Build a deeper understanding of SEO by exploring both the strategy and science behind ranking, optimization, and long-term online visibility.
Gain a competitive advantage with hands-on lessons in Search Engine Optimization (SEO) and competitive keyword analysis. Learn advanced SEO strategies and launch your website to the top in this practical bootcamp.
Learn the digital marketing tools and strategies needed to succeed online, including SEO, social media marketing, paid search, and analytics tracking. Gain essential skills to promote a business and increase ROI in today’s competitive markets from top digital marketing experts.
Learn how to use Google Analytics and its applications for marketing, including tracking data, interpreting reports, and optimizing performance. Discover GA4 and its new features.
Search engine optimization, or SEO, refers to the practice of increasing the quality and quantity of traffic to a website. While search marketing as a broader field focuses on both paid and organic search traffic, SEO is all about efforts to boost organic web searches.
Professionals who specialize in SEO work on website landing pages, blog articles, and website pages to create content that ranks higher on search engines. By producing informative blog posts, generating backlinks, and using other methods, SEO specialists ensure that the algorithms behind search engines like Google recognize their website as a useful and credible source.
Usually, people who work in SEO have backgrounds in other forms of digital marketing and have experience with Google Analytics.
In Philadelphia’s retail industry, e-commerce is a major way to gain more visibility and retain customers. Many consumers prefer shopping online these days, which is why SEO initiatives are so important. At marketing companies like Seer Interactive and SEO Locale, SEO professionals can optimize product pages to further support retailers headquartered in Philadelphia, such as Urban Outfitters, in maintaining a steady stream of revenue and maintaining a consumer connection.
The healthcare industry in Philadelphia is also considered one of the largest, with many university-affiliated hospitals in the region, like Jefferson Health and Penn Medicine, contributing to the industry’s success. Healthcare institutions invest in SEO professionals to attract patients who are searching for specific specialties or care options online. They focus on local keyword use and manage the institution’s reputation through review pages. Likewise, these pages have to be optimized for both desktop and mobile.
Philadelphia’s real estate industry is exceptionally diverse, filled with both residential listings, commercial spaces, and mixed-use developments. SEO is extremely important to real estate companies such as Brandywine Realty Trust, a major publicly traded real estate investment trust that’s headquartered in Philly. These companies depend on SEO to reach potential buyers. Since most home-buying experiences today start out through online searching, it’s important to have strong SEO to keep up with competition.
In Philadelphia, you can find many opportunities for employment in digital marketing and SEO. This city is home to a diverse range of Fortune 500 companies, including Campbell Soup to Urban Outfitters. These companies rely on marketing teams to build public knowledge of their products. There are also prominent digital marketing agencies in the city where you can work alongside other SEO experts.
Businesses are constantly looking to stand out from the crowd, which is exactly where SEO specialists are useful. Digital marketers, search managers, digital strategists, and web optimization specialists all use SEO to help companies improve their web traffic and bring in sales.
There are countless SEO career opportunities to be found in Philadelphia. Because the area is constantly growing, changing, and expanding, businesses are always looking for new talent to ensure their business ranks highly on organic web searches.
Noble Desktop offers several live online SEO courses for those interested in pursuing a career in digital marketing. One of their most popular courses is their Digital Marketing Certificate. This class lasts for 60 hours and includes instruction in digital marketing strategy, SEO, Google Analytics, and Google Ads.
Another option is Noble Desktop’s SEO Bootcamp. This intensive 12-hour class helps participants familiarize themselves with the fundamentals of SEO through hands-on lessons that teach SEO and competitive keyword analysis.
Those interested in SEO should also look into a Google Analytics Bootcamp. Google Analytics is an essential tool for those looking to excel in SEO best practices. This two-day course dives into Google Analytics and its many applications. It helps students learn how and what to track and how to use the data to their advantage.
Noble Desktop also offers a Social Media Marketing Bootcamp to master social media marketing. Knowing how to market on social media plays a role in SEO and helps those interested in SEO learn to better target their content.
Hosting a corporate SEO course can help upskill or reskill employees to give your business a competitive edge. Often, hiring new employees requires more resources than helping current employees understand a new skill. This is where corporate training becomes essential.
Noble Desktop offers onsite and corporate SEO training. The class curriculum is tailored to meet the needs of the business to give the employees the exact skills to propel the business forward. Businesses can also purchase discounted group vouchers for their employees to attend open enrollment courses in SEO training.
To learn more about Noble Desktop’s corporate SEO training, email hello@nobledesktop.com.