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Learn SEO to Advance Your Career

Search engine optimization (SEO) is a valuable and relevant skill right now. SEO is the process of improving your website or content so that a search engine can add it to the proper search results. Search engines drive the most valuable customers to a website organically which makes it a worthwhile investment for any company. Learning SEO can get you started down the path to a career in digital marketing or blogging.

  • Overview
  • Career Options
  • Courses

SEO is an essential skill for anyone working with the web or marketing. Search engines drive traffic to websites, the goal of most marketers and web developers. Search engines are the ever-changing beasts that run on machine learning algorithms.

It's a field that requires staying up-to-date and watching trends. While learning SEO is important, it won’t get you a job on its own. It’s a powerful tool to use in a digital marketing career alongside strategies and tools like Google Analytics and SEM Rush or Moz.

Digital Marketers use SEO to create advertising campaigns that drive traffic to a specific website. Marketing Analysts research and analyze those campaigns before they run, using SEO to make sure they target their ideal client. Search Managers use SEO to create advertising campaigns that appear on search engines with search terms that are relevant to what they’re advertising.

Digital Strategists develop the plans for digital advertising campaigns while a Marketing Manager oversees larger, long term advertising efforts. These roles rely on SEO to target a specific audience with the right keywords.

SEO Career Options

Here are a few career paths for which you’ll likely need SEO skills in order to succeed. We also include additional info about their average salaries, their day-to-day responsibilities, and a link to learn more about each career.

  • Digital Marketer

    Indeed Avg. Salary

    $61K / year

    indeed.com

    Glassdoor Avg. Salary

    $57K / year

    glassdoor.com

    Digital marketers are responsible for designing, managing, and reviewing digital marketing campaigns. Using their expertise in search engine optimization (SEO), social media, backlinks, and digital ads, digital marketers provide data and demographic-driven marketing strategies. They may also help companies develop content marketing strategies through the use of blogs. Digital marketers also use data analytics to review digital marketing campaign results and provide guidance for future campaigns.

    Read more
    Learn about becoming a Digital Marketer
  • Search Manager

    Indeed Avg. Salary

    $82K / year

    indeed.com

    Glassdoor Avg. Salary

    $50K / year

    glassdoor.com

    A search manager brings expertise with search engines and a deep understanding of how they work to drive results. They will generally work across search from organic search (SEO) to paid search. In this type of role, the manager would oversee both organic and paid search operations, including strategy, optimization, and reporting. In organic search, the manager would be in charge of finding the right keywords to target, improving rank for those keywords, and optimizing the site for SEO. Within paid search, the manager would build the strategy, manage the campaigns, and continually test and optimize for the best performance.

    Read more
    Learn about becoming a Search Manager
  • Marketing Analyst

    Indeed Avg. Salary

    $66K / year

    indeed.com

    Glassdoor Avg. Salary

    $54K / year

    glassdoor.com

    A marketing analyst brings marketing expertise to companies and organizations to assist with their marketing initiatives. Depending on the type of role and company they are working for, the marketing analyst's job can vary in channels and the type of work. In some cases, the marketing analyst will be in charge of providing analytical support for a specific channel or set of marketing channels. The marketing analyst may also be involved in coming up with strategies, finding the right audiences, performing competitive analyses, and optimizing channels.

    Read more
    Learn about becoming a Marketing Analyst
  • Digital Strategist

    Indeed Avg. Salary

    $65K / year

    indeed.com

    Glassdoor Avg. Salary

    $70K / year

    glassdoor.com

    Digital Strategy is the work behind digitally rich projects like websites, social media, SEO content, digital marketing, and more. Digital Strategists identify opportunities for growth and make plans for new website releases, content for their client with a specific end goal in mind, or an advertising campaign.

    Read more
    Learn about becoming a Digital Strategist
  • Marketing Manager

    Indeed Avg. Salary

    $71K / year

    indeed.com

    Glassdoor Avg. Salary

    $54K / year

    glassdoor.com

    Marketing Managers oversee a team of marketing professionals who find ways to grow the business they're working for, execute those growth ideas through campaigns, and analyze and report on those campaigns.

