Refine your SEO knowledge through training in optimization, performance, and visibility. Courses guide you through strategies that boost rankings and improve content reach.
Gain a competitive advantage with hands-on lessons in Search Engine Optimization (SEO) and competitive keyword analysis. Learn advanced SEO strategies and launch your website to the top in this practical bootcamp.
Learn the digital marketing tools and strategies needed to succeed online, including SEO, social media marketing, paid search, and analytics tracking. Gain essential skills to promote a business and increase ROI in today’s competitive markets from top digital marketing experts.
Learn how to use Google Analytics and its applications for marketing, including tracking data, interpreting reports, and optimizing performance. Discover GA4 and its new features.
Search engine optimization (SEO) is one of the most in-demand skills any professional involved in content must possess, especially as part of a digital marketing team. It is the core method of bringing an audience in to hear your message. Whenever someone searches a subject, asks a question, or types a word into a search engine, results pop up, and not by coincidence.
Mastery of keywords and SEO is what brings answers to the top. Maintaining a high position in that search process and keeping it relevant is a never-ending job that can be exciting if you have a strategic and tactical outlook. It also gives clout and relevance when used throughout content to demonstrate that what is being presented is true and verifiable. With even greater skills, good SEO practices can guide a website visitor on a virtual tour of the site’s elements.
SEO starts with understanding the service, product, or concept you want to promote, the search engine you are tailoring it to, and the keyword data you’ve uncovered, and putting that information together to develop a strategy for success. Once that information is clear and the keywords have been identified, they can be utilized in the creation of the message. By successfully implementing keyword tactics, a business can rely less on paid marketing such as Google Ads. Mastering and staying current with SEO best practices can be challenging, but if done correctly, it’s extremely rewarding.
Keyword research is the process of finding and analyzing keywords that your target audience is searching for through the search engine. This involves tools like Google Keyword Planner and learning more about search volumes.
This involves creating high-quality, brand-relevant content that is keyword optimized and ready to view. Both search engines and users must understand the content’s relevance, so you’ll study things like semantic searching and keyword placement.
This is the process of acquiring high-quality backlinks to your website to improve its ranking. Classes that teach this explain key concepts like backlink quality versus quantity as well as techniques like blogging, outreach, and social sharing.
Optimizing your website for mobile devices is different from desktop, so it’s essential to know if you want to become an SEO expert. You’ll learn about mobile-first indexing and responsive design, as well as mobile user behavior, to continually improve as time goes on.
In order to tell how successful your campaigns are, you’ll need skills in analytics tools like Google Analytics. You’ll also study conversion tracking, bounce rates, and key performance indicators to improve your SEO efforts.
Colleges, universities, training centers, and even local school districts hold such large quantities of data that some professionals must know SEO. It’s important for sharing information related to the institution and so students and potential applicants alike can find what they need in less time. It’s used at institutions like Virginia State University to stay competitive and help generate organic, qualified leads.
Likewise, government agencies like the Virginia State Corporation Commission must know how to ensure citizens and stakeholders find the information they’re looking for with ease, thanks to effective SEO. The Fairfax County Government also requires SEO professionals, as they aim to make their services and contact forms easy to find for anyone. It’s also necessary to reduce call-center volume and improve transparency among constituents..
Virginia’s finance industry relies on SEO experts to gain more interest from potential clients and customers, as well as ways to promote financial products. At companies like Capital One, it’s common for SEO professionals to work behind the scenes, determining what the best course of action is for the company by building content and improving their online presence to get the word out.
Bringing a strong history of success in digital marketing and SEO career skills will give a job candidate an advantage in any position that relies on internet-based information. Many, if not most, businesses look for marketers who can demonstrate an excellent ability to perform SEO that will “move the needle” for whatever need the business has.
The number of agencies in Virginia that focus on offering only services in SEO is staggering. No longer the domain of an in-house expert, savvy digital marketers with a penchant for keywords, backlinks, and other SEO skills will find a role that fits them well. The state of Virginia’s economy tends to stay consistent, meaning that companies hiring for in-demand positions are always searching for talent. Agencies, in particular, are aggressive in winning business and often focus on finding someone with raw talent in online practices and rudimentary knowledge of digital marketing and SEO skills to “train up” in their best practices.
Entering digital marketing with a specialization in SEO will help job seekers find average salaries between $58,000 and $90,000 if they work for a business. For agency pay rates, an entry-level professional may have to start with a lower salary but will be rewarded with a steep salary curve if they are willing to work hard and learn.
SEO classes from Noble Desktop offer the benefit of allowing students to choose where they’d like to take their courses, such as from home or the office. The classes are held in real time and are dynamic and hands-on. Students have the opportunity to have their questions answered during class and can even share their computer screen with the instructor if they choose.
The SEO Bootcamp and the Digital Marketing Certificate are two courses that complement each other and build up well-rounded strengths for the student’s best outcome. The option to take Google Analytics, too, is a good move, although it doesn’t cover SEO, it is a tool every professional in the field should understand, along with a bootcamp in Social Media Marketing.
SEO is practically required knowledge in the workplace today, even at its most basic level. Providing your employees with onsite corporate SEO training at your location is an ideal way to bring everyone up to speed. If preferred, a live corporate virtual SEO course can be arranged via a teleconferencing program such as Zoom.
