Gain a competitive advantage with hands-on lessons in Search Engine Optimization (SEO) and competitive keyword analysis. Learn advanced SEO strategies and launch your website to the top in this practical bootcamp.
Learn the digital marketing tools and strategies needed to succeed online, including SEO, social media marketing, paid search, and analytics tracking. Gain essential skills to promote a business and increase ROI in today’s competitive markets from top digital marketing experts.
Learn how to use Google Analytics and its applications for marketing, including tracking data, interpreting reports, and optimizing performance. Discover GA4 and its new features.
Search engine optimization (SEO) is a search marketing strategy that’s part of digital marketing. The primary goal of SEO is to appear higher in search engine results using specific keywords throughout a piece of content. Unlike paid advertising such as Google Ads, content creators can use SEO to organically boost their content in search engines, which leads to more visibility for the business.
SEO is an essential skill not only for content creators but also for digital marketers and business owners. Being familiar with how to use Google Analytics and do keyword research is a key part of online marketing and writing careers, as well as starting a business. Professional work in the digital marketing and online business space requires more knowledge than SEO, but being familiar with such an integral part of online marketing can help in many career fields.
If you’re hoping to start a new career, there are many well-paying opportunities in Miami to use SEO skills. As a hub for tourism and Spanish language media, the city has a growing need for digital marketing professionals to support increasing and online business growth.
Because SEO is a key component of digital marketing strategy, there are many careers available in Miami for people who are knowledgeable about it. There is a wide range of careers to choose from, most paying between $45,000 and $70,000. If you’re interested in the public-facing side of digital marketing, you could earn between $49,000 and $59,000 as a Digital Marketer or Marketing Manager. On the other hand, if you’re more interested in what goes on behind the scenes, you can expect to make around $68,000 as a Web Optimization Specialist or Paid Search Manager. If you enjoy strategy and analysis work, becoming a Marketing Analyst or Digital Strategist might be a great fit, and you could earn between $63,000 and $65,000.
SEO is not the only skill required for these positions, but it’s a good start. You can begin to build these skills through formal training. There are several reputable SEO courses in the Miami area, with live online and in-person options available. Through live online courses like SEO Bootcamp, you can learn from anywhere, while still getting the real-time support and feedback needed to succeed.
If you’re ready to gain a new online skill or begin a career change into digital marketing, there are several in-person SEO classes you may consider in and around Miami. Some focus solely on SEO, while others offer a range of digital marketing bootcamps and workshops.
General Assembly has immersive learning options for bootcamps and workshops focusing on subjects like digital marketing and user experience. While they have options for users of all skill levels, their most popular course is Introduction to SEO, where students learn the basics of how search engines work and how to optimize their website. Because they’re committed to being flexible for learners, you can choose to attend as a full-time or part-time student.
Ledet Training in nearby Fort Lauderdale offers graphics and mobile training. Their most popular course is SEO Essentials: Introduction to Search Engine Optimization. During the 2-day course, students learn the basics of SEO, but also how to execute what they’re learning during the hands-on instruction.
If you don’t want to attend in-person classes, there are live online classes you can take from anywhere in Miami. These virtual courses have many of the benefits you would get by being in the classroom—like real-time interaction with an instructor who can see your screen if you need assistance. You also have the added flexibility to participate from your home or office.
Noble Desktop, the creator of this tool, offers several live online digital marketing courses, which include SEO options for beginners and more advanced users. If you need to grow your SEO skills quickly, there’s a 2-day SEO Bootcamp, which can take you from beginner to expert. It reviews on-page and off-page optimization techniques, link-building strategy, and other essential pieces of knowledge for achieving strong SEO. If you already have basic SEO skills, you can learn how to set up and use Google Analytics in the Google Analytics Bootcamp. Although not directly related to SEO, any bprofessional-looking to do work in SEO needs a good understanding of this industry-standard software.
For those looking to improve their social media skills, there’s a Social Media Marketing Certificate that provides an in-depth look at multiple social media platforms and how to use them for business. If you’re looking to start a career in digital marketing, the Digital Marketing Certificate offers all the tools you need, including SEO, Google Analytics, and social media marketing.
Tampa SEO Training Academy also offers a live online option for courses, which uses remote instructors to teach 2-day basics, 3-day advanced, and 5-day mastery SEO courses. For more options, see live online SEO and digital marketing courses from NYIM Training.
Noble Desktop offers several onsite and corporate SEO training options for businesses in Miami looking to establish new skills or capabilities in their employees. Instructors from Noble can train your team, whether small or large, through in-person classes at your office or live online through virtual teleconferencing. Companies also have the option to buy vouchers for open enrollment courses at a special group rate, giving employees the flexibility to attend class as their schedule allows. To learn more, email Noble to ask about corporate SEO training opportunities for Miami businesses.