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UX Goals and Metrics: How to Measure the User Experience

Free Seminar

Most businesses understand that a good online user experience is an important aspect of a customer’s impression of an organization. But, what makes a good user experience? How do you know that the investment you make in your digital properties demonstrates a return on investment for your business? In this seminar, you’ll learn why it’s important to set UX goals and gain an understanding of how to measure your progress towards those goals. 

This seminar will be presented by Heidi Trost. Heidi’s obsession with usability and the user experience began with her award-winning graduate research at Rochester Institute of Technology. As a user experience researcher and designer, speaker, and usability expert, Heidi has helped startups and Fortune 500 companies develop digital product strategies to align customer needs with business goals.

Continue learning UX. Get started with our UX classes, or dive into our 5-week UX Design Bootcamp.

Not currently scheduled. Want to see this seminar again? Send us a note:

What You’ll Learn

  • Set user experience goals that are tied to business goals.
  • Avoid vanity metrics that make you feel good, but don’t actually help your team move towards your business goals.
  • Identify what can be measured that indicates you’re making progress towards those goals.
  • Understand what the process of measuring and optimizing the user experience looks like and how to incorporate it into your digital product design and development process.
  • How user experience metrics can inform the roadmap for your digital product.

Learn Real-world Design & Coding Skills

“Noble Desktop is far and away the most efficient way of gaining computer graphics skills. They give real-world exercises to work on, teach best practices, and inspire many an ‘aha!’ moment. Highly recommended.”
Joanne Hu

Students learning graphic design & coding at Noble Desktop

28 Years of Experience

Since 1990 we have perfected the craft of teaching. If students get hung up on an issue, we tweak the class to make it better. We’re the longest running independent training center for code and design in NYC.

Students learning hands-on at Noble Desktop