Mastering SEO can significantly increase career opportunities within Chicago's vibrant digital marketing sector, with courses covering essential skills like link building, keyword optimization, and analytics. Professionals in this field can pursue roles at prominent local companies and agencies, with salaries for Web Optimization Specialists averaging around $95,000 annually.
One of the most critical parts of modern-day digital marketing strategy is Search Engine Optimization (SEO), commonly abbreviated as SEO. Businesses utilize SEO to achieve high rankings in organic search results on platforms like Google and Bing. By ranking at the top of search results for their services, companies increase the likelihood that people will be able to find them online.
These days, numerous businesses hire SEO specialists who focus solely on optimizing the company’s practices and output to yield desirable organic search results. Learning SEO can also be part of a broader career in digital marketing in Chicago. By pairing good SEO practices with knowledge of Google Analytics, paid search, social media marketing, and general marketing strategy, you can build complementary skills and improve your job prospects.
The more that consumers rely on search engines and websites to make purchasing decisions, the more businesses need SEO experts. Whether you’re seeking a new career or want to boost your earning potential in your current field, developing experience with SEO is always a good idea.
Chicago is an important hub for digital and creative agencies. Straight North, Nerdery, Bounteous, and Kin + Carta are a few of the local digital agencies that have drawn buzz and big clients over the past few years. Additionally, many large and mid-sized companies are choosing to hire in-house SEO experts to work on their marketing campaigns and social media. Chicago’s strong corporate presence provides a favorable environment for SEO strategists seeking employment. Boeing, Kraft Heinz, Caterpillar, and McDonald’s are just a few of the prominent companies with offices in the Chicago area.
Salaries for Chicago-based SEO careers typically fall in the range of $55,000 to $75,000. Advanced SEO expertise can lead to significantly higher salaries. For instance, Web Optimization Specialists in Chicago can expect to make about $95,000 per year, which is 50% more than the U.S. average.
While you can gain basic knowledge of SEO through online research, a better way to develop professional skills is through the more formalized instruction of an in-person class. Several schools in the Chicago area offer face-to-face SEO instruction, including Ascend, Ledet Training, General Assembly, and Computer Training Source.
While the exact course content will vary depending on the program you choose, all these schools offer introductory training that focuses on link building, keyword placement, local search, and other important SEO topics.
If you don’t have your own computer or you learn better outside of your home, consider learning SEO through Certstaffix Training. Certstaffix Training offers an SEO class that you can attend live online, with optional in-person access to its computer lab in Chicago.
Instead of traveling for SEO training, you can always enroll in a virtual course. Taking a live online SEO class means you can interact with an instructor and complete hands-on projects in real-time from the comfort of your home.
One leading provider of online SEO training is Noble Desktop, the maker of this tool. Noble Desktop teaches live virtual SEO classes at several levels as part of its range of digital marketing courses. SEO Level 1 teaches basic concepts, while SEO Level 2 is designed for more advanced learners. The SEO Bootcamp combines these courses, creating a streamlined learning experience that helps beginners become advanced SEO users in just two days.
A complementary course is the Social Media Marketing Bootcamp, which centers on Instagram, Facebook, and LinkedIn. Another excellent option for aspiring SEO strategists is Noble’s Google Analytics Bootcamp. This course teaches you how to set up and use keyword and conversion tracking in Google Analytics, a must-have tool for anyone involved in digital marketing.
If you’re looking to develop a broad foundation in online marketing, you may want to sign up for the Digital Marketing Certificate. In this course, you’ll learn SEO, Google Analytics, and strategies for social media and paid search.
Virtual SEO instruction is also available through classes at Tampa Training Academy and NYIM Training’s live online SEO courses.
To remain competitive in today’s economy, your business must know how to optimize your website and online presence. Getting corporate SEO training for your employees is a great way to bring your company’s current advertising and marketing techniques into the twenty-first century.
Noble Desktop offers virtual and onsite corporate SEO training for Chicago businesses seeking to develop SEO skills within their teams. Whether you’re looking to train your marketing team in SEO or you want your entire company to learn it, Noble’s expert instructors can get you caught up with cutting-edge strategies. In addition to onsite and live remote classes, Noble offers a discount on group vouchers to its general SEO classes. To learn more, contact Noble at hello@nobledesktop.com.
Upskill or reskill your workforce with our industry-leading corporate and onsite SEO training programs. Conduct the training onsite at your location or live online from anywhere. You can also purchase vouchers for our public enrollment SEO courses.
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