage in any position that relies on information on the internet. Many, if not most businesses today, look for individuals with proficiency in SEO across all departments, not just in marketing in general. Having excellent SEO skills in a booming job market such as Salt Lake City opens a huge amount of doors. It is also beneficial for entrepreneurship.
Salt Lake City is one of the most supportive areas for start-ups across the nation today. Aggressive backing for young companies just starting out has been a focus of the area and project dubbed the “Silicon Slopes.” With networking activities, conferences, and other business groups open to those with good ideas and the nature of an entrepreneur, Salt Lake City is the place to be.
With such a tremendous range of job types and levels, the salaries for someone with SEO skills vary. Depending upon the industry, area of specialization in that industry, and specific focus on what role to take (for example, digital marketing director, SEO analyst, freelance writer, or the myriad of other choices), figuring out a salary range is best done by performing an overall search for jobs in the Salt Lake City area and then working “backwards” from there to narrow down amounts. Average salaries for professionals in Salt Lake City right now show an overall range from $30,000 to six-figure roles.
Salt Lake City has so many opportunities for fun outside of work, and is filled with such a diverse spread of people as it grows so quickly, that many professionals who can demonstrate a grasp of SEO can often work from anywhere they choose remotely.
General Assembly is one of the top schools where a student can take in-person SEO classes. This school offers the whole gamut of education for digital marketing as well as a hefty amount of computer tech skills overall. The student and the instructor work together in a computer lab for classes at General Assembly.
Another option for Salt Lake City residents is to take an SEO or other course related to digital marketing in a top-notch computer lab located within city limits, with an instructor teaching the live class from a remote location. The student still has the opportunity to ask questions and have them answered in real time, as well as the support of their peers. Schools that offer courses in this manner include Tampa SEO Training Academy and Certstaffix Training. Courses are offered that have beginner-friendly overviews, all the way up to highly focused subjects such as WordPress.
Many busy professionals or students attending college or other levels of school want to learn best practices from solid SEO virtual courses. It allows them the freedom of choosing where to take their courses, perhaps from the comfort of their own home or office. These virtual classes are still live, and the instructors can answer any questions in real time and even share the student’s computer screen for further instruction.
A virtual ||CPN446|| discusses the ever-evolving world of online presence. This certificate will cover the strategies and skills needed to succeed online, including SEO, Google Analytics, Google Ads and social media management.
A complement to the ||CPN446|| can be found by also taking an SEO Bootcamp, an immersive way to grasp basic and important SEO strategies. Another Bootcamp that should be considered along with Digital Marketing courses is something most SEO-skilled professionals should add together is the Google Analytics Bootcamp and also the ||CPN823||.
SEO is practically required knowledge in the workplace today, even at its most simple level. Providing your employees with a live, on-site corporate SEO training is an ideal way to bring everyone up to speed. If preferred, a live corporate SEO training course can be done virtually, via a video conferencing platform such as Zoom. For those who find it easier to attend SEO training individually, vouchers can be purchased for attendance in an open enrollment SEO class. There are discounts for purchases of multiple vouchers. For more information, contact Noble Desktop.