“I can’t wait to sign up for another e-newsletter,” said no one ever!
Email has a bad reputation. Our inboxes are full and SPAM is a four letter word that nobody wants to be associated with. But Email marketing continues to rank as the largest ROI among ALL marketing channels both on and offline year after year. It’s scalable, affordable and fast and every company should be utilizing it to better reach their target audience and grow their business.
In this seminar, we will cover:
- List building strategies
- Avoiding spam filters
- Selecting an ESP
- Segmenting your subscribers + preferences
- Creating a content calendar
- Mobile friendly emails
- Responsive and fluid responsive
- Designing templates (best practices)
- Crafting subject lines (to increase opens)
- Measuring data
- Cross browser and A/B testing
- Next steps
Christina Hagopian is the president and creative director of Hagopian Ink, an award-winning New York City graphic design studio specializing in custom solutions for print and interactive media. Christina has nearly twenty years of experience creating targeted email campaigns, powerful brand personalities, carefully crafted logos, websites, and more. Hagopian Ink has designed for top brands including Pepsi, Burberry, Aston Martin, Mercedes-Benz, Sesame Street, La Perla, Frette, Lancome, and Madison Square Garden. Christina holds a BFA in Communication Design from Carnegie Mellon University. She is an active leader in the New York City design and entrepreneur communities.
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