Develop SEO mastery by exploring advanced techniques in keyword strategy, link building, and analytics to improve ranking and visibility.
Gain a competitive advantage with hands-on lessons in Search Engine Optimization (SEO) and competitive keyword analysis. Learn advanced SEO strategies and launch your website to the top in this practical bootcamp.
Learn the digital marketing tools and strategies needed to succeed online, including SEO, social media marketing, paid search, and analytics tracking. Gain essential skills to promote a business and increase ROI in today’s competitive markets from top digital marketing experts.
Learn how to use Google Analytics and its applications for marketing, including tracking data, interpreting reports, and optimizing performance. Discover GA4 and its new features.
Search engine optimization (SEO) is one of the core methods used in digital marketing to attract an online customer base. When any word or question is typed into a search bar, the first few suggestions get the most traffic and result in conversions to the suggested website. The way to become one of the first sites listed is through the clever use of keywords, the main component of SEO. By optimizing content with the most likely searched keywords, websites that rank on the first page or two of a search win the lion’s share of an audience. However, the keywords have to be adjusted frequently. Search engines such as Google, constantly change their algorithms and alter the placements of websites in search results. SEO professionals must be nimble to stay on top of the trends.
Finding the right keywords for SEO is challenging, and it is also one of the major factors in having a business or person found online. Maintaining a high ranking in the search process is a skill that can be exciting when utilized with a strategic and tactical outlook. Successful SEO practices also give clout when used throughout content material to demonstrate that what is presented is accurate and relevant. With even greater skills, good search engine optimization can lead a visitor on a virtual tour through all of the elements of the website.
SEO professionals who know how to get measurable results are in high demand in Phoenix. Demonstrating experience with excellent digital marketing, analytical skills, and SEO knowledge gives candidates a foot in the door for landing any digital marketing role, especially as an SEO specialist. Specialists in SEO should have a clear understanding of the service, product, or concept to promote. They should develop informed strategies using keyword data and lead content creation that incorporates these keywords. Implanting keywords successfully into high-quality content means that businesses don’t have to rely primarily on paid marketing to rank high in search results.
SEO pros are expected to have skills in data analytics, writing, marketing, research, web content, HTML, link building, and competitive analysis. It is also helpful to know SEO software such as Raven, Moz, and SEMrush.
Besides working as in-house experts at a company, savvy digital marketers with a penchant for keyword strategy, backlink building, and other SEO skills can work for an agency or freelance. Agencies, in particular, are aggressively headhunting to find those new to the field with raw talent in digital marketing, especially those with SEO skills. Phoenix has one of the highest concentrations of jobs in digital marketing and combined with an overall low cost of living, it makes an ideal location to anchor for a home base.
Phoenix has a tremendous advantage for those in digital marketing: the accessibility of other creative soon-to-be online marketing professionals at the nation's largest university, Arizona State University. With a diverse student population, it is the place to find cutting-edge trends just as they are about to break. This is exactly what an SEO specialist needs to keep ahead of the competition. Outside of work, Phoenix has plenty to keep anyone busy. The number of free or low-cost theatrical productions, events, festivals, and concerts could keep a person occupied all year, but the ability to enjoy sports outdoors year-round is one of the top reasons to live in Phoenix.
When entering the field of digital marketing in Phoenix with a specialization in SEO, job seekers can expect average salaries between $58,000 up to $90,000 if they are in a full-time role with a business. An entry-level professional may have to take a lower wage in agencies but will be rewarded with a steep earnings curve if they are willing to work hard and learn.
The field of digital marketing develops at the speed of light, so there are significant advantages to taking in-person SEO and digital marketing classes led by a professional currently working in the field. Students also appreciate that they can brainstorm campaigns with classmates and frequently become peers alongside one another in the digital marketing world. There are several schools where students can take SEO digital marketing classes in the Phoenix area.
Ledet Training offers the two-day SEO Essentials: Introduction to Search Engine Optimization. This course covers keyword strategy, SEO-driven content creation, and keyword integration. It also covers data analysis such as click-through rates, which are part of the essential concepts covered in this class. Other valuable portions of the class are focused on measurement and learning how to interpret the data that’s gathered.
You can also take Introduction to SEO through General Assembly at its location in beautiful Scottsdale, just a few miles from central Phoenix. This class provides strategies for keeping up with updates to Google’s search algorithms and breaks down how search engines work. Takeaways from this course include understanding how customers search online, how to optimize a website with that knowledge, creating a content strategy that maximizes outreach, and incorporating actionable social media plans.
For many students, it is more convenient to take digital marketing classes from the comfort of the home or office than to rush to an in-person class. Noble Desktop provides live virtual SEO classes that give students what they need to succeed with their SEO abilities from an online platform. Since these classes are live, students get their questions answered during class and can even share their computer screen with the instructor if they’d like.
Noble Desktop’s SEO Bootcamp is for those who are committed to learning as many real-world skills in SEO as possible. In this fast-paced class, the instructor covers multiple key topics, including how search engines rank websites, keyword research, and how to write SEO content. Additional information includes on and off-page optimization, structuring a website tailored for SEO, and measuring results.
In the Digital Marketing Certificate, students learn digital marketing strategy, SEO, Google Analytics, Google Ads, and social media marketing. This bootcamp focuses on real-world skills so that students can apply their new skills immediately upon completion.
Google Analytics is a tool that can be used to collect valuable marketing information. Noble Desktop’s Google Analytics Bootcamp teaches how to use this tool effectively. Professionals who know how to maneuver through the platform have an advantage over other marketers to track their success and keep an eye on their competition’s metrics.
Social media is a prevalent and increasingly valuable platform in this digital world. Taking the in-depth Social Media Marketing Certificate helps students learn best practices to promote themselves online.
Want to see more virtual SEO course options? Check out NYIM Training’s selection of live online SEO courses.
Noble Desktop also offers onsite corporate SEO training. This is an excellent investment for businesses that want to establish better digital marketing and SEO abilities within their workplaces. An expert Noble Desktop instructor will come to your location to train your employees in keyword analysis, writing SEO-friendly content, and other relevant skills. Alternatively, Noble Desktop can set up a live virtual SEO course via a video conferencing platform such as Zoom.
If employees prefer to take their SEO classes individually, vouchers can be obtained to be distributed to take an open enrollment class. There is a discount offered for the purchase of multiple vouchers. Contact Noble Desktop for more information.