For those who find it easier to attend SEO training individually, vouchers can be purchased for attendance in an open enrollment SEO class. There are discounts for purchases of multiple vouchers. For more information, contact Noble Desktop.
Virginia’s professional community is, without a doubt, an impressive one. The state is home to some of the largest companies in the world, and with its proximity to the nation’s capital, its connections to the government and public service sectors are undeniable. Needless to say, those looking to gain new skills in tech, data, business, or design are well-positioned to do so.
Virginia students can take classes at the modern facilities located at 600 Maryland Avenue SW, Washington, D.C., 20024. This is right off L’Enfant Plaza. It’s a professional yet welcoming environment that allows students to jump right into their studies. If you’re coming from Virginia, you’ll have no trouble getting here. While the trip will depend on where you’re coming from within the state, those in the Northern Virginia (NOVA) region can hop on the Virginia Railway Express to Union Station and take the Metro for a short ride to L’Enfant Plaza. Driving is still an option, with various parking garages available to make the trip easier. Otherwise, there are bus routes connecting from NOVA to D.C. With so many options, attending classes and workshops in D.C. is convenient and simple.
SEO supports visibility and engagement for companies and agencies throughout Virginia. With this, the instructors at Noble Desktop strive to teach optimization techniques that help students understand how search engines evaluate and rank websites. The school's instructors offer decades of experience and insight into the field that enables you to make a real difference in the Old Dominion.
A seasoned educator and training leader, Brian brings ample experience to the classroom, particularly in designing and delivering learning programs in project management and emerging technologies, like AI. He has created adaptive learning models that blend instructor-led lessons, live experiences, and self-paced study, making professional development flexible and accessible to everyone. Brian has also focused heavily on integrating AI into training, which helps organizations and professionals by applying AI to real-world situations that can fix challenges, assist leadership, execute projects seamlessly, and make more informed decisions. Beyond teaching, he has led curriculum development, managed large-scale training initiatives, and implemented collaboration tools that have led to higher retention rates and increased engagement from students.
Clarissa has over 25 years of experience as a corporate trainer, Project Manager, and Business Consultant. She has designed and delivered highly effective training sessions for federal agencies, private corporations, and international organizations, making her a well-versed and experienced trainer and educator. She is currently the President and CEO of Projections Training Solutions, which has trained over 10,000 professionals worldwide, including clients like the Department of Defense, NASA, Microsoft, and FEMA. Not to mention, her work has taken her to places like China, Japan, South Korea, Africa, Singapore, and the Caribbean. Her programs span subjects like leadership, project management, business analysis, and emerging technologies. At Graduate School USA, Clarissa is a trusted and well-respected instructor who teaches and helps develop several programs.
As a retired combat veteran who served as both an Air Force enlisted member and a Navy officer, Alan brings more than 30 years of experience across federal and commercial sectors. His background consists of work in budgeting, auditing, programming, operations, global logistics, supply chain management, and IT acquisitions. He has worked extensively with federal, state, and local governments, such as the Executive Office of the President and various departments (such as the State, Defense, Health and Human Services, and Education Departments, to name a few). Alan’s consulting work includes strategic planning and business development with the D.C. government, federal agencies, Lockheed Martin, and more. Overall, he’s a well-equipped educator due to his experience and expertise, but he also holds a teaching certification from Harvard’s Bok Center for Teaching and Learning. His expansive background makes him a perfect fit to teach subjects like finance, accounting, and project management.
With more than fifty-five years of experience in federal and non-profit financial management, Johnny is a retired senior Federal Manager and Vietnam combat veteran. His degrees are from Herbert H. Lehman College and St. John's University. He has been working as an adjunct faculty member at the Graduate School USA since 2011, teaching Appropriations Law, as well as a range of federal budget-related courses, including finance and accounting. His career also includes leadership roles, such as the Chief of Budget Execution for the IRS Office of Chief Counsel and the Budget Officer for the Small Business Administration’s Office of Inspector General. His impressive career experience and education allow him to share his wisdom with others, fostering a supportive and structured learning experience.
Charles Byrd is an experienced Employee and Labor Relations Consultant with a strong background in federal human resources management and legal counseling. He obtained his B.A. in Business Administration and Political Science from Loyola University and received his Juris Doctorate from the University of Baltimore School of Law before diving further into his career. Over the years, he has advised agencies on complex HR and labor matters, managed HR programs, and represented organizations in legal proceedings. In addition to this, Charles has developed and delivered specialized training in subjects like project management and human resources. He has been recognized for his professional excellence as well as his teaching abilities and leadership skills, acquiring awards and accolades throughout his decades-long career.
Natalya has been a part-time instructor at Graduate School USA for over 15 years, where she teaches project management, leadership, and human resources courses. She has developed original curricula, including Change Management Workshops and specialized project management programs. In addition, Natalya has served as an action learning coach and facilitator in government leadership initiatives. She runs her own consulting business, offering coaching and training for public and private entities. Moreover, she created the Define and Achieve Your Goals Process and is a certified Birkman Method Consultant. Her M.S. degree in Project Management from George Washington University’s School of Business provides her with the credibility and skills that have allowed her to excel in this field for so long. Between her experience and knowledge in the field, she’s well-equipped to provide insight into the project management field.