In such a fluctuating era, it’s more important than ever for marketers to stay on top of new emerging technologies. Staying aware of novel marketing trends not only helps others gain a competitive edge but even leaves room for lead generation. While 2018 brought advanced marketing movements such as live broadcasting and long-form videos, 2019 took marketing to another level. Here’s what you need to know:
Voice search is one of the most common ways to use search engines. According to Comscore, 50% of all searches will be voice-related by 2020. Surprisingly enough, by 2020, 30% of searches will be done without any screen use.
When it comes to voice search, there are two different types: ones carried out by smart speakers such as Alexa, which give searchers immediate responses to their questions, and those connected to desktops and smartphones such as Siri in Apple and Bixby in Android.
Voice search is also a leading factor in today’s SEO. To create more compelling and relevant content, using natural language, such as one’s voice, can be the ultimate game-changer. For this innovation to happen, it’s important to consider elements such as which voice queries the target audience will use and long-tail keywords. For example, instead of manually searching two or three keywords, the user will now ask more questions such as time, price, and location of a given product.
As more and more visitors choose the voice search alternative, top brands are now strategizing on how to deliver and promote their services through voice-enabled devices. With so much freedom in the world of voice-search, opportunities are endless.
Augmented and Virtual Reality
Augmented reality ads are essentially one of the most dominant applications used by many brands today. Augmented or virtual reality is one crucial way to bring heightened environments into real-world experiences, often making or breaking a purchase.
Michael Kors and Zenni’s are both perfect examples of successful virtual reality ads. Both worked with the right platform to enable consumers to try on and eventually purchase glasses of their choice. This strategy has not only made it easier to attract more customers but has helped improve customer engagement, satisfaction, and product loyalty.
In other ways, companies like L’Oreal and IKEA managed to improve their own customer experience by allowing consumers to visualize their products before buying them. In numbers, AR and VR market size is expected to reach 209 billion dollars in only four years.
In today’s day and age, there’s no such thing as one size fits all. As the new generation of customization emerges, consumers are looking for more relevancy than ever. While content has always been king, it’s now critical to re-evaluate your strategy and make sure you’re delivering the right information to the right audience. Impeccable, consistent content for your consumers will not only make your ideas more valuable, but can also be a major breakthrough for boosting user engagement rates.
Of course, it’s hard to personalize without knowing your demographic. This is why you should rely on visitor data to understand who you’re really targeting. You should be able to get down to specifics such as one’s geographic, demographic, and behavioral characteristics. This can ultimately lead to repeated buyers, better geo-targeted offers, and an overall better understanding of your consumer.
It’s no secret we are now evolving more than ever, and with that comes the need for adaptability. This is why marketers are using strategies they’ve used in the past to help implement new ones. For example, companies have made better decisions by using past knowledge or data to help launch more personalized campaigns to their target audience.
By using voice search, AR, and VR, companies are learning to maximize these communication channels to help sharpen their branding and visibility. In summation, to get ahead of the game, personalizing all content to boost engagement rates, and enhance the buyer's experience, should be a top priority.
How to Learn
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