In such a fluctuating era, it’s now more important than ever for marketers to stay on top of new emerging technologies. Staying aware of novel marketing trends does not only help others gain a competitive edge but even leaves room for lead generation. While 2018 has been filled with advanced marketing movements such as live broadcasting and long-form videos, 2019 has taken marketing to another level. Here’s what you need to know...
With its rising popularity, voice search has become one of the most common ways to use search engines. According to Comscore, 50% of all searches will be voice-related by 2020. Surprisingly enough, by 2020, thirty percent of searches will be done without any screen use.
When it comes to voice search, there are two different types: ones carried out by smart speakers such as Alexa, which give searchers immediate responses to their questions and those connected to desktops and smartphones such as Siri in Apple and Bixby in Android.
Voice-search has also become a leading factor in today’s SEO. To create more compelling and relevant content, using natural language, such as one’s voice can be the ultimate game-changer. To achieve such prowess, it’s important to consider elements such as which voice queries the target audience will use and to focus on long-tail keywords. For example, instead of manually searching two or three keywords, the user will now ask more questions such as time, price, and location of a given product.
As more and more visitors choose the voice search alternative, top brands are now strategizing on how to deliver and promote their services through voice-enabled devices. With so much freedom in the world of voice-search, opportunities are endless.
Augmented and Virtual Reality
Augmented reality ads are essentially one of the most dominant applications used by many brands today. Augmented or virtual reality is one crucial way to bring unrealistic environments into more pragmatic experiences that can make or break a purchase.
Michael Kors and Zenni’s are both perfect examples of successful virtual reality ads. Both worked with the right platform to enable consumers to try on and eventually purchase glasses of their choice. This strategy has not only made it easier to attract more customers but has helped improve customer engagement, increase customer satisfaction and gain product loyalty.
In other ways, companies like L’Oreal and IKEA managed to improve their own customer experience by allowing consumers to visualize their products before buying them. In numbers, AR and VR market size is expected to reach 209 billion dollars in only 4 years.
In today’s day and age, there’s no such thing as one size fits all. As the new generation of customization is here, consumers are looking for more relevancy than ever. While content has always been king, it’s now critical to re-evaluate your strategy and make sure you’re delivering the right information to the right audience. Impeccable content and one that is the most consistent with your consumers will not only make your ideas more valuable, but it can also be a major breakthrough for boosting user engagement rates.
Of course, it’s hard to personalize without knowing who the real audience here. This is why you should be relying on visitor data to know who you’re really targeting. You should be able to get down to specifics such as one’s geographic, demographic and behavioral characteristics. This can ultimately lead to repeated buyers, better geo-targeted offers, and an overall better understanding of who is consuming your content.
It’s no secret we are now evolving more than ever, and with that comes the need for adaptability. This is why marketers are using strategies they’ve used in the past to help implement new ones. For example, companies have made better decisions by using past knowledge or data to help convey more personalized campaigns to their target audience.
By using voice search, AR, and VR, companies are learning to maximize these communication channels to help sharpen their branding and visibility. More importantly, to get ahead of the game, personalizing all content to boost engagement rates, and enhance the buyer's experience should be a top priority.
How to Learn
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