Gain a competitive advantage with hands-on lessons in Search Engine Optimization (SEO) and competitive keyword analysis. Learn advanced SEO strategies and launch your website to the top in this practical bootcamp.
Learn the digital marketing tools and strategies needed to succeed online, including SEO, social media marketing, paid search, and analytics tracking. Gain essential skills to promote a business and increase ROI in today’s competitive markets from top digital marketing experts.
Learn how to use Google Analytics and its applications for marketing, including tracking data, interpreting reports, and optimizing performance. Discover GA4 and its new features.
SEO, short for Search Engine Optimization, is the process of using unpaid search results to increase the quality and quantity of traffic a website receives. SEO involves improving a website so that it’s more visible in relevant searches. Increasing a website’s visibility is a proven way to raise awareness about a business or product, appeal to existing customers, and attract new ones as well.
Each year, trillions of online searches are conducted, many of which are executed with commercial intent to learn more about a service or product. Every second, more than 77,000 searches are performed on Google. SEO involves convincing search engines like Google and Yahoo that the given content should be recommended to their users as the best solution to their question or problem. SEO is a core component of Digital Marketing, and learning more about this valuable skill set is an important first step toward securing a high-pay tech job in Canada.
Both small and large businesses rely on SEO to forge an online presence. A staggering 93% of online interactions commence with a search engine. Because search engines direct the most valuable customers toward a website, knowledge of SEO is a valuable and relevant skill in the current job market. Digital marketing agencies in Canada such as Bluehat Marketing and Social Media 55 employ those with SEO training to help their clients stand out online.
Salaries for SEO careers in Canada vary depending on the individual’s career path and training. Digital Strategists make about $46,000 a year and Paid Search Managers earn closer to $55,000. Those working as Web Optimization Specialists in Canada can expect a yearly salary of $69,000, whereas Search Managers make $71,000.
A great way to learn SEO is in the traditional classroom setting. In-person SEO courses in Canada offer an immersive, hands-on learning experience in which students are taught relevant skills from professionals. These dynamic, collaborative courses go beyond classroom education; they also provide an opportunity for students to network with others in their field and form lifelong connections.
BrainStation’s Search Engine Marketing Certificate is an introductory-level class for those interested in learning more about how to use search engines to market their product or business. This 30-hour course teaches students skills like how to develop, analyze, and manage a professional search engine marketing campaign. In addition, General Assembly’s Introduction to SEO is a three-hour class for those seeking a better understanding of search engines and how to achieve better search rankings. This class covers core SEO concepts like link-building, off-page SEO, on-page SEO, and competitive analysis, among others.
Are you the kind of learner who prefers studying online? If so, the virtual SEO classes are for you. These live online courses provide the same benefits as in-person study, with hands-on, interactive training by industry professionals. Participants can ask questions, receive guidance, and choose to share their screen with the instructor without having to leave the comfort of their own home or office.
The creator of this tool, Noble Desktop, has live online SEO classes available in several relevant topics. Their Digital Marketing Certificate is a class for those who are looking to promote their business through digital marketing. Participants receive training in industry-relevant topics like SEO, Google Analytics, social media marketing, and Google Ads. All students create multi-tiered, actionable marketing campaigns and track their growth using Google Analytics. Noble’s SEO Bootcamp is a two-day course in which those enrolled receive hands-on training on SEO fundamentals such as competitive keyword analysis, on-page and off-page optimization, and more.
Noble Desktop also offers courses related to SEO that are geared toward professionals seeking a broad knowledge of online marketing practices. Their Google Analytics Bootcamp provides participants with a deep dive into Google Analytics and its various applications. Students in this class receive instruction on how to interpret data using Google Analytics and apply that information for better decision-making practices. Noble’s Social Media Marketing Certificate is designed to provide learners with a comprehensive overview of the various aspects of social media marketing. Over the course of several days, participants review topics like popular content categories, as well as platform giants such as TikTok, LinkedIn, Instagram, and Facebook. By course completion, students will have the necessary skills to create their own customized marketing strategy.
NYIM Training also offers SEO classes live online, with a focus specifically on SEO, as well as training in digital marketing.
Learning SEO doesn’t just open professional doors; it also provides upward career mobility in a variety of fields that rely on their online presence to attract customers. Noble Desktop offers onsite and corporate SEO training so that employees at your office or company can receive the necessary guidance and skills to advance professionally. Several options are available depending on your employees’ preferences and needs. Noble’s instructors can also provide training at your own office or workplace or virtual instruction via WebEx or Zoom. In addition, Noble has vouchers available for purchase for open enrollment courses, which provide a convenient alternative so that employees can choose the time and learning environment that best suits their needs.
If you would like to find out more about the various SEO training options available for those at your workplace, don’t hesitate to contact Noble for additional information, as well as enrollment options.