hello@nobledesktop.com (212) 226-4149
Cart FAQ
Noble Desktop Noble Desktop
  • Coding
    • Python
    • Data Science
    • Data Analytics
    • AI
    • Web Development
    • JavaScript
    • FinTech
    • SQL
    • High School Coding
    • Web Certificates
    • Machine Learning
    • React
    • All Coding Classes & Bootcamps
  • Design
    • Graphic Design
    • Web Design
    • Photoshop
    • After Effects
    • Premiere Pro
    • InDesign
    • Illustrator
    • Video Editing
    • UX Design
    • Motion Graphics
    • Creative Cloud
    • Figma
    • Revit
    • AutoCAD
    • All Design Classes & Certificates
  • Business
    • Digital Marketing
    • SEO
    • Google Analytics
    • Google Ads
    • Social Media
    • Data Analytics
    • Generative AI
    • Tableau
    • Excel
    • PowerPoint
    • Microsoft Office
    • Finance
    • Project Management
    • All Business Classes & Certificates
  • Certificates
    • Graphic Design
    • Data Science & AI
    • Data Analytics
    • Video Editing
    • UX & UI Design
    • Motion Graphics
    • Digital Marketing
    • Social Media
    • UI Design
    • Digital Design
    • Full-Stack Web
    • Software Engineering
    • Front-End Web
    • JavaScript Development
    • Python Developer
    • Video & Motion
    • “MBA” Business
    • FinTech
    • Web Design
    • IT Certifications
    • Find & Compare Certificates by Topic
  • Type forward slash ("/") to open the search bar /
  • Corporate
  • Veterans
  • Why Noble?
  • Coding
    • Python
    • Data Science
    • Data Analytics
    • AI
    • Web Development
    • JavaScript
    • FinTech
    • SQL
    • High School Coding
    • Web Certificates
    • Machine Learning
    • React
    • All Coding Classes & Bootcamps
  • Design
    • Graphic Design
    • Web Design
    • Photoshop
    • After Effects
    • Premiere Pro
    • InDesign
    • Illustrator
    • Video Editing
    • UX Design
    • Motion Graphics
    • Creative Cloud
    • Figma
    • Revit
    • AutoCAD
    • All Design Classes & Certificates
  • Business
    • Digital Marketing
    • SEO
    • Google Analytics
    • Google Ads
    • Social Media
    • Data Analytics
    • Generative AI
    • Tableau
    • Excel
    • PowerPoint
    • Microsoft Office
    • Finance
    • Project Management
    • All Business Classes & Certificates
  • Certificates
    • Graphic Design
    • Data Science & AI
    • Data Analytics
    • Video Editing
    • UX & UI Design
    • Motion Graphics
    • Digital Marketing
    • Social Media
    • UI Design
    • Digital Design
    • Full-Stack Web
    • Software Engineering
    • Front-End Web
    • JavaScript Development
    • Python Developer
    • Video & Motion
    • “MBA” Business
    • FinTech
    • Web Design
    • IT Certifications
    • Find & Compare Certificates by Topic
More
  • Corporate
  • Veterans
  • Why Noble?
  • Reviews
  • Awards & Accolades
  • Catalog
  • Instructors
  • Compare Courses
  • About Us
  • Blog
  • Resources

Learn Google Analytics to Advance Your Career

Google Analytics tracks website activity to measure your advertising return on investment while tracking your video, social networking, and applications. It’s working behind the scenes on over 29 million websites, many of which use the service for free. Learning how to use and implement Google Analytics can start you on a digital marketing career path or boost your front-end development game.

  • Overview
  • Career Options

Google Analytics is working behind the scenes. It’s implemented on websites through a small block of JavaScript code by digital marketers, small business owners, and front-end developers. Don’t worry, you don’t need to know how to code to use Google Analytics. Most features of the plug-in are free, too.

A Digital Marketer uses Google Analytics to track and plan their client’s advertising campaigns across multiple platforms. Digital Strategist makes strategies for websites and advertising efforts. They use Google Analytics in a similar way. A Marketing Manager combines both of these strategies to manage the advertising efforts of an entire company or multiple companies.

A Digital Analyst relies on Google Analytics to gather data on businesses and advertising campaigns. They transform that data into insights that the company can use to improve their efforts. A Marketing Analyst serves a similar role but also uses that data to perform market research.

A Web Optimization Specialist uses Google Analytics to determine which aspects of a website need to be optimized and whether the changes they make are effective. Their primary goals are to rank the website in searches, drive traffic to the website, and sometimes to sell products. Paid Search Managers harness the information that Google Analytics gathers to create advertisements for a target audience based on data. They only create advertisements that a client pays for to show up on search engines.

A Social Media Strategist combines the roles of Digital Marketer, Digital Strategist, Marketing Manager, and sometimes Paid Search Manager to create a multi-platform advertising campaign primarily through social media. This role also requires knowledge of social media algorithms.

Most Front-end Developer s would also benefit from learning Google Analytics and how it functions because they’ll most likely add it to every website they build. It’s important to understand the tech you’re adding to your stack as a developer and how to explain it to your client or company.

While Google Analytics is a great way to dip your toes into the waters of each of these careers, it’s not enough to land you a job on its own. You’ll need to specialize in social media, search engines, or advertising to niche your skills and succeed. You should also learn the other skills these positions use such as basic graphic design, digital marketing strategies, SEO, Excel, and Photoshop or Illustrator.

