Develop SEO mastery by exploring advanced techniques in keyword strategy, link building, and analytics to improve ranking and visibility.
Gain a competitive advantage with hands-on lessons in Search Engine Optimization (SEO) and competitive keyword analysis. Learn advanced SEO strategies and launch your website to the top in this practical bootcamp.
Learn the digital marketing tools and strategies needed to succeed online, including SEO, social media marketing, paid search, and analytics tracking. Gain essential skills to promote a business and increase ROI in today’s competitive markets from top digital marketing experts.
Learn how to use Google Analytics and its applications for marketing, including tracking data, interpreting reports, and optimizing performance. Discover GA4 and its new features.
Search engine optimization (SEO) is one of the core methods used in digital marketing to attract an online customer base. When any word or question is typed into a search bar, the first few suggestions get the most traffic and result in conversions to the suggested website. The way to become one of the first sites listed is through the clever use of keywords, the main component of SEO. By optimizing content with the most likely searched keywords, websites that rank on the first page or two of a search win the lion’s share of an audience. However, the keywords have to be adjusted frequently. Search engines such as Google constantly change their algorithms and alter the placements of websites in search results. SEO professionals must be nimble to stay on top of the trends.
Finding the right keywords for SEO is challenging, and it is also one of the major factors in having a business or person found online. Maintaining a high ranking in the search process is a skill that can be exciting when utilized with a strategic and tactical outlook. Successful SEO practices also give clout when used throughout content material to demonstrate that what is presented is accurate and relevant. With even greater skills, good search engine optimization can lead a visitor on a virtual tour through all of the elements of the website.
In Phoenix, the retail industry has embraced digital marketing to reach local and national customers. Companies like Sprouts Farmers Market and PetSmart, both headquartered in the Phoenix area, use email marketing, social media campaigns, and targeted online advertisements to promote products, highlight seasonal deals, and engage with customers. Digital marketing allows these retailers to analyze customer behavior, personalize promotions, and optimize their e-commerce presence, helping them stay competitive in a crowded market.
The healthcare sector in Phoenix also relies heavily on digital marketing to communicate with patients and communities. Organizations such as Banner Health and HonorHealth use search engine optimization (SEO), social media, and content marketing to share information about services, preventive care, and health programs. Digital campaigns help healthcare providers attract new patients, maintain relationships with existing patients, and provide timely health information, all while tracking engagement to refine their marketing strategies.
Phoenix’s technology and service industries leverage digital marketing to expand their reach and enhance brand visibility. Companies like GoDaddy and ON Semiconductor use a mix of content marketing, pay-per-click advertising, email campaigns, and social media to target both local and international markets.
SEO professionals who know how to get measurable results are in high demand in Phoenix. Demonstrating experience with excellent digital marketing, analytical skills, and SEO knowledge gives candidates a foot in the door for landing any digital marketing role, especially as an SEO specialist. Specialists in SEO should have a clear understanding of the service, product, or concept to promote. They should develop informed strategies using keyword data and lead content creation that incorporates these keywords. Implanting keywords successfully into high-quality content means that businesses don’t have to rely primarily on paid marketing to rank high in search results.
SEO pros are expected to have skills in data analytics, writing, marketing, research, web content, HTML, link building, and competitive analysis. It is also helpful to know SEO software such as Raven, Moz, and SEMrush.
Besides working as in-house experts at a company, savvy digital marketers with a penchant for keyword strategy, backlink building, and other SEO skills can work for an agency or freelance. Agencies, in particular, are aggressively headhunting to find those new to the field with raw talent in digital marketing, especially those with SEO skills. Phoenix has one of the highest concentrations of jobs in digital marketing, and combined with an overall low cost of living, it makes an ideal location to anchor for a home base.
Phoenix has a tremendous advantage for those in digital marketing: the accessibility of other creative soon-to-be online marketing professionals at the nation’s largest university, Arizona State University. With a diverse student population, it is the place to find cutting-edge trends just as they are about to break. This is exactly what an SEO specialist needs to keep ahead of the competition. Outside of work, Phoenix has plenty to keep anyone busy. The number of free or low-cost theatrical productions, events, festivals, and concerts could keep a person occupied all year, but the ability to enjoy sports outdoors year-round is one of the top reasons to live in Phoenix.