    Read more
    Learn about becoming a Marketing Manager
  • Web Optimization Specialist

    Indeed Avg. Salary

    $62K / year

    indeed.com

    Glassdoor Avg. Salary

    $70K / year

    glassdoor.com

    Web optimization specialists are experts at analyzing web traffic and making targeted recommendations to increase user engagement. Acting as user-surrogates, web optimization specialists analyze data on user behavior and advocate for new features or functionalities to improve the end-user experience. Web optimization specialists often work with web developers and designers to create funnels, web applications, and marketing campaigns. These professionals must have experience with data analysis, user-testing, prototyping and digital marketing development.

    Read more
    Learn about becoming a Web Optimization Specialist
  • Paid Search Manager

    Indeed Avg. Salary

    $66K / year

    indeed.com

    Glassdoor Avg. Salary

    $50K / year

    glassdoor.com

    A paid search manager is tasked with leading search marketing campaigns, generally on Google and Bing Ads. The manager leads the day-to-day strategy, reporting, analysis, and optimization of paid search campaigns. Day-to-day campaign management includes updating bids, adding/removing keywords, monitoring profitability, and more. Strategy and optimization include designing and adjusting paid search strategy to align with overall business goals, running tests to improve performance, and working with other digital partners to develop omnichannel marketing campaigns.

    Read more
    Learn about becoming a Paid Search Manager

Enroll in a SEO Course to Jumpstart your Career

To obtain the SEO skills needed for one of the careers above, enroll in one of the courses listed below. You can find even more SEO courses, available live online or in your area, on our SEO courses page.

  • SEO Bootcamp Learn The Skills Guarantee™

    This two-day bootcamp offers students the opportunity to gain an edge over their competition through hands-on lessons in Search Engine Optimization (SEO) and competitive keyword analysis. Learn advanced SEO strategies and launch your website all the way to the top.

    Learn more & register Explore Noble Desktop’s SEO courses
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    • $650
    • 12 hours
    • Free retake
    • Available live online

    Featured course from Noble Desktop

  • Noble Desktop SEO Bootcamp

    In this 2-day SEO bootcamp, participants will learn the strategies, best practices, and techniques to succeed in their SEO efforts. Students will gain a deep understanding of how search engines work and the action they need to take to improve their search engine rankings. Topics include content writing techniques, on-page optimizations, off-page optimizations, link building strategies, competitor analysis tools, and more. This course is geared towards business owners, marketers, or web-developers looking to boost their skill set with SEO or grow a business through organic search. This course also includes a free retake so students can come back to refresh the material.

    Read more
    Locations:
    • NYC
    • Live Online
    • $650
    • 12 Hours
    • Weekdays or Evenings
    • Beginner
    • Free Retake
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  • Noble Desktop SEO Level 1

    In this introductory SEO class, participants will gain a better understanding of search engines and how they can optimize their sites for better search rankings. This course covers search engine basics, keyword research techniques, competitive analysis, on-page SEO, off-page SEO, and link building. Students will walk away from this 1-day course with a solid foundation for SEO and strategies to implement for their websites. This course also includes a free retake so students can refresh the material.

    Read more
    Locations:
    • NYC
    • Live Online
    • $325
    • 6 Hours
    • Weekdays or Evenings
    • Beginner
    • Free Retake
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  • Noble Desktop SEO Level 2

    In this advanced SEO class, participants will build off of basic knowledge of SEO and learn advanced techniques and strategies to outperform the competition in search. Students will dive deeper into link building strategies, learn competitive research techniques, master more optimization techniques, and learn how to measure SEO success and performance. This course also includes a free retake so students can refresh the course material.

