Gain a competitive advantage with hands-on lessons in Search Engine Optimization (SEO) and competitive keyword analysis. Learn advanced SEO strategies and launch your website to the top in this practical bootcamp.
Learn the digital marketing tools and strategies needed to succeed online, including SEO, social media marketing, paid search, and analytics tracking. Gain essential skills to promote a business and increase ROI in today’s competitive markets from top digital marketing experts.
Learn how to use Google Analytics and its applications for marketing, including tracking data, interpreting reports, and optimizing performance. Discover GA4 and its new features.
One of the most critical parts of modern-day digital marketing strategy is Search Engine Optimization (SEO), commonly abbreviated as SEO. Businesses utilize SEO to achieve high rankings in organic search results on platforms like Google and Bing. By ranking at the top of search results for their services, companies increase the likelihood that people will be able to find them online.
These days, numerous businesses hire SEO specialists who focus solely on optimizing the company’s practices and output to yield desirable organic search results. Learning SEO can also be part of a broader career in digital marketing in Chicago. By pairing good SEO practices with knowledge of Google Analytics, paid search, social media marketing, and general marketing strategy, you can build complementary skills and improve your job prospects.
The more that consumers rely on search engines and websites to make purchasing decisions, the more businesses need SEO experts. Whether you’re seeking a new career or want to boost your earning potential in your current field, developing experience with SEO is always a good idea.
Chicago is an important hub for digital and creative agencies. Straight North, Nerdery, Bounteous, and Kin + Carta are a few of the local digital agencies that have drawn buzz and big clients over the past few years. Additionally, many large and mid-sized companies are choosing to hire in-house SEO experts to work on their marketing campaigns and social media. Chicago’s strong corporate presence provides a favorable environment for SEO strategists seeking employment. Boeing, Kraft Heinz, Caterpillar, and McDonald’s are just a few of the prominent companies with offices in the Chicago area.
Salaries for Chicago-based SEO careers typically fall in the range of $55,000 to $75,000. Advanced SEO expertise can lead to significantly higher salaries. For instance, Web Optimization Specialists in Chicago can expect to make about $95,000 per year, which is 50% more than the U.S. average.
One leading provider of online SEO training is Noble Desktop, which teaches live virtual SEO classes at several levels as part of its range of digital marketing courses. SEO Level 1 teaches basic concepts, while SEO Level 2 is designed for more advanced learners. The SEO Bootcamp combines these courses, creating a streamlined learning experience that helps beginners become advanced SEO users in just two days.
A complementary course is the Social Media Marketing Bootcamp, which centers on Instagram, Facebook, and LinkedIn. Another excellent option for aspiring SEO strategists is Noble’s Google Analytics Bootcamp. This course teaches you how to set up and use keyword and conversion tracking in Google Analytics, a must-have tool for anyone involved in digital marketing.
If you’re looking to develop a broad foundation in online marketing, you may want to sign up for the Digital Marketing Certificate. In this course, you’ll learn SEO, Google Analytics, and strategies for social media and paid search.
To remain competitive in today’s economy, your business must know how to optimize your website and online presence. Getting corporate SEO training for your employees is a great way to bring your company’s current advertising and marketing techniques into the twenty-first century.
Noble Desktop offers virtual and onsite corporate SEO training for Chicago businesses seeking to develop SEO skills within their teams. Whether you’re looking to train your marketing team in SEO or you want your entire company to learn it, Noble’s expert instructors can get you caught up with cutting-edge strategies. In addition to onsite and live remote classes, Noble offers a discount on group vouchers for its general SEO classes. To learn more, contact Noble at corporate@nobledesktop.com.
In the heart of the Midwest’s finance capital, there’s opportunity everywhere. From tech startups in Fulton Market to powerhouse Fortune 500 firms in the Loop, Chicago offers a virtually endless array of ways to level up your skills in tech, business, data, and design. The city thrives on bold ideas, making it the perfect place to grow a career that is not only lucrative but also makes a real impact. With expert instructors with decades of experience, you’ll learn more about the subjects you’re interested in, all while receiving hands-on training. These instructors live and breathe to explore and work within their field, meaning they don’t just teach; they mentor, guide, and connect you to the heart of Chicago’s many successful industries and direct you to the most meaningful path to help you achieve your goals.
Noble Desktop’s partner school, Practical Programming, has state-of-the-art facilities conveniently located in downtown Chicago’s iconic Hayworth Building at 29 E. Madison Street, Chicago, IL, 60602. It’s an easy-to-find location for students from across the city to attend. The campus is modern, equipped with the necessary tech and tools you may need, and provides resources like Wi-Fi, comfortable workstations, and expert instructors and staff ready to help you learn. Getting there is simple, whether you’re commuting from the Loop, River North, or surrounding areas. The school is easily accessible from the CTA trains and buses, with nearby stops for major lines like the Red, Blue, and Brown. If you’re driving, you can park nearby at various parking decks and metered spots within walking distance. The central location means you won’t have to stress about making it to class, and that your training sessions can fit into any schedule with ease.
SEO is a key tool that helps Chicago businesses improve visibility and reach the right audiences online. Students who take SEO courses with Noble Desktop will learn optimization techniques from instructors who understand how search engines evaluate content and site structure.
Henry Gonzalez is a certified Project Management Professional (PMP) with over 30 years of experience in the federal government, leading engineering, program management, and acquisition initiatives in naval warfare, air traffic management, and homeland security. A retired senior executive, Henry now serves as a part-time instructor in Chicago, where he teaches project and program management, leadership, and strategic planning to professionals of all kinds. He holds the highest level of federal certification one can hold for acquisition program management and systems engineering. In addition, Henry was part of the core team that updated the Project Management Institute’s Standard for Program Management. Henry is also a certified Balanced Scorecard Professional and holds a Bachelor of Science in Ocean Engineering from Florida Atlantic University, along with a dual Master of Science in Ocean Engineering and Ocean Systems Management from MIT.
Robert Simon is a highly accomplished financial management professional and educator with more than four decades of federal and private sector experience. As a Financial and Management Curricula Instructor at Graduate School USA since 2007, he teaches courses in financial management, federal travel regulations, and organizational leadership, both virtually and in person. Prior to his teaching career, he held senior roles at the General Services Administration, overseeing a six-state regional budget of approximately $100 million, and at the U.S. Treasury’s Financial Management Service, where he led national training initiatives on electronic banking. Robert’s background spans accounting, budgeting, and program analysis, holding certifications as a Certified Public Accountant and Certified Government Financial Manager.
Edward (Scott) Dillion is a seasoned financial expert with over three decades of experience in the Department of Defense, where he specialized in a range of financial management areas like budgeting and auditing, as well as performance-based management and cost analysis. He holds an MBA from Southern Illinois University and a B.A. in Business Administration from Grove City College. After retiring in 2014, Scott pivoted to a second career in education and consulting. He teaches project management and marketing at Graduate School USA and has also taught courses in federal budgeting. Additionally, Scott serves as a Subject Matter Expert (SME) for Management Concepts Inc., where he helps develop financial management course materials. He also has a lifetime membership with the American Society of Military Comptrollers, holds a Top Secret security clearance with the Department of Defense, and is a recognized Tier 2 instructor at Graduate School USA for his wealth of experience.