Gain a competitive advantage with hands-on lessons in Search Engine Optimization (SEO) and competitive keyword analysis. Learn advanced SEO strategies and launch your website to the top in this practical bootcamp.
Learn the digital marketing tools and strategies needed to succeed online, including SEO, social media marketing, paid search, and analytics tracking. Gain essential skills to promote a business and increase ROI in today’s competitive markets from top digital marketing experts.
Learn how to use Google Analytics and its applications for marketing, including tracking data, interpreting reports, and optimizing performance. Discover GA4 and its new features.
SEO stands for Search Engine Optimization and is the process of making a website rank as high as possible in a search engine results page. Companies want the search engine to show their website in the top search results to increase traffic to their website. Search engines scan billions of webpages looking for relevant, optimized matches. Web Optimization Specialists work to ensure that a company’s site is optimized—that is, likely to show in top search results. Courses prepare participants to gain a better understanding of search engines, learn strategies to outperform other companies in search results, and learn optimization strategies to help increase rankings.
The techniques they use to do this include creating high-quality content, using keywords, and organizing the site to ensure a great user experience. This is because webpages are ranked based on relevancy; pages that have words that are close to the keywords rank higher in a search. The search engine also looks at what other pages link to that page—the more links per page, the higher the rank. And the search engine also looks to see that the information is useful and easy to access in well-organized sections.
In the United States alone, consumers spend billions of dollars online every year, and there is a huge amount of growth from year to year. While SEO is certainly not the sole reason for that increase, more and more companies are beginning to see the value of driving traffic to their websites. Companies consider it a valuable skill to invest in as search engines drive valuable customers to their sites organically.
In the past few years, large numbers of people have relocated to Houston because of its many job opportunities, high quality of life, and relatively low cost of living. It is consistently ranked high among U.S. cities. For instance, U.S. News & World Report recently said, “A paycheck goes further in Houston than it does in other major metro areas…. The affordability of this region, which is located in southeastern Texas and home to more than 7 million residents in the metro area, is attracting new people from across the country and around the world.”
Search Engine Optimization (SEO) has become an essential skill for anyone pursuing a career in digital marketing, content creation, or blogging. In Houston, businesses across multiple sectors rely heavily on SEO to reach customers, drive website traffic, and grow their online presence. From small startups to large corporations, companies recognize that ranking well on search engines directly impacts their visibility and revenue, making SEO expertise highly valuable in the local job market.
Houston’s technology sector is a major hub for SEO-driven marketing, with companies like HP Enterprise, PROS, and Data Foundry leveraging digital strategies to promote their software and IT services. These firms use SEO to optimize web content, run targeted marketing campaigns, and increase engagement with clients. Professionals skilled in keyword research, on-page optimization, and analytics play a critical role in helping these companies maintain a competitive edge in the fast-moving tech industry.
The healthcare, finance, and aerospace industries in Houston also depend on SEO to connect with customers and stakeholders. For example, Houston Methodist and Memorial Hermann hospitals use SEO to help patients find critical information online, while JPMorgan Chase and Wells Fargo rely on search optimization to promote financial products and services to local clients. In aerospace, companies like NASA’s Johnson Space Center and AeroTex use SEO to share research, recruit talent, and enhance visibility for educational and technological initiatives.
A Digital Marketing Specialist earns around $65,000 per year in Houston, according to Glassdoor; a Marketing Analyst earns around $70,000, and an SEO Specialist also makes about $70,000.
Noble Desktop offers live online digital marketing classes. While not solely dedicated to SEO, the comprehensive Digital Marketing Certificate course covers the fundamentals of digital marketing such as SEO, Google Ads, and Google Analytics. There is also a Social Media Marketing Certificate, which covers strategies for content marketing, video marketing, and paid advertising. Both certificate programs include one-on-one mentoring sessions.
Those looking to only focus on SEO might consider a bootcamp. Noble offers the SEO Bootcamp, which leads participants through the ins and outs of SEO. In addition to an SEO course, participants might consider adding to their skills by taking the Google Analytics Bootcamp, a must-have skill set for any SEO professional.
High school students who want to learn about SEO can enroll in a digital marketing class for high schoolers. The Social Media Marketing Summer Program is offered by NextGen Bootcamp and is specifically designed for high school-age students. It takes place during the summer months and is helpful to anyone who wants to learn about SEO.
Corporate training is an ideal way for a company to offer professional development opportunities to its employees. Many companies have employees who would benefit from knowing more about SEO. Alternatively, some employees are already familiar with SEO basics, but it would be beneficial for them to master more advanced concepts to improve the company’s digital marketing. Companies that offer professional development opportunities to their employees can really stand out in a competitive job market, and investing in their employees’ digital marketing knowledge can be a huge asset to any company.
Noble Desktop’s corporate SEO training classes are offered both onsite and through virtual training options that are led by experienced instructors who can adapt their lessons to any company’s needs. Noble offers both in-person training at the company’s office, and remote training held live online with a teleconferencing platform such as Zoom. Alternatively, Noble offers companies the option to purchase vouchers for scheduled open-enrollment group SEO classes. A discount is available for companies that purchase multiple vouchers. Contact Noble Desktop for more information about corporate SEO training options.