When entering the field of digital marketing in Phoenix with a specialization in SEO, job seekers can expect average salaries between $58,000 and $90,000 if they are in a full-time role with a business. An entry-level professional may have to take a lower wage in agencies, but will be rewarded with a steep earnings curve if they are willing to work hard and learn.
Noble Desktop provides live virtual SEO classes that give students what they need to succeed with their SEO abilities from an online platform. Since these classes are live, students get their questions answered during class and can even share their computer screen with the instructor if they’d like.
Noble Desktop’s SEO Bootcamp is for those who are committed to learning as many real-world skills in SEO as possible. In this fast-paced class, the instructor covers multiple key topics, including how search engines rank websites, keyword research, and how to write SEO content. Additional information includes on and off-page optimization, structuring a website tailored for SEO, and measuring results.
In the Digital Marketing Certificate, students learn digital marketing strategy, SEO, Google Analytics, Google Ads, and social media marketing. This bootcamp focuses on real-world skills so that students can apply their new skills immediately upon completion.
Google Analytics is a tool that can be used to collect valuable marketing information. Noble Desktop’s Google Analytics Bootcamp teaches how to use this tool effectively. Professionals who know how to maneuver through the platform have an advantage over other marketers to track their success and keep an eye on their competition’s metrics.
Social media is a prevalent and increasingly valuable platform in this digital world. Taking the in-depth Social Media Marketing Certificate helps students learn best practices to promote themselves online.
Want to see more virtual SEO course options? Check out NYIM Training’s selection of live online SEO courses.
Noble Desktop also offers corporate SEO training. This is an excellent investment for businesses that want to establish better digital marketing and SEO abilities within their workplaces. An expert Noble Desktop instructor will come to your location to train your employees in keyword analysis, writing SEO-friendly content, and other relevant skills. Alternatively, Noble Desktop can set up a live virtual SEO course via a video conferencing platform such as Zoom.
If employees prefer to take their SEO classes individually, vouchers can be obtained to be distributed to take an open enrollment class. There is a discount offered for the purchase of multiple vouchers. Contact Noble Desktop for more information.
Phoenix professionals have a lot of opportunities when it comes to expanding their knowledge in fields like tech, design, business, and data. Anchored by major businesses in downtown Phoenix and the surrounding areas, such as Tempe, Mesa, and Scottsdale, the city benefits greatly from a diverse economy that spans industries ranging from local government and education to tech and finance, all while maintaining strong connections to the global market. Regardless of the industry, almost every company is concerned with its search engine ranking, so it's worth exploring SEO classes. Knowing how to improve a website so it ranks higher on search engine results means that you're helping the company attract more natural attention rather than opting for paid advertisements. Through Noble Desktop’s network of professional instructors, students in Phoenix can access high-quality training that helps them meet the industry standard. With decades of combined experience, these instructors go beyond the basics and blend practical guidance with real-world insights. This helps students not only acquire technical skills but also the confidence to make it in their professional careers.
Dr. Deanne Larson is a data science and analytics expert with 20 years of experience and counting. She has worked as an advisor for Fortune 500 companies and FinTech organizations through her firm, Larson & Associates LLC. Throughout her career, she has been drawn to work with AI-driven strategies and initiatives, machine learning implementation, and customer data platforms. Additionally, Dr. Deanne has worked on fraud detection models and managed global personalization platforms that have served hundreds of millions of customers. She is also a knowledgeable instructor, having worked for City University of Seattle, where she mentored doctoral students and developed curricula in data and business analytics. Dr. Deanne currently teaches courses in subjects ranging from data and project management to AI and Python.
After 34 years of federal service, Geno Sexton retired in 2012 and now works as a Phoenix-based project management instructor. Throughout these decades, Geno worked for eight years in the Senior Executive Service, culminating as Deputy Chief Human Capital Officer and HR Director at the U.S. Department of Labor, where he led 120 HR professionals serving 18,000 employees. He was named Deputy CHCO of the Year in 2011 and served as the first HR Officer at the new DHS Headquarters. In his distinguished career, Geno has made a real impact and currently teaches project management courses. He is a Vietnam-era Army veteran, holds a Bachelor’s degree in Journalism and Mass Communications and a Master’s degree in Government from New Mexico State University, and is a proud bilingual and ESL-certified instructor.