    Read more
    Locations:
    • NYC
    • Live Online
    • $325
    • 6 Hours
    • Weekdays or Evenings
    • Intermediate
    • Free Retake
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  • Tampa SEO Training Academy 5 Day SEO Mastery Class

    Learn SEO techniques to optimize your site in this 5-day SEO Mastery class. Students will start with the basics of search engine optimization and build up skills while learning advanced optimization strategies to boost rankings. Topics include keyword research to find your audience, page optimizations, analytics tools, linking strategies, advanced trend analysis, local SEO techniques, PPC strategies, and more strategies for digital marketing and search. Students will receive 6 months of SEO mentorship included with the program.

    Read more
    Locations:
    • Tampa
    • Live Online
    • $2,497
    • 5 Days
    • Weekdays
    • Beginner
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  • Tampa SEO Training Academy 2 Day SEO Essentials Class

    Learn the essentials of search engine optimization in this 2-day SEO course. This course is geared towards beginners looking to get started and acclimated with the world of SEO. Students will learn how to find the right keywords, how to optimize pages, how to develop a link building strategy, and more. Students also receive 6 months of SEO mentorship as part of the program.

    Read more
    Locations:
    • Tampa
    • Live Online
    • $1,097
    • 2 Days
    • Weekdays
    • Beginner
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  • Tampa SEO Training Academy 3 Day SEO Advanced Techniques Class

    This advanced SEO course is meant to build off the beginner course and teach individual advanced SEO strategies and techniques. Students gain a deeper understanding of the search engine and the algorithms behind them as well, and strategies and hands-on work on SEO. Topics include advanced keyword research, the Hummingbird algorithm, local SEO, PPC, Webmaster tools, technical SEO, and other concepts and techniques for SEO success. Students also receive 6 months of SEO mentorship as part of the program.

    Read more
    Locations:
    • Tampa
    • Live Online
    • $1,497
    • 3 Days
    • Weekdays
    • Advanced
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  • BrainStation Search Engine Marketing Certificate

    This course teaches search engine marketing using a collaborative project-based learning model. Graduates are ready to provide advanced analysis and professional campaign management. Online or on campus, students will gain the skills you need to develop and manage a search engine marketing campaign.

    Read more
    Locations:
    • NYC
    • Toronto
    • Live Online
    • $3,150
    • 30 Hours
    • Evenings
    • Beginner
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  • Ledet Training SEO Essentials - Introduction to Search Engine Optimization

    Optimize your website with the skills you learn in this beginning-level, two-day SEO essentials course. The hands-on instruction helps students learn SEO best practices and the skills they need to execute these principles. Daily self-evaluations keep everyone on track, and real-world demonstrations help students apply newly-acquired skills. Specific topics include keywords research, content creation, manual optimization, click-through rate improvement, SERP ranking optimization, monitoring progress, avoiding pitfalls, search basics, blog optimization, and SEPO creativity.

    Read more
    Locations:
    • Atlanta
    • Los Angeles
    • Houston
    • San Diego
    • Washington, D.C.
    • Denver
    • Chicago
    • Live Online
    • Boston
    • Phoenix
    • Portland
    • Columbus
    • Miami
    • Raleigh
    + 9 more
    • See provider
    • 2 Days
    • Weekdays
    • Beginner
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  • CTS Training SEO Introduction

    In this beginner SEO course, students will learn the foundational skills of search engine optimization. Topics include keyword research, on-page SEO, and link building. Participants will learn various techniques to improve their search rankings.

    Read more
    Locations:
    • Chicago
    • $329
    • 1 Day
    • Weekdays
    • Beginner
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  • Bauer College of Business Search Engine Optimization

    Improve internet visibility and reduce click through rates with this SEO Fundamentals course. This course also covers PPC (pay-per-click) campaigns. Participants learn the importance of SEO as well as some SEO content basics, such as keyword usage and on-page/off-page optimization. Other topics include conversion, analytics, local SEO, social media, outreach, and tools

    Read more
    Locations:
    • Houston
    • $1,420
    • See provider
    • See provider
    • Beginner
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