Google Analytics Career Options

Here are a few career paths for which you’ll likely need Google Analytics skills in order to succeed. We also include additional info about their average salaries, their day-to-day responsibilities, and a link to learn more about each career.

  • Digital Marketer

    Indeed.com Avg. Salary

    $61K / year

    Glassdoor Avg. Salary

    $70K / year

    Digital marketers are responsible for designing, managing, and reviewing digital marketing campaigns. Using their expertise in search engine optimization (SEO), social media, backlinks, and digital ads, digital marketers provide data and demographic-driven marketing strategies. They may also help companies develop content marketing strategies through the use of blogs. Digital marketers also use data analytics to review digital marketing campaign results and provide guidance for future campaigns.

  • Web Optimization Specialist

    Indeed.com Avg. Salary

    $84K / year

    Glassdoor Avg. Salary

    $70K / year

    Web optimization specialists are experts at analyzing web traffic and making targeted recommendations to increase user engagement. Acting as user-surrogates, web optimization specialists analyze data on user behavior and advocate for new features or functionalities to improve the end-user experience. Web optimization specialists often work with web developers and designers to create funnels, web applications, and marketing campaigns. These professionals must have experience with data analysis, user-testing, prototyping and digital marketing development.

  • Digital Analyst

    Indeed.com Avg. Salary

    $88K / year

    Glassdoor Avg. Salary

    $75K / year

    Digital analysts work with a marketing team to analyze the effectiveness and reach of digital marketing campaigns. They use Google analytics and site tagging tools to harvest user data. This data is analyzed and interpreted to provide insights into how to improve the user experience and the effectiveness of the digital marketing campaign.

  • Paid Search Manager

    Indeed.com Avg. Salary

    $71K / year

    Glassdoor Avg. Salary

    $80K / year

    A Paid Search Manager is tasked with leading search marketing campaigns, generally on Google and Bing Ads. The manager leads the day-to-day strategy, reporting, analysis, and optimization of paid search campaigns. Day-to-day campaign management includes updating bids, adding/removing keywords, monitoring profitability, and more. Strategy and optimization include designing and adjusting paid search strategy to align with overall business goals, running tests to improve performance, and working with other digital partners to develop omnichannel marketing campaigns.

  • Marketing Analyst

    Indeed.com Avg. Salary

    $71K / year

    Glassdoor Avg. Salary

    $76K / year

    A Marketing Analyst brings marketing expertise to companies and organizations to assist with their marketing initiatives. Depending on the type of role and company they are working for, the Marketing Analyst's job can vary in channels and the type of work. In some cases, the Marketing Analyst will be in charge of providing analytical support for a specific channel or set of marketing channels. The Marketing Analyst may also be involved in coming up with strategies, finding the right audiences, performing competitive analyses, and optimizing channels.

  • Digital Strategist

    Indeed.com Avg. Salary

    $75K / year

    Glassdoor Avg. Salary

    $83K / year

    Digital Strategy is the work behind digitally rich projects like websites, social media, SEO content, digital marketing, and more. Digital Strategists identify opportunities for growth and make plans for new website releases, content for their client with a specific end goal in mind, or an advertising campaign.

  • Social Media Strategist

    Indeed.com Avg. Salary

    $73K / year

    Glassdoor Avg. Salary

    $65K / year

    Social Media Strategists design social media blueprints to achieve a client's or company's marketing targets. They also create content and manage client or company accounts.

  • Marketing Manager

    Indeed.com Avg. Salary

    $79K / year

    Glassdoor Avg. Salary

    $81K / year

    Marketing Managers oversee a team of marketing professionals who find ways to grow the business they're working for, execute those growth ideas through campaigns, and analyze and report on those campaigns.

  • Social Media Manager

    Indeed.com Avg. Salary

    $62K / year

    Glassdoor Avg. Salary

    $56K / year

    Social Media Managers oversee the creation of social media marketing campaigns and handle the day-to-day work of running a brand or instiutons' social media presence.

  • Business Manager

    Indeed.com Avg. Salary

    $80K / year

    Glassdoor Avg. Salary

    $79K / year

    Business Managers oversee a company and its employees. These professionals will handle a wide range of different tasks, including working in project management, design, marketing and finance.

  • Business Consultant

    Indeed.com Avg. Salary

    $110K / year

    Glassdoor Avg. Salary

    $90K / year

    Business Consultants are skilled individuals who provide professional advice and assistance in a range of regular business tasls, ranging from marketing and human resources to law and cybersecurity.

  • Business Administrator

    Indeed.com Avg. Salary

    $67K / year

    Glassdoor Avg. Salary

    $66K / year

    Business Adminstrators are responsible for handling the day-to-day operations of a company. This includes managing employees, leading departments and handling staffing concerns.

Yelp Facebook LinkedIn YouTube Twitter Instagram

Contact Us

Office Hours:
9am–6pm, Mon–Fri

(212) 226-4149 hello@nobledesktop.com

Location

In-Person in NYC

185 Madison Avenue 3rd Floor
New York, NY 10016

Campus Info

Live Online from Anywhere

Live Online Info

Noble Desktop is today’s primary center for learning and career development. Since 1990, our project-based classes and certificate programs have given professionals the tools to pursue creative careers in design, coding, and beyond. Noble Desktop is licensed by the New York State Education Department.

Best Coding Bootcamps in NYC The 38 best classes in NYC

Win a Free Class!


© 1998–2025 Noble Desktop - Privacy & Terms