Digital marketing encompasses many mediums and channels including social media, search engines, email, and more. Learning digital marketing alone isn’t enough to land a job in marketing, but it’s the best place to start a digital marketing career. In combination with tools like SEO and Google Analytics, an entry-level or freelance position is within reach.
Digital Marketers can be broadly focused or niche down to focus on one specific marketing medium. A Marketing Manager oversees these campaigns. Marketing Analysts usually hone in on a specific marketing channel and do the research that companies need before digital marketing efforts are implemented. Then, Digital Analysts determine the effectiveness of advertising efforts and suggest improvements.
Search Managers organize advertising campaigns and search engine optimization strategies. Paid Search Managers focus on ads that generally appear on search engines and social media that cost money. Web Optimization Specialists also harness the advertising power of search engines to drive traffic to specific websites.
Digital Strategists create campaigns that combine multiple advertising mediums including optimizing SEO, content for social media and blogs, and paid advertisements. Social Media Strategists create and deploy advertising campaigns both organically and through paid ads on social media platforms like Instagram and Facebook.
