Refine your SEO knowledge through training in optimization, performance, and visibility. Courses guide you through strategies that boost rankings and improve content reach.
Gain a competitive advantage with hands-on lessons in Search Engine Optimization (SEO) and competitive keyword analysis. Learn advanced SEO strategies and launch your website to the top in this practical bootcamp.
Learn the digital marketing tools and strategies needed to succeed online, including SEO, social media marketing, paid search, and analytics tracking. Gain essential skills to promote a business and increase ROI in today’s competitive markets from top digital marketing experts.
Learn how to use Google Analytics and its applications for marketing, including tracking data, interpreting reports, and optimizing performance. Discover GA4 and its new features.
Search Engine Optimization (SEO) is one of the most in-demand skills any professional involved in content must possess, especially as part of a digital marketing team. It is the core method of bringing an audience in to hear your message. Whenever someone searches a subject, asks a question, or types a word into a search engine, results pop up, and not by coincidence.
Mastery of keywords and SEO is what brings answers to the top. Maintaining a high position in that search process and keeping it relevant is a never-ending job that can be exciting if you have a strategic and tactical outlook. It also gives clout and relevance when used throughout content to demonstrate that what is being presented is true and verifiable. With even deeper skills, good SEO practices can guide a website visitor on a virtual tour of the site’s elements.
SEO starts with understanding the service, product, or concept you want to promote, the search engine you are tailoring it to, and the keyword data you’ve uncovered, and putting that information together to develop a strategy for success. Once that information is clear and the keywords have been identified, they can be utilized in the creation of the message. By successfully implementing keyword tactics, a business can rely less on paid marketing such as Google Ads. Mastering and staying current with SEO best practices can be challenging, but if done correctly, it’s extremely rewarding.
Keyword research is the process of finding and analyzing keywords that your target audience is searching for through the search engine. This involves tools like Google Keyword Planner and learning more about search volumes.
This involves creating high-quality, brand-relevant content that is keyword optimized and ready to view. Both search engines and users must understand the content’s relevance, so you’ll study things like semantic searching and keyword placement.
This is the process of acquiring high-quality backlinks to your website to improve its ranking. Classes that teach this explain key concepts like backlink quality versus quantity as well as techniques like blogging, outreach, and social sharing.
Optimizing your website for mobile devices is different from desktop, so it’s essential to know if you want to become an SEO expert. You’ll learn about mobile-first indexing and responsive design, as well as mobile user behavior, to continually improve as time goes on.
In order to tell how successful your campaigns are, you’ll need skills in analytics tools like Google Analytics. You’ll also study conversion tracking, bounce rates, and key performance indicators to improve your SEO efforts.
Colleges, universities, training centers, and even local school districts hold such large quantities of data that some professionals must know SEO. It’s important for sharing information related to the institution and so students and potential applicants alike can find what they need in less time. It’s used at institutions like Virginia State University to stay competitive and help generate organic, qualified leads.
Likewise, government agencies like the Virginia State Corporation Commission must know how to ensure citizens and stakeholders find the information they’re looking for with ease, thanks to effective SEO. The Fairfax County Government also requires SEO professionals, as they aim to make their services and contact forms easy to find for anyone. It’s also necessary to reduce call-center volume and improve transparency among constituents..
Virginia’s finance industry relies on SEO experts to gain more interest from potential clients and customers, as well as ways to promote financial products. At companies like Capital One, it’s common for SEO professionals to work behind the scenes, determining what the best course of action is for the company by building content and improving their online presence to get the word out.
Bringing a strong history of success in digital marketing and SEO career skills will give a job candidate an advantage in any position that relies on internet-based information. Many, if not most, businesses look for marketers who can demonstrate an excellent ability to perform SEO that will “move the needle” for whatever need the business has.
The number of agencies in Virginia that focus on offering only services in SEO is staggering. No longer the domain of an in-house expert, savvy digital marketers with a penchant for keywords, backlinks, and other SEO skills will find a role that fits them well. The state of Virginia’s economy tends to stay consistent, meaning that companies hiring for in-demand positions are always searching for talent. Agencies, in particular, are aggressive in winning business and often focus on finding someone with raw talent in online practices and rudimentary knowledge of digital marketing and SEO skills to “train up” in their best practices.
Entering digital marketing with a specialization in SEO will help job seekers find average salaries between $58,000 and $90,000 if they work for a business. For agency pay rates, an entry-level professional may have to start with a lower salary but will be rewarded with a steep salary curve if they are willing to work hard and learn.
SEO classes from Noble Desktop offer the benefit of allowing students to choose where they’d like to take their courses, such as from home or the office. The classes are held in real time and are dynamic and hands-on. Students have the opportunity to have their questions answered during class and can even share their computer screen with the instructor if they choose.
The SEO Bootcamp and the Digital Marketing Certificate are two courses that complement each other and build up well-rounded strengths for the student’s best outcome. The option to take Google Analytics, too, is a good move—although it doesn’t cover SEO, it is a tool every professional in the field should understand, along with a bootcamp in Social Media Marketing.
SEO is practically required knowledge in the workplace today, even at its most basic level. Providing your employees with onsite corporate SEO training at your location is an ideal way to bring everyone up to speed. If preferred, a live corporate virtual SEO course can be arranged via a teleconferencing program such as Zoom.
For those who find it easier to attend SEO training individually, vouchers can be purchased for attendance in an open enrollment SEO class. There are discounts for purchases of multiple vouchers. For more information, contact Noble Desktop.