Social media marketing is a broad category that encompasses multiple different digital marketing tactics on many platforms. This includes Instagram, Facebook, Pinterest, Youtube, Reddit, Twitter, TikTok, LinkedIn and even sites like GoodReads and WhatsApp. The strategies used to market on this site range from organic growth through content and networking to viral videos and paid advertisements.
A Digital Marketer is a general online marketing expert. They use social media marketing as one piece of their larger marketing arsenal. A Digital Strategist works with a Digital Marketer to determine the best marketing plan for their client and perfect the SEO for a campaign.
A Marketing Analyst and analyzes the data that the campaign produces. They also research a campaign before it’s executed to determine target audiences and keywords. They analyze stats from social media marketing campaigns and provide reports on where the campaign can improve their return on investment.
Social Media Strategists plan and create social media marketing efforts. This includes creating content, making content calendars, executing hashtag strategies, buying and posting paid advertisements, and growing the reach of a social media account.
A Marketing Manager is someone who does all of the above. They also oversee employees which can mean they have one or all of these roles working for them. They use social media marketing as a piece of their marketing strategy puzzle and often outsource it to a specialized expert.
While social media marketing is a fantastic place to start your digital marketing journey, it’s not the only thing you need to know to get a job. You should hone in on your favorite social media platform and learn the nuances of its algorithm. You’ll also need to know basic graphic design, digital marketing strategies, and learn about paid advertising.