SEO is an essential skill for anyone working with the web or marketing. Search engines drive traffic to websites, the goal of most marketers and web developers. Search engines are the ever-changing beasts that run on machine learning algorithms.
It's a field that requires staying up-to-date and watching trends. While learning SEO is important, it won’t get you a job on its own. It’s a powerful tool to use in a digital marketing career alongside strategies and tools like Google Analytics and SEM Rush or Moz.
Digital Marketers use SEO to create advertising campaigns that drive traffic to a specific website. Marketing Analysts research and analyze those campaigns before they run, using SEO to make sure they target their ideal client. Search Managers use SEO to create advertising campaigns that appear on search engines with search terms that are relevant to what they’re advertising.
Digital Strategists develop the plans for digital advertising campaigns while a Marketing Manager oversees larger, long term advertising efforts. These roles rely on SEO to target a specific audience with the right keywords.